MKT 389

CONTENT THAT SELF-REPLICATES

SELF-REPLICATING CONTENT

The unique role of social media in content marketing

Social influencers models and WOM for content marketing

Measuring impact (what’s working and what isn’t)

SOCIAL MEDIA AND CONTENT

Can one exist without the other?

Why?

Why not?

EXERCISE

Facebook

Twitter

Instagram

Pinterest

Tumblr

Google+

How can each of these channels to be used uniquely to extend the impact, life and reach of a story? Find an example.

SOCIAL INFLUENCER MODELS

Word of mouth and social media content marketing go hand in hand. Why?

What are social influencers? Why are they critical to spreading content? What are all the ways this is done?

On Facebook, YouTube, Twitter, Instagram, Pinterest, Tumblr?

MEASURING IMPACT

KEY PERFORMANCE INDICATORS (KPI’S)

Results?

Engagement?

Both!

ANALYTICS PYRAMID

Different levels of the organization care about different things

Be prepared to message and speak to effectiveness of content in a contextual way

Don’t speak to the C suite about ‘engagement’ instead tell them about Costs per lead and lead conversion

TYPES OF METRICS

Consumption metrics

Sharing metrics

Lead generation metrics

Revenue/sales metrics

Management by objective/return on objective is key!