MMC Facebook Presentation (Dec 2014)

Kim Swisher Communications Specialist

Multi Media ChannelsDecember 5, 2014


Goal: Drive Traffic to Your WebsiteBuilding Your Audience

• Effective Posts (How Facebook Works - Organic Reach)• What do People Care About?• Engagement• Key Elements to Include in Posts• Reach Influencers• Scheduling Posts

• Breaking News• Engagement in the Off Season• Interact to Build Engagement

• Like Other Pages/Advertisers• Respond to Posts and Messages

• Using Twitter and Social Media Dashboards


Source: NM Incite, a Nielsen McKinsey company

How Social Media is Used


Who is Using Social Media – and Where


Building Your Audience• What Do People Care About?

• Family (children)• Themselves• Safety• Savings• A Scoop• Humor


What is Engagement?

•Attention, Involvement and Interaction with Your Page

Why Build Engagement?

• Increases your audience and exposure Influence

• Increases opportunities for your advertisers Revenue

Building Your Audience


Key Elements to Include in Posts:

•Succinct Message/Headline•Link to Publication •Photo (550 pixels)

•Tags(Delete Link Text After Pictures Appears)



Key Elements to Include:

•Photo (550 pixels)

Why are these photos different?



Reach Influencers:

•Tag (@)



Reach Influencers:

•How to Find Tags



Building Your AudienceReach Influencers:

•How to Find Tags


Reach Influencers:•Advertisers•Community Groups•Schools•Police Departments•Related Interests



Scheduling Posts:



Can You Post Too Much?



Breaking News:

•Succinct Message/Headline•Link to Publication •Video or Photo (550 pixels)

•Tags(Delete Link Text After Pictures Appears)



Engagement in the Off Season:

•Transformation Tuesday (fitness)•Throw-Back Thursday•Flashback Friday•Selfie Saturday•Sunday Fun Day



Interact to Build Engagement:

•Like Other Pages as Your page (similar to reaching Influencers)

• Advertisers

• Community Organizations• Schools

• Police Departments

•Respond to Posts•Watch Comments and Posts by Others•Respond to Messages



Linking Facebook to Twitter

http://www.facebook.com/twitter


Managing Multiple Social Media PagesSocial Media Dashboard Applications:

•SpredFast - http://www.spredfast.com/•Blurtster - http://www.blurtster.com/•MediaFunnel - http://mediafunnel.com/•SproutSocial - http://sproutsocial.com/•Posting - http://www.postling.com


Thank You!

Kim Swisher

(715) 437-0465

[email protected]

www.facebook.com/SwisherSocialMedia

www.twitter.com/SwishTalk

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MMC Facebook Presentation (Dec 2014)

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