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SUBJECT
MMC 201
UNITS UNIT BREAK UP COURSE OVER VIEW
No. OF
SESIONS FACULTY LEARNING OUTCOME
No. of
ASSIGNMENTS
PER UNIT EVALUATION
1
OBJECTIVES OF MEDIA
WRITING
Introduction to media writing•
Structures of a News story
• News analysis and
background designing
2 Mr Bharat Jarolia
This unit will introduce
students the structure of
writing a news story, as
well as art of writing news
analysis and backgrounds 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
2
CONVERTING SCRIPTS
• Difference between print and
electronic news writing
• Designing TV news scripts
out of print news scripts
• Using available visuals to
convert print scripts to TV
scripts
• Improvising with visuals to
convert print scripts to TV
scripts 2 Mr Bharat Jarolia
This unit will give students
opppurtunity to develop
and write news stories in
different mediums. It will
help students to think as
journalist and write stories
for newspapers and TV.
The students will learn art
conversion from print to
electronic and vice-versa 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
3
PRESENTATION OF
CONCEPT
• Writing News
• Structure of beat stories
• Writing for internet portals
3 Mr Bharat Jarolia
Students will learn how to
write news on different
beats and also inculcate art
of writing for internet. 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
MEDIA WRITING
4 NEWS DEFIEND
• Changing nature of news
• Uses and functions of
language in writing
• Follow-up of News stories
• Unbiased approach towards
news treatment
3 Mr Bharat Jarolia
News is the major
ingredient of most mass
media. Newspapers, radio,
and news channels
depend on news to a great
extent.This module will
teach students the ever
changing nature of news,
how to follow stories and
have unbiased approach
towards news treatment 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
5
HOW TO WRITE
BACKGROUNDER
• Selection of background
filler
• Backgrounder for print and
electronic media
• Introduction of
backgrounder
3 Mr Bharat Jarolia
This unit will teach
students on how to write
logical and
historical chronological
order giving date, month
and year of each related
happening. 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
6
FEATURE WRITING AND
PROGRAM SCRIPT
• Introduction to magazine
and Newspaper features
• Scripting for electronic
program
• Writing for sections like
metro, environment and
Science and Technology
• Types of Features
• Finding Subjects for
Features
4 Mr Bharat Jarolia
One of the important write-
ups is
the feature. In this unit
focus will be on the various
aspects of feature writing. 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
7
ARTICLES AND
EDITORIALS
• Article- An Introduction
• Article Writing
• Types of Articles
• Editorial Writing
3 Mr Bharat Jarolia
An articles analyzes and
interprete. Articles provide
arguments
and counter-arguments.
An article goes to the root
cause of an event or
happening
and provides background
information. Then it
describes the present
situation and
finally peeps into the
future also.This art of
writing will be taught to
students 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
8
PHOTO EDITING
• Photo Selection
• Photo Cropping
• Photo Enlarging
• Photo Reducing & Photo
Sizing
• Photo Retouching
• Photo Reproduction
• Photo Insetting
• Photo Grouping and
Clubbing
• Photo Caption Writing
• Types of Photo Captions
• Photo Features
3 Mr Bharat Jarolia
Newspapers are
information-oriented. But
in addition to informing,
they also entertain
us, educate us, and they
persuade us. Newspapers
carry news. In addition
newspapers also carry a
wide variety of
photographs. Photos
provide the visual break
in the clutter of words. In
this lesson we shall focus
on the various aspects of
photo
editing. 1 Practical
9
INVESTIGATIVE MEDIA
WRITING
• Introduction to investigative
media writing and pursuing
investigative news
• Elements of sting operation
• Protection of self during
investigation
2 Mr Bharat Jarolia
This module will teach
students how to conduct
investigations and the
techniques to follow them 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
10
ETHICS OF MEDIA
WRITING
• Concept of ethical writing
• History of media ethics
• Protocols that binds
journalists
• Punishments for breaking
the laws 2 Mr Bharat Jarolia
Students will acquire
knowledge on ethical
writing and various
protocols that binds a
journalist 1
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
11
WRITING TV NEWS SCRIPT
ON DIFFERENT SUBJECTS
• Health stories
• Science & Technology
stories
• Environment stories
• Entertainment stories
• Art stories 5 Mr Bharat Jarolia
This unit will teach the
students the various ways
of writing on different
beats 5
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
12
BASIC DESIGN OF
PACKAGES
• Particular to General
• General to Particular
2 Mr Bharat Jarolia
Students will learn to write
packages from general to
specific and vice versa 2
ASSIGNMENT/UNI
T TEST/PRACTICE
sessions
13
NEWSPAPER AND
MAGAZINE PAGE MAKE
Up
• Concept of Newspaper
Make up
• Principles of Newspaper
Make up
• Visualizing the Total Page
Concept
• Guidelines for Newspaper
Make up
• Traditional Concepts of
Newspaper Make up
• Contemporary Concepts of
Newspaper Make up
• Front Page Make up
• Inside Page Make up
• Editorial Page Make up
• Make up of Sports Pages
• Make up of Life Style Pages
• Tabloid Newspaper Make up
3
Ms. Shikha
Gandhi
One of the most important
changes in the newspapers
and magazines is in the
recent times has
been in the designing and
page makeup.Students will
learn this art in this unit 1
Practical-Dummy
Newspaper
14
TRANSLATION AND
TRANSCRIPTION Important points for
translating and transcribing
for TV news 1 Mr Bharat Jarolia
This unit will teach
students the art of
Translation from english to
hindi and vice versa 2
PRACTICE
sessions
15
TYPING
• TYPING IN Hindi
• Typing in English 2 Mr Bharat Jarolia
Students will learnthe tool
of typing in hindi and
english language 3
PRACTICE
sessions
TOTAL LECTURES: 40
1. Basic Journalism R. Parthasarathi
2. The Journalist’s
Handbook M.V. Kamath
Suggested Readings:
3. Professional
Journalism M.V. Kamath
4. Craft of Writing H.K. Kaul
5. Jansanchar aur
Patrakarita Arjun Tiwari
SUBJECT
MMC 202
UNITS UNIT BREAK UP COURSE OVER VIEW
No. OF
SESIONS FACULTY LEARNING OUTCOME
No. of
ASSIGNMENT
S PER UNIT
EVALUATIO
N
1 Introduction to various
printing processes.
Letter, press, offset,
screen printing,
typesetting ,hand
composition,
mechanical
composition,
Typesetting on
computers.
3 Ms.Sunan
da Dixit
The students will
understand the basic
concept of printing
processes and
principles,knowledge of
printing presses,
applications of each
process.
1 ASSIGNMEN
T/UNIT
TEST/Visit to
Printing
Press
2 Desk top publishing.
Creating
Desk top
publishing.Features of
DTP,Software for DTP.
3 Ms.Sunan
da Dixit
This unit will help in
understanding advantages
and study the basic
concept of DTP and its
importance.
1 ASSIGNMEN
T/UNIT
TEST/PRACTI
CAL
MEDIA PRODUCTION
3 Technology for radio
and TV broadcasting
signal Processing ,New
Broadcasting trends
and modes.The
advantages and
disadvantages of
analog and digital
data.
AM & FM, Technology
for TV broadcasting- up
linking, down linking,
terrestrial transmission,
satellite transmission.
4 Ms.Sunan
da Dixit
Understanding of various
frequencies, reception of
radio signals in the form of
AM, FM and multi band
receivers.Different forms
of receiving TV signsls-
satellite,terrestial and DTH.
2 ASSIGNMEN
T/UNIT
TEST/visit to
uplinking
centre in
Noida
4 Microphones, recorders
and mixers.Editing of
radio programmes
Introduction to various
audio equipments like
microphones,console,
recorders and merits
and demerits of each
one of them.Editing
process of radio
programmes.Introductio
n to softwares used for
editing of radio
programmes.
4 Ms.Sunan
da Dixit
Audio mixing and
equalisation, audio
consoles, types of
microphones and their
usage, audio recording and
editing.
1 ASSIGNMEN
T/UNIT TEST
5 Video production , Style
of Shooting, temper of
the content and
selection of production
gadgets.
Video camera formats,
parts, functions, sound
and light equipments
for video production,
Various stages of video
production- pre-
production,production
post production.
Selection of right
equipment required for
the shoot.
4 Ms.Sunan
da Dixit
Technical aspect of TV.
Learning of various
equipments for Electronic
news gathering.Students
will learn the right way of
shooting the content and
choose the equipments
according to the style of
shoot.
2 ASSIGNMEN
T/UNIT
TEST/PRACTI
CAL
6 Editing equipments.
Linear and Non Linear
Editing
Types of editing, editing
for video and audio
programmes. Difference
between linear and non
linear editing systems.
3 Ms.Sunan
da Dixit
Preapring log sheet With
Time Code. Editing,
cutting, improvising the
story through sound and
video effects. Difference
between linear editing
system and non
linear(computer based)
system of editing.
2 ASSIGNMEN
T/UNIT TEST
7 Broadcast equipments
and their co-ordination
satellite, optical fibres,
computers, modem-
their application in
media production.
3 Ms.Sunan
da Dixit
This unit will give students
the required skills to
communicate in the
modern computer
connected world, post the
continuing electronic
revoltion of the 21st
century.
1 ASSIGNMEN
T/UNIT TEST
8
Advertising campaigns,
Planning and Production
What is campaign?
Benefits of campaign,
How to plan advertising
campaign,structure of
ad campaign.Budgeting
for ad campaign.
3 Ms.Sunan
da DixitAs part of the learning
process, students will get
to plan an advertising
campaign plan for
consumer product and
political campaigns.
2 ASSIGNMEN
T/UNIT TEST
9 Set Designing & Art
Direction for TV
Programs
Process of preparing
Layout
Basics of Design
Line/structure
- Combination of
colors
- Texture and feel
- Material
- Depth
Set Execution
- Multiple or one time
- Simple
- Revolving
- Hi Tech
- Natural
3 Ms.Sunan
da Dixit
Designing a set is an art
and craft. Sets are today
an integral part of all TV
shows. Designing, choosing
background,texture,colour
combination,lighting are
the things students will
learn in this unit.
1 ASSIGNMEN
T/UNIT TEST
TOTAL LECTURES:30
Suggested Readings:
1
Jansanchar aur
Patrakarita Arjun Tiwari
2
Jansanchar Avam
Patrakarita Shrinath Sharma
3
Handbook of
Journalism Vir Bala Aggarwal
SUBJECT
MEDIA
RESEARCH MMC 203
UNITSUNIT BREAK UP
COURSE OVER
VIEW
No. OF
SESIONS FACULTY
LEARNING
OUTCOME
No. of
ASSIGNMENTS
PER UNIT
EVALUATION
1 Introduction to Research
Media research and
Scientific method
Need, role,
importance of
media research,
Concept of
research- role,
function and
importance.Scienti
fic method
concept,
Characteristic and
procedure.
2 Ms.
Shikha
Gandhi
Students will
learn about
different types
of research, need
of research and
its
impotance.Diffe
rence between
feedback and
feed
forward.Student
s will learn
scientific
method as
organised,
objective,qualita
tive or
quantitative
impirical
analusis of one
1 Assignment/Unit
Test
2 Methods and Practice of
Media Research, New
method of Research-
Internet
Social research
and
communication
research, Methods
of research
(Census, survey,
observations,
clinical studies,
case studies and
interviews)Familia
rization with
Internet sites
related to media
audience research.
4 Ms.
Shikha
Gandhi
Students will
gain an
understanding of
methods used
across different
segments in the
media industry
and acquire the
analytical and
interpretative
skills needed to
understand and
apply research
findings.
Students will
locate Internet
sites that are
relevant to the
topic of
research.
4 Assignment/Unit
Test/Practical
3 INTERNET AND MEDIA
RESERACH
Internet as a
medium for research
• Familiarization with
Internet sites related
to media audience
research
1 Ms.
Shikha
Gandhi
This unit will
teach students
on how to use
internet as means
of doing resaerch
1 Assignment/Unit
Test/Practical
4 THEORY AND PRACTICE OF
RANDOM SAMPLING
• Introduction to
sampling
• Probability
sampling
• Non Probability
sampling
1 Ms.
Shikha
Gandhi
This unit will
teach students
the process of
studing various
sampling
methods and put
them into
practice
1 Assignment/Unit
Test/Practical
5 Preparation and
administration, Use of
research Suppliers and
Field services.Interviewing,
Interviewing Skills (I/V)
Research and
design,
questionnaires,
handling data,
collection of data
from various
sources,
tabulation, and
interpretation.Duti
es,procedure
adopted and
qualifications of
research Suppliers
and Field
services.Types of
I/V
Setting up the I/V
Background &
Research
Questionnaire
Equipment
4 Ms.
Shikha
Gandhi
They will learn
about the
research process,
design surveys
and
questionnaires
for specific
purposes in
social research,
and be able to
gather primary
research data
through
surveys.Conduct
ing interviews to
gather research
information.
2 Assignment/Unit
Test/Practical
6 Research Design,Levels of
measurement
Content analysis-
qualitative and
quantitative,
feedback and feed
forward.Levels of
measurement-
nominal,ordinal,int
erval and ratio.
3 Ms.
Shikha
Gandhi
Students will
learn meaning ,
need for research
design, different
decisions of
research, features
of good research
design,categories
of research
design.Scientist
have identified
different ways to
measure things
depending upon
the rules, that are
used to assign
numbers to
objects or events.
2 Assignment/Unit
Test/Practical
7 Media Research and
Reporting,Audience
Research Methodology
Report writing,
media research as
a tool of
reporting.Explain
the process of
audience research
as it applies to
various mass
media,access the
full range of
available library
and electronic
resources,
including the
Internet,to
understand and
evaluate media
research as
reported by the
popular press.
3 Ms.
Shikha
Gandhi
Students will
learn how media
research can be
used for doing
research while
reporting.Audienc
e research using
established social
scientific
methods is an
exciting and often
rewarding
endeavor. With
the competitive
nature of the
mass media
marketplace,
informed
decisions can only
be made after
careful analysis of
data.
1 Assignment/Unit
Test/Practical
8 Advertising research Introduction to
advertising
reseach,pretesting
,concurrent testing
and post testing
3 Ms.
Shikha
Gandhi
Students will
learn about how
is pretesting
done. How is
pretesting a kind
of insurance
against bad
mistakes.Story
board test,
labortory
tests,Attiude
testing,post
testingpurchase
behaviour test
3 Assignment/Unit
Test/Practical
9 Statistical methods in
media research-
mean, median,
mode, standard
deviation, chi-
square test.
3 Ms.
Shikha
Gandhi
Media research
generates large
amount of
data.Meaningful
information are
to be drawn from
this
data.Statistical
methods help us
in this process.
3 Assignment/Unit
Test/Practical
10
APPLIED
COMMUNICATION
RESEARCH
• Mood induction
effects of news
program
• Impact of social
identity attachment of
journalist on news
selection and
production
• Bias in reporting
and response
• Advertising effects
on child’s cognitive
formation
• Cartoon TV and
character formation
3 Ms.
Shikha
Gandhi
This unit will
introduce
students to how
mass media
afects masses
and how to
conduct applied
communication
research
2
Assignment/Unit
Test/Practical
11
AUDIENCE RESEARCH Exploratory audience
research
• Impact studies
• Response studies
1 Ms.
Shikha
Gandhi
Assignment/Unit
Test/Practical
12 MEDIA RESPONSE
Citizen Nationalism
• Psychological
effect of media
context
• Virtual versus
actual truth
• Media and self
image
• Media and context
perception
2 Ms.
Shikha
Gandhi
Assignment/Unit
Test/Practical
TOTAL LECTURES 30
Suggested Readings:
Media Research
Techniques Arthur Asa Berger
Mass Media Research Roger D Wimmer
Professional Journalism M V Kamath
SUBJECT
MEDIA
MANAGEMENT MMC 105
UNITS UNIT BREAK UP COURSE OVER VIEW No. OF
SESIONS
FACULTY LEARNING
OUTCOME
No. of
ASSIGNMENTS
PER UNIT
1 Media scene in
India.Foreign
media in India.
Pvt. & Govt. media,
Traditional media and
their use in mass
communication, Foreign
print media(newspapers
and magazines) and
broadcast media(TV and
radio stations) in India.
2 Ms. Archana
Kumari
Media Management
students are
introduced to the
basic principles of
management, how
diferent media
systems operate
under private,
government sector.
Influence of foreign
media in India.
1
2 Newspaper ownership Individual
Ownership,Patnership,Corp
oration,Group or chain
ownership,Employee
ownership,Vertical
ownership and joint
operation.
2 Ms. Archana
Kumari
Through this unit
students will learn
about various forms
of
ownerships.Advantag
es and disadvatages
of each.
1
3 Departments of a
newspaper
Editorial
Department,Advertising
Department,Circulation
Department and Production
Department.
1 Ms. Archana
Kumari
This unit will teach
students how
different
departments I a
newspaper work
together. Functions,
responsibilities of
each department.
1
4 Organisational
structure of a
newspaper and
magazines.Manage
ment problem of
media.Leading
newspapers and
magazines of
India.
Hierachy of a newspaper
from Editors to trainees
.Economics(revenue and
expenditure) of a
newspaper and
magazine
production.Management
problems of print media-
fight for circulation,
competition,newsprint
policy.Managing staff.
2 Ms. Archana
Kumari
From where does
print media earn its
revenue, its
expenses,
organisational
structure of print
media.Problems
faced by the print
media.External
problems and
internal problems.
1
5 Organisational
Structure of
broadcast media.
Management
problems of
Broadcast
Media.Types of News
& Current Affairs
programs, and their
management
Organisational structure
of Radio and TV- AIR,
DD & Pvt. TV
channels.Internal and
external problems of TV
news
channels.Management of
different types of
programs.
2 Ms. Archana
Kumari
Hierachy of
broadcast media,
Revenue and
expenditure of TV
and Radio.Problem
of TRP. Competition
from other TV
channels.
1
6 Cinema industry in
India
.Documentary and
short film in India.
Structure, organisation
and economics of
cinema in
India.Documentary
genres,Indian
documentary:early
years,Independent
documentary producers
1 Ms. Archana
Kumari
How do Bollywood
operate. Its revenue
and expenditures.
Documentary and art
film
management.P:roble
m of finances.
1
7 News agencies of
India –Regional
news agencies.
structure and
functioning, important
news agencies-
PTI,UNI,UNIVARTA,
BAHSHA
2 Ms. Archana
Kumari
How do news
agencies gather
news and further
disseminates news
to various news
organisations.
Students will learn
history and
functioning of
important news
agencies in India.
1
8 Ad agencies Structure and
functioning, structure
and functioning of PR
departments and
consultancies, Ad
agency commission
system, PR consultancy
fee.
3 Ms. Archana
Kumari
Why hire an ad
agency? Functions of
an advertising
agency.types of
advertising agencies.
1
9 Budgeting Budgeting of Ad & PR
campaign, selection and
empanelling of ad
agencies and PR
consultancies
2 Ms. Archana
Kumari
How to make
budgets of Ad and PR
campaigns, How to
make cost effective
ads.
1
10 Important media
organisations of
the
world.International
Print media
BBC, VOA, ABC, CNN,
NBC, AP, AFP, Itar, Tass
& Reuters,New York
Times,London
Times,Vogue,Cosmopolit
an.
2 Ms. Archana
Kumari
Students will learn
about various
important and well
known media
organisations of the
world. How they
function, history and
contribution to the
news organisations
of the world.
1
11 TV Newsroom
Operations
Editorial
Operations:Technical
Support Operations
Marketing and
Distribution
1 Ms. Archana
KumariThis unit will teach
students how
different
departments in a
TV station work
together. Functions,
responsibilities of
each
department.Marketi
ng and distribution
of programmes.
12 TRADITIONAL
MEDIA • Folk Theatre in India
• Folk Songs in India
• Narrative Forms in
India
• Religious Discourses in
India
• Puppetry in India
1 Ms. Archana
KumariThis unit will
introduce students
to long forgotten
traditional media of
india. Types of
traditional media.
Origin, and role it
plays in spreading
education and
providing
infotainment
1
TOTAL LECTURES:20
Suggested Readings:
1. The Indian
Press - profession
to India
Amma
Bhattarcharyajee
2. Economics
aspect of Indian
Press Ashok V. Desia
3. Indian
Broadcasting H.R. Luthra
4. Strategic
Newspaper
Management Lonard C. Fink
EVALUATION
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
SUBJECT
MEDIA
LAWS MMC 105
UNITS UNIT BREAK UP COURSE OVER VIEW No. OF
SESIONS
FACULTY LEARNING
OUTCOME
No. of
ASSIGNM
ENTS
PER UNIT
1 YELLOW JOURNALISM Concept of yellow journalism
History of yellow journalism
Paparazzi journalism
1 Ms. Namrata Sahni This unit will teach
students the basic
concept of yellow
journalism, history,
the fight of the
yellow kid and its
relevance in todays
media
1
2 Introduction to Media Laws Introduction to law. What are
media laws? Defamation and
slander
1 Ms. Namrata Sahni
This unit will
introduce the
students to types of
law-civil and criminal.
Also to th econcept
of defamation 1
3 MEDIA LAWS IN INDIA • Article 19-Freedom of speech
• Contempt of court,1976
• Official secrets act, 1923
• Press and books registration act,
1867
• Copyright act,1957
• Drug and magic Remedies act,
1954
• Children Act,1960
• The Young Persons Act,1956
3 Ms. Namrata Sahni
There are many laws
that regulate the
performance of
media in India.In the
post-Independence
time, the various
Governments
have enacted many
more media related
laws.
2
4
MEDIA LAWS IN INDIA PRE
INDEPENDENCE • First press regulations, 1799
• Gagging Act, 1857
• Vernacular press act, 1857
• Indian press act, 1910
• Entry of foreign press
1 Ms. Namrata Sahni
This unit will
introduce sudents to
pre independence
laws, enacted by the
british govt
1
5 PRESS COUNCIL • Introduction to Press Council
• Press council of India I
• Press council of India II
• AINEC Code of Ethics
• Structure & functions of the PCI
• Act and committees relating to
wages of working journalists
3 Ms. Namrata Sahni
This unit will provide
a detailed account of
the Press Council of
India. With an
introduction to the
Press Council of India
and also the
structure and
functions of the
Press Council of
India.
1
6 ELECTRONIC MEDIA LAWS
• AIR & DD code of broadcasting
news and advertising
• Prasar Bharti act
• Cable TV Regulations act
2 Ms. Namrata Sahni
There are many laws
related to the
electronic media in
India. In this lesson
we shall
discuss about two of
these laws: AIR and
Doordarshan Code of
Broadcasting News
and Cable
Television Regulation
Act.
1
7 ETHICS OF JOURNALISM • Professional Ethics
• Ombudsman
• Lowering of ethical values in
Journalism
1 Ms. Namrata Sahni
This module will
expose the students
to principles such as
objectivity,
impartiality,
truthfulness and
freedom of
information are
some
very contentious
issues before the
mass media today.
1
8 ETHICS IN ADVERTISING
• Ethics and controversies in
advertising
• Code of ethics for advertising by
advertising council of India
• DAVP’s code of advertising
• Various laws of advertising in India
3 Ms. Namrata Sahni
This unit will teach
students that how
advertising can
mislead people and
there are certain
laws that regulate
them in India.
1
9
CODE OF ETHICS IN PUBLIC
RELATIONS
• Codes of ethics by International
Public Relations Association
2 Ms. Namrata Sahni
PR industry,
particularly the apex
bodies in the field of
PR, have adopted
selfregulatory
practices. Major apex
bodies
IPRA and PRSI have
formulated
Codes of Ethics.
These codes are
adopted and
practiced by the
member
organizations.
1
10 COMMITTEES & COMMISSIONS REGARDING MEDIA
• Professionalism in media
• Self regulation
• Censorship
• Reports of committees regarding
media in India- Verghese committee,
Chanda Committee, P C Joshi
committee, Bacchawat committee,
First press commission & second
press commission.
2 Ms. Namrata Sahni
Since Independence,
efforts have been
made to find out
about the working
conditions and
ground realities with
regard to the media
in our country. The
Government of India
has, from time
to time, constituted
commissions and
committees in this
regard. These
commissions and
committees study
the situation and give
expert opinions and
suggestions.
1
TOTAL LECTURES:30 20
Suggested Readings:
1. The Indian Press - profession to India- Amma Bhattarcharyajee
2. Handbook of journalism- Vir Bala Aggarwal
3. Media Law and Ethics: Readings in Communication Regulations- Kiran Prasad
4. Media Law- Robert Mart
EVALUATION
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
ASSIGNMENT/U
NIT TEST
SUBJECT
ADVERTISING AND
CORPORATE
COMMUNICATIONS MMC 105
UNITS AS PER
GJU UNIT BREAK UP
COURSE OVER
VIEW
No. OF
SESIONS FACULTY
LEARNING
OUTCOME
No. of
ASSIGNMENTS
PER UNIT
EVALUATION
1 Introduction to Advertising
Definition,
Scope and
Concept of
advertising,
History and
Development of
advertising,
Types of
advertising,
examples of
advertisements. 1
Advertising
Students are
exposed to the basic
principles and
concepts of
advertising that
apply to creative
and media
processes of the
advertising 1
ASSIGNMENT/U
NIT TEST
2 Creativity in advertising
Appeals,
visualisation,
copyrighting and
layout, various
media of
advertising. 3
this unit requires
students to develop
their general writing
skills and to lrean
specific creative
inputs required for
this field. 2
ASSIGNMENT/U
NIT TEST
3
Introduction to advertising
campaign,
Concept of
advertising
campign,
Importance of
media planning in
an advertising
campaign, need of
advertising in the
campaign format. 3
Students will get to
enhance their
learning of strategic
advertising
campaigns through
making different
campaigns.
Students will go
through marketing
briefs, which the
students have to
translate into an
entire advertising
proposal. 2
ASSIGNMENT/U
NIT TEST
4
Ad agency: Structure and
functions.
Why hire an ad
agency? Functions
of an advertising
agency.types of
advertising
agencies. 3
Through this unit
students will learn
how ad agencies
work. As these are
the agencies that
have the talent and
equipments to create
and place
advertisements. 1
ASSIGNMENT/U
NIT TEST
5 Media buying and planning
Reach of media,
readership and
viewership, cost of
media, target
group defination,
media
segmentation,
media negotiations
and contracts 2
Media planning is the
strategic formulation
of activities designed
to carry out goals or
objectives of the
advertising
programmes.invoving
research. Including
steps of media
planning and media
buying. 1
ASSIGNMENT/U
NIT TEST
6 Still Photography for Advertising
Clicking still
pictures for print
ads,placement of
picture.in the ad. 3
students will
placement of an ad in
the print media.How
to use the picture to
attract readers. 2 Practical
6
Elements of Print, Radio,
Television and Internet
Advertising
Introduction to the
media of
advertising. Types
of media-
Newspapers, TV,
Radio, Outdoor
media, transit
media,direct mail. 3
Mass media for
general public are
channels of
information,
education and
entertainment. For an
advertising person
these media are
vehicles that carry
messages to a large
number of
prospective buyers. 3
ASSIGNMENT/U
NIT TEST
7 practical
Practicals in the
production of
Radio
Advertisement
,Television
Advertisement and
print ads. 3
practicals will help
students in making
ads for various mass
medias. 3 Practical
: CORPORATE
COMMUN
ICATIONS
AND PUBLIC
RELATIONS
8
Concept of corporate
communications
intoduction to
corporate
communications ,
how is corporate
communications
different from PR. 1
This unit provides
students with a
broad introduction to
the corporate
communication and
its role in marketing. 1
ASSIGNMENT/U
NIT TEST
9 Introduction to Public Relations
public relations:
Definitions, role
and functions,
types of public and
their importance. 1
This unit provides
students with a
broad introduction to
the principles of
internal and external
public relations.
Understanding the
need for PR. 1
ASSIGNMENT/U
NIT TEST
10 Public in Public Relations
Principles and
function of
public relations
in Govt. and Pvt.
Sectors 1
PR deals with more
than one group at a
time. Most
importantly, they
play different roles
and differ in the type
of relationships they
share with
organisation. 1
ASSIGNMENT/U
NIT TEST
11 Business Communications
Meetings,
Presentations,
Negotiations,
Letters, Memos,
Reports and
Minutes. 2
students will develop
an advertising to how
business
communication takes
place in internal and
external set up. 2
ASSIGNMENT/U
NIT TEST
12
Image building, Publicity,
Propaganda, Public opinion
Areas of publicity,
vehicles of
publicityconcept
of
Propaganda,Public
opinion and its
effects. 1
Students will learn
how is ublicity
different from PR.
Concept of
Propaganda. How can
it become
negitive.Public
opnion and its
importance. 1
ASSIGNMENT/U
NIT TEST
13 Tools of public relations.
concept, Scope,
importance of
tools in PR 1
this unit will explain
the various means,
media and practices
PR persons use to
communicate with
public. 1
ASSIGNMENT/U
NIT TEST
14 Liaise with client
conduct briefing
meetings-
formal/informal,inp
erson, by
telephone, finalize
brief,take notes. 1
How to conduct
meetings, meeting
with the clients,
finalising the
meetings. 1
ASSIGNMENT/
UNIT TEST
15 Media Relations
importance of
media relations,
difference between
press conference
and news
conference. 2
students will learn to
write press release,
know verious types of
news release, learn
how to make support
material for the
media. 1
ASSIGNMENT/
UNIT TEST
TOTAL LECTURES:30 31
Suggested Readings:
1.Advertising Jefkins & Yadin
2.Advertising Art & Sciences Stephan King
SUBJECT
REPORTING 2 MMC 105
UNITS UNIT BREAK
UP
COURSE OVER
VIEW
No. OF
SESIONS
FACULTY LEARNING
OUTCOME
No. of
ASSIGNMENTS
PER UNIT
EVALUATION
1 REPORTING FOR
INTERNATIONAL
MEDIA
Understanding the
international media-
both print and
electronic as it exists
in India. Difference
with Indian
mediaWriting for
international
newspapers,
magazines, websites,
TV and radio
networks
2 Ms. Nishu Chaudhry This unit will
teach students
on how
international
news is covered
and also
writib=ng for
various
international
medias.
2 Assignment/Unit
Test/Practical
2 REPORTING FOR
DOCU-DRAMA
• Identification of
subject. Hiring of
equipments.
Identification of the
crew, Research,
making a proposal for
Elements of
reporting for docu-
drama
3 Ms. Nishu Chaudhry This unit will
teach students
on how docu
drama are shot
and their
difference with
non fiction
reporting
2 Assignment/Unit
Test/Practical
3 REPORTING FOR
SPORTS
Multi camera match
coverage,
Identification of
sources, Writing for
sports visuals
1 Ms. Nishu Chaudhry Students will
learn how to
cover sports and
sports related
events
2 Assignment/Unit
Test/Practical
4 POLITICAL
REPORTING
• Focus on party or
personality
• Reporting daily
party matters
• Election coverage
1 Ms. Nishu Chaudhry Students will
learn how to
cover politics
and politics
related events
2 Assignment/Unit
Test/Practical
5 BUSINESS
REPORTING
• Reporting of
chambers of
commerce
• Reporting of FMCC
articles and
commodities
• Mandi chase &
Stock Market
1 Ms. Nishu Chaudhry Students will
learn how to
cover business
and business
related events
2 Assignment/Unit
Test/Practical
6 PROGRAM
REPORTING
• Proposal of special
shows
• Scripting of program
• Advertisement
spacing
1 Ms. Nishu Chaudhry This unit will
teach students
on how to cover
programming
reporting and
scripting for
programmes
2 Assignment/Unit
Test/Practical
7 CHASING YOUR
STORY
• Editing of the story
you have reported
• Arranging music,
commentary, voice
over
• Supers, aston, title,
translation, captions,
graphics and designs
1 Ms. Nishu Chaudhry Students will
learn on how to
chase a
particular story,
and als0 taking
care of post
production
2 Assignment/Unit
Test/Practical
8 STING
OPERATION
• Types of sting
camera
• Connecting with
sources
• Art of finding
scoops
• Oath of
confidentiality
1 Ms. Nishu Chaudhry Concept of sting
operations. How
are they
conducted? Art
of finding your
source to how to
save yourself
2 Assignment/Unit
Test/Practical
9 BEAT
REPORTING • Planning of shoot
• Contacting PRs
• Team spirit
• Reporting under
stress
1 Ms. Nishu Chaudhry Students will
learn beat
reporting, and
how to report
under stress and
work in teams.
2 Assignment/Unit
Test/Practical
10 POST
REPORTING
WORK
· Logging
· Viewing
· Re-shooting
2 Ms. Nishu Chaudhry students will
learn the art of
post production
and also do
practical
assignments
2 Assignment/Unit
Test/Practical
Suggested Readings: TOTAL LECTURES:14
1
International News
Reporting: Frontlines
and Deadlines by
John Owen (Editor)
and Heather Purdey
(Editor)
2
The Essentials of
Sports Reporting and
Writing by Scott
Reinardy; Wayne
Wanta
3
Political reporting"
means "royal court
gossip" by Glenn
Greenwald