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MLK DAY OF SERVICEMonday, January 18, 2016
PREP SESSION - WEBINAR November 6, 2015
SESSION OVERVIEW
WHAT WHOWelcomeWebsite Overview & Registering EventsEvent Spotlights –
ACA OutreachLaunching Year-Round ServiceServe Rural
Event Promotion - PressDigital MediaBranding
Elected Official Engagement Closing
Rhonda Taylor & Patricia Bory, CNCSDave Sherman, CNCS
Kacey Wulff, HHSMartin Costello, Rebuilding TogetherDana Mayber, CNCS
Sam Warfield, CNCSAllison LePage, CNCSBrendan Bailes, CNCSMegan Blanco, CNCSPatricia Bory, CNCS
WEBSITE OVERVIEW & EVENT REGISTRATION
Dave Sherman, Web Developer
EVENT SPOTLIGHTS
Kacey Wulff, HHS
Martin Costello, Rebuilding Together
Dana Mayber, CNCS
ACA OUTREACH
Kacey Wulff, HHS
Open Enrollment 2016
Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.
Why you should you do Open Enrollment Outreach for MLK Day?o January is a critical time: The deadline to enroll is January 31.
o Health Insurance promotes our shared goals: Access to affordable, quality healthcare, financial stability, community health and well being.
What you can do?o Use your voice in your community: Send out emails to your listserv, include collateral
at your sites, write Op-eds, tweet, snap, insta….you name it! #getcovered
o Push out outreach materials: Access to affordable, quality healthcare, financial stability, community health and well being. Find outreach materials at https://marketplace.cms.hhs.gov or order them online (for free!) at http://productordering.cms.hhs.gov .
o Invite navigators or assisters to your event: Access to affordable, quality healthcare, financial stability, community health and well being. Reach out to grantees directly: https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces/assistance.html. Or, email [email protected].
For more information about getting involved with our enrollment efforts, email [email protected]
Open Enrollment 2016
Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.Top Messages to Share:o Financial Help is Available: About 8 in 10 of the uninsured who are eligible for
Marketplace coverage qualify for financial assistance to lower the cost of their monthly premiums. Many people can find low-premium plans for $75 or less per month.
o Deadlines: December 15 is the deadline to enroll for coverage starting January 1. Final deadline is January 31.
o Free, Confidential Help: Get answers to your questions by contacting our trained professionals for free and confidential assistance. Call 1-800-318-2596 or visit LocalHelp.HealthCare.gov.5 Ways to Take Action:
For more information about getting involved with our enrollment efforts, email [email protected]
Email your lists. Make sure your audiences know it’s time to sign up.
Share info about Open Enrollment in your print materials. Newsletters, programs, receipts…
Host an enrollment event. Partner with assistors and navigators in your community.
Share Info in your space. Display information in your office, business, or organization about Open Enrollment.
Join the conversation online. Every Tweet and Facebook post counts. Use #GetCovered.
LAUNCHING YEAR- ROUND SERVICE
Martin Costello, Rebuilding Together
REBUILDING TOGETHER
Martin Costello
– Senior Director, National Service Programs– 202.420.9131– [email protected]
REBUILDING TOGETHER
Team Building• Bring together all members for a common
purpose• Creates a real esprit de corps in the program• Natural Alumni engagement opportunity
REBUILDING TOGETHER
Increasing Partnerships• Really collaborate with other AmeriCorps
programs• Step back and remember why people are in
programs like AmeriCorps• Introduce programs to new audiences
REBUILDING TOGETHER
Balance the Work with the Promos
SERVE RURAL
Dana Mayber, Public Affairs Specialist
EVENT PROMOTION
External Affairs Team, CNCS
MESSAGING & PRESS
Sam Warfield & Mary Love,
Press Team
MESSAGING & PRESS
Key Message:
Engaging Americans in Creating Economic Opportunity
MESSAGING & PRESS
Your Story
• What is the story you want to tell? • Who do you want to hear it? • Where do you want to see coverage of your
projects?
MESSAGING & PRESS
Learning from the Past
• What has worked? • What have you tried, that didn’t
work quite as well?
MESSAGING & PRESS
CNCS Resources Coming to You
• Key Messages• Template Media Advisory• Template Press Release• Support for local and national pitching
• What else do you need from us?
SOCIAL MEDIA
Allison LePage & Oyinade Koyi,
Digital Media Team
SOCIAL MEDIA
The Secret to a Life in Social Media“Find out what they like, and how they like it … and let ‘em have it just that way.”
– “Find Out What They Like,” Ain’t Misbehavin’
Break your plan into three phases: 1. Before2. During3. After
SOCIAL MEDIA
BEFORE:
• Give them one big idea to remember
• Get your followers and supporters revved up about your project
• Identify followers of social channels to help spread the word
• Ask people to follow you on your day of service
SOCIAL MEDIA
DURING:
Share, share, share Share your stories Share your supporters’ stories
SOCIAL MEDIA
AFTER: Be sure to thank your supporters
and volunteers Create follow-up blog or Storify Keep sharing your story
BRANDING
Brendan Bailes, Public Affairs Specialist
ELECTED OFFICIAL ENGAGEMENT
Megan Blanco, Senior Legislative Assistant
Working with CNCS’Office of Government
Relations (OGR)
75,000 members
25,000 sites
270,000 volunteers
35,000 sites
SocialInnovation
Fund
• 345,000 members• 5 million volunteers• 60,000 locations
Volunteer Generation Fund18 states
United We Serve andNational Days of Service
760,000 volunteers
DISASTER SERVICES | ECONOMIC OPPORTUNITY | EDUCATIONENVIRONMENTAL STEWARDSHIP | HEALTHY FUTURES | VETERANS & MILITARY FAMILIES
COST-EFFECTIVE SOLUTIONSFOR OUR COMMUNITIES AND NATION
CNCS – the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.
$420 million in match
221 grantees in 37 states
NOVEMBER 2014
75,000 members
25,000 sites
270,000 volunteers
35,000 sites
345,000 members4.6 million leveraged volunteers60,000 locations
Volunteer Generation Fund17 states
United We Serve andNational Days of Service
DISASTER SERVICES | ECONOMIC OPPORTUNITY | EDUCATIONENVIRONMENTAL STEWARDSHIP | HEALTHY FUTURES | VETERANS & MILITARY FAMILIES
COST-EFFECTIVE SOLUTIONSFOR OUR COMMUNITIES AND NATION
CNCS – the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.
$93m annual match
224 organizations in 37 states
FEBRUARY 2015
2
Importance of engaging policy makers
17
• CNCS’ activities must adhere to the governing laws put in place by Congress
• CNCS’ budget is dependent on the annual appropriations legislation that’s debated and voted on by Congress
• Policy makers have a large platform to amplify the great work that national service is doing on the ground
• Policy makers have the ability to introduce and pass measures (legislation, EO, proclamations, etc) that can expand or help national service
Why MLK Day Matters – Elected Overlay
Many benefits:
• Leads to programming opportunities• Political support: In current budget climate, more
important than ever• Energizes members and volunteers• Showcases impact to elected officials, community
leaders, and the media• Educates the public about your work• Shines a positive spotlight on your organization which
can lead to an increase in volunteering, partnering, etc.
Ways to engage elected officials on MLK Day
Elected officials are often willing and eager to support local service initiatives in one or more ways. For example:
• Attend an event/service project• Staff representation• Proclamation• Keynote remarks• Video greeting• Congratulatory letter• Social media• Think creatively! – Do you have other ideas for elected
engagement?
Note: Elected officials and their staff, like most professionals, appreciate advance notice, thoughtful planning, and follow-through.
For Example
Elected & Appointed Officials to Consider
National service receives strong bipartisan support from elected and appointed officials at every level of government:
• U.S. Senators• U.S. Representatives • Governors• Lt. Governors• State Legislators• County/Parish officials• Mayors• State Cabinet officails (e.g. State Superintendent of
Education)
Contact Information – CNCS OGR
• Megan Blancoo 202-606-6622o [email protected]
• Tess Mason-Eldero 202-606-6873o [email protected]
Please feel free to call or email with any questions. We look forward to working with you!
THANK YOU
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