Mastery Journal Timeline

Kehinde O. Abegunde MDMFA Program

Reflection Brainstorm Worksheet

This brainstorm worksheet was meant to open us up in our thinking pattern as to what we want to achieve in this program going forward, what sacrifices we are willing to make and areas in our study we ready to make amendments, research, networking, and seeking mentorship. So within the next eleven months remaining, these are the steps I will have to follow religiously my roadmap to what I hope to accomplish .

1. Personal Development & Leadership

In this course, I learned about personal development and self discovery as I embark on this journey to Mastery. Who I am and what I long to become and how to go about it. So within the next eleven months I plan to work hard, utilizing my creative skills to explore the concept of Mastery.

Strategies & Tactics

Watched the TED Talk " The life code and will shape the future" By Juan Enriquez https://www.ted.com/talks/juan_enriquez_on_genomics_and_our_future

Built upon my knowledge on lifes task Networking with colleagues

2. Defining Client Needs

This course would assist me in having ideas as to knowing how to research , brainstorm and create strategies client needs to adhere by in other to identify vibrant opportunities for their products and services

Strategies & Tactics Understanding Marketing strategies and techniques

Dissecting Marketing Attitudes

Read the article http://marketing.about.com/od/ relationshipmarketing/a/clientneeds.htm

3. Brand Development

In this course I would know how to understand the core values of a brand and interprets it effectiveness through the various channels of design applications at my disposal.

Strategies & Tactics

Discovery, Strategy and Consulting

Understanding the power of Brand Marketing

Read the article, Brand Identity Development and the Role of Marketing Communication By Petek, Nusa, Ruzzier, Maja Konecnik; http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=6&sid=17095564-037e-496d-9f8d-08c44923379e%40sessionmgr4003&hid=4207&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=89737119

4. Effective Copywriting

This course will help prune my writing skills to communicate effectively. I am anxiously expectant, this is one area I really need to focus my utmost attention.

Read the article The definitive guide to copywriting By Neil Patel & Joseph Putnam: http://www.quicksprout.com/the-definitive-guide-to-copywriting/

Strategies & Tactics Researched the concept of copywriting

Understanding the role of copywriting in Marketing

5. Design Research

Design research is foundational to creating products, services, and systems that respond to human needs. In the public and international development sectors, understanding and meeting human needs are critical for improved livelihoods and better governance. This course would be the bedrock for all my design concepts.

Strategies & Tactics Importance of design reasearch

https://mtsg.files.wordpress.com/2010/07/14-defining-the-beginning.pdf

Read the article, Why is it and Why do it byPanthea Lee http://reboot.org/2012/02/19/design-research-what-is-it-and-why-do-it/

6. Organizational Structure:

This course will help me in having an inkling as to how power and responsibilities are assigned and controlled within an organization.

Strategies & Tactics

Watched the lynda.com tutorial, Learning and Organization Development with Wayne Cascio; http://www.lynda.com/Business-Business-Skills-tutorials/Learning-organizational-development/191268/378321-4.html

I will research more on this course to gain full understanding, its expedient for to grasp how it works.

Read the article by Bridgespan http://www.bridgespan.org/getmedia/b1139597-adfe-4dd7-bbb2-ac8c67883020/effective-organizations_-structural-design.pdf.aspx

7. Design Strategies and Motivation

This course will teach me how to research and use the various design avenues its functionality in a design outfit.

Watched the lynda.com tutorial, Design: Vision and Strategy with Lauren Bacon http://www.lynda.com/Web-Web-Design-tutorials/Collaborative-Design-Vision-Strategy/187500-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bstrategies%2Band%2Bmotivation%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Understand design and it functionalities.

Read article, Motivation and Instructional design by John M. Keller http://link.springer.com/article/10.1007%2FBF02904345?LI=true#page-1

Strategies & Tactics

8. Design Integration

This course will open me to the various facets that make up design and give me a firm ground base to integrate in my own concepts and ideas.

Understand design integration

Read article,What is Design Integration by QMISOLUTIONS; http://qmisolutions.com.au/products_services/design-integration/

Strategies & Tactics

Consult with course Instructor

9. Multi-Platform Delivery

With this course I will know how use the various type media at my disposal to communicate a concept, or ideas effectively.

Strategies & Tactics

Watched the lynda.com tutorial, Online Marketing Fundamentals, by Brad Batesole; http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:multi%2Bplatform%2Bdelivery%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Read the article, Multi Platform Delivery by Center for Cultural Policy Research; http://www.gla.ac.uk/schools/cca/research/ccpr/researchinccpr/multi-platformmediaandthedigitalchallengestrategydistributionandpolicy/

Brush up my design skills

10. Measuring Design Effectiveness

This will help me know how to gauge the receptiveness of a concept to the public.

Read the article, Measuring Design Effectiveness By SUMO http://www.sumodesign.co.uk/impact/measuring-design-effectiveness/

Research on better ways to understand design effectiveness

Watched lynda .com tutorial , Collaborative Design Process by Lauren Bacon; http://www.lynda.com/Web-Interaction-Design-tutorials/Collaborative-Design-Process-Efficiency/187499-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:measuring%2Bdesign%2Beffectiveness%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Strategies & Tactics

11. Thesis: Presentation of Design Solution

This is the final presentation of a project based on all I have learnt in this program so far, to be judged by certain criteria and laid down guidelines that are meant to bring about a successful design solution.

Recap on all course works Presenting a conclusive design package based on

multi-platform delivery

Strategies & Tactics

Watched the lynda.com tutorial, Presentation Skills by Petrula Vrontikis; http://www.lynda.com/Business-Design-Business-tutorials/Running-Design-Business-Presentation-Skills/124071-2.html

12. Professional Practice

This course will open me up to ethical processes in the design field or rather say design world which are of great importance to the path of success. This to me is a step in the right direction.

Strategies &Tactics Understanding Job Hunting Read the article on 3 Surefire Solutions To Overcoming Your Biggest

Challenges, by Mary Eileen Williams; http://www.huffingtonpost.com/eileen-williams/job-search-burnout-_b_6810806.html

Read the article Principles of Professional Practice by National Association of Colleges and Employers; http://www.naceweb.org/Knowledge/Principles/Principles_for_Professional_Practice.aspx?referal=knowledgecenter&menuID=203

6 Industry Leaders to Interview

Sara Ponce, Founder, Designer Mama Yala sara@saraponce.com Mellissa Badder Creative Director American Technology Services MBader@networkats.com

Cheryl Motalvo President Co-Founder GVH Live Cheryl@globalvoicehall.com

Grenetta Wells, Millender Media Communications grenetta@millendermedia.com

Basel Tahhan, Printline Graphic Designer & Business Owner Printline@gmail.com

Michael Yang Graphic Designer bhuyang@yahoo.com

Clubs & Organizations

CRU (Campus Crusade for Christ) Roland Mann, Club Advisor bmann@fullsail.edu

International Student Society Christa Evans & Sophia Arul, Club Advisor clevans@fullsail.edu & sarul@fullsail.edu

Media Design Group Colleen M. Cleveland & Adam Baldowski Club Advisors ccleveland@fullsail.edu & wbaldowski@fullsail.edu

Mentor Characteristics

Approachable Knowledgeable Down to earth personality Empathy

Innovative Companies & Heroes to Follow

Mellissa Badder Creative Director American Technology Services MBader@networkats.com

Bodunde Apelegan Steward Design House ideas@stewarddesignhouse.com

Cheryl Motalvo President Co-Founder GVH Live Cheryl@globalvoicehall.com

Key Points Summary

Like I reiterated before there are certain goals I want to achieve with regards to my professional path after this program. In the achievements of these goals, as I currently possess a bachelors degree in Graphic Design and to conclude this Masters degree, which would be an added advantage in launching me forward for higher aspirations going forward in my journey to mastery in the area of specialization, Media Design.

I will be true to myself to continue to exploit further avenues to practice

and build upon on what I had learnt so far