Enhance Mobile Marketing with Location Data

VIKAS GUPTA

DIRECTOR OF MARKETING, FACTUAL

VIKAS@FACTUAL.COM |@VIKASAGUPTA

Location is an Incredibly Rich SignalG E O G R A P H I C

L O C A T I O N

E X T E N D E D D A T A

3 R D P A R T Y M A P P I N G S

D E M O G R A P H I C

A U D I E N C E H I S T O R Y H E R E

C O M M O N N E X T D E S T I N A T I O N

S E A R C H E S N E A R B Y

R E C E N T P I C T U R E S N E A R B Y

E V E N T S N E A R B Y

V I S I T O R S H E R E N O W

THE DATA

QUALITY USER LOCATION DATA

+

QUALITY PLACES DATA

=

QUALITY TARGETING

M O S T P R E C I S E

L E A S T P R E C I S E

Methods of Obtaining Location Data

Not all Coordinate Data is Precise

Not all Coordinate Data is Accurate

QUALITY USER LOCATION DATA

+

QUALITY PLACES DATA

=

QUALITY TARGETING

APPLICATIONS

GEOFENCING

LOCATION BASED AUDIENCES

DYNAMIC LOCATION BASED CREATIVE

ATTRIBUTION

GEOFENCING

LOCATION BASED AUDIENCES

DYNAMIC LOCATION BASED CREATIVE

ATTRIBUTION

GEOFENCING

LOCATION BASED AUDIENCES

DYNAMIC LOCATION BASED CREATIVE

ATTRIBUTION

S o c c e r F i e l d

S t a r b u c k s

W h o l e F o o d s

C h u c k E C h e e s e ’ s

S c h o o l

S o c c e r F i e l d

S t a r b u c k s

W h o l e F o o d s

C h u c k E C h e e s e ’ s

S c h o o l

Mom

Factual Audience Segments

G E O G R A P H I C

B E H A V I O R A L

B R A N D A F F I N I T Y

GEOFENCING

LOCATION BASED AUDIENCES

DYNAMIC LOCATION BASED CREATIVE

ATTRIBUTION

GEOFENCING

LOCATION BASED AUDIENCES

DYNAMIC LOCATION BASED CREATIVE

ATTRIBUTION

FACTUAL

THANK YOU

VIKAS GUPTA

DIRECTOR OF MARKETING

VIKAS@FACTUAL.COM |@VIKASAGUPTA