The Case of MIT School of Business Management, Pune

Case study on

Digital Marketing Workshop

for MBA students

Flow of case study

• Introduction

• Digital marketing; the need of the hour

• Institute & student challenge

• Yashus operational methodology

• The solution & delivery

• An outcome

Digital marketing; the need of the hour

The pace at which new technologies are emerging it has opened up a

host of opportunities and challenges for digital marketers. The primary

challenge is to keep up with the fast evolving marketing space and

technology while the opportunity being the availability of this numerous

channels that offers the marketers a chance to pull off an array of

creative strategies

Digital marketers today are leveraging all possible channels and besides

continuous innovation and creativity, integrating your campaigns across

channels can actually give you an edge against your competitor. Also to

survive the ever-reducing attention span of users and the attraction of

endless content on the web that keeps your prospect moving from one

point to another, integrating your campaign across all channels is very

soon going to be a “must” to get the best ROI for your digital campaigns

Institute & Student Challenge

• The institutes cover all the areas of marketing which are quite

useful to marketing but they are not often been

recontextualized for the fast-moving world of digital marketing

• The rising trend shows that young professionals are sharp,

thoughtful digital natives but they don’t have the online

marketing skills required in today’s marketplace

• As today's marketing professional services has moved from

one of brochures and direct mail to online content marketing

and social media campaigns and various other digital

marketing channels

• Young professionals have a better chance of being placed in

one of the digitally forward thinking companies by learning the

core concepts of digital marketing

Yashus Operational Methodology

• Delivered introduction to digital marketing session seven days before

actual workshop starts

• Engaged students before starting the workshop on different case

studies & knowledge base to generate interest and attention towards

‘Digital Marketing’

• On workshop day have split session in between “Theory-Practical-

Casestudy’ which have ensured 100% student engagement

• The small group activities actually help student to understand

importance of integrated digital marketing

• After completion of 6 days workshop, we have assign live projects

along with real execution tools

• Offer six student, who are outstanding in response, the two months

virtual/office assisted internship

The Solution & Delivery

• Yashus digital marketing come up with tailored made

theory & practical sessions for students

• Two trainer have present & guided students personally

on their doubts

• We have created google group, through which delivered

study material, case studies & news

• We connect presentation material along marketing

theory & explained them from layman context

• We have shown actual accounts of our clients and

operational methodology

An outcome

• 48 students register for the 6 day workshop

• We have charged Rs. 3700 per student

• 15% fees we have deposited to institute student welfare fund

• Active participation from student community along with faculty member

An outcome – feedback form

An outcome – training certificate

An outcome – testimonials

I loved the course, I thought it was an important one in recent marketing scenarios & Sujay Sir as well as Sachin Sir were great and were efficient to explain us the whole concept of digital marketing in the most effective way from student prospective

Ankit Kulkarni

Genuine interaction with students this thing is really good as a trainer, we have been introduced to many tool for digital marketing, it was a great experience.

Piyush Kardile

Sir the workshop was very good. It was a great learning experience and created interest in the session I have made up my mind to get into digital marketing

Sourabh Umale

Nice experience and help to improve my Digital marketing knowledge a much needed course for today's MBA's

Mrinal Gite

An outcome

Faculty @ Yashus Sachin Selvaraj - With over 10 years of corporate experience. In the past have worked with ETV, GroupM, Bajaj Finserv in the field of account management, sales and marketing, corporate communication content management, content development, campaign planning and execution www.linkedin.com/in/sachin-selvaraj

Sujay Khandge - Sujay has a unique blend of acquisition and retention online marketing expertise; passionate about technology-enabled, customer-centric strategic DIGITAL BRAND MARKETING. With over 10 years of digital marketing experince, sujay have trained more than 600 professional in digital marketing www.linkedin.com/in/sachin-selvaraj

Contact Yashus

Yashus Digital Marketing Pvt Ltd www.yashus.in Email: sujay@yashus.in Mobile: +91 – 9766654355 Offilce: - 020-41231380 Add: Yashus Digital Marketing Pvt Ltd, Lunkad Dreamland, D 23, Third Floor Viman Nagar, Pune, Maharashtra, India.