Company Name

Mobilizing <Client Name>.com

Company Name

Stats and Facts

Se-ries1

0

10

20

30

40

50

60

70

Active Users

Claimed user

Use

rs in

Mill

ions

Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: IAMAI

Company Name

Stats and Facts

About 1 in 3 business travelers have posted reviews online of places they’ve been.

Company Name

Others

42% check-in thru mobile

.Mobile usage during Mobile

Stats and Facts

Around 60% of travelers use mobile phone for their flights/hotel related information and 70% of them use mobile phone phone for Check-in hotels and flights.

Source: Think-insights with Google

Company Name

Stats and Facts

46% of Leisure and 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip and out of those 70% are choosing a destination.

Source: Think-insights with Google

Company Name

Business objectives

Change Modify BookingsMobile Ticketing Wish-list Exploration Rewards

RETENTION

Untapped MarketSocial Media Mobility Playfulness / coolness

EXPANTION

Best Deals & ComparisonApp with LauncherNotifications Sharing & DreamingCalendar Integration

MATERIALI-ZATION

Company Name

Experiential Goals

Quick accessBookingLocalized/ Personalized

FriendsSharing / ActivitiesRecommendations

Find-abilityWish-list

Consumer Value Design

Usability

Seamless web experienceAnytime Anywhere

Playfulness Coolness

Experience

Company Name

DifferenceExisting Experience

Booking flights, hotels, trains | offers | Packages

Holiday Package / hotels Search

No Personalization

Passive usage of social aspect

Mobilized Experience

Key stress on Planning | Packages | Travel Experience

Specific to Current location & User choices / wish

Favorite holidays, wish list, reminders.

Deep social integration.

Playfulness for longer engagement

Mobile app (Shortcut with notifications) for User Retention

Company Name

5 Stages of Travel

Dream

Plan

BookingExperience

Share

Source: Think-insights with Google

Company Name

Planning & Booking

Comparison Booking

Time Cost

Snow

Beach

Distance

Booking

Brewing Travel Plan

Dream

Plan

Booking

Experience

Share

Company Name

Personalized Deals, As per

User’s Location, wish-list, Likes,

History etc.

2 Taps to compare prices & 3rd to choose.Self identified

Source Location

Planning & BookingDream

Plan

Booking

Experience

Share

Company Name

Easy comparison / selection of

Packages with important info.

Package details & price. User choice

to add package/booking

in wish-list or share with

friend’s & social network

Planning & BookingDream

Plan

Booking

Experience

Share

Company Name

Experience

Dream

Plan

Booking

Experience

Share

Taxi Airport Hotels Tour & Map

Back home Rewards

Booking / flight Status

Customer Support

Cancellation / Modifications

Company Name

Experience

Check-in tickets, able to be used with established

ecosystem. These could be used in offline mode as well.

Itinerary: User need not to carry every print out.

Dream

Plan

Booking

Experience

Share

Company Name

Sharing & DreamingDream

Plan

Booking

Experience

Share

User’s Wish-list where he can

collect his dreams in terms of deals, packages, Places

etc.

Deeply integrated social networks to spread the dreams

Company Name

What Next …

• Spreading Dreams by sharing video, images through <Client Name>.com

• Add Playful experience to keep user coming back and explore it.

• Adopting upcoming trends of Mobility • Incorporating competitive social networking trends

which suits yatra.com • Integration with mobile calendar, reminders etc.