Date post: | 05-Dec-2014 |
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An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated
Pace
Dr. Ramon CoronaDr. Mary Beth McCabe
National UniversityJune 22, 2014
NU Undergrad Concentration in Marketing
• Required courses:• MKT 302a (required)• MKT 420-Consumer Behavior• MKT 430-Global Marketing• MKT 434-Marketing Research• MKT 443-Advertising• Plus 2 of the following: 440a, 441, 442a, 445, 446,
447
NU Graduate Marketing Concentrations
Marketing• 620 Consumer Behavior• 631 Global Marketing• 634 Market Research• 660 Strategic Marketing
Simulation
Mobile MKT/Social Media
• 651 Mobile Marketing• 652 Adv. Mobile MKT Strategy• 653 Social Media• 654 Adv. Social Media for MKT• 655 Mobile MKT Social Media
Project. This is where you build your actual mobile/social plan and present it.
Simulation Course Group awarded
Adjunct Faculty, Angie Johnson
Age of Marketing students
Traditional Learners• 18-22 years• Away from home first time• Dormitory living• Onsite classes• Campus environment
Adult Learners: National• 28-33 years• Working full time• Married with kids• Online, hybrid, online
choice• Virtual campus
Length of MKT courses
Semester/Quarter Classes• 10-16 weeks• Meet twice/three times
weekly• Face to face with professor• Take 3-4 other classes • Competition for time
Accelerated Programs• 4 weeks• Meet once weekly online or
three times onsite• Choice of delivery• Intensive and demanding
month focused on one class.
Benchmarking Peregrine scores
Peregrine Data Analysis
• Undergraduate BBA exams• N=93 (sample size)• Marketing scores for all is lowest at 50.4• Average is 39% for all online schools• Sub-categories we did very well, too.• Keep notes and books• Direct Measure
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