+SPONSORSHIP PROPOSAL

MARYKATE HALM MAKAILA HAASE ALEXIS SETH MEGAN TEWS

OVERVIEW

Background

FITS Test

Activation Plan

Sponsorship Assets

Sponsorship Packages

BACKGROUND

MIAMI - DADE COUNTY

Population 2,662,874

Hispanic or Latino 66.2%

MAJOR LEAGUE SOCCER

Mens professional soccer league

Headquarters

2014 revenue

Conference

MIAMI FC

Starting play in 2020

East Division

Stadium in Little Havana

JOHNSON & JOHNSON

Headquarters

2014 revenue

Three different categories

Consumer Products

Medical Devices

Prescription Products

Bought Neutrogena in 1994

NEUTROGENA

Headquarters

International

2014 Revenue

Originally Natone

Where to buy

FITS TEST

FOCUS AREA

National and international presence

Widespread footprint

Opportunity for a more narrow focus

INTANGIBLES

Strengths

Already established relationship with MLS

High expectation of attendance/consumers

Similar mission statements

Threats

Marlins and semi-pro team

Opportunities

Media Exposure

TARGET MARKET

MLS

35-54 year olds, millennials increasing

65% White, 34% Hispanic

Neutrogena

20-50 year olds

Varying races

SEASONALITY

Overlap in season

Bulk in summer months

ACTIVATION PLAN

OBJECTIVES

Increase brand awareness of non-facial sunscreen

products by 10%

Increase sales by 10% in the Hispanic market

IDEAS - ASSETS

Assets available

Concourse space

Video display board

IDEAS - INSIGHTS

Insights

Doing better in the facial sunscreen market

IDEA DEVELOPMENT

Sunscreen Zone

Promo videos

Burn of the Game

Burn Cam

TEST IDEAS

Test with target market

Miami FC will help find participants

Utilize stadium for focus group

IMPLEMENT ACTIVATION PLAN

Bring ideas to fruition

EVALUATE ACTIVATION PLAN

Compare to sales results from previous years

Surveys to determine brand awareness

AMBUSH MARKETING

SPONSORSHIP ASSETS

HOME KIT AWAY KIT

TOWEL GIVEAWAY SUNSCREEN / MAKE-UP REMOVER GIVEAWAY

MIAMI FC

SUNSCREEN ZONE / EVENT ACTIVATION SETUP

BUBBLE SOCCER

BURN OF THE GAME HALFTIME VIDEO ON SCOREBOARD

PACKAGES

BLUE LEVEL

Field level sign Scoreboard lighted panel Video display board Season Tickets Radio

1 pre game 3 in game 1 post game

TV spot Program advertisement

Kit sponsorship Pass through rights Promotions

Bubble soccer Prize wheel

Neutrogena Sunscreen Zone Social media exposure Category exclusivity Intellectual property

TOTAL: $6,042,720

BLACK LEVEL

Intellectual property Social media Neautrogena Sunscreen Zone Promotions

Bubble soccer Prize wheel

Pass through rights TV spot

Radio 1 pre game 1 in game 1 post game

Season Tickets Video display board Field level sign

TOTAL: $2,831,435

WHITE LEVEL

Sunscreen zone Video display Scoreboard panel Season Tickets Intellectual property Pass through rights Social media

Promotions Bubble soccer

Radio 1 pre game 1 post game

TV spot

TOTAL: $1,460,535

CONCLUSION