MODERN ORIGINALS

Modern Originals lives Quiksilver’s rich 40 year history of beach & mountain culture. Born from the heart of our archives &

instinctively modernized by our greatest athletes,

Modern Original’s truly have a story to tell. And we sculpt this story with the memories shared around a

beer & a campfire, with the photos of all who have said and done before us, and with the ambition of a grom taking his f irst big run.

We live the passion of the outdoors and can tell this story proudly and sincerely. We are a generation of adventures,

with no end in site.

Modern Original’s passion for technical innovation, combined with quality fabrics, signature details, & iconic prints make

this product deserving of the mountain and wave label.

We hang our hat on what we do best: Board shorts and Jackets.Surrounding those iconic pieces with core product that

remains relevant wear after wear, year after year.

Modern, functional and timeless. The result is an original product that will be

around for all the generations of adventurers to come.

BRAND MESSAGE:

-Simple, classic, timeless -Modern f its

-Technical fabrics

Finishing and Hand feel-Authentic worn in wash

-Environmentally kind-Heavy gauge stitching

Pattern work-Original Print Artwork

-Engineered prints-Heritage 70’s/80’s/90’s

Colour-Wearable

-Modernized original colour ways

Labelling & Trims :-Original mountain wave logo-Inspired from the board short

& outerwear hardware-Substantially smart

“Original Quiksilver’s Board shorts” are the inspiration across all categories.

PRODUCT INFLUENCE:In 1970’s, Quicksilver invented the double snap closure,

the scalloped leg & a contoured waistband.

These are the innovation stamples Modern Originals builds into each product catagory.

In 1980’s Quicksilver artists Alan Green and Simon Buttenshaw created original pattern that came from color, polka dots, check-

erboard prints, Echo Beach, punk rock, and war paint patterns.

These are the innovation patterns Modern Originals builds into each product catagory.

1990 Quik used f light satin, created a quick-dry boardshort fabric, and Kelly Slater rocked the black and white start trunks.

This is the innovation in fabric & technology Modern Originals builds into each product catagory.

2011 Quicksilver introduced a new standard in technical board-shorts with 4-Way Stretch Diamond Dobby.

This is the type of creative engenering Modern Originals builds into each product catagory.

INTERNAL LABELS

INTERNALFLEECE

INTERNALJACKETS

INTERNALBOARDSHORT/TEES

INTERNALLOOP

Waist Size

65 mm

65 mm

45 mm35 mm

45 mm

25 mm

35 mm

82 mm

33 mm

27 mm

8 mm

8 mm

8 mm

8 mm

EXTERNAL LABELS

VERTICAL WRAP

SIDE LABELVERTICAL LOGO HORIZONTAL LOGO LABEL

LUREX

BLACK

BOARDSHORT PATCH

25 mm

35 mm

EXTERNAL PATCHSML

25 mm

15 mm

45 mm25mm 25mm

8mm

10 mm

10 mm 16mm

28mm

EXTERNAL PATCHLRG

25 mm

35 mm

EXTERNAL BLACKLEATHER PATCH

25 mmEMBOSSED

35 mm

TAN(Global Branding REF:R-17) BLACK

EXTERNALBLACK LEATHER PATCH

25 mm

15 mmEMBOSSED

TAN(Global Branding REF:R-17) BLACK

INTERNAL LABELS

The Quiksilver logo, a cresting wave and snowcapped mountain, rep-resents active sports and global excellence.

The brand heritage comes from the beach and the sport of surf ing and extends out to include other lifestyles where the dictates for

fashion and function come from active people with high standards.

Since its birth over 20 years ago, Quiksilver has maintained its com-mitment to performance, style, and endurance.

Modern Originals proudly upholds this heritage by using the original logo: never rework, redesigned

or rethought.

The symbol of mountain and wave has become the global iconfor all that seek adventure in the water to the mountainside.

Modern Originals respects the planet we live & play on by only using recycled and substainable materials in all labels, packaging and shipping materials we put on

or around our product.

Only adding extra when needed, we cut down on waste and chemical use.

LABELS & TRIMS:

PALLETS:

Nav Navy19-3921 Tcx

Lsl Light Slate17-1500 Tcx

Bon Bone12-4302 Tcx

BlackPms Black 6c

Vintage Black19-1102 Tcx

Desert16-1105 Tcx

Wht WhiteAlloy15-4101 Tcx

Deep OceanTcx 19-4229

ElmwoodTcx 17 -1019

18-0503Concrete

BordeauxTcx 19-1624

Ice Iceberg13-4111 Tcx

Sib Silver Blue17-5107 Tcx

Saf Safran15-1046 Tcx

Rea Red Earth18-1444 Tcx

Original Red18-1658 Tcx11-0617

Vanilla

Brb Brillant Blue18-4247 Tcx

Bright Cobalt19-4037 Tcx

Perrinial Colors

Seasonal Highlights

Modern Original’s palette draws from a rich inf luence of the outdoors.A tree, a mountain, the ocean; all colours make sense

in the surroundings we f ind our inspiration.

The palette focuses on two groupings: Perennials Colours and seasonal Highlights.

The perennials are tried & true mens colours: olive, navy, black, khaki, burgundy, tones of white.

These never change. Season after season they will be in the line,building consistency and a base level for the collection.

Seasonally the palette will adopt levels of colour that give freshness.

These seasonal highlights are rich sometime saturated, other times watery, but wearable hues that change

at the right times during the yearly cycle.

COLOUR:

PAT TERN:Modern Original’s pays homage to the beginnings of the Quiksilver

brand by reissuing the prints that started it all.

In the early 1970’s Quik introduced the solid board short wtih 2 snaps and velcro closure, shaped waistband and a scalloped leg in solids.

In 1978 the Country line was brought to market as a cohesive line.This line told the story of a perfect wave. The hybiscus f lorals of Hawaii was signa-

ture to this f irst line of pattern.

In the 1980’s, the brand introduced Echo Beach. Inspired by music and the lifestyle that Quik was creating, this range of patterns embrassed the trend of geometrics

and showed that surf had a wilder side.

In the 1980’s, Quik continued into War Paint. This was a time of attitude & experimentation. Modern graphitti patterns and an

anarchist approach became the signature. for this line.

When Simon and Peter started treating the canvas of a board short like the canvas of a painting, the patternwork turned to artwork

and brought on a whole new message to the surf lifestyle.

When creating these def inative pattern ranges across the decades they probably never thought that someday this would be redemed

to help paint a foundation for a new breathe of the Quiksilver family of brands.

Country Echo Beach War Paint

Each season, the range starts here. Pullling from archive patterns f irst, then layering on versions of new pattern created from combining, mixing and matching the elements of these

original pattern stories.

Modern, Original. . .get it?

FABRICS:

No one really needs any more shit. Another new tee shirt, another new boardshort.. .really?

If Modern Originals is going to of fer new product into the market, it is going to be done right, and for a reason.

Quality fabrics that of fer durabilty and wear for all weather and all enviroments.

Always starting from the staples:

Real heather

Marls

Linen blends

Hand Knits

Knub oxford

Workers oxford

Crossdye Wovens

Heathered Tech

WASH:

Wash is key for Modern Originals. It seperates us from the mainline, and gives M/O it ’s own

identty in the surf market. & beyond.

When possible the washes are enviromentally safe and do not cause any damage to the water we drink or surf.

Low water washes and organic soluables are used to achieve the look and feel of the product.

No harsh chemical or bleach is used in the making the line.

DETAILS:

Thick Thread Rib Interest Leather Details Unexpected

FINISHING:

Custom Buttons Tailored Detailing Thoughtful Triming Interior Interest

SEGMENTS:

1) Quiksilver Original Boardshorts

2) Mountain & Wave Periannial Product

3) Quiktec High Performance Product

3) The M/O Colletion Of Tees, Fleece, Woven Shirts, Pants,

Sweaters, Board shorts, Outerwear

You can’t make this shit up...The Original Boardshort Company.

The Scallop. In 1979 Quiksilver introduced the scallop hem. Complimenting the yoke waistby reducing restriction and allowing greater movement while surf ing. The scallop shape merged style & function into one timelessand iconic short.

The Arch. In 1981 Quiksilver introduced the arch panel, following the natural lines of the surfers body at the hip hem. Not only functional, the unique shape and panels would later house Quiksilver’s iconic artwork and colour blocking.

The Yoke. In 1969 Quiksilver introduced the v-shape, f it and comfort of the boardshort aroundthe surfers wasit. An iconic designfeature that has stood the test

QUIKSILVER ORIGINAL BOARDSHORTS

M/O Board short

Coastal Zip

Amphibian

Mountain Chino

Surfers Oxford

Wave Tee

PERENNIAL PRODUCT:

:

The Mountain & Wave collection offers timeless, classic, Quiksilver Modern Original product all year round, all the time.

This Perennial product remains season to season without much other than a colour update. Since it is always

summer somewhere, the full range is meant to be carried all 12 months, globally.

&

Coastal Zip Trail Chino Range Oxford Amphibian

Amphibian Wave Tee M/O Boardshort

The Jacket

TESTED AND BRAVED IN THE HEAV-IEST SNOW CONDITIONS BY

TRAVIS RICE

The Boardshort

ERGONOMICALLY DESIGNED BYDANE REYNOLDS

M/O QUIKTECH PRODUCT:

Quik leads with innovation and technology. Modern Originals recognizes this as a seasonl must to

keep ahead of the needs of ALL of our atheletes. Not just during title time but all the time.

So many brands making this claim of technology come into our waters every year.

Quik has the training, support & technology to make the best technical product in the market still. It is hard being the

best but someone has to do it.

FALL/HOLIDAY 2014

The weather change seemswelcomed as the days

shorten and the nights growcold. Along the path from

mountain to beach M/O makes the season

transition seamless.

Who is Dane?

Dane is the holder of the keys. Intune with the surf world and embedded in the lifestyle, he brings a fresh face that relates back to the consumer

on a very personal level. With his sense of humor, and style he become the M/O ambassador.

USA-EUROPE-AUSTRAILA

M/O GLOBAL TEAM:It ’s going to take a global village to create the teams

to support the brand. Without this, we are nothing but a bunch of people with cool ideas without it.

The MO team is working as a commune in the villiage with one common goal. Everyone on the team works as an equal. Everyone drinks the koolaide.

The creative director gives lead to the process and calendar to maintain that gathered vision for the rest of the commune.

and to to keep the peace.

M/O

MARK

ETIN

GSALES

GRAPHICSDESIG

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QUIKSILVER BRAND DISTRUBUTION:

BASELINE(good)

MAINLINE(better)

MODERN ORIGINALS

(best)

Driven bydesign

Driven bybrand

Driven byprice

Majors

Aspirationalboutiques

top end surfshops

Surf shops& QS Retail

Driven byprice

20% business

50% business

30% business

NOW, LET’S FUCKIN’ CELEBRATE...

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