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Mopar Playbook | September 2016 Your Go-to-Market Resource Guide for Service & Parts
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SEP OCT NOV
• RoadReady Nat’l Offer
• $75K Gift Card Giveaway
• Race to Phoenix Promo
• Bedliners/Truck Month
• Mopar Open Enrollment
• Fall Point of Sale
• Buy 3 Tire Nat’l Offer
• Brakes/Wiper Rebates
• Dealer Oil Jeep Giveaway
• RU and KL Spare Tire Kits
• Alfa Giulia Launch
• Mopar.com & Owner Site
Click here for
the full
calendar!
Mopar Playbook | September 2016 Service Drive Tools & Promotions, Exciting New Accessories & More!
• RoadReady Nat’l Offer
• MBO Product Updates
• Bulk Battery Promo
• September MSER
• $75K Gift Card Giveaway
• Mopar Open Enrollment
• Fall POS Kit & More!
• Bedliner Promotion
• Consumer Offers
• 2017MY Brochures
• Ram Truck Offerings
• Pacifica Overhead DVD
• Wrangler Accessories
• Go-to-Market Resources
• Mopar PDC Glass Promo
• Repair Parts on MSER
• MM Brake Pricing Flyers
• MM Small Pallet Reorders
• Dealer Personalized
• NACE/CARS Recap
• New Collision Brochure
• CTP Web Course
• Jeep Wave
• Single Sign-On for Mopar
Dealer Site & MSER
• Student Tool Kit
• Service Capacity News
• CAP Program Calendar
SERVICE DRIVE Highlights
ACCESSORIES Highlights
REPAIR/WHOLESALE Highlights
CUSTOMER EXPERIENCE Highlights
• Winter Season Prep
• Mopar Challenge Final Month
• Hemi Crate Engines
• All-Weather Mats
• SEMA Season
• Commercial Truck Season
GO TO SERVICE DRIVE GO TO ACCESSORIES GO TO CUSTOMER EXPERIENCE GO TO REPAIR/WHOLESALE
INTRODUCING THE NEW MOPAR BRAND BOOK AND STYLE GUIDE!
The brand book reminds us that we’re all members of the Mopar family,
and it is important to remember we are all ambassadors for our brand.
Please take a moment to read through the new brand book and style
guide to fully understand our purpose, m ission, and long-term
v ision.
Ensuring that both our messaging and visual branding are clearly and
consistently applied across all communication channels is critical for
brand growth. The brand book and style guide should serve as the
primary tool used to maintain consistency of our logos, visual look &
feel, brand messaging, and much more. Dow nload your copy
today !
If you have any questions, please email [email protected].
Click for a message from Pietro Gorlier
Click to download
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
OIL & MVP
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SEPTEMBER NATIONAL OFFER – ROADREADY IS HERE!
WANT TO WIN THIS PENNZOIL JOYRIDE BAHA JEEP WRANGLER?
Mopar’s September national offer features RoadReady—a comprehensive, new offering from MVP.
• Offer – $79.95 = Complete 2-year vehicle maintenance (all-makes)
• Includes – 2 semi-synthetic blend oil changes with tire rotations and complete multi-point
inspections with battery test, pressure check, brake inspection, fluid top-off, filter check,
and belts & hoses check
• Dealer Gets – $35 on the oil change | $10 on the tire rotation | $5 MSER spiff
• Media – Addressable TV (CRM TV), Waze App, Digital Retargeting (Google, Cadreon), Paid Social (Facebook, Twitter)
See the RoadReady Flyer for details and download digital assets through On Demand!
ALL THINGS OIL – NEW MBO PRODUCTS & MORE!
Get ready for the fall service season and the additional awareness Mopar national offers will bring by
stocking up on high-quality oils/fluids from Pennzoil. Click the links below to learn more about these
offerings and be sure to check out the latest MBO enrollment form!
M BO New Product A nnouncem ent | Updated M BO Enrollm ent Form | Shell Rotella T
Triple Protection Shell Spirax S4 TX M | Pennzoil High M ileage Vehicle Motor Oil | Pennzoil P latinum LV M ulti-V ehicle A TF
As a reminder, please note the M RA Process to be used for any Mopar Bulk Oil delivery concerns!
You’ve seen it in the commercials, and soon, it could be yours!
In the coming days, be on the lookout for information on how purchases of Mopar’s new
offering of Pennzoil High Mileage & Multi-Vehicle ATF Oils can help put you behind the wheel
of this one-of-a-kind Jeep Wrangler and become eligible for other prizes!
Stay tuned for details!
Pennzoil Joyride Baha Ad
INSIDE LANE – MOPAR EXPRESS LANE FALL NEWSLETTER
Get caught up on all things Express Lane—including our 1,000th facility launch, exciting Matt Hagan
news, and more—in your latest edition of Inside Lane!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
TIRES & BATTERIES
MOPAR/TIREWORKS ‘RACE TO PHOENIX’ PROMOTION (SPONSORED BY GOODYEAR)
By purchasing and selling eligible tires, batteries, and oil through November 30, Parts Managers and
Service Managers have the ability to earn a trip to the Sandals Royal Baham ian Spa Resort
based on performance vs. targets and other bonus qualifiers!
See the Parts M anager and Serv ice M anager flyers for details!
THREE MONTHS REMAIN IN THE MOPAR CHALLENGE — WHERE DO YOU STAND?
OCTOBER NATIONAL OFFER – SNEAK PREVIEW
The fall service season will remain revved up in October with the return of the Buy 3 Tire Program.
Stay tuned for additional details and dealer assets to make the most of this exciting consumer
promotion and integrated marketing campaign!
Sell tires and earn extra cash through Mopar Service Excellence Rewards—
see the M SER Prom o Flyer!
MOPAR MSER BONUS PROMOTION
Purchase eligible tires for your chance to win an action-packed trip to the Phoenix International
Raceway!
• Tim ing – Promotion runs August through September 2016
• Prize – Trip to the Can-Am 500 NASCAR race in Phoenix November 12 – 14, 2016
• Details – 2 tickets per winner provided for race (Parts Manager and guest)
• W hat Else – Hospitality suite, meals, travel, dinner reception, and pre-race activities
• Target-Setting – Goals are based on the Aug & Sep 2015 purchases of “ALL” Goodyear and
Dunlop tires with a 15% lift. Minimums are set at 50 units.
Additional promotion specifics—including targets and dealer eligibility—vary by Business Center. See
the Race to Phoenix Flyer and check with your BC/Area Manager for additional information!
MOPAR BULK BATTERY PROMOTION
• Order 20 batteries and ED-18 battery tester — receive a $300 credit
• Order 40 batteries and ED-18 battery tester — receive a $650 credit
Summer heat can take its toll on vehicle batteries. Between now and October 31, stock up to serve
your customers while earning significant benefits:
See the M opar Bulk Battery Prom otion Flyer for details!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
TIPS FOR MAXIMIZING SALES POTENTIAL ON THE SERVICE DRIVE
Service the needs of all your customers by implementing proven processes in the lane!
• Tires – Every day, approximately 13% of the tires coming through your service drive need to be
replaced. Implement a defined inspection process to get the first opportunity to make the sale or
uncover opportunities for other add-on services.
• Batteries – Heat can damage batteries by accelerating internal corrosion and water loss. So as
the temperatures rise outside, it’s important to fully inspect your customers’ batteries with a
simple battery test to ensure they’re running at their peak.
• w iA DV ISOR – The wiADVISOR User Interface makes it easier to sell tires and make
recommendations. The same inventory and pricing that your dealership sets up for use with the
DRSG is displayed in wiADVISOR and added directly to the repair order. Find Your Easy Sales
Please call the Mopar TireWorks & Battery Advantage Program Headquarters at 888.31.M OPA R
(888.316.6727) with questions or for more information.
WINTER TIRE PRE-ORDER – SAVE $5 ON WINTER TIRES
Preorder your winter tires by September 30, 2016, and get $5 off per tire. To order, download the
W inter Tire Order Form or contact the Mopar TireWorks & Battery Advantage Program
Headquarters for more details!
NATIONAL TIRE REBATES
National rebates are in market for Pirelli, Michelin, General Tire, Kumho, and BFGoodrich.
Remind your customers of these exciting offers and seal the deal on tire sales!
Visit DealerCONNECT > Serv ice > Serv ice A dvisor Sales Tools > M opar TireW orks for
the latest offers!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
wiADVISOR & FLEET
EARN $500 IN MSER REWARDS FROM wiADVISOR
The wiADVISOR tool has already proven to drive additional service and parts sales and satisfy more
customers. And now, dealers on wiADVISOR and enrolled in MSER can reap even greater rewards!
• M SER Util ization Prom otion – Earn $500 in MSER rewards by maintaining a wiADVISOR
utilization rate of 85% or greater for the entire quarter and be eligible for payouts in Q3
• M SER M V P Offer – For every Mopar Vehicle Protection Plan sold through wiADVISOR, Service
Advisors will receive an additional $2 on their MSER Rewarding Excellence Card
For complete details, see the w iA DV ISOR Septem ber Prom otions Flyer !
FLEET PURCHASE ORDER PROCESS MADE EASIER WITH DEALERCONNECT ENHANCEMENTS
Some major Fleet Management Companies (FMCs) are now requiring their service providers to use
a web-based authorization process offered by Auto Integrate.
To aid you in this transition, Mopar Fleet has created a DealerCONNECT link-out directly to Auto
Integrate called “Fleet Serv ice A uthorization ”, which can be found on the Service Tab / Claim
Administration
W hy A uto Integrate?
• Simplifies Servicenet claim submissions and payments
• Enhances dealership payment time schedule and cash flow
• Benefits FMCs by supporting prompt claim submission, which simplifies bookkeeping
• Suggests maintenance services based on time and miles, which results in larger revenues
Check out the Learning Center—course code SPFLA IW B—for a comprehensive guide on obtaining
authorization for maintenance and repairs. Questions? Login credentials? Contact AI: 773-867-1115
DRIVE ENHANCED SERVICE AND SALES WITH wiADVISOR
Dealers who have completed wiADVISOR In-Dealership Gold Support Training are experiencing an
increase in software flash completion, maintenance penetration, dollars per VIN, customer
satisfaction, and overall service drive efficiencies. And there is much more in store!
To find out more, check out the latest w iA DV ISOR Update.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
ALL MAKES
NEW MAGNETI MARELLI POS KITS
New materials perfectly suited to your business are now available on the Mopar Dealer Site! See all
of the Magneti Marelli marketing materials available to help you sell more by visiting dealers-
m opar.com > Magneti Marelli tab > All Sales Tools.
Questions? Call us at: (800) 356-3490.
HARNESS THE POWER OF AMAZON
M agneti M arelli has teamed up with A m azon to offer a simple and cost-effective marketplace
exposing your all-makes parts sales efforts to millions of online parts shoppers each month. We are
making it easy for you to reap the benefits of Amazon’s amazing success!
To get started, view the Flyer or visit the M agneti M arelli A m azon site . Video: Experience Selling on Amazon
ATTENTION ALL AMAZON MARKETPLACE DEALERS — New Product Launch Effective August 1
Magneti Marelli Offered by Mopar Wiper Blades are now available to list on Amazon!
Please see a list of new part numbers below. Product descriptions and images, and pre-populated
listings available for immediate use on Amazon!
Part Num ber Part Description
WB000012AM Magneti Marelli WB000012AM 12" Wiper Blade
WB000013AM Magneti Marelli WB000013AM 13" Wiper Blade
WB000014AM Magneti Marelli WB000014AM 14" Wiper Blade
WB000015AM Magneti Marelli WB000015AM 15" Wiper Blade
WB000016AM Magneti Marelli WB000016AM 16" Wiper Blade
WB000017AM Magneti Marelli WB000017AM 17" Wiper Blade
WB000018AM Magneti Marelli WB000018AM 18" Wiper Blade
WB000019AM Magneti Marelli WB000019AM 19" Wiper Blade
WB000020AM Magneti Marelli WB000020AM 20" Wiper Blade
WB000021AM Magneti Marelli WB000021AM 21" Wiper Blade
WB000022AM Magneti Marelli WB000022AM 22" Wiper Blade
WB000024AM Magneti Marelli WB000024AM 24" Wiper Blade
WB000026AM Magneti Marelli WB000026AM 26" Wiper Blade
WB000027AM Magneti Marelli WB000027AM 27" Wiper Blade
For more information on listing new parts, please reach out to your Amazon representative.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
MAGNETI MARELLI ENHANCED BRAKE PRICING – REBATE UPDATE
In August, Mopar announced new pricing for Magneti Marelli Offered by Mopar Brake Pad Kits
featuring a new pricing structure—one that combines stronger margins with an already-strong
product portfolio to optimize your all-makes service drive, used vehicle, and wholesale business.
To assist you in conveying this to both your personnel and your retail/wholesale customers, we’ve
prepared new pricing flyers for both Retail and W holesale. Leverage these materials as you pursue your all-makes business!
MAGNETI MARELLI – CURRENT RETAIL PROGRAM
Earn MSER rewards and more through the current M agneti M arelli Retail Program !
Note, the $25 brake pad kit dealer rebate is no longer in effect.
As a reminder, visit dealers-m opar.com for the latest array of retail marketing materials available
to support your All-Makes business! And don’t forget to check out your Q3 POS K it—now available!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
MSER & SPECIAL PROMOTIONS
MOPAR SERVICE EXCELLENCE REWARDS (MSER) – SEPTEMBER HIGHLIGHTS
• Stay in Gear! — Transmissions, Trans Axles and T-Cases are continue for September
• “ RTS” Rem an Electronic Controllers — Parts Counter continues to earn $5 or $10 per part
• M V P — Are you ready for the new “Road Ready” MVP Plan? See MVP home page for details.
• Super Tire Bonus in Septem ber – Earn $5 for a set of 2 and $10 for a set of 4
• w iA DV ISOR – Continues to pay $2 on any MVP Plan sold using wiADVISOR technology
• Boost Your Sales Com petition — Top earners will get $50 on their Rewarding Excellence
Card. Top 3 sellers of MVP will also earn $50. See Marketing tab for details.
• TireW orks Special – Earn by selling eligible on-program tires on customer pay ROs
• JEEP Freedom Top W rench – Earn $2 for every Freedom Top Wrench sold
• Q3 2016 Septem ber Rew ards Update – Mopar Engines continue through September! Also,
the Hands Free Kit is still in play and will pay Service Advisors $10 for each one sold.
M SER Rew ards W rap
Mopar is pulling out all the stops in September, with dealerships earning unprecedented rewards in
the service drive. Be sure to take advantage of the great offers below—and more!
In September, prepare for national consumer rebates by stocking up on eligible MM/VL Brake
Pads/Rotors and Beam Wiper Blades to qualify for $25, $100, and/or $300 Visa Gift Cards, while
supplies last. One lucky dealer will also win a Customer Lounge upgrade ($1,800 value) based on a
random drawing of qualified entries!
The entire order must be placed on a single order to qualify. No promo code required.
See the W iper & Brake Gift Card Giveaw ay Flyer for order requirements, program rules, and
opt-out information. See the list of Elig ib le Parts and get ready for October brake and wiper rebates today!
$75,000 GIFT CARD GIVEAWAY – ELIGIBLE BEAM WIPERS AND BRAKES!
From September 1 through September 30, purchase a half-pallet (22 cases; mix and match) of
eligible Mopar Windshield Solvent and receive a $25 Home Depot Gift Card.
For eligible products, ordering instructions, and more, see the M opar W indshield Solvent
Program Flyer!
MOPAR WINDSHIELD SOLVENT PALLET PROGRAM
Custom er Lounge Upgrade
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
Put clean within reach! Order any 4-pack case of hand cleaner and receive a complimentary Mopar
dispenser. Choose from three great products:
• Tech Care Ultra M ax – 04856971AD | Dealer Net: $23.30
• Tech Care Orange Pum ice – 04856970AD | Dealer Net: $19.05 • Tech Care Cherry Gel – 68291701AA | Dealer Net: $20.00
MOPAR HAND CLEANER & DISPENSER PROMOTION
See the Prom o Flyer or visit dealers-m opar.com > W holesale > Prom otions to order!
Order a kit of 24 Touch-Up Paints and get a display rack!
4-IN-1 TOUCH-UP PAINT RACK OFFER
See the Prom otional Flyer and 2016M Y Touch-Up Paint Guide for complete details.
FCA MASTERCARD SEPTEMBER PROGRAM
Drive card membership and benefit from in-store redemption! In August, take advantage of a
$25 flat + $25-$50 retroactive volum e bonus program !
Note: There is a rolling 30-day window to complete training to qualify for earned incentive
payments. Visit DealerCONNECT>Credit Card Central to access your personalized training status.
Join SiriusX M ’s Dealer Program today to start providing trials to your Pre-Owned and Service
Lane customers driving vehicles factory-equipped with satellite radio. Click the banner to the right
for details and enroll now !
SIRIUS XM WILLIE NELSON EXPERIENCE
See the September Program Sum m ary and Program Rules for details!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
ADDITIONAL GO-TO-MARKET TOOLS
Fuel your Mopar service marketing efforts for the upcoming year by enrolling in programs like
Standard of Care, Point of Sale, and Certified Digital Advertising. Stay tuned for details on your
Business Center’s specific roll-out schedule and work with your area managers to set up these
programs in Service Marketing Program Administration.
MOPAR OPEN ENROLLMENT REMINDER
EXCITING NEWS ABOUT YOUR FALL POINT OF SALE KIT
We asked – you answered! Based on our recent point of sale (POS) survey, you’ve requested for
additional support material and more emphasis on national offers. So, for our September and
October offers, we are equipping you with full-size banners, window clings, and customer waiting
area tent cards – all in addition to our service drive posters!
We hope the extra visual support will generate awareness and excitement for these offers—check
out the Prom o Guide for complete content details!
SEPTEMBER SOC CREATIVE REDESIGN
The Standard of Care Inactive creative redesign will launch starting with September communications.
The mail program will be fully digital, providing competitive advantages such as customizable
messaging and coupons for owners.
Communications will focus on educating owners on the value of servicing at FCA dealerships and
using genuine Mopar parts. 5-, 8-, and 11–month touchpoints will continue to feature two coupons.
The 13+ month touchpoints will include two, rather than six, coupons. Coupons will populate based
on predictive models for specific services to ensure owners are receiving the most relevant coupons
for their vehicle needs.
For additional updates on September Standard of Care and more, see the latest SOC Sum m ary
Flyer.
Click here to see a Sam ple SOCI M ailer!
ON DEMAND ONLINE PROSPECTOR HIGHLIGHTS
On Demand is your tool to target specific retail segments with messaging and offers aligned with
seasonality, current/recent promotions, and more. Identify your opportunity and go after it today!
Don’t Forget : Need digital images? Get assets in 3 sim ple steps!
See the Septem ber Sum m ary and go to DealerCONNECT > Service > On Demand Service
Prospector.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – SERVICE DRIVE
DEALERSHIP WEBSITE ASSISTANT
Is the fixed ops content on your website being neglected due to not having the time or resources
available?
Your dedicated website assistant will provide ongoing monthly support to your FCA digital website
by making updates to your Mopar parts and service content.
See the W eb A ssistant Flyer for details and get started today!
BRING ATTENTION TO MULTI-POINT INSPECTIONS
The Mopar Service Drive Store has everything you need to market to your service customers and
boost repair order value with signage, banners, forms, and more!
See the Interactive Serv ice Drive Store Flyer to check out the latest marketing tools and visit
dealers-m opar.com > Retail > Service Drive Store today!
MOPAR MERCHANDISE & RETAIL MARKETING
M opar W all Badge
Brand your parts and service area today! The Mopar Wall Badge features a chrome plate, lasered
acrylic, and brushed metal backer. A quality, timeless piece that will last for years to come and will
ensure customers of the quality they are receiving.
Visit dealers-m opar.com > Retail > Programs > FlexTech.
Featured M erchandise
You can never have too much Mopar pride, and the newest selection of Mopar Gear can help you
show it! Visit w w w .w earm opar.com today for all of the latest products in the authentic Mopar
merchandise collection.
Click to view some of our new featured items in the September M erchandise Flyer!
Also, check out the latest issue of Retail Refresher for even more retail tips and best practices!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – ACCESSORIES
ACCESSORIES PROMOTIONS & SALES TOOLS
RAM SKID RESISTOR™ BEDLINER PROFIT & PROTECTION PROMOTION
Order specified bedliner quantities and get additional unit(s) free!
T im ing - August 15 – September 23, 2016
Details - Purchase Mopar Skid Resistor Bedliner models (mix and match); promo eligibility starts
with purchase of 15+; max benefits at 180 or more!
Requirem ents - Order must be placed direct with O.E. Liner to qualify. All orders must be
placed for immediate shipment.
FALL POINT OF SALE KIT & OTHER FEATURED RESOURCES
Your fall POS kit is now arriving at the dealership. You asked for it! New in the kits are counter mats
and mirror danglers to go along with window clings, tablet top displays, and posters.
$100 CASH REBATE ON WRANGLER RUBICON WARN WINCH
Our winches specifically designed for the Rubicon give you the ultimate performance and towing capacity. Click here for more details on the $100 Rebate!
10% OFF SELECT MOPAR PERFORMANCE PARTS!
Customers who bring in this coupon to purchase items between 8/22/2016 and 9/30/2016 are
entitled to 10% off select Performance Parts. Click here to see the coupon!
2017MY ACCESSORY BROCHURES
The 2017MY Accessory Consumer Brochures are now available for most vehicle makes and
models. Help your customers Moparize their vehicles by ordering yours today!
Refer to the 2017M Y Brochure Flyer and log onto DealerCONNECT > click on the Parts tab >
read under the Order Parts box > click on Order Entry.
ACCESSORY PROGRAM ENROLLMENT
Be sure to sign up during Mopar Open Enrollment and take advantage of additional w ays to sell
accessories and get rewarded!
Featuring:
• Mopar AHQ Program • Custom Shop Upfit Opportunities:
- Wrangler Hard Top Headliners, Wrangler All-Weather Mats, Ram All-Weather Mats
Also, check out these
other resources!
Custom Shop – CJDR | Com m ercial | FIA T
2016 Databook & Perform ance Cata logs
M opar Y ouTube Channel
dealers-m opar.com
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See the Bedliner Prom otion Flyer for details!
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MOPAR PLAYBOOK | SEPTEMBER 2016 – ACCESSORIES
FEATURED ACCESSORIES FOR SEPTEMBER
RAM’S CAPABILITIES ARE ENDLESS
To go along with the end of the Ram Summer Clearance Event, utilize accessories to give your
customers endless possibilities to make their longest-lasting pick up unique!
See the Fast-Selling Ram A ccessories Sell Sheet and Protection & Tow ing Package
Flyers for more information. Also, see the Katzkin Leather Upfit Hero Card !
ALL THINGS… JEEP!
Mopar continues to offer accessories to customers who want to make their Jeep unique. Below are
hot-selling Wrangler items including Mopar-engineered Lift Kits, Tailgate Hinge Reinforcement, and
the award-winning Freedom Top Wrench.
Wrangler 2” and 4” Lift kits are available for ordering:
For more information, click to see the W rang ler Tailgate Hinge Reinforcem ent and the
W rang ler Freedom Top W rench.
SEPTEMBER FEATURED ACCESSORIES
Hellcat License Plate Fram es
• Polished P/N: 82215525 • Black P/N: 82215526 • DLR - $28 • M SRP - $40
CHRYSLER PACIFICA
Make the Pacifica an extension of your customers’ lifestyle by customizing it with the latest Mopar offerings, including the popular overhead DVD player, 2’” Class II hitch receiver, and black roof rack.
Custom izable PDF | Overhead DV D | A vailable RU A ccessories
PRO CLIP PARTNERS with MOPAR - BECOME AN OFFICIAL PROCLIP DEALER TODAY!
ProClip USA headrest mount kits are now official Mopar-licensed products. Custom-designed
vehicle headrest mounts will be offered to Mopar customers for backseat passenger use of
modern tablets. Starting September 1, 2016, genuine ProClip USA parts and accessories will be
available for value add-on purchase at Mopar dealerships nationwide. Become an official ProClip
dealer and receive a SUBSTANTIAL discount on all items to sell directly to your customer. Click on
the link, www.ProClipUSA.com/Mopar ,fill out the form, and ProClip will contact you directly.
V alve Stem Caps
P/N: 82214911 DLR - $13 M SRP - $18
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MOPAR PLAYBOOK | SEPTEMBER 2016 – REPAIR & WHOLESALE
REPAIR/WHOLESALE PROMOTIONS & RESOURCES
GET 50% OFF ALL GLASS PART NUMBERS STOCKED AT ANY PDC LOCATION!
• Tim ing - August 1 8 – October 31, 2016
• Glass Prom otion Code - L8
• Includes - Windshields, Backlites, Side Glass, and Sliders
• Excludes - Referral or SSD glass part numbers
Supplies are limited and will be moving fast—check out your Glass Promo resources today:
Prom otional Flyer | Prom o Order Form | A pplication List
MOPAR PDC GLASS PROMOTION
There has never been a better time to promote Mopar quality through the service drive and over the
parts counter. Make the most of these MSER opportunities in the month of September!
• Transm issions, Trans A x les and T-Cases - $25 Techs, $20 Service Advisors, $5 Service
Managers
• M opar Serv ice Eng ines - $6 Techs, $40 Service Advisors, $4 Service Managers
• “ RTS” Rem an Electronic Controllers - Parts Counter continues to earn $5 or $10 per part!
Click the links above or see the Septem ber M SER Rew ards W rap for details!
HOT REPAIR & SERVICE PARTS ON MSER!
Dealer Personalized Promotional Merchandise puts your dealership name at your customers'
fingertips, providing maximum exposure at a minimal cost. At less than $5 a piece, these exciting items will help you grow your business to retail and wholesale customers alike!
DEALER PERSONALIZED PROGRAM
Click flyer to enlarge.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – REPAIR & WHOLESALE
Recently, dealers that participated in the initial 25-piece pallet order earned the opportunity for
reduced pallet reorders of Magneti Marelli Radiators and Condensers. And now—for September and
October—ALL dealers will now be afforded this same opportunity!
On the Magneti Marelli parts ordering tab of dealers-m opar.com , dealers can chose the following
order quantities: 25, 10, 8, 5; however, dealers will be billed separately for the additional freight cost
on reduced pallet orders (<25) until the process can become automated. As always, 25-unit reorders are the most cost-effective alternative but lesser quantities can now be reordered to suit
your immediate needs.
EXCITING NEWS ABOUT MAGNETI MARELLI RADIATORS & CONDENSER SMALLER PALLET REORDERS
QUANT-
ITY
ADD’L FREIGHT COST
5 $ 90 8 $ 76
10 $ 67.50 Note: These Magneti Marelli radiators and condensers must not be returned to the PDC. Please use
the six-month exchange program process outlined here and note the following address for shipping parts for exchange: Spectra Premium USA Corp |3052 North Distribution Way |Greenfield, IN |USA
46140-6602
In case you missed it, be sure to check out these other important all-makes updates:
Current M M Program | Brake Pricing W holesale Flyer | M M Parts Locator
OTHER MAGNETI MARELLI RESOURCES
Thanks to those who attended NACE/CARS! Check out these sights from the show to the right!
Also, the NA CE Collision Brochure is now available. Be sure to download your
comprehensive guide to the Mopar parts and programs to make your business better!
Get your copy and check out this month’s featured excerpt below!
NACE/CARS RECAP AND MOPAR COLLISION BROCHURE
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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE
CONSUMER PROGRAMS & TOOLS
JEEP WAVE GIVES YOUR CUSTOMERS COMPREHENSIVE LOYALTY BENEFITS
Did you know customers who come in for service with their Jeep Wave Vehicle spend an additional
$171 on other repair services? The program also includes:
• 24-hour, 7 day-a-week exclusive Jeep vehicle owner support at 844-(JEEP WAVE)
• Two complimentary oil changes and tire rotations for the contract term
• Trip interruption & first day rental coverage
• VIP treatment at Jeep brand events around the country
• $500 in discounts on hundreds of premium retail brands like Ray Ban and North Face, as well as
dining and entertainment. The Savings Network is an exclusive benefit featuring offers curated
especially for Jeep Wave members. Members can use their $500 in annual savings to purchase
selected products typically at 20% - 40% off best available pricing.
To learn more about Jeep Wave, visit https://jeep.m oparv ip.com or access your Dealer Portal
through the Customer Experience tab of DealerCONNECT.
COURTESY TRANSPORTATION PROGRAM OVERVIEW WEB COURSE
Mopar and FCA Performance Institute are pleased to announce the release of the Courtesy
Transportation Program Overv iew web course. The Courtesy Transportation Program (CTP)
affords you the opportunity to build a fleet of service loaners that match your customer needs and
market size. With our customers’ live busy lives, offering alternate transportation during vehicle
service is a critical element in elevating the customer experience and growing your business. This
course can be completed within 30 minutes.
The Courtesy Transportation Program Overview course (code A SCTPW B) is available on the
Learning Center and should be completed by all service loaner personnel. We encourage you to
complete the course ASAP. If you have any questions regarding the CTP program, please reach out
to your Area Manager.
THE AIM HIGH CSI PROGRAM IS UNDERWAY!
Service lane traffic increases by 13% over the summer months and peaks in October. As a result,
you have a great opportunity to turn additional service customers into loyal owners. To aid you in
this process and help you deliver the best service experience possible, we launched Aim High CSI.
Check out the linked flyer for details and a video message from Al Gardner.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE
DEALERSHIP SERVICE & SUPPORT
SINGLE SIGN-ON FOR THE MSER & MOPAR DEALER SITES IS HERE!
Mopar is pleased to announce that two of your most important resources—M SER (m oparser.com )
and the M opar Dealer Site (dealers-m opar.com )—can now be accessed directly through the
Service Contracts, Service, and Parts tabs of DealerCONNECT with no additional login required!*
Simply click the links and you’ll immediately be taken to these sites for all of your MSER, Mopar One,
and Retail, Wholesale, and Accessory marketing needs!
Visit DealerCONNECT or click the Full A nnouncem ent for details!
*A one-time initial login may be required for single sign-on setup. Additionally, you may be asked to
create an account if you have not done so already.
NEW STUDENT TOOL KIT/PROGRAM
Attract and support current and prospective Mopar CAP, CAP Local, and/or General Auto Service
students seeking opportunities at your dealership. This tool kit can accompany automotive technician
students as they progress through their career and is available to you at 40% below retail!
Tool K it Features: • Custom-wrapped Mopar Tool Box
• Hand/Air Tools
• Select Mopar Essential Special Service Tools
• Includes wiTECH 2.0 microPOD
Check out the Tool K it Flyer for details!
CHECK OUT THE LATEST SERVICE CAPACITY NEWSLETTERS
Learn about proven process, best practices, and creative solutions to optimize the productivity of
your service department operations and personnel.
Click the images to the right for latest editions of the Serv ice Capacity New sletter !
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MOPAR PLAYBOOK | SEPTEMBER 2016 – CUSTOMER EXPERIENCE
MOPAR CAP PROGRAM CALENDAR
Need help finding and hiring qualified service technicians—ones with product knowledge, skills to
properly use the diagnostic equipment, and the work ethic and attitude that fosters a long-lasting
relationship with your customers?
M OPA R CA P and M OPA R CA P LOCA L take a proactive approach toward service department
skill development. It’s a long-range investment with tangible benefits, including highly-skilled and loyal
employees in key positions, which directly impact your customers on a daily basis.
Visit m oparcap.com or call (888) 321-4321.
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MOPAR PLAYBOOK | SEPTEMBER 2016 – CONTACTS
Accessory & Perfomance Marketing Materials dealers-m opar.com > Accessories tab
Accessory Technical Assistance 800-84-MOPAR (800-846-6727)
ARO 5300A [email protected]
Dealer Personalized Merchandise Program 877-247-0261
DealerCONNECT 800-374-4040
Degrees@Work – FCA Performance Institute Dealer Hotline 855-321-4321
Degrees@Work – FCA Performance Institute Student Hotline 855-334-3622
Direct Connection Tech Line 888-528-HEMI (888-528-4364)
FCA Digital / eStore 888-511-8902
Global Core Return Customer Service Hotline 866-254-2940
Magneti Marelli Promotion Headquarters dealers-m opar.com > Magneti Marelli > Quarterly Promotions
Headquarters
Mopar 5300 5300A [email protected]
Mopar Marketing Materials DealerCONNECT > Parts tab > Mopar Marketing
Mopar Authentic Performance Gear 800-525-4165
Mopar Battery Hotline 800-738-4224
Mopar Bulk Oil Headquarters 800-352-2174
Mopar Calendar Program Customer Service 866-681-2359
Mopar CAP/FCA Performance Institute 888-321-4321
Mopar Fleet Servicenet 248-512-7900
Mopar FlexTech Retail Display Program 800-536-3490
Mopar Merchandising Program Headquarters 888-415-1155 m oparm [email protected]
Mopar Program Headquarters 800-356-3490
Mopar Service Excellence (MSER) 866-909-MSER (866-909-6737) m oparser.com
Mopar T.I.R.E.Works 888-31MOPAR (888-316-6727) m opartirew orks.com
Mopar Tool and Equipment Hotline 855-298-2687
Mopar Vehicle Protection (MVP) 800-782-2668
National Consumer Tire Rebate Forms m opartirew orks.com
On Demand Program Headquarters 855-213-5483
On Demand Program Ordering DealerCONNECT > Service tab > Service Marketing Box > On Demand
Service Prospector & Dealer Site
Parts Expediting / Specifying 800-765-7732
Parts Pricing Inquiry Fax: 248-944-0745
Powertrain Service Center 866-262-8517
Reman Powertrain Warranty Registration DealerCONNECT > Parts tab > Mopar Warranty
Standard of Care/Service Marketing Program
Headquarters 800-521-3186
STAR Technical Assistance 800-850-STAR (800-850-7827)
Tracy / AER Order Hotline 888-361-4711 turboii.com
UPS Mopar Referral Direct Call Center 800-567-9989 - Option 1
Warranty Hotline 888-255-2616
wiADVISOR Premium Support 855-wiADVISOR (855-942-3847)
wiTECH Premium Support 888-WITECH-1 (888-948-3241)
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