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/May Johannesburg Bless You/ Photo and Video Series/
Every year in May young creatives take the streets of Johannesburg in a way that has never been done before yet familiar to every one of us Joburgers. The team brings forward vivid images of the lives of Joburgers. The photo
series unashamedly idolizes the city and elevates it to deity status by suggesting that each and every one of us recites an unconscious prayer to this concrete God everyday.
The everyday scenes of vagabonds in South Africa’s traffic intersections inspired this mirroring photo shoot. The idea twisted and exchanged roles removing the hobo and replacing it with you! The “normal” citizen who is supposedly
contends with “less” problems because you have a home to sleep in every night, probably a car and three meals a day. The series then asked is it really the case? Are “normal” or “comfortable” citizenz living without problems, and if they do are they less “tragic” or worthy of donations monetary or otherwise from strangers? Within the 20 seconds
you spend at a traffic light, a homeless person wielding a piece of cardboard laden with carefully planned writing regardless of the shattered grammar can tell you his whole life story and have you retched with guilt for driving that car or even having clothes with no holes in them. The stories they write always have a secret weapon or a trump
card. The words “May God Bless You” are as good to a homeless person as a bank guaranteed check. Is there a better guarantee/tool than an all-‐powerful entity responsible for your existence?
But who is there to help you with your supposedly “easy” problems? Who is there to help an accountant who is ravaged by debt yet lives in a mansion and drives a posh car? Who is there to help him with change? Is there help for
a self-‐confessed gluttonous and greedy B.E.E. struggle hero who religiously prays for another tender after several already won and squandered? How about a white male UCT grad that cannot start a business because he has a low B.E.E rating in a land of native Africans? The series supposes that in all our differences each and every one of us has a
prayer to be fulfilled. A prayer for a successful day in Joburg. The images drive forward that we are all the same at the end of the day when we retire to bed or under open skies.
The photo series does not “traditional” captions because the viewer is tasked with answering the posed question
Medium: Photo Prints Video
Team Creative Director: Banele Rewo Photography: Sheri G, Vice Nene & Rene-‐Frank (Amsterdam) Videography: SOOT Copywriting: Tamara Kotelo & Banele Rewo Associate Writer: Selected aspiring creative Production Assistant: Ntsako Mitenda Opening Shoot Workshop
30th March 4 Guest Speakers from: Photography Advertising Graphic Design Software Open Floor Idea Exchange Closing Shoot Worksop
27th April 2 speakers (series photographers) 1 recommended by Sponsor Creative Director of I Create We Create Open Floor Idea Exchange
Launch Showcase Event
Friday 10 May 7PM to 11PM Ambiance Music Driven Exhibition Run
Friday 10 May-‐ Friday 24th May In-‐ Exhibition Talkthrough
Sat 15 May & Sat 25 May 6 Speakers giving opionion on series
50 Gwigwi Mrwebi Street Newtown Johannesburg
/About/I Create We Create
Authentic Creatives is collaborative project that harnesses individual talent and augments that talent through group exertion. The aim of the project is to collate creative talent that is often ignored, misunderstood or ineffectively utilised. The project seeks these unique and special individuals and surrounds them with unlike minded creatives to produce what has never been created before. Authentic Creatives places one’s level of formal education at the least of its requirements and focuses on raw talent to reveal potential. Once this potential has been identified it is then easier for a creative to then enter formal education and excel.
The project provides a platform for talented individuals to collaborate, contributing their expertise to create a product e.g. Photo Exhibition, online campaign, video, documentary, books , music videos, outdoor advertising campaign etc. These activities are credited to their portfolio as sellable proof on one’s various endeavours. We therefore encourage entrepreneurship and through collaborative efforts to produce viable businesses.
www.icreatewecreate.com icreatewecreate Icreatewecreate
Website & Content Short Film Video Exhibition & Miller
Authentic people find creative ways of transporting information before they hit the print button.
Workshops
I Create We Create prides itself on it’s ability to attract talented, young and aspiring creatives from a variety of backgrounds. Our approach this year will involve a two day ideas exchange workshop pre and post photoshooting.
We will host 40-‐50 creatives who will interact with seasoned guest photographers and acclaimed creatives from different industries. We recognise that Industries such as magazine publishing and advertising often lack “authentic” creatives with raw talent. Our speakers will use this opportunity to address talented individuals on opportunities in pursuing specific industries for a career. Our acclaimed guests will present their work in seminar style and follow up with inspiring the young creatives in a relaxed idea exchange session.
After the launch event the resulting photo material will be exhibited over a period of two weeks. During this period we will host two short seminars with three sesoned guests at each to talk-‐through the exhibition for a period no longer than 4 hours.
ITINERARY 1ST WORKSHOP 4 acclaimed guest speakers (45 minutes presentation) and 1 hour open floor Idea exchange 1 Speaker from Adobe ITINERARY 2ND WORKSHOP 3 Photographers from the May Johannesburg Bless You Campaign 2013-‐02-‐26 Creative Director of I Create We Create ITINERARY IN-‐EXHIBITION 1ST WORKSHOP 3 acclaimed speakers delivering opinion on series ITINERARY IN-‐EXHIBITION 2ND WORKSHOP 3 acclaimed speakers delivering opinion on series