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MKT271 – PRINCIPLES OF MARKETING PROFESSOR: ANNE WOLF RESEARCH SHORTCUTS LIBRARY FACULTY: MARSHA BALLARD [email protected] 480-423-6638
| Date post: | 14-Feb-2017 |
| Category: |
Marketing |
| Upload: | scc-library |
| View: | 47 times |
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MKT271 – P R I N C I P L E S O F M A R K E T I N G
P R O F E S S O R : A N N E W O L F
RESEARCH SHORTCUTSL IBR ARY FACULTY: MA RSHA BALLA RD
m a r s h a . b a l l a r d @ s c o t t s d a l e c c . e d u4 8 0 - 4 2 3 - 6 6 3 8
RESEARCH ASSISTANCE
Face to face 24/7 chat Phone: 480-423-6650 (SCC Library)
480-423-6638 (my office) Make an appointment:
[email protected] Research guide:
http://library.scottsdalecc.edu/MKT271
OBJECTIVESLearn shortcuts to:• Correct APA citation format• Basic business reference sources that will help
complete your assignment• Journal/magazine articles –including OneSearch• Newspaper articles• Quality Web resources
CITATION HELP
Get help with APA style citations here
CHOOSE MKT271 FROM THE CLASS LIST
MKT 271 RESEARCH GUIDE
5 marketing environments Competitive Economic Political and Legal Social/cultural Technological
Complete the worksheet and cite sources using correct APA style
SITUATION ANALYSIS
SCC FULL TEXT DATABASES
• LexisNexis • Business Source Premier• Business Abstracts with Full Text• National Newspapers -- (Wall Street Journal, Washington
Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic)
• Statista – statistics, but also industry dossiers, infographics, and more• ValueLine – rates and reports on companies in
terms of their investment potential, but can be used for industry overviews
LEXISNEXIS• Academic Search—search everywhere• Search by subject or topic: News, Legal and
Company Info• Sources – use Find or Browse
BUSINESS SOURCE PREMIER• Keyword search (Basic)• Subject search
(Advanced)• Company searches• Industry searches • SWOT Analysis• Country Reports• Market Research
Reports
BUSINESS FULL TEXT• Advanced Search Features
– Use document type to search for corporate profiles or product evaluations
NATIONAL NEWSPAPERS• National Newspapers
– includes the Wall Street Journal and the New York Times
– Advanced search – Corporate/Org and NAICS search options
POLITICAL, LEGAL, REGULATORY ENVIRONMENT• Congress.gov – Library of Congress index to U.S.
government publications/records• Electronic Code of Federal Regulations
Example of a specific agency• Food and Drug Administration
SOCIAL/CULTURAL ENVIRONMENT• Sperling’s Best Places – provides data on
thousands of metro areas, cities, and neighborhoods.
ONESEARCH: TRENDS
THANK YOU FOR YOUR ATTENTION Visit or Call us at 480- 423-6650
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