Mit Enterprise Forum 0309 Final

© 2008 S3Edge , Inc.. All Rights Reserved.

A 3-tier approach to building Real Time Visibility Systems

Anush Kumar

CTO, S3Edge Inc.

[email protected]

+1-310-943-7992

1// S3 Company Confidential

mailto:[email protected]



S3Edge Snapshot

• Software company founded in 2007• Headquarters in Hyderabad India with offices in

Portland and Los Angeles• Core software team that built Microsoft‟s RFID

Product

• Products• Real-Time Visibility Systems [RTVS], delivered On-

Device, On-Premise, On-Demand• Perpetual Software Licenses, Professional Services,

Annual Maintenance and Support• Built on BizTalk Server RFID & Mobile

• Solutions• Suite of packaged, configurable business

applications enabling Inventory & Process Visibility for Asset Tracking & Warehouse Operations

• Biz Talk drivers for all the leading RFID equipment manufacturers

• Hosted option available

// S3 Company Confidential 3


Focus of my talk this evening

Applications of RFID technology

Open SystemsSupply chain

visibility

Inter-company coordination

CPG - retail supply chain

Distribution

Closed systems

Stand-alone RFID

applications

People and asset tracking

Transportation (toll booths)

Real Time Visibility Systems

Asset management and tracking

Transportation and logistics

ERP

Warehouse Management

systems

Drivers• Cross company standardization

• Compliance

• Ubiquitous adoption

• Cost per tag

Drivers• Point solution with needs of

vertical markets

Drivers• Seamless extension of

existing enterprise

applications

• Implementation of client-

specific business processes

• Return on investmentStuff that we deeply care about and are solving for customers today

Stuff that we have a fairly good ideal of ‘how to get done’ in a scalable, cost-effective manner


Connected Enterprise: Current State

Enterprise

Software

Applications

Physical

World they

Manage

Enterprise applications are only loosely connected to the

physical world they manage.

• 3PL

• Supply chain

• CPG

• Distribution

• Discrete Mfg

• Build to order

• Aerospace

• Automotive

• Shipping

• Airlines

• 3PL

• IT Assets

• Healthcare Assets

• Yard management

Target

Market

// S3 Company Confidential

Transportation

& Logistics

Enterprise

Resource

Planning

Warehouse

Management

Systems

Asset

Tracking &

Management


214

42.413

10

13.2

• Million bags missing or delayed in 2007

• Costing 3.8$ billion 42.4

• Billion $ Employee retail theft13.2• % of patients are given wrong medication

• Nurses spend minimum 1hr before surgery searching equipment

10

• % orders shipped with wrong item or quantity13

• minutes is the average wait time in a hospital in the U.S214

Electronic Systems are out of sync with activities happening in the physical-world.

Gap between ‘Actual’ vs. ‘Expected’ results in higher operational costs and capital expenditure

Some data on costs of this loose connection*

*Source: Microsoft // S3 Company Confidential


Tectonic shifts that are in motion

• Business landscape

– „Back to basics‟

– Cut costs (Opex), improve productivity, retain customers

– Make strategic, value-based investments in IT

• Technology landscape

– Continued trend towards ubiquitous, mobile computing

• Availability of low-cost intelligent mobile devices

• Availability of low cost and reliable wireless networking

technologies

– Bandwidth, bandwidth everywhere

– The (serious) emergence of computing services as an

utility

7


Cloud computing de-mystified

8

The interesting thing about Cloud Computing is that we’ve redefined Cloud Computing to include everything that we already do. . . . I don’t understand what we would do differently in the light of CloudComputing other than change the wording of some of our ads.

Larry Ellison, quoted in the Wall Street Journal, September 26, 2008

A lot of people are jumping on the [cloud] bandwagon, but I have not heard two people say the same thing about it. There are multiple definitions out there of “the cloud.”

Andy Isherwood, quoted in ZDnet News, December 11, 2008

It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign. Somebody is saying this isinevitable — and whenever you hear somebody saying that, it’s very likely to be a set of businessescampaigning to make it true.

Richard Stallman, quoted in The Guardian, September 29, 2008*‘G-Men’ Cartoon strip by Daryl Plummer, GBL <See Resources>

8


Cloud computing de-mystified – take 2*

*‘Above the Clouds’: A Berkeley view of cloud computing (See Resources) 9

A. Software as a Service (SaaS)

B. Utility Computing

• AWS

• Microsoft Azure

• Google AppEngine

• Force.com

C. Cloud Computing = A+B

D. More Cloudiness

• Private Clouds

• Public Clouds


Service Provider Implications

10

‘Elasticity’ in Provisioning Re-use of ‘cloud’ services

Metered billing


Licensing

Location

Management

Traditional “Pure” SaaS

Ownership/Perpetual license

Flat feesubscription

Meteredsubscription

On-premise Appliance Internet “cloud”

Corporate ITApplication service

Provider (ASP)Service level

Agreement (SLA)

Licensing

Location

Management

Customer implications*

Visibility as a Utility



Design for Change, Think Re-Use across 3 Tiers

Software + Services, Model-driven*

.NET, Visual Studio, Modeling Framework



The Opportunity

Warehouse

Management

Systems

Enterprise

Resource

Planning

Enterprise

Software

Applications

Physical

World they

Manage

Real Time Visibility Systems (RTVS)

Connects enterprise applications to the physical world

New Category

Of Enterprise

Application

• CPG

• 3PL

• Distribution

• Retail

• Discrete Mfg

• Build to order

• Aerospace

• Automotive

• Airlines

• Shipping

• 3PL

• IT Assets

• Healthcare

• Yard management

Target

Market


Transportation

& Logistics

Asset

Tracking &

Management


Capabilities required of a RTVS based Solution

• Ability to configure and manage a large network of mobile and fixed devices

• Ability to configure and distribute workflow processing between the host system, the edge server and mobile devices

• Flexible connectivity to enterprise applications without requiring modification to the LoB

• Unification of electronic world and physical-world Workflows

• Rich event management and notification mechanisms

• Robust transactional execution environment


© 2008 S3Edge , Inc.. All Rights Reserved. 15

S3Edge RTVS Solution Platform


• Enterprise 3.0 services to consume and act on real time data from the physical world

– Software + Services on device, edge, cloud for rapid deployment of RFID solutions

• Delivered as configurable Real Time Visibility Systems [RTVSTM] for vertical applications

S3

RTVSTM

On-Demand

On-Premise On-Device


S3Edge RTVS Server: SW Architecture

System Mgt Console

System Status Displays

Fixed RFID Readers

Hand-held Mobile RFID Readers

LoB System

Web Services

API

SQL SvrDB

RFID DeviceProvider

RFID DeviceProvider

RFID DeviceProvider

Client Specific

Logic

S3Edge Device ControlSubsystem

Mobile RFID Readers

Date Entry & Display Devices

Out-of-the-box Templates &

Workflow Engine

Dashboard / Portal


© 2008 S3Edge , Inc.. All Rights Reserved. 17// S3 Company Confidential

Demo: Slide Tracking Solution


Slide Tracking: Problem Statement

• Aging population == more demand == need

for better customer service and retention

• Better use of labor resources for processing

and tracking of specimen

– Identify many hundreds of slides within seconds

– Eliminate manual inventory

– Locate & retrieve slides in near real-time

– Prevent human error

• Audit trails for compliance



Magellan RFID

• Industry leading H/W portfolio with PJM High

Frequency (13.56 MHz) RFID technology

• Complete H/W portfolio including chips, inlets,

readers

• PJM StackTag® optimized for applications

where many hundreds of tags are stacked tightly

or need to be identified reliably

• Deep Technology expertise and experience with

wide-variety of unique turnkey H/W solutions:

– Ex: Document Tracking, Slide Tracking, Blood

Sample Tracking etc.

19

• Load / Unload XL based plans for Asset utilization

• Associate Asset with Tag & Order from LoB application

• Disassociate Asset from Tag

• Track Asset [start / stop]

• Search for Assets

• Event Tracking

– By System

– By Station

– By Asset

– By Criticality

• Increase/ Decrease order priority

• Exception Monitoring [Temporal & Spatial SLA‟s]

• Verify Contents

20

Out-of-the box Asset Tracking Process Flows



Recap of what you just saw:

• World class hardware from Magellan for reading a large

volume of RFID tagged slides in seconds

• Turn-key RTVS Solution based on Microsoft BizTalk RFID– Complete solution offering of HW/SW/Services/Hosting

– Optional subscription based pricing for the SW licenses

• Out-of-the-box „packaged‟ workflows– Can be customized to meet your specific implementation needs

• Distributed real-time workflow processing across central

server, edge server and devices

• Deployment options:– S3Edge RTVS installed at clients location, Operationally maintained by client

IT staff

– S3Edge RTVS installed at hosting center, Operationally maintained by

S3Edge

21// S3 Company Confidential


Sticky = understandable, memorable, and effective in changing thought or behavior

“… And that’s the great thing about the world of ideas – any of us, with the right insight and the right message, can make an idea stick.”

- Chip and Dan Heath, ‘Made to Stick’

In Closing


Resources

• Website– www.s3edge.com

• Blog– http://rtvs.wordpress.com

• Case-study– http://www.s3edge.com/RiteCare_BizTalkRFID.pdf

• Upcoming RFID Journal Webcast (April 14th)– http://www.rfidjournal.com/article/view/1689/1/1/

• Magellan RFID– http://www.magellan-rfid.com/

• Other interesting links– „Above the Clouds‟: A Berkeley view of cloud computing

• http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf;

• http://berkeleyclouds.blogspot.com/

– RAD lab http://radlab.cs.berkeley.edu/

– The Economist, “Let it Rise” • http://www.economist.com/specialreports/displayStory.cfm?STORY_ID=12411882

– Gartner Blog Network, Daryl Plummer• http://blogs.gartner.com/daryl_plummer/

23

http://www.s3edge.com/

http://rtvs.wordpress.com/

http://www.s3edge.com/RiteCare_BizTalkRFID.pdf

http://www.rfidjournal.com/article/view/1689/1/1/

http://www.magellan-rfid.com/



http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf





http://berkeleyclouds.blogspot.com/

http://radlab.cs.berkeley.edu/

http://www.economist.com/specialreports/displayStory.cfm?STORY_ID=12411882

http://blogs.gartner.com/daryl_plummer/

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