Date post: | 10-May-2015 |
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Education |
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Digital City MechanicsA system for creating jobs...
Presentation outline• My entrepreneurial journey [who]• A system to create Jobs [what]• Digital City Mechanics [how]• Q & A [why]• [time permitting] details [more]
My Entrepreneurial Journey• 30+ years – leading to today• Timing is everything• I’m a change agent• Past, Present and Future coming together
Lessons of the ‘80’s• First to market – wins• Bootstrap whenever possible• Work at home – get more done• Look at features from the user’s perspective• Hub of the wheel – friends to all – leadership• Create a developer-based culture• Strategically utilized “chutzpah”
Lessons of the 90’s• Use my own money• Zig while others Zag• Content + Technology• 50%+ of everything is NOT in the U.S.• Design for broadband now, be ahead of the curve• The Human face in software
Lessons from the 00’s• Global, on-line, real-time culture• Widget economy – open platforms• Connect across multiple domains/silos• Bring social to software – people power• Connect the on-line world to the real world• We are all Immigrants• Open is the new Black
Lessons from the ’10s• Individuals, not companies• Jobs are the #1 issue• Closed vs Open• Digital Divide is about feeling comfortable using
computers, NOT free laptops and net access• Its what you do WITH the bandwidth that counts• Slow down, let the rest of the world catch up
Digitale Citta projecto in Trieste• Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy• Integrated, rich media UI design
Built on AJAX - 6 years before AJAX
Focused on family computing
Profile pages, Multiple personae
QTVR Shopping, Seniors interfaces
Embedded Apps
Real-time Video cams - in Clubs
We Cannot Create Jobs Fast Enough...
• Job training is geared toward “old Job” Models• Workforce training and Economic Development
dollars are wasted• Not clear how many freelancers exist• Hi-tech industry doesn’t care about jobs for
“normal” people
What is a Job? Its Changing...
• No longer 40 hours a week, into an office• Virtual work habits & workgroups• Online tools, apps & web services• Computers & handheld devices based• Freelance nation• Project-based economy
Hi-Tech Jobs for "normal people?"
• As high as 60% do not have hi-tech skills• As high as 25% unemployed in some regions• 25% of workforce are freelancers• Creating Jobs is the #1 issue in society today
The real Digital Divide• Feeling comfortable using computers as a tool
to make a living, to get work done• Not free laptops, net access and MS Office
Digital Economy Ecosystem architecture
Hybrid of Technology and Sociology
• Don’t just offer the tools to the people• Make sure they USE them!• Show normal people the BENEFIT and VALUE
from on-line technology – they can make a living, not just waste time!
• Break down boundaries between silos
A New Model for Creating Jobs• Jobs require comfort online & with PCs• On-demand skills & tasks• Virtual workgroups - online tools• Project based, peer network, social-based • Involves producing LOTS of online multimedia
• Games, simulations, visualizations, videos, mashups, remixes
• Interactive multimedia + data = app economy
Sustainable model• Altruistic and For-profit hybrid• 1/3 Gov/Foundation funding• 1/3 Sponsored Projects (work-for-hire)• 1/3 Platform revenues• New kinds of Jobs generated and supported
Open Platform• Software Infrastructure• Built-in training curriculum• Real-time Video Help• Community Activity streams• Online marketplace, Job board• Community Timeline• Community Media Channels
Culture merchants
New Workforce Training• Haves help the have nots
• Retrain workforce fortomorrow’s jobs
• $20k per job instead of $60k
• Experts -> semi-skilled -> interns in one project
Works on multiple levels simultaneously
• Meta• Entrepreneurial• Community – Groups – Projects• Individuals
A system that enables ecosystems
Lots of Multimedia production work• Interactive Encyclopedias• Knowledge bases• Business Directory• Apps, games, simulations, videos
Picking up where Broadband Infrastructure leaves off
• Existing broadband infrastructure - stops there• Gigabit networking
• Stable connection• Entrepreneurial culture• “Sense of expectation"
• Citizen dashboards - Software infrastructure• Emphasize interactive multimedia and video• Community engagement programs
Community Engagement is our
• Free training and Paid Internship programs• Local business directories and on-line marketplace• Community workshops• Local community "bureaus"• Free tech support for community organizations• Multimedia content projects and newsletters• People’s video help bureaus• On-line viral marketing campaigns by locals for brands• Encourage startups, independent workers, entrepreneurs
Value-Added Differentiation
include and intermingle three worlds
• Silicon Valley Tech Industry• College educated - Under-employed• Students/Interns/Un-employed
Digital economy ecosystems must
The Elitist technology industry
• Comfortable in their success• Don’t care about jobs for normal people• Only focused on VC funded, home runs• Intellectually stimulating
Under-employed, college educated
• Never had a chance to put their skills – to use• Need motivation – to care to look for better job• No time for intellectualizing – just stay alive• Short term focused
Students / Interns / Un-employed
• Need a job• Need motivation to care – at all – about anything• What’s Intellectualizing?• “Shouldn’t there be digital jobs – for us – too?”
An integrated system
Education
On-line skillsInternships
Workshops
Video Help Desk
Focus on intangible skills needed for freelance workers
New methodology – uses on-line tools and points
Points
An integrated system
Education
Interns placed into on-going projects
Trainers training Trainers
ProjectsGames
BizDirectory
Visualizations
Sites
Videos
Learn by doingAll projects sponsored by local brands
An integrated systemBuild trust in the neighborhoods
EducationProjectsCommunityEngagement
Live events
Tech Support
OrgsMarketplace
Citizens cluster around Projects and Events
- Citizens support new ways of learning- Trickle down effect
- “Content” channels flow - Provide free tech support to community orgs- Support individual freelancers
An integrated system
EducationProjects
All activity leverages free open on-line platform
Aggregate:- Content- People- Services
CommunityEngagement
Platform
ChannelsSocial Media
Help deskMarketplaceBiz Directory
An integrated system
EducationProjects
Entrepreneurial - Jobs
CommunityEngagement
Platform
New kinds of online
marketing
ONLINE DIRECTORY &
MARKETPLACE
CORPORATESPONSORSHIPS
HYPER-LOCAL RELATIONSHIPS
More efficient use of
workforcetrainingdollars PROGRAMS PROJECTS SERVICES
Customize a city or region
Corporate Sponsorships• Socially conscious spend their marketing
budgets = creating local jobs• Help build local cyber savvy workforce• Train workers in online job skills
BUSINESS
Hyper-Local Relationships• Authentic connection to vendors and customers• Convince global brands to spend
money locally• Timely, local, viral campaigns
BUSINESS
Online Marketplace & Biz Directory• Local businesses of all types – in our own online
local biz directory• Goods and Services sold• Provide delivery and fulfillment• Webmercials for all listings and items• Transaction and reputation services• Craig’s list + Angie’s list + Etsy
BUSINESS
Digital Economy Ecosystems
• Entrepreneurial culture
• Online job market
• Not just for companies, but individuals
• Support Independent workers, freelancers
• Collaboration, Communication, Commerce
Tech DevelopmentPlatform, Plug-ins
Interactive Content I.P.
DesignGames, Videos
Interfaces, Templates
TAMPA
Jamaica CLEVELAND
Kansas City
Tech DevelopmentPlatform, Plug-Ins
Interactive Content
DesignGames, Videos
Interfaces, Templates
DCM puts the deals together• Build syndicate of local investors and stakeholders• Create local subsidiary, own 51% of entity
– 49% = local investors, execs and staff
• Create accompanying 501c3 • Identify local industry to sponsor MM projects• Global brands sponsor viral campaigns - gain access
to authentic hyper-local vendors and customers– via our Biz Directory
• Setup and operate Bureaus and on-line Mktplace– offer community free services
• Customize Citizen Dashboard to the City or Region
Digital City Mechanics
• Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking)
• Helped build an industry before – (MacroMind Macromedia)
• Social networking platform – (PeopleAggregator)
• Open standards – (RSS, OpenID, OAuth)
• Let’s do it in KC!
Looking for….• Angel investors• Pilot projects around the world:
– introductions
– connections
– alliance formation
• Bootstrapping consulting gigs (let me help YOU!)