Copyright © Mivesta 2011

Copyright © Mivesta 2011

Mission Statement

• Mivesta connects people to the things they love and the people who love to do them.

• We strive to create an environment where people can not only share their past experiences, but where they can create new ones.

• We facilitate the human connection.

Mission Statement

• Mivesta connects people to the things they love and the people who love to do them.

• We strive to create an environment where people can not only share their past experiences, but where they can create new ones.

• We facilitate the human connection.

Copyright © Mivesta 2011

Team Mivesta: Creative & Smart

Richard Velasquez

Andrea Fuentes

Roberto Andrade & Greg Bachrach

Amanda Sanchez Amy Jhie Zhao

Visionary Cofounder

Make it Happen CoFounder

Developers Art Director System Analyst/Intern

UF Senior - Advertising

Business Generalist

Synthovation Tech Partners Iequity)

Online, offline, & mobile media

Development & testing

Sales experience

Cook, artist, educator, MBA

IT Infrastructure 7+ years experience

5 years experience

Prior Start up experience

17 + 22 yrs exp

Product Service Offering

1. Social collaboration portal: sharing experiences in real time.

2. Cook along with friends or pro chefs; interactive video “meet-ups.”

3. Inspiration: wanting to connect people to DO things together, like in Real Life… Not just update or tweet stuff.

Application in progress

Enchant our community members with creating, sharing, & learning…

• Sticky addressable market

• 81% of US adults enjoy cooking @ home.

• 15% of US adults watch cooking TV “very often.”

• Tech: tablets, mobile, broadband, & video

Market for Cooking, Connected

Online “Foodies”

Service Users

FoodBuzz 14.0 M users

FoodNetwork 7.8 M users

Allrecipes.com 7.3 M users

Food.com 4.8 M users

Epicurious1.1 M apps1.5 M users

Big Oven2.0 M apps.5 M users

Sources: Quantcast 2010; CNN-app downloads & Harris Poll

Specific targets: Miami foodies (& beyond), active on social network, ages 20-55, middle

income +

Copyright © Mivesta 2011

Competition

Food Network AllRecipes &

FoodBuzzSocialEyes& Stickam

Ustream & YouTube

Mivesta

Written recipes and photos

User video library

Educational Chef or Pro videos

Social sharing or commentary

Live video streaming events

TV shows

Interactive Video streams

Bakespace.com and Justin.tv are 2 other startups in related space.

Competitive Advantages

• Early entrant, the Alive Web: real life, activity based.

• Sticky niche ripe for disruption.

• Advantage for sponsors to engage fans/customers and create engaging content for all users.

Copyright © Mivesta 2011

Use of Proceeds

Pre- Beta Founder Capital(excluding sweat equity)

$75K -Start up cost-Building MVP

Stage 1Pre-Launch Beta

Friends & Family(through July 11)

$15K+ -IT infrastructure-Load testing -Promotion-Complete MVP-Beta test hosting costs

Stage 2Early Roll outJuly-Oct 2011

Miami Innovation Fund

$20K

-Ramp up infrastructure-Optimize for Android-Add features to MVP-Support growth & traction to attract angel investment

Angel investment will be to hire key team members, and to build the iOS apps

Copyright © Mivesta 2011

Exit Strategy

• Mivesta expands outside cooking into fitness and other areas

• IPO w/in 5 Years post angel investment then VC

• Founders can continue to play a role in product development and strategic planning, or retire.

Another possibility: major food network or recipe site buy.

Copyright © Mivesta 2011

Questions & Answers