Date post: | 02-Jul-2015 |
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Marketing |
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MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E
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A sales funnel is a series of Web pages and online interac4ons that move your lead from where they are to where you want them to be.
A SALES FUNNEL? WHAT IS 3
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• Teaser -‐ This can be a video, online ad, social media post, free ebook, basically something that gets them to click on your link.
• Squeeze Page -‐ This "squeezes" an email address from the lead and can also ask for name and phone number.
• Ar.cle -‐ This is typically a blog post that has informa4on the lead is interested in. An Ar4cle can be placed between the Squeeze and Sales Pages (Op.onal).
• Sales Page -‐ This is a longer page with sales copy and video to convert the lead to a sale.
THE DIFFERENT PARTS OF A FUNNEL? WHAT ARE 4
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Teaser
Link to Squeeze Page
THE DIFFERENT PARTS OF A FUNNEL? WHAT ARE 5
Squeeze page
Visitor enters name & email Give prospect what you promised in Teaser Page
Sales Page
Sales Offer
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LET ME POSE A SITUATION TO YOU.
A SALES FUNNEL? WHY DO YOU NEED 6
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A FUNNEL HELPS BUILD TRUST
Get a micro-‐commitment.
Exchanging value for value.
People buy from people they know, like and trust.
A SALES FUNNEL? WHY DO YOU NEED 7
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YOUR FUNNEL SHOULD ACCOMPLISH 2 THINGS
1. Provide value 2. Build trust
Focus on capturing leads to create value based follow-‐up. You can accomplish this by having an effec4ve email auto-‐responder campaign.
A SALES FUNNEL? WHY DO YOU NEED 8
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Your prospects are asking these ques.ons:
1. Who are you?
2. What do you have?
3. Why should I listen to you?
4. Can I do this?
5. Is it worth it?
SALES FUNNEL? HOW TO CREATE A HIGH CONVERTING 9
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BEGIN WITH THE END IN MIND…
Start with your sales page (or sales presenta4on page).
SALES FUNNEL? HOW TO CREATE A HIGH CONVERTING 10
Sales Page
Sales Offer
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• The Hook -‐ why should they stay and listen (first 30 seconds) or con4nue to read?
• Lead with the benefits of your product or service (NOT features) • Tell stories -‐ people connect with people • Establish credibility -‐ why they should listen to you -‐ provide proof
• Tes.monials -‐ most important part you can put in your presenta4on • Create urgency • Focus on the results provided (80% of 4me) vs. benefits (20% of 4me)
• Unique selling proposi.on (USP) -‐ why should your prospect buy from you? • Provide a call to ACTION -‐ buy now, contact me, click the bu]on, tell them
what you want them to do
YOUR SALES PAGE HOW TO FORMAT 11
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CONTINUE WORKING BACKWARD
Build your Squeeze Page.
SALES FUNNEL? HOW TO CREATE A HIGH CONVERTING 12
Squeeze page
Visitor enters name & email Give prospect what you promised in Teaser Page
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THE HEADLINE IS THE MOST IMPORTANT
“Eight out of 10 people will read your headline. Two out of 10 will read the rest of what you wrote.” Copyblogger
WHAT IS THE MAIN PURPOSE OF YOUR LEAD CAPTURE PAGE?
The answer is there isn't a "main purpose." It's a trick ques.on. The SOLE reason for your Lead Capture Page is to get an email address so you can begin developing a rela.onship with them.
YOUR LEAD CAPTURE PAGE HOW TO FORMAT 13
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WRITING HEADLINES • Lead with value and create curiosity (don't men4on name of product or service).
• Target opportunity seekers with:
– Free ____: How to achieve xxxx results in xxxx days – Discover How… – Discover The Secrets…
• Put your headline in the form of a story:
– Discover How A Broke Electrician Took $200 And Turned It Into $125,523 In 35 days Without A List Or Paid Adver4sing
• Split Test different op4ons by changing words to see which headline works best
• Resources for wri4ng headlines are in Building A Sales Funnel ebook.
YOUR LEAD CAPTURE PAGE HOW TO FORMAT 14
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CONTINUE WORKING BACKWARD
Build your Teaser.
SALES FUNNEL? HOW TO CREATE A HIGH CONVERTING 15
Teaser
Link to Squeeze Page
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Put together a video, ebook, report, social media post, Facebook ad, etc that will drive traffic to your Lead Capture Page.
YOUR TEASER HOW TO CREATE 16
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Teaser
Link to Squeeze Page
THE DIFFERENT PARTS OF A FUNNEL? WHAT ARE 17
Squeeze page
Visitor enters name & email Give prospect what you promised in Teaser Page
Sales Page
Sales Offer
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COMPLIMENTARY TRAINING THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 18
AVAILABLE AT: MLMBUSINESSINSANITY.COM