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MMQB Reports on Bretford

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12 The Monday Morning Quarterback September 7, 2009 www.mmqb.com Bretford’s Multi-Surface Antimicrobial Finishes A new surface and furniture paint from Bretford Manufacturing that’s bad news for germs is great news for students and office workers who want to avoid getting sick. BY ROB KIRKBRIDE A new surface and furniture paint from Bretford Manu- facturing that’s bad news for germs is great news for students and office workers who want to avoid getting sick. Using what it calls Microbe Barrier Technologies, the com- pany claims it is the first to offer multi-surface antimicrobial finishes on many of its products for learning and training envi- ronments. The new antimicrobial surface protection reduces the growth of bacteria, mold, mildew and fungi by 99.99 per- cent for the life of the product. Available for order now, the Bretford tables and carts with these finishes are intended to help prevent the spread of germs and contribute to the health and well-being of children and adults. Director of Sales Chris Petrick said the company has been working on getting the antimicrobial finishes and tops on its products for the past six months. There are two different prod- ucts at work killing the microbes. The first is an anti-microbial powder coat paint that has been in use in the medical industry for some time. The top surfaces are all new technology. For microbes, the surfaces are a real killer. The squeamish might want to stop reading here. Here’s how it works: Bretford applies a coating to the surface that attracts the microbes to a “bed of nails” that pierces the cell membrane. The cell pops and dies. Bretford does not make the cell-splitting surfaces, but the company does recognize the value for its customers. Accord- ing to the Center for Disease Control and Prevention, more than 82 million students and staff are returning to K-12 and higher education environments in the United States this fall. “There is heightened concern about the spread of germs, especially this year with all the flu precautions,” said Mike Briggs, president of Bretford Manufacturing, Inc. “The time was right for us to do our part by providing an added line of defense against sickness-related germs in schools and offices.” Research at the University of Arizona has found that class- rooms are some of the most germ-filled public places. Teach- ers’ workspaces are more bacteria-laden than workspaces of other professions because of the constant contact with children. This research also showed that every 60 seconds, a working adult touches as many as 30 objects, and that sur- faces play a role in the transmission of viruses and bacteria that cause illness. If these surfaces are not effectively cleaned, and then are touched by individuals, the transfer of disease- causing microbes can begin, resulting in cross-contamination. Bretford offers the finishes on its most popular products. As more and more orders come in, the company plans on adding it to other products and on customs as well. Bretford is careful not to oversell the benefits of the new surfaces. The surfaces will not kill a virus. But it will add an- other level of protection on top of washing hands and the sur- faces. While it won’t stop the spread of the swine flu, it will kill the dreaded streptococcus bacteria that causes strep throat, a sickness that leads to millions of lost school days. It will also kill staphylococcus a bacteria. “There are more kids out of school because of strep and staph problems in hospitals,” Petrick said. “This is going to put another line of defense in place for schools and business to Feature Products / Video Reprinted from the September 7, 2009 issue of the Monday Morning Quarterback © 2009
Transcript
Page 1: MMQB Reports on Bretford

12 The Monday Morning Quarterback September 7, 2009 www.mmqb.com

Bretford’s Multi-Surface Antimicrobial FinishesA new surface and furniture paint from Bretford Manufacturing that’s bad news for germs is great news for students and office workers who want to avoid getting sick.BY ROB KIRKBRIDE

A new surface and furniture paint from Bretford Manu-facturing that’s bad news for germs is great news for students and office workers who want to avoid getting

sick.Using what it calls Microbe Barrier Technologies, the com-

pany claims it is the first to offer multi-surface antimicrobial finishes on many of its products for learning and training envi-ronments. The new antimicrobial surface protection reduces the growth of bacteria, mold, mildew and fungi by 99.99 per-cent for the life of the product. Available for order now, the Bretford tables and carts with these finishes are intended to help prevent the spread of germs and contribute to the health and well-being of children and adults.

Director of Sales Chris Petrick said the company has been working on getting the antimicrobial finishes and tops on its products for the past six months. There are two different prod-ucts at work killing the microbes. The first is an anti-microbial powder coat paint that has been in use in the medical industry for some time. The top surfaces are all new technology.

For microbes, the surfaces are a real killer. The squeamish might want to stop reading here. Here’s how it works: Bretford applies a coating to the surface that attracts the microbes to a

“bed of nails” that pierces the cell membrane. The cell pops and dies.

Bretford does not make the cell-splitting surfaces, but the company does recognize the value for its customers. Accord-ing to the Center for Disease Control and Prevention, more than 82 million students and staff are returning to K-12 and higher education environments in the United States this fall. “There is heightened concern about the spread of germs, especially this year with all the flu precautions,” said Mike Briggs, president of Bretford Manufacturing, Inc. “The time was right for us to do our part by providing an added line of defense against sickness-related germs in schools and offices.”

Research at the University of Arizona has found that class-rooms are some of the most germ-filled public places. Teach-ers’ workspaces are more bacteria-laden than workspaces of other professions because of the constant contact with children. This research also showed that every 60 seconds, a working adult touches as many as 30 objects, and that sur-faces play a role in the transmission of viruses and bacteria that cause illness. If these surfaces are not effectively cleaned, and then are touched by individuals, the transfer of disease-causing microbes can begin, resulting in cross-contamination.

Bretford offers the finishes on its most popular products. As more and more orders come in, the company plans on adding it to other products and on customs as well.

Bretford is careful not to oversell the benefits of the new surfaces. The surfaces will not kill a virus. But it will add an-other level of protection on top of washing hands and the sur-faces. While it won’t stop the spread of the swine flu, it will kill the dreaded streptococcus bacteria that causes strep throat, a sickness that leads to millions of lost school days. It will also kill staphylococcus a bacteria.

“There are more kids out of school because of strep and staph problems in hospitals,” Petrick said. “This is going to put another line of defense in place for schools and business to

Feature Products / Video

Reprinted from the September 7, 2009 issue of the Monday Morning Quarterback © 2009

Page 2: MMQB Reports on Bretford

September 7, 2009 The Monday Morning Quarterback 13www.mmqb.com

prevent students and workers from getting sick.”About 80 percent of germs are spread through the environ-

ment we live in, said Cindy Weinschreider, senior market-ing manager. “Teachers’ and students’ desks and classrooms in general are about the germiest places out there,” she said. “What this does is reduces the growth of bacteria, mold and fungi by 99 percent for the life of the product.

“You touch one thing (that’s dirty) and you touch another thing and pretty soon the microbes are everywhere,” Weinsch-reider said. “If you are sick, you’re not working. If you’re sick, you’re not in school. It can help with productivity because you are at work and in school more.”

The new surfaces do come at a premium. Smaller pieces of furniture are about $30 more while larger pieces can be about $100 more. Discounting reduces the actual cost. Aesthetically, the products are virtually the same. Bretford’s Microbe Bar-rier Technologies are a blend of polymers and other substanc-es that are coated onto the tables and carts. These finishes do not change the physical or mechanical characteristics of the wood and metal products. The coatings use either a physical or chemical reaction to prevent a disease-causing microbe –

or germ – from multiplying. Through extensive studies, these colorless, odorless finishes have been found to be safe for peo-ple and effective against a broad spectrum of bacteria, mold, mildew and fungi. According to the standard methods AATCC Test Method 100 and JIS Z 2801, microbe population reduc-tions of 99.99 percent can be achieved.

Currently, more than 50 different tables and carts are avail-able with Microbe Barrier Technologies finishes. Models from Bretford’s Connections Series work centers, Quattro Series classroom and activity tables and RHOMBII Series training tables will have these coatings as well as brand new edges for a modern look. In addition, models from the company’s laptop and technology cart lines will also have the new antimicrobial surface protection.

Bretford test marketed the products in a few school dis-tricts. Petrick said administrators were impressed. Anything that can help reduced the spread of sickness is welcome news for schools.

Bretford is accepting orders on the new products now and will begin shipping on Oct. 1. 6

Reprinted from the September 7, 2009 issue of the Monday Morning Quarterback © 2009


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