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SEMIOTICS What is Semiotics? Semiotics is the study of signs. A sign is something that stands for something other than itself.
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Semiotics - s35a1d80e35bf1810.jimcontent.com...semiotics [ˌsemɪ'ɔtɪks] Charles William Morris (1901-1979); Morris's development of a behavioral theory of signs—i.e., semiotics—