11
“There’s plenty of room at the bottom”
“There’s plenty of room at the bottom”
“13.2 million people used their phones for downloads and browsing the mobile internet in the UK during July 2006”
SMS has shown consistent growth
The Mobile Internet has stalled
Running up that hill
Mass market gaming: the fiction
The reality: Casual gaming
Broader demographic
Male
Female
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Magazines
0
10
20
30
40
50
60
70
80
90
Magazines
Mobile
Mobile as an ad channel
User experience
