Date post: | 23-Jan-2018 |
Category: |
Education |
Upload: | adlina-zainuri |
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PREPARED BY:
NUR HAZWANI BT ZULKEFLI 2013453564
NUR FATIHA BT MOHD JAIS 2013625878
NOR ADLINA BT MOHD ZAINURI 2013657856
NURUL ADILA BT YAACOB 2013279336
HARIISHUN BT JAMALUDDIN 2013461052
COMPANY BACKGROUND
• Oreo is one of the product manufacture by Mondelez Inc. Where at the beginning of its establishment use the name Kraft.
• The name of Mondelez Inc. begin at the year 2012.
• Kraft Foods Group, was split off. It specializes in grocery items. Kraft Foods Group later merged with the Heinz to become Kraft Heinz Company.
MISSION
• “We want our consumers to regard us as
their primary snack food. We want our
customers to know that we have their
wants and needs in mind along with
working to create products that will cater to
their health conscious lifestyles.”
OBJECTIVES
• Maintain demand of customers
• Introduce new sandwiches
• Create awareness through effective media
• Attract more customers
• Retain current customers
• Stay ahead of competitors
• Reduction or elimination of other supply chain inefficiencies
• To achieve superior consumer exposure
• Establishment of regional marketing specialists
• To reinforce and reaffirm the Oreo cookie brand position
COMPANY LOGO
TARGET MARKET
• who maintains a healthy lifestyle.
• any age.
• for older people that really concern about
their healthy lifestyle.
• students at school and university.
PRODUCT
• Branding
• Trademark
• Labelling
• Packing
MARKET SEGMENTATION
• Geographic- The segmentation is based
on region of the country or world.
• Demographic- Study of people vital
statistic.
Eg, age and gender.
• Psychographic- The segmentation based
on personality, motives, lifestyle.
PLACE
Producer Retailer Consumer
PROMOTION
• Advertising
– Newspaper
– Magazine
• Promotion
– Contest
PRICE
• Status quo
pricing is the
price about the
same or very
close to our
competitors’ price
• RM 4.80
COMPETITIONCOMPANY NAME NESTLE JACK “N” JILL MUNCHY’S
STRENGTH •Produced daily food and has made delicious product
•Quality and taste of their products to fulfill consumer needs that always more complex day by day
•More cheaply price than the other brand.
•Customer who use their product continuously.
WEAKNESS •Only focus on daily product.
•Packaging is not executive than our product
•Not make other type of product other than cookies.•Sensitive and not easy to take care.
CONCLUSION
• Fancy Oreo Milk’s Favourite Cookies product is a new product that will change people’s perception about cookies
• very healthy for all people no matter what age or gender
• get many benefit rather than just taste good, our products also can give their body the best nutrient
RECOMMENDATION
• new strategy, we take a challenge to create our new product, Fancy Mini Oreo Milk’s Favourite Cookies which is the first cookies with fancy around the cookies product in the market.
• bring new to our customer and gain our sales