25/04/2016 Mlkman App Launch | Adelaide Food Central https://adelaidefoodcentral.com/2015/08/25/mlkmanapplaunch/ 1/3 You are here: Home » Mlkman App Launch August 25, 2015 | 0 Comments The team at Adelaide Food Central, along with other bloggers and media, were invited to test out the up and coming food delivery app “Mlkman”. All food and drink were provided free of charge. Mlkman essentially is a food order and delivery application. Planning and development for the app began in February of this year. The developers tapped into a market of consumers who view time as the new currency. These days people are very busy in between work, running errands, managing family matters and such, which leaves them little time to prepare meals. However, their only easy options are low quality, cheap fast food. But now with the launch of Mlkman, users are now given more options to have high quality meals delivered to their homes, straight from some of Adelaide’s best restaurants. The typical wait time is 45 to 60 minutes after the order has been put through. LIKE US ON FACEBOOK! FOLLOW US ON TWITTER Embed View on Twitter Tweets by @adlfoodcentral 14 Mar Caramel Popcorn Soft Serve #adelaide #foodporn #eatlocal #blogger #food #dessert #icecream #popcorn #caramel Lee @adlfoodcentral INSTAGRAM Mlkman App Launch Search... Adelaide Food Cen… 1,252 likes Liked Share About Disclaimer Follow
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25/04/2016 Mlkman App Launch | Adelaide Food Central
The team at Adelaide Food Central, along with other bloggers and media, were invited to test out the up and comingfood delivery app “Mlkman”. All food and drink were provided free of charge.
Mlkman essentially is a food order and delivery application. Planning and development for the app began inFebruary of this year. The developers tapped into a market of consumers who view time as the new currency. Thesedays people are very busy in between work, running errands, managing family matters and such, which leaves themlittle time to prepare meals. However, their only easy options are low quality, cheap fast food. But now with thelaunch of Mlkman, users are now given more options to have high quality meals delivered to their homes, straightfrom some of Adelaide’s best restaurants. The typical wait time is 45 to 60 minutes after the order has been putthrough.
The application has two principal aims; to give consumers access to more quality options and for restaurants toutilise this service as another avenue to generate more revenue for them. “It’s like Uber, but for food”. One majordifference between Mlkman and other similar apps such as Menu Log and Eat Now is that users are able to tracktheir meal via a realtime tracker that is embedded within the app. Mlkman also has their own delivery network whichis different to their competitors.
The team behind Mlkman placed down three core values of their app: radical transparency in which there are noother extra fees other than the meal itself and the one delivery fee. Doing good business in which the team behindthe app are conscious of what impact they have on the environment and sought out to use sustainable productswhere they can. And being customercentric in which consistent maintenance of both great customer service andcustomer experiences for users are two important factors that must be underpinned as part of the app’s userexperience.
Mlkman is an exciting new step into the future of eating and food delivery in Adelaide. There is great potential hereas timepoor consumers are given more choice when it comes to meal variety and don’t have to resort to low qualitymeals. The application itself is great. It is very simple to use and look at, the interface is clean, and it is very straightforward to use. At the moment deliveries via the application can only be done in the city and North Adelaide.However, the developers are planning to expand within the eastern suburbs and then beyond. With a lot ofbusinesses getting on board, the Mlkman application is sure to win a lot of fans when it is released.
Words by Linh Nguyen
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