Date post: | 01-Nov-2014 |
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“Tackling youth unemployment and problems with literacy, through the Revolution in Mobile
Education”
Speaker: Tinaye Munonyara
Bio: Creator of StudyKit Pro™Shell LiveWire Hot 40 Finalist 2012
Market Dynamics
Key Facts:
Governments warming up to mEducation
New ways to meet learning needs of the 21st Century
Mobile Apps $38 Bn – $58 Bn market by 2016 with 399% increase expected
mEducation market opportunity to reach USD $70Bn by 2020
Emergence of 4G, new devices, adoption of tablets and cross platform strategies
Developments in SEO and now, the new ASO (App Search Optimisation)
Opportunities to translate content (30% of Internet is English)
The U.S and BRIC Nations are Top Consumers of mEducation
“Mobile Marketing is the most powerful media ever invented” New York Times
EXHIBIT 1 : EDUCATION APP DOWNLOADS – BOTH FREE AND PAID – HAVE GROWN FASTER THAN THE OVERALL MARKET IN THE LAST 3 YEARS
EXHIBIT 2: IN LINE WITH THEIR SHARE OF OVERALL SPEND, K-12 AND HIGHER EDUCATION WILL BE THE BIGGEST OPPORTUNITY SEGMENTS ACROSS THE WORLD
What's the story?
We're not just introducing technology for learning – we are introducing a new way to think about learning.“ ”
Marc Rosenberg, Mc Graw-Hill Professional
StudyKit Pro ™
The Mission is to transform the way young people learn - creating an effective learning experience that makes their learning easier,
more engaging and more enjoyable!
Screenshots
Over 120 pages of practical bite-sized nuggetsAcross 7 key topic areas in academic, personal and professional
development
The Story continues….
Product Road Map
Launch Digital Product Family of StudyKit™ apps Build ecosystem around vision : Stakeholders, Strategic Partners and fundingDevelop Sponsorship programs for children's education in deprived areas
Upcoming Updates from Beta version
Fun Features and Functions Advice to manage Dyslexia , Re-usable content , Case
studies , Accreditation, Feedback loops , Stimulating graphics
High Interactivity, Instructional Design, Practical Exercises
Rewards, Pre & post assessment, Multimedia support
Immersive, personalised and informal learning Continuous and Just In Time ( anywhere, anytime )
Social learning, Sharing, Group forums, Cross promoting our future apps and White labelling
Milestones
In Conclusion …
World Wide In-App Adoption among THE 100 MOST GROSSING APPS
Source : Distimo