1. Social Media Assignment:Starbucks To Start Selling Coffee From Vending MachinesPresenters: Abhi Ayri, Skye Boyd, Kevin Laranja, Natalie Magaletta, Mike Pastyr

2. Coffee Industryo The coffee industry is continuously growingo Specialty coffee locations are increasing at arapid pace and seem to be available at almostevery corner you turn too Starbucks success in thisindustry is related to theirconvenience, customerservice and quality productsoffered with a smile 3. The Launcho Following the launch of their home coffee-making machines, Starbucks will beintroducing vending machines on thestreets of the United Kingdomo It is a response to a clear need. The mostcommon thing I hear from customers is that theywant a Starbucks closer by. Ian Cranna Vice President UK marketing 4. The Launcho Expected release date was in mid-September, however a confirmation has notbeen made yet o Week 1 Launch: Will appear at 4 Sainsbury stores o Week 2 Launch: Will appear at all Petrol Stationso If successful, a countrywide roll-out will commence 5. The Machineo Titled Starbucks On The Goo Offers 280 different drink combinations o Touchscreen interface o Can play a quick game on the machine while waiting for order 6. The Machineo Freshly steamed milk o Freshly ground fair trade coffee beanso Will be ready to go in less than a minute 7. Costo Inexpensive comparedto barista-made coffee within the storeso All extras, such as extra coffee shots and syrups willbe free of charge versus the charge of 35p in stores.o Tall 2.10o Grande 2.40 8. Opportunityo Creating the Starbucks Vending Machinehas helped to expand the companiesproduct line to meet a broader range ofcustomer needs o Some needs can be classified as convenience, speed, varie ty and quality o Expanding within a successful geographic market 9. Threatso May be hard to convince consumers that the coffeemade in these vending machines have the samefreshness and quality of those service in storeo Having the vendingmachine placed at Petrolgas stations willassociate the brand withyour morning commuteinstead of the premiumexperience that manyadmire when visiting aStarbucks location 10. Threatso Known for in-personinteraction. Quick andintimidating for those notused to the Starbucks paceand environment, but itsalways been about person-to-person contacto Machine automation means fewer jobopportunities and higher unemployment rates 11. Competitiono Starbucks main competitor in the UKis Costa Coffeeo Costa Coffee has been selling coffee throughvending machines successfully for years 12. Video 13. Links to Group Pageso Facebook Page: o Twitter Page:http://tinyurl.com/8eeuofs http://tinyurl.com/8j9a3z2o Pinterest Page:http://tinyurl.com/8v73b36Links to Articles/Blogso Taxi:o AG Beat:http://tinyurl.com/c8a9eco http://tinyurl.com/9gxfp4xo Daily Mail UK: o Branding Magazine:http://tinyurl.com/cxfkk3j http://tinyurl.com/8utaoxxo Brand PhD: o SlashFood:http://tinyurl.com/8nxojn4 http://tinyurl.com/2suqqk 14. Twitter Hashtag#MKTGstarbucks 15. The EndThankyou