Press Releases from Cannes about winnershttp://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1
Mobile 1,259Cyber 2,886
Innovation 381Creative Data 715
Media 2,984Promo & Activation 3,458
Direct 3,097Digital Craft 1,148
Design 2,856Outdoor 5,367
PR 2,225
Creative Effectiveness 109Product Design 540
Print & Publishing 3,777Radio 1,410
Total submission across all categories: 32,212
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA
1 INNOVATION5 GOLD8 SILVER
5 BRONZE
Press Releases from Cannes Lions about winners:http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1
Mobile 1,259Cyber 2,886
Innovation 381Creative Data 715
Media 2,984Promo & Activation 3,458
Direct 3,097Digital Craft 1,148
Design 2,856Outdoor 5,367
PR 2,225
Creative Effectiveness 109Product Design 540
Print & Publishing 3,777Radio 1,410
Total submissions across all categories: 32,212
LIONInnovation: Creative Innovation
GOLD LIONCreative Data: Data Visualization
GOLD LIONCyber: Live Digital
GOLD LIONDesign: Digital Installations & Events
GOLD LIONPromo & Activation: Corporate Image
GOLD LIONPromo & Activation: Use of Exhibitions & Installations
SILVER LIONOutdoor: Ambient Experiential & Immersive Digital
SILVER LIONOutdoor: Use of Ambient Outdoor
SILVER LIONPromo & Activation: Use of New Technology
SILVER LIONCyber: Spatial Tech
SILVER LIONDirect: Use of New Technology
SILVER LIONDirect: Experience Design
SILVER LIONEntertainment: Innovation in Brand Experience
SILVER LIONDesign: Live Events
BRONZE LIONDigital Craft: Virtual Reality
BRONZE LIONDigital Craft: Innovative Use of Technology
BRONZE LIONDigital Craft: Technological Achievement in Digital Craft
BRONZE LIONMedia: Use of Stunts
BRONZE LIONPR: Use of New Technology
SHORTLIST TITANIUM
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA
1 INNOVATION5 GOLD8 SILVER
5 BRONZE
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Creative Data Enhancement)
A01/019 00343 THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
THE MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA Bronze Lion
A01/021 00409 MUSEUM OF FEELINGS
SC JOHNSON GLADE OGILVY & MATHER Chicago
USA Bronze Lion
A01/035 00483 VACATION MATCHMAKER
TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT
TOURISM VML Kansas City USA Silver Lion
A01/039 00395 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
A01/043 00487 GASCALE MABE DOMESTIC GAS SCALE
MARURI GREY Guayaquil ECUADOR Gold Lion
A01/060 00192 OPEN ROAD PROJECT
TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion
A02 (Data-Driven Targeting)
A02/017 00392 SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
NPO FCB ZÜRICH SWITZERLAND Bronze Lion
A02/024 00140 THE 'ITALIAN' ART OF PERSUASION
MASERATI MASERATI GHIBLI GEOMETRY GLOBAL GERMANY Duesseldorf
GERMANY Silver Lion
A02/041 00600 HINTS DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
Silver Lion
A02/043 00296 FEMALE RECRUITMENT
DEFENCE FORCES FEMALE RECRUITMENT
ROTHCO Dublin IRELAND Silver Lion
A02/096 10886 THE IMPOSSIBLE GAME
SNCF SNCF ENGINEER CHALLENGE
TBWA\PARIS FRANCE Silver Lion
A03 (Creative Data Client Strategy)
A03/013 00193 OPEN ROAD PROJECT
TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Silver Lion
1 of 4
Winners (Creative Data Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 3 of 158
A04 (Data Storytelling)
A04/018 00344 THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
THE MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA Gold Lion
A04/034 00396 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
A04/035 00577 BITTERSWEET PIES
PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Silver Lion
A04/045 00182 LIVING MEMORIES
BRAKE NZ ROAD SAFETY Y&R NZ Auckland NEW ZEALAND Bronze Lion
A04/046 00221 NRG SOLAR FORECAST
NRG ENERGY DROGA5 New York USA Bronze Lion
A05 (Data Visualisation)
A05/004 00138 PLAYDOWJONES J&T BANK INVESTMENTS WIKTOR LEO BURNETT Bratislava
SLOVAK REPUBLIC
Bronze Lion
A05/007 00345 THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
THE MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA Silver Lion
A05/024 00465 THE END OF SOCIETY SIMULATOR
UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion
A05/025 00397 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Bronze Lion
A05/027 00523 LIVE LOGO INEC: NATIONAL STATISTICS INSTITUTE
INNOVATIVE LOGO DESIGN WITH LIVE DATA
MARURI GREY Guayaquil ECUADOR Gold Lion
A05/044 00640 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Gold Lion
A06 (Data-Technology Models / Tools / Platforms)
A06/017 00423 FOCUSMOTION FOCUSMOTION FOCUSMOTION R/GA New York USA Bronze Lion
A06/024 00569 EMERGENCY PIN CODE
SEKRON SECURITY SYSTEMS
SEKRON DIGITAL PROTECTION
GREY BRAZIL São Paulo BRAZIL Bronze Lion
A06/039 00115 THE TRAIN BRAIN PROJECT
STOCKHOLMSTÅG STOCKHOLM'S COMMUTER TRAIN SERVICE
KÄRNHUSET Stockholm SWEDEN Bronze Lion
A06/046 00568 WIFIALARM WIFIALARM WIFIALARM GREY BRAZIL São Paulo BRAZIL Bronze Lion
2 of 4
Winners (Creative Data Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 4 of 158
A07 (Use of Real-time Data )
A07/059 00264 THE COLDER IT GETS...
MARK'S SOFTGOODS TOUCHÉ! Montréal CANADA Bronze Lion
A07/084 00583 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Silver Lion
A07/088 00482 THE THERMOMETER THAT GETS COLD
THE SALVATION ARMY
DONATIONS WMcCANN Rio De Janeiro BRAZIL Bronze Lion
A07/098 00573 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion
A07/111 00234 THE SECOND SCOREBOARD
TELETICA, INAMU, FEDEFUTBOL
DOMESTIC VIOLENCE
J. WALTER THOMPSON COSTA RICA San José
COSTA RICA Gold Lion
A09 (Social Data )
A09/008 00112 BIGGER ISSUES LYNX, UNILEVER & CAMPAIGN AGAINST LIVING MISERABLY
LYNX & CAMPAIGN AGAINST LIVING MISERABLY
TMW UNLIMITED London UNITED KINGDOM
Silver Lion
A09/041 00580 MIRRORS OF RACISM
NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Bronze Lion
A09/046 00599 UNTYPIC VUELING - LING XXXXXX THE CYRANOS//McCANN Barcelona
SPAIN Bronze Lion
A09/052 00235 THE SECOND SCOREBOARD
TELETICA, INAMU, FEDEFUTBOL
DOMESTIC VIOLENCE
J. WALTER THOMPSON COSTA RICA San José
COSTA RICA Bronze Lion
A10 (Creative Data Collection & Research)
A10/003 00295 HASHTAGS FOR LIFE.
PERUVIAN RED CROSS
VOLUNTARY BLOOD DONORS
McCANN LIMA PERU Silver Lion
A10/011 00399 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Grand Prix
A10/019 00195 OPEN ROAD PROJECT
TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion
3 of 4
Winners (Creative Data Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 5 of 158
A11 (Data Integration )
A11/018 00336 ZYRTEC 'ALLERGY IMPACT'
MCNEIL CONSUMER HEALTHCARE
OTC ORAL MEDICINE
J. WALTER THOMPSON New York
USA Bronze Lion
Total Entries: 40
4 of 4
Winners (Creative Data Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 6 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Creative Effectiveness)
A01/007 00058 MONTY'S CHRISTMAS
JOHN LEWIS RETAIL ADAM&EVEDDB London UNITED KINGDOM
Grand Prix
A01/010 00006 INFREQUENT FLYERS
TIGERAIR TRAVEL/TOURISM McCANN MELBOURNE AUSTRALIA Silver Lion
A01/021 00083 THE WORLD'S TOUGHEST JOB
AMERICAN GREETINGS
AMERICAN GREETINGS
MULLENLOWE Boston USA Bronze Lion
A01/026 00031 SMELLCOME TO MANHOOD
OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland
USA Gold Lion
A01/031 00070 RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt
GERMANY Silver Lion
A01/033 00040 MACITBETTER McDONALD'S BIG MAC DDB Sydney AUSTRALIA Bronze Lion
A01/035 00016 UNDER ARMOUR I WILL WHAT I WANT
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Silver Lion
A01/050 00038 #MYFAMILYCAN SPC ARDMONA SPC PACKAGED FRUITS & VEGETABLES
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion
A01/051 00069 RAISING EYEBROWS AND SUBSCRIPTIONS
THE ECONOMIST NEWSPAPER PROXIMITY LONDON UNITED KINGDOM
Gold Lion
A01/057 00065 MADDEN NFL 15 EA SPORTS MADDEN NFL 15 HEAT San Francisco USA Bronze Lion
A01/071 00074 ARIEL - SHARE THE LOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion
A01/084 00095 VF FAKKA VODAFONE EGYPT COMMUNICATION J. WALTER THOMPSON CAIRO
EGYPT Bronze Lion
A01/103 00094 CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE
SAINSBURY'S SUPERMARKET AMVBBDO London UNITED KINGDOM
Silver Lion
Total Entries: 13
1 of 1
Winners (Creative Effectiveness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 7 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food & Drinks )
A01/025 01677 SIZZL OSCAR MAYER OSCAR MAYER BACON
360i New York USA Bronze Lion
A01/033 01314 GIVE EXTRA, GET EXTRA
WRIGLEY, A SUBSIDIARY OF MARSORPORATED
EXTRA GUM ENERGY BBDO Chicago USA Bronze Lion
A02 (Fast Moving Consumer Goods )
A02/008 01129 THE FIRST EVER PINTEREST YARD SALE
SHERWIN WILLIAMS
KRYLON DEUTSCH New York USA Bronze Lion
A03 (Durable Consumer Goods)
A03/010 02795 MAGIC WORDS - THE UNWRITTEN STORIES
HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion
A04 (Cars & Automotive Products & Services)
A04/005 00560 SLIDE AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS CHI & PARTNERS London UNITED KINGDOM
Gold Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A05/005 00677 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Gold Lion
A05/026 01641 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City
MEXICO Gold Lion
A06 (Travel, Transport & Leisure)
A06/015 02420 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Gold Lion
A06/029 02961 HOLIDAYS ON DEMAND
TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
1 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 8 of 158
A07 (Media & Publications)
A07/001 00375 MTV VMA GREEN-SCREENS
MTV 2015 MTV VIDEO MUSIC AWARDS
MTV New York USA Silver Lion
A07/005 00984 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA Bronze Lion
A08 (Financial Products & Services)
A08/003 00341 MEET HALFWAY PAYPAL FINANCIAL SERVICE
CP+B Boulder USA Bronze Lion
A08/009 01151 CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI Auckland
NEW ZEALAND Gold Lion
A08/017 02023 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Grand Prix
A08/030 03025 KIDSBOOK COLLECTION
ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion
A09 (Business Products & Services)
A09/001 00352 STABILO - "TRUE COLOURS"
STABILO INTERNATIONAL
PLUG-IN JUNG von MATT Hamburg GERMANY Silver Lion
A10 (Commercial Public Services)
A10/004 01172 PIGEON AIR PATROL
PLUME LABS PIGEON AIR PATROL
DIGITASLBi London UNITED KINGDOM
Bronze Lion
A10/011 01252 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES
NORTON BY SYMANTEC
NORTON GREY SAN FRANCISCO USA Gold Lion
A11 (Corporate Image )
A11/006 00570 GE PODCAST THEATRE PRESENTS THE MESSAGE
GE GE BBDO New York USA Gold Lion
A11/012 02104 EYE AM UNIQUE LENSCRAFTERS LENSCRAFTERS MARCEL Paris FRANCE Bronze Lion
2 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 9 of 158
A11/017 02024 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
A11/021 02069 MAKE WHAT'S NEXT
MICROSOFT TECHNOLOGY M:UNITED//McCANN New York
USA Silver Lion
A11/022 02563 RE:SHAKESPEARE
SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY
THE RE:SHAKESPEARE APP
CHEIL UK London UNITED KINGDOM
Bronze Lion
A12 (Public Health & Safety, Public Sector & Awareness Messages)
A12/016 02668 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Gold Lion
B01 (Website)
B01/008 01284 PRINTED BY SOMERSET
PRINTED BY SOMERSET
PRINTED BY SOMERSET
LEO BURNETT TORONTO CANADA Bronze Lion
B02 (Microsite)
B02/010 00121 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion
B02/047 02208 BOB DYLAN: STUDIO A REVISITED
LEGACY RECORDINGS / SONY MUSIC
BOB DYLAN THE CUTTING EDGE ALBUM
HAVAS WORLDWIDE NEW YORK
USA Bronze Lion
B02/106 02350 BECAUSE RECOLLECTION
BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion
B03 (Web Service / Apps)
B03/033 01279 CHOOSE YOUR SIDE
GOOGLE GOOGLE 72ANDSUNNY Playa Vista USA Silver Lion
B03/061 02770 EMERGENCY PIN CODE
SEKRON SECURITY SYSTEMS
SEKRON DIGITAL PROTECTION
GREY BRAZIL São Paulo BRAZIL Silver Lion
3 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 10 of 158
C02 (Innovative Online Ad Solution )
C02/014 02004 FAST FORWARD, HIKE
GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Silver Lion Campaign
C02/015 02005 FAST FORWARD, FOREST
GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Silver Lion Campaign
C02/016 02003 FAST FORWARD, LAKE
GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Silver Lion Campaign
C02/035 02006 FAST FORWARD, GOING UP
GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Silver Lion Campaign
C02/057 02321 AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
C03 (Native Advertising)
C03/007 00573 THE SUPER BOWL DUNK
GATORADE GATORADE VML Kansas City USA Silver Lion
D01 (Social Video)
D01/053 00056 LOOK WHO'S DRIVING
VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
D01/060 00326 THE VOICE OF NATURE
NOÉ NOÉ MARCEL Paris FRANCE Bronze Lion
D01/152 01339 IMAGINE THE POSSIBILITIES
MATTEL BARBIE BBDO SAN FRANCISCO USA Silver Lion
D01/248 01243 NATIVE MOBILE MUSIC VIDEO
KING RECORDS LYRICAL SCHOOL TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
D01/331 02644 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
D02 (Interactive Video)
D02/029 00351 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Gold Lion
D02/050 01346 OUT THERE CANADA GOOSE OUTDOOR APPAREL
CAA MARKETING LOS ANGELES
USA Bronze Lion
D03 (Webisodes / Series)
D03/044 01249 MALAK AND THE BOAT
UNICEF HUMANITARIAN AID
180LA Santa Monica USA Gold Lion Campaign
4 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 11 of 158
D03/045 01250 IVINE AND PILLOW
UNICEF HUMANITARIAN AID
180LA Santa Monica USA Gold Lion Campaign
D03/046 01251 MUSTAFA GOES FOR A WALK
UNICEF HUMANITARIAN AID
180LA Santa Monica USA Gold Lion Campaign
D04 (Other Video)
D04/071 02807 VOICES OF LIFE SAMSUNG CONSUMER ELECTRONICS
MOBILE APP & SPEAKER SYSTEM
LEO BURNETT CHICAGO USA Silver Lion
E01 (Web )
E01/007 01280 LIGHTSABER ESCAPE: A CHROME EXPERIMENT
GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM
GOOGLE CHROME 72ANDSUNNY Playa Vista USA Bronze Lion
E03 (Live Digital )
E03/007 01994 HCD RINK BINGO HOCKEY CLUB DAVOS
HCD MERCHANDISE
FCB ZÜRICH SWITZERLAND Silver Lion
E03/012 02658 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Gold Lion
F01 (Social Business)
F01/011 00763 SMART SOCIAL LEASING
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin
GERMANY Bronze Lion
F01/056 02919 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA Bronze Lion
F02 (Social Purpose)
F02/004 00468 MISSING TYPE NHS BLOOD AND TRANSPLANT
NATIONAL BLOOD WEEK
ENGINE London UNITED KINGDOM
Bronze Lion
F02/048 00348 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Gold Lion
5 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 12 of 158
F02/071 02669 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Silver Lion
F02/088 02241 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Bronze Lion
F02/089 02234 DADS#SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion
F02/095 01203 HELLO NZ TRANSPORT AGENCY
ROAD SAFETY CLEMENGER BBDO NEW ZEALAND Gold Lion
F02/116 02692 GHOST VOTE STATES UNITED TO PREVENT GUN VIOLENCE
PROMOTING SMART GUN LAWS
GREY NEW YORK USA Bronze Lion
F02/148 02619 ADAPTOYS CHRISTOPHER & DANA REEVE FOUNDATION
ADAPTOYS 360i New York USA Silver Lion
F02/161 02640 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
F02/172 01647 UNACCEPTABLE ACCEPTANCE LETTERS
THE HUNTING GROUND
THE HUNTING GROUND
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Bronze Lion
F03 (Response / Real-time Activity )
F03/007 00188 DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION
ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH
EXIT DEUTSCHLAND
GRABARZ & PARTNER Hamburg
GERMANY Bronze Lion
F03/045 00283 MR. ROBOT DEBT DELETION
NBCUNIVERSAL MR. ROBOT ISL Washington USA Bronze Lion
F03/062 01596 STARDUST FOR BOWIE
STUDIO BRUSSEL STARDUST FOR BOWIE
DDB BRUSSELS BELGIUM Silver Lion
F03/084 02196 #LIVEINTHEMOVIES
AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles
USA Bronze Lion
6 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 13 of 158
F04 (Co-Creation & User Generated Content )
F04/009 00376 MTV VMA GREEN-SCREENS
MTV 2015 MTV VIDEO MUSIC AWARDS
MTV New York USA Gold Lion
F04/013 00245 THE HOUSE OF CLICKS
HEMNET COMMERCIAL RESIDENCE
PRIME Stockholm SWEDEN Silver Lion
F04/024 00875 THE SUPER BOWL DUNK
GATORADE GATORADE VML Kansas City USA Gold Lion
F04/040 02144 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion
F04/070 02242 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Silver Lion
F04/109 02483 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion
F05 (Influencer / Talent )
F05/010 00257 SWITCHEROO MARS CHOCOLATE NORTH AMERICA
SNICKERS BBDO New York USA Bronze Lion
F05/062 01296 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion
F05/064 01776 THE SHELTER PET PROJECT
AD COUNCIL, MADDIE'S FUND, THE HUMANE SOCIETY OF THE UNITED STATES
THE SHELTER PET PROJECT
J. WALTER THOMPSON New York
USA Silver Lion
F06 (Innovative Use of Social or Community)
F06/067 03011 TRUTH DETECTOR
89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion
F06/115 02848 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Silver Lion
F07 (Content Placement )
F07/009 01544 VERIZON IN MINECRAFT
VERIZON CONSUMER ELECTRONICS
WIEDEN+KENNEDY Portland
USA Gold Lion
F07/029 01400 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
7 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 14 of 158
F08 (Community Building / Management )
F08/053 01298 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion
F08/059 02479 SOCIAL INNOVATION CAMPAIGN
LOWE'S LOWE'S BBDO New York USA Bronze Lion
F09 (Use of Social Data & Insight)
F09/038 02806 MIRRORS OF RACISM
NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Silver Lion
F09/052 03065 SPOTIFY SINGLES
SPOTIFY SINGLES (FOUND THEM FIRST, TASTE REWIND, MIXTUP, ...)
RAZORFISH New York USA Silver Lion
F10 (Apps / Tools)
F10/007 02491 YOU'RE ACCEPTED
MINUS 18 LGBT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA Silver Lion
F11 (Social Currency & Commerce)
F11/004 00765 SMART SOCIAL LEASING
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR
BBDO GROUP GERMANY Berlin
GERMANY Bronze Lion
G01 (Tangible Tech )
G01/005 00133 F21 THREAD SCREEN
FOREVER 21 FOREVER 21 BREAKFAST New York USA Silver Lion
G01/010 00711 GIGA SELFIE TOURISM AUSTRALIA
SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Gold Lion
G01/017 03013 PINLIST TOK&STOK FURNITURE STORE
DDB BRASIL São Paulo BRAZIL Bronze Lion
G01/031 02447 PUMA BEATBOT PUMA ATHLETIC WEAR J. WALTER THOMPSON New York
USA Silver Lion
G02 (Spatial Tech )
G02/033 02659 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Silver Lion
8 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 15 of 158
G02/040 02078 TRIBECA FILM FESTIVAL REACTOR
TRIBECA FILM FESTIVAL
FILM FESTIVAL J. WALTER THOMPSON New York
USA Bronze Lion
G03 (Digital Billboard)
G03/007 01680 PHOTO COACH CANON CANON LENSES 360i New York USA Silver Lion
H01 (Integrated Multi-Platform Campaign (Online & Offline))
H01/003 00503 BALLANTINE'S SPACE GLASS
PERNOD RICARD BALLANTINE'S HAVAS WORLDWIDE London
UNITED KINGDOM
Bronze Lion
H01/058 02585 SQUADVERTISER
MICROSOFT XBOX / HALO McCANN LONDON UNITED KINGDOM
Silver Lion
H01/069 02797 MAGIC WORDS - THE UNWRITTEN STORIES
HP HP ALMAPBBDO São Paulo BRAZIL Gold Lion
H01/072 01895 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO
CHRISTMAS LOTTERY
LEO BURNETT Madrid SPAIN Grand Prix
Total Entries: 96
9 of 9
Winners (Cyber Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 16 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Creation of a new Brand Identity: Consumer / Corporate)
A01/001 00419 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Bronze Lion
A01/022 01595 20/80 20/80 CATERING LANDOR Paris FRANCE Silver Lion
A02 (Creation of a new Brand Identity: Non-profit)
A02/005 00265 EDUCATE AGAINST HATE
HM GOVERNMENT EDUCATE AGAINST HATE
BREAKTHROUGH London UNITED KINGDOM
Bronze Lion
A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate)
A03/022 01713 MULLENLOWE GROUP REBRAND
MULLENLOWE GROUP
MULLENLOWE GROUP
MULLENLOWE Boston USA Bronze Lion
A03/051 00982 ITV2 IDENTS ITV ITV2 ITV CREATIVE London UNITED KINGDOM
Bronze Lion
A03/057 01692 SHIFTING PERSPECTIVES
SYDNEY OPERA HOUSE
SCULPTURAL TYPOGRAPHY
INTERBRAND AUSTRALIA Sydney
AUSTRALIA Bronze Lion
B01 (Posters)
B01/011 00162 OPEN UP YOUR IMAGINATION
MUSASHINO ART UNIVERSITY
OPEN CAMPUS HAKUHODO Tokyo JAPAN Bronze Lion
B01/098 00934 THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN
NPO OGILVY & MATHER JAPAN Tokyo
JAPAN Bronze Lion
B01/103 00884 SURGEON TRYOUTS
KURASHIKI CENTRAL HOSPITAL
RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion
B01/125 01712 I AM MUSLIM PASSOP TBA VML Cape Town SOUTH AFRICA Bronze Lion
B01/190 02630 MAPS VOLKSWAGEN DO BRASIL
TOAUREG WITH 4-ZONE TEMPERATURE CONTROL
ALMAPBBDO São Paulo BRAZIL Bronze Lion
B01/213 00592 PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES
ISSEY MIYAKE PLEATS PLEASE ISSEY MIYAKE
TAKU SATOH DESIGN OFFICE Tokyo
JAPAN Silver Lion
1 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 17 of 158
B01/262 02492 500 YEARS OF STORIES
TATE BP DISPLAYS AT TATE BRITAIN
GREY LONDON UNITED KINGDOM
Silver Lion
B01/355 02350 BOEING FLYPAPER
BOEING AEROSPACE FCB CHICAGO USA Bronze Lion
B02 (Promotional Item Design)
B02/006 00707 SLIDE AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS CHI & PARTNERS London UNITED KINGDOM
Silver Lion
B02/148 02711 ARTQUARIUM PAPAWIN CO. HI-JET INKJET PAPER
OGILVY & MATHER Bangkok
THAILAND Bronze Lion
B02/201 00737 AGEING WINE BOTTLES
Weingut Knipser WINE KOLLE REBBE Hamburg GERMANY Bronze Lion
B02/221 02819 KOBE'S RULES BOOK
ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion
B04 (Publications & Editorial Design )
B04/029 02776 THE DANCING LETTERS
MAHARASHTRA DYSLEXIA ASSOCIATION
MAHARASHTRA DYSLEXIA ASSOCIATION
McCANN WORLDGROUP INDIA Mumbai
INDIA Silver Lion
B06 (Data Visualisation )
B06/019 02560 ART WITH WATSON
IBM IBM WATSON OGILVY & MATHER New York
USA Gold Lion
B07 (Brand Collateral)
B07/012 01596 20/80 20/80 CATERING LANDOR Paris FRANCE Bronze Lion
B07/050 01243 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Grand Prix
B08 (Books)
B08/030 02638 MAGIC WORDS - THE BOOK
HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion
B08/044 02777 THE DANCING LETTERS
MAHARASHTRA DYSLEXIA ASSOCIATION
MAHARASHTRA DYSLEXIA ASSOCIATION
McCANN WORLDGROUP INDIA Mumbai
INDIA Bronze Lion
2 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 18 of 158
B10 (Invitations and Greeting Cards)
B10/020 02494 500 YEARS OF STORIES
TATE BP DISPLAYS AT TATE BRITAIN
GREY LONDON UNITED KINGDOM
Bronze Lion
C01 (Website Design)
C01/002 00404 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE
SUBARU OF AMERICA
SUBARU CARMICHAEL LYNCH Minneapolis
USA Bronze Lion
C01/008 00184 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion
C01/045 02184 BECAUSE RECOLLECTION
BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion
C01/053 01244 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion
C01/054 01383 PRINTED BY SOMERSET
PRINTED BY SOMERSET
PRINTED BY SOMERSET
LEO BURNETT TORONTO CANADA Silver Lion
C04 (Data Visualisation )
C04/019 01923 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
C05 (Apps)
C05/031 02158 BLOOD BANKING INDIAN RED CROSS SOCIETY
RED CROSS BLOOD BANK
J. WALTER THOMPSON Mumbai
INDIA Silver Lion
C06 (Digital Installations & Events)
C06/003 00476 DELQA MICROSOFT MICROSOFT KINECT
LISTEN New York USA Silver Lion
C06/012 00848 QUANTUM OF PEACE
WARSAW RISING MUSEUM
WARSAW RISING MUSEUM
PANGENERATOR Warsaw POLAND Gold Lion
C06/017 01342 THE LADY GAGA + INTEL PERFORMANCE
INTEL INTEL TECHNOLOGY
INTEL Santa Clara USA Gold Lion
3 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 19 of 158
C06/024 02549 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Gold Lion
C07 (UX Interface & User Journey )
C07/007 01095 THE IMPOSSIBLE GAME
SNCF SNCF ENGINEER CHALLENGE
TBWA\PARIS FRANCE Silver Lion
C07/027 02041 BOB DYLAN: STUDIO A REVISITED
LEGACY RECORDINGS / SONY MUSIC
BOB DYLAN THE CUTTING EDGE ALBUM
HAVAS WORLDWIDE NEW YORK
USA Silver Lion
C07/043 01909 SAMSUNG BLIND CAP
SAMSUNG ESPAÑA GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL
CHEIL SPAIN Madrid SPAIN Bronze Lion
C08 (Social Engagement )
C08/004 00868 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Silver Lion
C09 (Other Digital Design Solutions )
C09/009 02564 TYPEVOICE THE WEBBY AWARDS
AWARDS OGILVYONE NEW YORK USA Silver Lion
D01 (Retail - Permanent Environment & Experience Design)
D01/008 02052 THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ
THE GOOD NOTE J. WALTER THOMPSON BEIRUT
LEBANON Silver Lion
D02 (Retail - Temporary and Pop-Up Environment & Experience Design)
D02/023 02730 BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA OGILVY & MATHER Bangkok
THAILAND Gold Lion
D03 (Point of Sale, Consumer Touchpoints & Instore Collateral )
D03/018 02201 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion
4 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 20 of 158
D04 (Spatial Brand Installation & Experience)
D04/004 00477 DELQA MICROSOFT MICROSOFT KINECT
LISTEN New York USA Silver Lion
D04/005 00034 MT EXPO 2015 KAMOI KAKOSHI CO.
MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign
D04/006 00037 MT EX YOKOHAMA
KAMOI KAKOSHI CO.
MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign
D04/007 00038 MT EX 3331 KAMOI KAKOSHI CO.
MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign
D04/022 01461 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
D04/027 01954 MUSEUM OF FEELINGS
SC JOHNSON GLADE OGILVY & MATHER Chicago
USA Bronze Lion
D04/052 01654 ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Bronze Lion
D05 (Sculptural Brand Installation & Experience)
D05/004 00972 #SMARTEFFECT MERCEDES-BENZ PORTUGAL
SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion
D05/011 02073 REINCARNATION J.WALTER THOMPSON3
SÃO PAULO CITY HALL
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Bronze Lion
D05/035 02574 HIGHWAY ROBBERY
VOLVO CAR USA 2016 VOLVO XC90 T8
GREY NEW YORK USA Bronze Lion
D06 (Live Events)
D06/021 02550 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Silver Lion
D06/040 01655 ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Silver Lion
D07 (Non-commercial Exhibitions & Experiences)
D07/001 02731 BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA OGILVY & MATHER Bangkok
THAILAND Gold Lion
5 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 21 of 158
D07/044 02303 SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY
HAVAS WORLDWIDE SHANGHAI
CHINA Bronze Lion
D08 (Trade Stands)
D08/009 00620 MERCEDES-BENZ AT THE IAA 2015
DAIMLER MERCEDES-BENZ CARS
ATELIER MARKGRAPH Frankfurt
GERMANY Silver Lion
D09 (Omnichannel Experience )
D09/003 01955 MUSEUM OF FEELINGS
SC JOHNSON GLADE OGILVY & MATHER Chicago
USA Silver Lion
D10 (Wayfinding & Signage)
D10/001 00270 NARITA INTERNATIONAL AIRPORT TERMINAL 3
NARITA INTERNATIONAL AIRPORT CORPORATION
NARITA INTERNATIONAL AIRPORT TERMINAL 3
PARTY Tokyo JAPAN Gold Lion
E01 (Comprehensive Range )
E01/001 00422 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Gold Lion
E04 (Alcoholic Drinks)
E04/013 00507 JAPANESE SAKE KOI
IMAYOTSUKASA SAKE BREWERY CO.
JAPANESE SAKE KOI
BULLET Tokyo JAPAN Bronze Lion
E04/022 01226 NOAM NOAM NOAM BAVARIAN LAGER
ACNE ADVERTISING Stockholm
SWEDEN Bronze Lion
E04/025 01888 JÄGERMEISTER COOLPACK
MAST-JÄGERMEISTER
JÄGERMEISTER CHEIL GERMANY Schwalbach
GERMANY Silver Lion
E04/046 00746 AGEING WINE BOTTLES
WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion
6 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 22 of 158
E05 (Healthcare & Pharmacy)
E05/008 02346 BRAILLE BRICKS DORINA NOWILL FOUNDATION
INSTITUTIONAL LEW'LARA\TBWA São Paulo
BRAZIL Silver Lion
E11 (Special Editions & Promotional Packaging)
E11/003 00703 NAMELESS PAINTS
KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Silver Lion
E11/054 01247 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion
E11/079 00753 TOX Heavy Weight Packaging
TOX TOX KOLLE REBBE Hamburg GERMANY Bronze Lion
E11/087 00758 AGEING WINE BOTTLES
WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion
E12 (Other Packaging)
E12/016 02668 THE LIVE FISH PACK
MILA FROZEN FOOD Y&R WARSAW POLAND Bronze Lion
F02 (Logo Design: International Companies & Brands)
F02/014 01405 STRIKETHROUGH
ADIDAS ADIDAS JOHANNES LEONARDO New York
USA Bronze Lion
F04 (Typography: Print & Editorial)
F04/026 02822 KOBE'S RULES BOOK
ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion
F05 (Typography: Brand, Corporate & other Communication Design )
F05/019 01695 SHIFTING PERSPECTIVES
SYDNEY OPERA HOUSE
SCULPTURAL TYPOGRAPHY
INTERBRAND AUSTRALIA Sydney
AUSTRALIA Gold Lion
F05/023 02332 DOWNTOWN FONTS
AL ISMAELIA FOR REAL ESTATE INVESTMENT
DOWNTOWN FONTS
J. WALTER THOMPSON CAIRO
EGYPT Silver Lion
7 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 23 of 158
F07 (Typography: Digital)
F07/007 02567 TYPEVOICE THE WEBBY AWARDS
AWARDS OGILVYONE NEW YORK USA Silver Lion
F08 (Illustration: Poster)
F08/029 01697 BREAKING A FATAL PATTERN
QATAR ISLAMIC BANK
PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha
QATAR Bronze Lion
F08/125 01249 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion
F09 (Illustration: Print & Editorial)
F09/014 00820 DARK LONDON LANDOR BRAND CONSULTANCY & DESIGN
LANDOR London UNITED KINGDOM
Bronze Lion
F09/047 02297 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion
F10 (Illustration: Other Communication Design )
F10/005 01066 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion
F10/016 01250 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion
F11 (Illustration: Packaging)
F11/008 01638 CEMENT FOR COLLECTORS
ARGOS CEMENTS CEMENT PACKAGES
TBWA\COLOMBIA Bogota COLOMBIA Bronze Lion
F11/021 01251 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion
F12 (Illustration: Digital )
F12/006 01067 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion
8 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 24 of 158
F13 (Illustration: Brand Environment & Experience Design)
F13/008 02716 ARTQUARIUM PAPAWIN CO. HI-JET INKJET PAPER
OGILVY & MATHER Bangkok
THAILAND Gold Lion
F14 (Sound Design)
F14/002 00135 PIANO OF UNIFICATION
MINISTRY OF UNIFICATION
MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
F14/003 00479 DELQA MICROSOFT MICROSOFT KINECT
LISTEN New York USA Gold Lion
F14/015 02045 BOB DYLAN: STUDIO A REVISITED
LEGACY RECORDINGS / SONY MUSIC
BOB DYLAN THE CUTTING EDGE ALBUM
HAVAS WORLDWIDE NEW YORK
USA Silver Lion
F15 (Motion Graphics Design & Animation )
F15/003 00391 THE WORLD OF AUTISM
AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA Bronze Lion
F15/007 00457 PAPER AMERICAN HONDA MOTOR CO.
HONDA RPA Santa Monica USA Gold Lion
F15/014 01068 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion
F15/024 02122 NEW YEAR'S EVE
MASTERCARD MASTERCARD McCANN XBC New York USA Bronze Lion
F15/029 01853 A DIFFERENT PARIS
AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE Silver Lion
F16 (Video / Moving Images)
F16/004 00539 A KIND DRONE ENIGMO BUYMA DENTSU INC Tokyo JAPAN Silver Lion
F16/034 01433 OUT THERE CANADA GOOSE OUTDOOR APPAREL
CAA MARKETING LOS ANGELES
USA Gold Lion
F16/036 02146 THE FAINTEST CLASP
ABC BRAND MARCEL SYDNEY Walsh Bay
AUSTRALIA Bronze Lion
9 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 25 of 158
F17 (Photography / Curation of Images)
F17/005 00072 WORLD TABLE TENNIS CHAMPIONSHIPS 2015
TV TOKYO CORPORATION
WORLD TABLE TENNIS CHAMPIONSHIPS
DENTSU INC Tokyo JAPAN Gold Lion
F17/008 00959 ICONIC MOMENTS
PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY Silver Lion
F17/048 02191 URBANITE LACOSTE LACOSTE BETC Paris FRANCE Bronze Lion
F17/063 02443 BE SEEN THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Silver Lion
F18 (Copywriting )
F18/040 02642 MAGIC WORDS - THE BOOK
HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion
F18/054 02148 THE SCIMITAR'S ARC, ARTBREAKS
ABC BRAND MARCEL SYDNEY Walsh Bay
AUSTRALIA Bronze Lion Campaign
F18/055 02147 THE FAINTEST CLASP
ABC BRAND MARCEL SYDNEY Walsh Bay
AUSTRALIA Bronze Lion Campaign
F18/057 02507 SELFIE (500 YEARS OF STORIES)
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Gold Lion Campaign
F18/058 02508 GRIEF (500 YEARS OF STORIES)
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Gold Lion Campaign
F18/059 02509 BED (500 YEARS OF STORIES)
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Gold Lion Campaign
F18/067 01131 SIMPLE VALUE ARGOS SIMPLE VALUE RANGE BY ARGOS
THE PARTNERS London UNITED KINGDOM
Silver Lion
F18/070 14509 WAR (500 YEARS OF STORIES)
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Gold Lion Campaign
F18/071 14510 GAY (500 YEARS OF STORIES)
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Gold Lion Campaign
Total Entries: 111
10 of 10
Winners (Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 26 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Interface & Navigation (UI))
A01/008 00108 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE
SUBARU OF AMERICA
SUBARU CARMICHAEL LYNCH Minneapolis
USA Silver Lion
A01/029 00953 FMTK SWEDISH ARMED FORCES
RECRUITMENT SERVICES
DDB STOCKHOLM SWEDEN Bronze Lion
A01/035 00489 LIGHTSABER ESCAPE: A CHROME EXPERIMENT
GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM
GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion
A01/055 00566 UNDER ARMOUR SLAY YOUR NEXT GIANT
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Bronze Lion
A01/069 00521 IN SPACE WE TRUST
ROSCOSMOS SPACE EXPLORATION
AILOVE Moscow RUSSIA Silver Lion
A02 (Digital Illustration)
A02/007 00354 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion
A02/043 00627 PAUL, THE DRAWING ROBOT
MEDIAFIN DE TIJD NEWSPAPER
FAMOUS BRUSSELS BELGIUM Bronze Lion
A02/044 01049 TACO EMOJI ENGINE
TACO BELL TACO EMOJI LAUNCH
DEUTSCH LA USA Bronze Lion
A03 (Video / Moving Image)
A03/002 00355 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion
A03/016 00127 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Silver Lion
A03/018 00222 STEP ON STAGE WITH THE PERFORMING ARTS
GOOGLE GOOGLE CULTURAL INSTITUTE
GOOGLE London UNITED KINGDOM
Bronze Lion
A03/035 00075 DEJA VU | KAMRA
KAMRA DEJA VU MUSIC VIDEO
DOT BY DOT JAPAN Bronze Lion
1 of 5
Winners (Digital Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 27 of 158
A03/055 00858 BECAUSE RECOLLECTION
BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Grand Prix
A03/057 00832 WEBER BBQ CULTURES
WEBER WEBER GRILLS UNCLE GREY Copenhagen DENMARK Bronze Lion
A04 (Image Design)
A04/025 01012 ENDLESS POSSIBILITIES
GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Silver Lion
A05 (Music / Sound Design)
A05/040 00859 BECAUSE RECOLLECTION
BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Gold Lion
A05/055 10151 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
A07 (Overall Aesthetic Design)
A07/002 00356 FALTER/INFERNO
FALTER NEWSPAPER
NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion
A07/037 00860 BECAUSE RECOLLECTION
BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion
A07/057 00523 IN SPACE WE TRUST
ROSCOSMOS SPACE EXPLORATION
AILOVE Moscow RUSSIA Silver Lion
B01 (User Experience Design (UX))
B01/006 00390 NIKE RISE 2.0 – COACH OF COACHES
NIKE BASKETBALL NIKE RISE AKQA London UNITED KINGDOM
Bronze Lion
B01/057 00698 RE:SHAKESPEARE
SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY
THE RE:SHAKESPEARE APP
CHEIL UK London UNITED KINGDOM
Bronze Lion
B01/083 00824 CHROME MUSIC LAB
GOOGLE CHROME MUSIC LAB
GOOGLE New York USA Gold Lion
2 of 5
Winners (Digital Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 28 of 158
B02 (Native & Built-In Feature Integration)
B02/011 00492 LIGHTSABER ESCAPE: A CHROME EXPERIMENT
GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM
GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion
B04 (Overall Functional Design )
B04/001 00501 AIRFORCE.COM U.S. AIR FORCE U.S. AIR FORCE GSD&M Austin USA Silver Lion
B04/025 00825 CHROME MUSIC LAB
GOOGLE CHROME MUSIC LAB
GOOGLE New York USA Silver Lion
C02 (Rich Media)
C02/002 00243 THE SUPER BOWL DUNK
GATORADE GATORADE VML Kansas City USA Bronze Lion
C02/015 00317 EXPLORE STOCKHOLM
TAXI STOCKHOLM EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED
WE ARE YOURS Stockholm SWEDEN Bronze Lion
D01 (Curation of Data)
D01/032 01022 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
D02 (Data Storytelling)
D02/011 00866 THE END OF SOCIETY SIMULATOR
UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion
D02/017 00717 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Bronze Lion
D02/019 00886 VACATION MATCHMAKER
TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT
TOURISM VML Kansas City USA Bronze Lion
D02/021 00205 GOOGLE SHOPPING INSIGHTS
GOOGLE GOOGLE SHOPPING INSIGHTS
GROW Norfolk USA Silver Lion
3 of 5
Winners (Digital Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 29 of 158
D03 (Data Visualisation)
D03/014 00718 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Gold Lion
D03/024 00399 CODEOLOGY BRAINTREE PAYMENTS
CODEOLOGY BY BRAINTREE
BRAINTREE PAYMENTS San Francisco
USA Gold Lion
E01 (3D Models)
E01/005 00130 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Silver Lion
E02 (Augmented Reality (AR))
E02/002 00314 THE SUPER BOWL DUNK
GATORADE GATORADE VML Kansas City USA Bronze Lion
E02/005 00093 DIEHARD FAN NISSAN NORTH AMERICA
NISSAN'S NCAA PARTNERSHIP
CRITICAL MASS Calgary CANADA Bronze Lion
E03 (Virtual Reality (VR))
E03/007 00131 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Bronze Lion
E03/020 00494 HELP GOOGLE ATAP GOOGLE SPOTLIGHT STORIES
THE MILL Los Angeles USA Gold Lion
E03/024 00972 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Bronze Lion
E03/055 00134 THE MARTIAN VR EXPERIENCE
TWENTIETH CENTURY FOX HOME ENTERTAINMENT
THE MARTIAN VR EXPERIENCE
TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles
USA Silver Lion
E04 (Innovative Use of Technology)
E04/085 00719 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Bronze Lion
E04/090 00973 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Bronze Lion
E04/092 00515 WILSON X CONNECTED BASKETBALL
WILSON SPORTING GOODS
WILSON X CONNECTED BASKETBALL
PHENOMENON Los Angeles
USA Silver Lion
E04/112 00996 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY SERVICE
OGILVYONE LONDON UNITED KINGDOM
Bronze Lion
4 of 5
Winners (Digital Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 30 of 158
E04/169 00307 #SEECOLORS SAMSUNG SAMSUNG #SEECOLORS
LEO BURNETT BUDAPEST HUNGARY Bronze Lion
E04/171 01023 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
E05 (Technological Achievement in Digital Craft)
E05/021 00496 HELP GOOGLE ATAP GOOGLE SPOTLIGHT STORIES
THE MILL Los Angeles USA Gold Lion
E05/031 00974 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Bronze Lion
Total Entries: 50
5 of 5
Winners (Digital Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 31 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food & Drinks )
A01/005 00082 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
A01/007 00071 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA Silver Lion
A01/050 02557 #LEBIGSWIM HEINEKEN KRONENBOURG 1664
OGILVY & MATHER LONDON
UNITED KINGDOM
Bronze Lion
A02 (Fast Moving Consumer Goods )
A02/011 02359 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES
McCANN NEW YORK USA Bronze Lion
A02/017 02696 #DADDO PANTENE PANTENE HAIR CARE
GREY NEW YORK USA Gold Lion
A03 (Durable Consumer Goods)
A03/021 02408 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Silver Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A05/004 00591 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Gold Lion
A05/022 02229 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion
A05/035 02569 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT
NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS
McCANN ERICKSON PRAGUE
CZECH REPUBLIC
Bronze Lion
A05/040 01822 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
A06 (Travel, Transport & Leisure)
A06/019 02231 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Grand Prix
1 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 32 of 158
A06/027 01107 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
A07 (Media & Publications)
A07/001 00212 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Bronze Lion
A08 (Financial Products & Services)
A08/034 01777 FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Bronze Lion
A08/049 00589 POCKET MONEY — EQUAL FUTURE
ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion
A09 (Business Products & Services)
A09/024 02859 ENDLESS POSSIBILITIES
GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Bronze Lion
A11 (Corporate Image)
A11/047 02830 THE PAYBACK DINNER
RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL Bronze Lion
A12 (Public Health & Safety)
A12/057 02613 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
2 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 33 of 158
A13 (Public Sector & Awareness Messages)
A13/081 02678 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
A13/091 02980 REWORD HEADSPACE REWORD WEB APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion
A14 (Charities & Appeals)
A14/113 00830 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON Bronze Lion
A14/125 00962 THE ART HEIST FOR GOOD
WATERISLIFE CHARITY DEUTSCH New York USA Bronze Lion
A14/149 01421 SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.
RHINO RESCUE PROJECT
WILDLIFE CONSERVATION
OGILVY & MATHER VIETNAM Ho Chi Minh City
VIETNAM Silver Lion
B02 (Dimensional Mailing)
B02/046 01322 THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
MEIN KAMPF - AGAINST RACISM
OGILVY GERMANY Frankfurt
GERMANY Silver Lion
B03 (Use of Ambient Media: Small Scale)
B03/050 02835 PROTECTIVE BUCKET
LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL Bronze Lion
B03/106 01823 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion
B04 (Use of Ambient Media: Large Scale)
B04/011 00215 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Bronze Lion
3 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 34 of 158
B04/036 00623 GIGA SELFIE TOURISM AUSTRALIA
SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
B04/066 01108 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
B04/078 02547 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Gold Lion
B04/092 02412 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Bronze Lion
B04/112 02224 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion
B05 (Use of Broadcast)
B05/016 02233 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Silver Lion
B05/036 02702 #DADDO PANTENE PANTENE HAIR CARE
GREY NEW YORK USA Silver Lion
B06 (Use of Print or Standard Outdoor )
B06/018 01048 COMING SOON RAISING THE ROOF RAISING THE ROOF
LEO BURNETT TORONTO CANADA Bronze Lion
B06/049 02605 THE DAILY CATCH
METRO THE DAILY CATCH SERVICEPLAN Munich GERMANY Silver Lion
B06/059 02352 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion
C01 (Use of Digital Platforms)
C01/030 01796 DONATION ICONS
OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM
Bronze Lion
C02 (Use of Mobile )
C02/005 00099 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Silver Lion
C02/032 02235 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Silver Lion
C02/040 01985 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Bronze Lion
4 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 35 of 158
C02/059 01955 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Bronze Lion
C03 (Use of Social Platforms)
C03/041 01265 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Bronze Lion
C03/083 01139 THE HASHTAG 500
NASCAR MOTOR SPORTS/AUTO RACING
OGILVYONE NEW YORK USA Bronze Lion
C03/184 02679 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
C03/193 02616 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Silver Lion
C04 (Response / Real-time Activity)
C04/017 01267 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Silver Lion
C04/069 01701 #WHOISTHEKING
BURGER KING FRANCE
FOOD BUZZMAN Paris FRANCE Silver Lion
C05 (Co-Creation & User Generated Content )
C05/031 01887 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion
C05/073 02353 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion
C06 (Use of New Technology)
C06/021 01797 DONATION ICONS
OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM
Bronze Lion
C06/024 02656 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Silver Lion
5 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 36 of 158
D01 (Use of Data)
D01/034 02944 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Silver Lion
D01/040 01788 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
D01/071 02800 DONATE YOUR DATA
WAOO FIBRE BROADBAND
UNCLE GREY Copenhagen DENMARK Bronze Lion
E01 (Acquisitions)
E01/004 00091 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
E01/026 02238 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Silver Lion
E02 (Retention)
E02/004 00073 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA Silver Lion
E02/043 01255 HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA Bronze Lion
E03 (Launch / Re-launch)
E03/030 02552 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Silver Lion
E03/040 00575 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Bronze Lion
E03/043 02187 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion
E03/048 01824 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
F02 (Art Direction / Design )
F02/001 00258 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion
F02/004 00216 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Silver Lion
F02/050 00935 LIFE IS ELECTRIC
PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion
6 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 37 of 158
F03 (Experience Design)
F03/027 02657 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Silver Lion
F03/028 01112 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
F03/029 02610 THE REAL ICE COLD COCA-COLA.
COCA-COLA. COCA-COLA OGILVY & MATHER COLOMBIA Bogotá
COLOMBIA Bronze Lion
F03/044 02417 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Silver Lion
F03/050 01152 LIFESAVER BACKPACK
LUKI CHILDREN FRUIT SNACK
J. WALTER THOMPSON COLOMBIA Bogotá
COLOMBIA Bronze Lion
G01 (Integrated Campaign led by Direct )
G01/003 00593 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Gold Lion
G01/066 02355 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion
G02 (Low Budget Campaign)
G02/021 01535 PAY WITH A CUPCAKE
ZAPPOS ZAPPOS.COM MULLENLOWE Boston USA Bronze Lion
G02/142 02680 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
Total Entries: 75
7 of 7
Winners (Direct Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 38 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Production Company Prize
A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand )
A01/027 00397 SR TORONJO THE CELEBRITY PROJECT
POSTOBON SR TORONJO SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá Bronze Lion
A03 (Artist Associated Stunt or Activation in Partnership with a Brand)
A03/018 00616 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI
TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Angeles
Bronze Lion
A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause)
A05/005 00312 A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDS
ROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000
ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGN
JAZZ COMMUNICATION Bucharest
ROMANIA JAZZ COMMUNICATION Bucharest
Gold Lion
A10 (Music Video - Brand and/or Product Integration)
A10/037 00097 YOUR FUTURE IS NOT MINE
ADIDAS ADIDAS ORIGINALS
SQUEAK E CLEAN PRODUCTIONS Los Angeles
USA JOHANNES LEONARDO New York
RSA FILMS Los Angeles
Bronze Lion
A12 (Best Music/Brand Partnership)
A12/003 00294 YOUR FUTURE IS NOT MY FUTURE
ADIDAS MUSIC TRACK JOHANNES LEONARDO New York
USA JOHANNES LEONARDO New York
Gold Lion
A12/019 00580 SUPER BOWL BABIES CHOIR
NATIONAL FOOTBALL LEAGUE
SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica
Gold Lion
A12/024 00516 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion
1 of 4
Winners (Entertainment Lions for Music)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 39 of 158
A12/036 00337 THE MUTE PERFORMANCE
BBVA RADIO BBVA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
SEÑOR Z Lima Bronze Lion
B01 (Use of Social/Digital Platform)
B01/014 00280 "WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGN
SB PROJECTS "WHAT DO YOU MEAN?" BY JUSTIN BIEBER
SB PROJECTS Los Angeles USA SB PROJECTS Los Angeles
Bronze Lion
B02 (Fan Engagement/Community Building)
B02/003 00461 BEATS1RUN BEATS BY DRE. POWERBEATS 2 WIRELESS EARPHONES
R/GA HUSTLE London UNITED KINGDOM
R/GA HUSTLE London Silver Lion
B02/004 00591 #MCCARTNEYHIT
KISS FM KISS FM ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion
B03 (Use of User Generated Content)
B03/005 00469 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA R/GA HUSTLE Los Angeles
Silver Lion
B03/007 00517 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion
C01 (Use of Licenced Music for a Brand or Campaign)
C01/006 00123 JUST ANOTHER DAY
SICK KIDS HEALTH J. WALTER THOMPSON CANADA Toronto
CANADA J. WALTER THOMPSON CANADA Toronto
Silver Lion
C01/029 00566 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York
Silver Lion
C02 (Use of Original Composition for a Brand or Campaign)
C02/004 00060 HOME FOR CHRISTMAS
EDEKA ZENTRALE & CO. KG
EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg
TEMPOMEDIA Hamburg
Grand Prix
2 of 4
Winners (Entertainment Lions for Music)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 40 of 158
C03 (Use of Remastered Music for a Brand or Campaign)
C03/052 00176 FILM "NEVER WALK ALONE"
DANISHCHURCHAID DCA MINE ACTION GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
GREAT GUNS London / CUTTERS Tokyo
Silver Lion
D02 (Use of Music Technology and/or Innovation )
D02/012 00431 MCTRAX McDONALD'S PLACEMET TBWA\NEBOKO Amsterdam
THE NETHERLANDS
TBWA\NEBOKO Amsterdam
TBWA\NEBOKO Amsterdam
Bronze Lion
D04 (Use of Music App/Device)
D04/008 00419 SAFE & SOUND MUSIC PLAYER
LMG INSURANCE PUBLIC COMPANY
ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK Gold Lion
D04/016 00496 THE CANON GIG APP
CANON CANON CAMERAS UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen / CANON Søborg
UNCLE GREY Copenhagen / MEDIAMONKS Amsterdam
Bronze Lion
E01 (Excellence in Music Video)
E01/003 00120 VOODOO IN MY BLOOD
VIRGIN RECORDS MASSIVE ATTACK FT. YOUNG FATHERS
RATTLING STICK London UNITED KINGDOM
RATTLING STICK London
RATTLING STICK London
Silver Lion
E01/006 00043 FORMATION BEYONCÉ FORMATION PRETTYBIRD Culver City USA PRETTYBIRD Culver City
PRETTYBIRD Culver City
Grand Prix
E01/013 00047 LUMINOUS FREEDOM - NEW BUILD
SUNDAY BEST RECORDINGS
NEW BUILD NEXUS PRODUCTIONS London
UNITED KINGDOM
NEXUS PRODUCTIONS London
NEXUS PRODUCTIONS London
Silver Lion
E01/019 00054 OK GO — UPSIDE DOWN & INSIDE OUT
S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd
RUSSIA TUTKOVBUDKOV Volgograd
BOB INDUSTRIES Santa Monica / PROFILM Moscow
Silver Lion
E01/037 00534 DAVID BOWIE "BLACKSTAR"
COLUMBIA RECORDS
BLACKSTAR GISLA & RENCK London UNITED KINGDOM
GISLA & RENCK London
GISLA & RENCK London
Silver Lion
E01/039 00292 HELLO XL RECORDINGS MUSIC BELIEVE MEDIA Los Angeles
USA META FILMS Montreal BELIEVE MEDIA Los Angeles / META FILMS Montreal
Bronze Lion
E01/042 00346 RUNNIN' VIRGIN MUSIC NAUGHTY BOY FEATURING BEYONCE
FOREVER PICTURES London
UNITED KINGDOM
FOREVER PICTURES London
FOREVER PICTURES London
Bronze Lion
3 of 4
Winners (Entertainment Lions for Music)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 41 of 158
E01/048 00266 CHEMICAL BROTHERS 'WIDE OPEN'
VIRGIN RECORDS CHEMICAL BROTHERS
THE MILL London UNITED KINGDOM
OUTSIDER London OUTSIDER London Bronze Lion
E02 (Excellence in Interactive Music Video)
E02/010 00238 DON'T LOOK AWAY
USHER INTERACTIVE MUSIC VIDEO
AKQA São Paulo BRAZIL AKQA São Paulo Gold Lion
E05 (Excellence in Music Content Production and Distribution Strategy)
E05/009 00299 ALAN WALKER - "FADED"
ALAN WALKER "FADED" SONY MUSIC SWEDEN Stockholm
SWEDEN SONY MUSIC SWEDEN Stockholm
BROR BROR Hägersten
Silver Lion
F01 (Music Live Experience )
F01/001 00021 PLAY THE BRIDGE
2DEGREES 2DEGREES MOBILE
SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland
Bronze Lion
F02 (Music Festival/Live Event Activation)
F02/008 00427 THE BARMER GEK "MOSHPITAL"
BARMER GEK HEALTH INSURANCE
PUBLICIS PIXELPARK Hamburg
GERMANY PUBLICIS PIXELPARK Hamburg
KATAPULT MOVE Berlin
Bronze Lion
Total Entries: 32
4 of 4
Winners (Entertainment Lions for Music)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 42 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Production Company Prize
A04 (TV & Broadcast: Fiction 15 minutes or under in Length)
A04/008 00320 ORANGEAID - LAST DAY OF SCHOOL
NTUC INCOME ORANGEAID BURSARY AWARD
BBH SINGAPORE SINGAPORE BBH SINGAPORE DOGHOUSE73 PICTURES Selangor
Silver Lion
A05 (TV & Broadcast: Fiction 15 minutes or over in Length)
A05/001 00591 LOVE LIKE THERE'S NO TOMORROW
MONDELÉZ INTERNATIONAL
LACTA OGILVYONE WORLDWIDE ATHENS
GREECE OGILVYONE WORLDWIDE ATHENS
FOSS PRODUCTIONS Athens
Silver Lion
A09 (Online: Fiction Series)
A09/008 01417 NIKEWOMEN : MARGOT VS LILY
NIKE CLOTHING, FOOTWEAR AND ACCESSORIES
WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
RSA FILMS New York City, NY
Gold Lion
A10 (Online: Fiction 15 minutes or under in Length)
A10/022 01451 BECOMING BECKHAM
H&M H&M ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
SONNY London Silver Lion
A10/036 01390 DADS#SHARETHELOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Mumbai
Bronze Lion
A11 (Online: Fiction 15 minutes or over in Length)
A11/002 01822 THE FAMILY FORD MOTOR COMPANY
AUTOMOTIVES VERY AGENCY Copenhagen
DENMARK VERY AGENCY Copenhagen / NEW LAND Copenhagen
NEW LAND Copenhagen
Gold Lion
A12 (Online: Non-Fiction Series )
A12/011 00785 UNFAIRY TALES SERIES
UNICEF HUMANITARIAN AID
180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank
Bronze Lion
1 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 43 of 158
A12/015 00787 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES
NORTON BY SYMANTEC
NORTON GREY SAN FRANCISCO USA GREY SAN FRANCISCO
HELO Venice Gold Lion
A13 (Online: Non-Fiction 15 minutes or under in Length)
A13/045 01038 LOOK WHO'S DRIVING
VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg
NEW LAND Stockholm Bronze Lion
A13/046 01147 MARRIAGE MARKET TAKEOVER
SK-II SKINCARE FORSMAN & BODENFORS Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg
TOOL Santa Monica Bronze Lion
A13/115 01295 WAVES OF GRACE
THE UNITED NATIONS
THE UNITED NATIONS
VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles
VRSE.WORKS Los Angeles
Bronze Lion
A15 (Live Broadcast/Live Streaming)
A15/001 00243 DREAM ADVENTURES
EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica WAYS & MEANS Los Angeles
Bronze Lion
A15/002 00152 SWITCHEROO MARS CHOCOLATE NORTH AMERICA
SNICKERS BBDO New York USA BBDO New York THE KITCHEN @ BBDO New York
Bronze Lion
A15/014 01604 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion
A15/018 00912 WING OF LOVE JANA JANA NATURAL MINERAL WATER
IMAGO OGILVY Zagreb CROATIA IMAGO OGILVY Zagreb ANTITALENT Zapresic Bronze Lion
A15/023 01836 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI
TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Angeles
Silver Lion
A16 (User Generated Content in Visual Storytelling)
A16/014 01547 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
FLYING FISH Auckland Bronze Lion
2 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 44 of 158
A17 (Use of Brand/Product Integration into Existing Content)
A17/004 01316 38 YEARS LATER TRIPLE S TRIPLE S ADVANTAGE
J. WALTER THOMPSON PUERTO RICO San Juan
PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
LATITUDE 18 FILMS San Juan
Bronze Lion
A17/010 01556 IKEA - BIG BROTHER UNBOXING
IKEA IKEA HOME FURNISHINGS AND APPLIANCES
McCANN TEL AVIV ISRAEL McCANN TEL AVIV Bronze Lion
A17/019 00464 PEPSI PERFECT PEPSI PEPSI MARKETSHARE Los Angeles
USA THE MARKETING ARM Los Angeles
THE MARKETING ARM Los Angeles / STUN CREATIVE Los Angeles
Bronze Lion
A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)A18/003 00024 COCAINENOMIC
SNETFLIX NARCOS WSJ. CUSTOM STUDIOS
New YorkUSA WSJ. CUSTOM
STUDIOS New YorkWSJ. CUSTOM STUDIOS New York
Bronze Lion
A18/005 00088 BATMAN V SUPERMAN
TURKISH AIRLINES TURKISH AIRLINES CP+B London UNITED KINGDOM
CP+B London SOMESUCH London / ELASTIC Santa Monica
Silver Lion
A18/039 01678 SHAVE FORTH PROCTER & GAMBLE
GILLETTE BODY RAZOR
GREY NEW YORK USA GREY NEW YORK NINJA ENTERTAINMENT Los Angeles, CA
Bronze Lion
A19 (Excellence in Production & Distribution Strategy)
A19/007 00646 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / THE MILL New York / EXILE Santa Monica
Silver Lion
A20 (Innovation in Visual Storytelling and Branded Entertainment )
A20/014 01605 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
A20/047 01298 THE DISPLACED THE NEW YORK TIMES
NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles
VRSE.WORKS Los Angeles
Grand Prix
A21 (Audio Content in Branded Entertainment)
A21/006 00389 GE PODCAST THEATRE PRESENTS THE MESSAGE
GE GE BBDO New York USA BBDO New York PANOPLY MEDIA New York
Gold Lion
3 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 45 of 158
B01 (Talent: Visual Storytelling)
B01/026 01586 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
AMVBBDO London TUBBY BROTHER London
Bronze Lion
B01/039 01463 GRILLED DOGS: THE WHOPPER OF HOT DOGS
BURGER KING CORPORATION
GRILLED DOGS CODE AND THEORY New York
USA CODE AND THEORY New York
GIFTED YOUTH Los Angeles
Bronze Lion
B06 (Talent: Sports)
B06/007 01681 #DADDO PANTENE PANTENE HAIR CARE
GREY NEW YORK USA GREY NEW YORK COMMUNITY FILMS Culver City
Bronze Lion
B08 (Use of Artist/Talent Integration into Existing Content)
B08/008 01156 PEPSI + EMPIRE PARTNERSHIP
PEPSICO TM PEPSI OMD New York USA OMD New York / PEPSICO White Plains / WASSERMAN Los Angeles
BBDO New York Bronze Lion
C01 (Live Brand Experience)
C01/002 00136 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
REVOLVER/WILL O'ROURKE Sydney
Silver Lion
C01/053 01252 MUSEUM OF FEELINGS
SC JOHNSON GLADE OGILVY & MATHER Chicago
USA OGILVY & MATHER Chicago
RADICAL MEDIA New York
Gold Lion
C01/056 01511 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion
C01/060 01606 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
C02 (Digital Brand Experience )
C02/008 00941 MADE BY PROFESSIONALS
PAGESJAUNES PAGESJAUNES SID LEE Paris FRANCE SID LEE Paris Bronze Lion
C02/044 00836 OUT THERE CANADA GOOSE OUTDOOR APPAREL
CAA MARKETING LOS ANGELES
USA CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto
SAVILLE PRODUCTIONS Los Angeles, CA / CHEROKEE FILMS Auckland / SPOT WELDERS Los Angeles
Gold Lion
4 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 46 of 158
C03 (Social Brand Experience)
C03/008 00387 THE SUPER BOWL DUNK
GATORADE GATORADE VML Kansas City USA VML Kansas City Bronze Lion
C03/024 01569 THE TWEETING POTHOLE
MEDCOM TELEMETRO REPORTA
P4 OGILVY&MATHER Panama City
PANAMA P4 OGILVY&MATHER Panama City
VFX Panama / SAKE Buenos Aires
Bronze Lion
C04 (Mobile/Device Brand Experience)
C04/021 01373 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA BBDO New York HUMBLE New York Bronze Lion
C05 (New Technology Brand Experience)
C05/044 01214 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
J. WALTER THOMPSON AMSTERDAM
NEW AMSTERDAM FILM COMPANY / KREUKVRIJ Amsterdam / SUPERHERO CHEESECAKE Amsterdam
Bronze Lion
C06 (Cross Channel Brand Experience)
C06/001 00215 HOUSE OF LITTLE MOMENTS
UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI ADK TAIWAN INNOVATION FILMS Tapei City
Gold Lion
C06/018 01607 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion
C06/026 01435 HALO 5: GUARDIANS #HUNTTHETRUTH
MICROSOFT / XBOX HALO 5: GUARDIANS
TWOFIFTEENMcCANN San Francisco
USA TWOFIFTEENMcCANN San Francisco
FURLINED Santa Monica
Silver Lion
C06/048 00827 GIVE EXTRA, GET EXTRA
WRIGLEY, A SUBSIDIARY OF MARSORPORATED
EXTRA GUM ENERGY BBDO Chicago USA ENERGY BBDO Chicago
RATTLING STICK Santa Monica
Silver Lion
C07 (Use of Brand/Product Integration into an Existing Brand Experience)
C07/006 00742 HACK IN BLACK ACTIVSION CALL OF DUTY : BLACK OPS 3
EDELMAN Los Angeles USA EDELMAN Los Angeles EDELMAN Los Angeles Bronze Lion
C07/008 01490 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS Bronze Lion
5 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 47 of 158
C08 (Use of User Generated Content in a Brand Experience)
C08/003 00239 MTV VMA GREEN-SCREENS
MTV 2015 MTV VIDEO MUSIC AWARDS
MTV New York USA MTV New York MTV New York / JAM3 Toronto
Silver Lion
C08/022 01514 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN INGO Stockholm INGO Stockholm Silver Lion
C10 (Excellence in Production & Distribution Strategy in a Brand Experience)
C10/016 01307 THE DISPLACED THE NEW YORK TIMES
NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles
VRSE.WORKS Los Angeles
Silver Lion
C11 (Innovation in Brand Experience )
C11/024 01609 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion
C11/040 01662 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA McCANN NEW YORK FRAMESTORE VR STUDIO New York
Silver Lion
C11/081 01308 THE DISPLACED THE NEW YORK TIMES
NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles
VRSE.WORKS Los Angeles
Silver Lion
D02 (Live Experience Games)
D02/008 01610 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Gold Lion
D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)
D07/011 01647 UNDER ARMOUR GAME CHANGER
UNDER ARMOUR BASKETBALL DROGA5 New York USA DROGA5 New York THE MILL New York Bronze Lion
D11 (Innovation in Branded Games)
D11/001 00266 RICK AND MORTY RICKSTAVERSE
ADULT SWIM THE ADULT SWIM TV SHOW "RICK AND MORTY"
CARROT CREATIVE Brooklyn
USA CARROT CREATIVE Brooklyn
Bronze Lion
D11/011 01805 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
SAATCHI & SAATCHI London
BUF Paris / GRAND CENTRAL SOUND STUDIOS London / UNIT MEDIA London
Bronze Lion
6 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 48 of 158
E01 (Visual Storytelling in Sports Entertainment)
E01/043 00567 KALEIDOSCOPE RED BULL MEDIA HOUSE
RED BULL RSA FILMS London UNITED KINGDOM
RED BULL MEDIA London
RSA FILMS London Gold Lion
E04 (Social in Sports Entertainment)
E04/007 00479 #AIRLINEWAGER AIR NEW ZEALAND AND QANTAS
AIR NEW ZEALAND AND QANTAS
HOST SYDNEY Sydney AUSTRALIA HOST SYDNEY Sydney Silver Lion
E04/021 00880 THE HASHTAG 500
NASCAR MOTOR SPORTS/AUTO RACING
OGILVYONE NEW YORK USA OGILVYONE NEW YORK
REPUBLIC CONTENT South Pasadena / BEAST EDITORIAL New York
Silver Lion
E08 (Use of User Generated Content in Sports Entertainment)
E08/001 00173 PLAY MY TWEET FOOT LOCKER FOOT LOCKER BBDO New York USA BBDO New York THE KITCHEN @ BBDO New York
Silver Lion
Total Entries: 61
7 of 7
Winners (Entertainment Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 49 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Prize
A01 (Direction)
A01/018 20189 BECOMING BECKHAM
H&M H&M ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion
A01/019 20190 TINY DANCER JOHN LEWIS INSURANCE
PREMIER HOME INSURANCE
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion
A01/022 20310 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Gold Lion
A01/081 20250 HOME FOR CHRISTMAS
EDEKA ZENTRALE & CO. KG
EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg
Bronze Lion
A01/083 20058 AMBUJA KHALI AMBUJA CEMENT AMBUJA CEMENT EARLY MAN FILMS Mumbai
INDIA PUBLICIS AMBIENCE Mumbai
Bronze Lion
A01/120 21517 FLETCHER'S DRIVE
AT&T - IT CAN WAIT ITCANWAIT.COM SMUGGLER New York USA ESPN New York Bronze Lion
A01/204 21256 HENNESSY THE PICCARDS
HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York
Gold Lion
A01/291 21215 KLARNA - "FISH" KLARNA KLARNA MJZ LONDON UNITED KINGDOM
DDB STOCKHOLM Bronze Lion
A01/320 22123 PARALLEL LIVES THE PRINCE'S TRUST
THE PRINCE'S TRUST
SMUGGLER London UNITED KINGDOM
CHI & PARTNERS London
Bronze Lion
A01/378 22094 UNDER ARMOUR USA WOMENS GYMNASTICS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion
A01/379 22095 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Grand Prix
A01/403 21003 ONE MORE DAY ONEMOREDAY.TODAY
GUN CONTROL PSA
STATION FILM New York City, NY
USA STATION FILM New York City, NY
Bronze Lion
A02 (Script)
A02/002 20504 ODE TO SOHO BRITISH FASHION COUNCIL
LONDON FASHION WEEK
BBH London UNITED KINGDOM
BBH London Bronze Lion
A02/003 20086 THE BOYS 'IMPACT'
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
Bronze Lion Campaign
A02/004 20088 THE BOYS 'SWIM'
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
Bronze Lion Campaign
A02/005 20087 THE BOYS 'CYCLE'
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
Bronze Lion Campaign
1 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 50 of 158
A02/060 20042 DEARDADDY CARE NORWAY DOMESTIC VIOLENCE AWARENESS
SCHJAERVEN REKLAMEBYRÅ Oslo
NORWAY SCHJAERVEN REKLAMEBYRÅ Oslo
Gold Lion
A02/210 22042 LOOKING BACK CLARK STREET BRIDGE
WRITING SCHOOL FCB CHICAGO USA FCB CHICAGO Gold Lion
A02/219 22009 GIRLS CAN'T CODE
GIRLS WHO CODE NON-PROFIT McCANN NEW YORK USA McCANN NEW YORK Bronze Lion
A02/247 20708 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES
WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
Silver Lion
A03 (Casting)
A03/006 20192 TINY DANCER JOHN LEWIS INSURANCE
PREMIER HOME INSURANCE
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion
A03/032 20085 ULTIMATE DEATH SCENE
SEA SHEPHERD AUSTRALIA
ANTI WHALING THE WORKS SYDNEY AUSTRALIA THE WORKS SYDNEY Bronze Lion
A03/148 20524 FIREFLY MAN INDEPENDENT INCUBATOR
OCEDEL NITTO Tokyo JAPAN DRILL Tokyo Bronze Lion
A03/221 11712 LAST NIKE NIKE PARK PICTURES New York USA WIEDEN+KENNEDY Portland
Bronze Lion
A04 (Production Design / Art Direction)
A04/015 20321 THE WORLD OF AUTISM
AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion
A04/019 20281 SHOCKWAVE (ONDE DE CHOC)
DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES
FRENCH ROAD SAFETY
LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion Campaign
A04/020 20285 LOSS OF CONTROL (PERTE DE CONTRÔLE)
DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES
FRENCH ROAD SAFETY
LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion Campaign
A04/027 20503 CHANNEL 4 REBRAND
CHANNEL 4 CHANNEL 4 REBRAND
4creative London UNITED KINGDOM
4creative London Silver Lion
A04/061 21289 HISTORY OF SOUND
APPLE APPLE MUSIC TBWA\MEDIA ARTS LAB Los Angeles
USA TBWA\MEDIA ARTS LAB Los Angeles
Bronze Lion
A04/081 21883 THE CHEESE KLARNA FINANCIAL PRODUCTS & SERVICES
DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign
A04/082 21884 THE SWIM KLARNA FINANCIAL PRODUCTS & SERVICES
DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign
2 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 51 of 158
A04/083 21885 THE FISH KLARNA FINANCIAL PRODUCTS & SERVICES
DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign
A04/091 21259 HENNESSY THE PICCARDS
HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York
Gold Lion
A04/107 21600 A DIFFERENT PARIS
AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE Bronze Lion
A04/142 22127 PARALLEL LIVES THE PRINCE'S TRUST
THE PRINCE'S TRUST
SMUGGLER London UNITED KINGDOM
CHI & PARTNERS London
Bronze Lion
A05 (Cinematography)
A05/032 20158 SAMSUNG CYCLING - WE ARE GREATER THAN I - LES DOMESTIQUES
SAMSUNG SAMSUNG GALAXY
72ANDSUNNY AMSTERDAM
THE NETHERLANDS
72ANDSUNNY AMSTERDAM
Bronze Lion
A05/033 20157 SAMSUNG SURF - WE ARE GREATER THAN I - WITHOUT YOU I’M NOTHING
SAMSUNG SAMSUNG GALAXY
72ANDSUNNY AMSTERDAM
THE NETHERLANDS
72ANDSUNNY AMSTERDAM
Bronze Lion
A05/093 21260 HENNESSY THE PICCARDS
HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York
Gold Lion
A05/141 21980 TREASURE TODAY
MEMORIESLAB MEMORIESLAB FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
Bronze Lion
A05/164 22134 SHARK DANCER HUAWEI MATE S OGILVY & MATHER SHANGHAI
CHINA OGILVY & MATHER SHANGHAI
Bronze Lion
A05/184 22098 UNDER ARMOUR USA WOMENS GYMNASTICS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion
A05/185 22097 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion
A06 (Editing)
A06/010 20328 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Silver Lion
A06/065 20114 SONY TKO STINKDIGITAL SONY ACTION CAM
BIG CHOP London UNITED KINGDOM
STINK London Gold Lion
A06/151 22099 UNDER ARMOUR USA WOMENS GYMNASTICS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion
3 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 52 of 158
A06/152 22100 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion
A07 (Use of Original Music)
A07/011 20556 YOUR FUTURE IS NOT MINE
ADIDAS ADIDAS ORIGINALS
SQUEAK E CLEAN PRODUCTIONS Los Angeles
USA JOHANNES LEONARDO New York
Gold Lion
A07/051 22137 ENVY SVENSON HAIR TREATMENT CLINIC
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion
A07/064 20854 HOUSE MAID KATAOKA&CO.,LTD VAN HOUTEN COCOA
AOI PRO Tokyo JAPAN TOKYU AGENCY Tokyo Bronze Lion
A07/103 22229 BIGGER THAN US
HARMAN INTERNATIONAL/ JBL
JBL HEADPHONES AMUSEMENT PARK ENTERTAINMENT Los Angeles
USA AMUSEMENT PARK ENTERTAINMENT Los Angeles
Bronze Lion
A08 (Use of Licensed / Adapted Music)
A08/006 20477 JANE HP SPROUT 180LA Santa Monica USA 180LA Santa Monica Bronze Lion
A08/113 21843 COMPTON THE GRAMMYS THE 58TH GRAMMY AWARDS
TBWA\CHIAT\DAY Los Angeles
USA TBWA\CHIAT\DAY Los Angeles
Bronze Lion
A08/117 22122 SUPER BOWL BABIES CHOIR
NATIONAL FOOTBALL LEAGUE
SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK Silver Lion
A08/137 22112 WIENER STAMPEDE
HEINZ HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE)
DAVID Miami USA DAVID Miami Bronze Lion
A08/146 22102 UNDER ARMOUR USA WOMENS GYMNASTICS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion
A08/147 22101 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion
A08/158 20709 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES
WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
Bronze Lion
A09 (Sound Design)
A09/030 21557 TELL THE WORLD
DELTA DELTA AIR LINES SMUGGLER New York USA WIEDEN+KENNEDY New York
Silver Lion
4 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 53 of 158
A09/035 20184 PAPER HONDA HONDA FACTORY London UNITED KINGDOM
RPA Santa Monica Bronze Lion
A09/043 21266 HENNESSY THE PICCARDS
HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York
Gold Lion
A10 (Animation)
A10/006 20404 PAPER AMERIAN HONDA MOTOR CO.
HONDA RPA Santa Monica USA RPA Santa Monica Silver Lion
A10/008 20479 MALAK AND THE BOAT
UNICEF HUMANITARIAN AID
180LA Santa Monica USA 180LA Santa Monica Silver Lion
A10/011 20340 THE WORLD OF AUTISM
AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion
A10/039 21872 MOG'S CALAMITY
SAINSBURY'S SUPERMARKET AMVBBDO London UNITED KINGDOM
AMVBBDO London Bronze Lion
A10/049 21599 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO
CHRISTMAS LOTTERY
LEO BURNETT Madrid SPAIN LEO BURNETT Madrid Silver Lion
A10/058 20856 ITV KNITTED AD BREAK
ITV ITV ITV CREATIVE London UNITED KINGDOM
ITV CREATIVE London Silver Lion
A10/076 21025 SSE 'PIER' SSE SSE THE MILL London UNITED KINGDOM
ADAM&EVEDDB London
Gold Lion
A11 (Visual Effects)
A11/011 20385 UNDER ARMOUR RULE YOURSELF
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Bronze Lion
A11/024 20883 SHOCKWAVE (ONDE DE CHOC)
ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS Clichy
FRANCE LA CHOSE Paris Bronze Lion Campaign
A11/025 20884 LOSS OF CONTROL (PERTE DE CONTRÔLE)
ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS Clichy
FRANCE LA CHOSE Paris Bronze Lion Campaign
A11/038 21267 HENNESSY THE PICCARDS
HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York
Gold Lion
A11/060 21028 CHEMICAL BROTHERS 'WIDE OPEN'
VIRGIN RECORDS CHEMICAL BROTHERS
THE MILL London UNITED KINGDOM
OUTSIDER London Gold Lion
A11/061 21029 SKY 'Q' SKY SKY Q FLUID VIEWING
THE MILL London UNITED KINGDOM
BRITISH SKY BROADCASTING London
Bronze Lion
5 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 54 of 158
A11/062 21030 SSE 'PIER' SSE SSE THE MILL London UNITED KINGDOM
ADAM&EVEDDB London
Gold Lion
A12 (Achievement in Production)
A12/042 20142 HIGH SCHOOL GIRL?
SHISEIDO CO., SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)
WATTS OF TOKYO JAPAN WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo
Gold Lion
A12/091 22231 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI
TARGET RETAIL DEUTSCH LA USA DEUTSCH LA Bronze Lion
A12/101 20704 OK GO — UPSIDE DOWN & INSIDE OUT
S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd
RUSSIA TUTKOVBUDKOV Volgograd / OK GO New York
Bronze Lion
Total Entries: 77
6 of 6
Winners (Film Craft Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 55 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Production Company Prize
A01 (Savoury Foods)
A01/012 02677 WIENER STAMPEDE
HEINZ HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE)
DAVID Miami USA DAVID Miami BISCUIT FILMWORKS Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles
Bronze Lion
A03 (Alcoholic Drinks)
A03/024 01785 TRIP AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
LANDIA Buenos Aires Silver Lion
A03/025 01786 PARTY AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
LANDIA Buenos Aires Gold Lion
A03/031 02598 NEVER ALONE TV
DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
AMVBBDO London STINK London Gold Lion
A04 (Non-Alcoholic Drinks)
A04/004 00462 PUPPYMONKEYBABY
PEPSICO MOUNTAIN DEW KICKSTART
BBDO New York USA BBDO New York SMITH AND JONES London
Bronze Lion
A05 (Cosmetics & Toiletries)
A05/022 02366 ROCKET CAR OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney
Gold Lion
A05/023 02368 WHALE OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney
Gold Lion
A05/026 02591 NOT JUST A PRETTY HAIRSTYLE
UNILEVER AXE PONCE Buenos Aires ARGENTINA PONCE Buenos Aires PRIMO Buenos Aires / ICONOCLAST Paris
Bronze Lion
1 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 56 of 158
A06 (Healthcare & Pharmacy)
A06/011 02707 ENVY SVENSON HAIR TREATMENT CLINIC
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid LEE FILMS Madrid Silver Lion
A06/023 02285 BREAK UP SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
NUNCHAKU CINE Buenos Aires
Bronze Lion
A06/024 02289 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
NUNCHAKU CINE Buenos Aires
Silver Lion
A08 (Clothing, Footwear & Accessories)
A08/020 02093 TALCUM PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
GUILTY CONTENT Melbourne
Silver Lion Campaign
A08/021 02094 TRIM PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
GUILTY CONTENT Melbourne
Silver Lion Campaign
A08/022 02095 SHOWER PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
GUILTY CONTENT Melbourne
Silver Lion Campaign
A08/023 02574 FASHION TO BE FREE
DAVID DELFIN DAVIDELFIN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid GARLIC TV Madrid Silver Lion
A08/034 01792 THE CONDUCTOR
NIKE NIKE ANONYMOUS CONTENT Culver City
USA ANONYMOUS CONTENT Culver City / WIEDEN+KENNEDY Portland
ANONYMOUS CONTENT Culver City
Bronze Lion
A08/038 00942 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES
WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
PARK PICTURES Santa Monica / A52 Santa Monica / WALKER Los Angeles
Silver Lion
A09 (Household Goods, Home Appliances & Furnishings)
A09/032 00706 FIREFLY MAN INDEPENDENT INCUBATOR
OCEDEL NITTO Tokyo JAPAN DRILL Tokyo GEEK PICTURES Tokyo
Silver Lion
A11 (Cars & Automotive Products & Services)
A11/011 00209 SHOCK DAIMLER AG, SMART
SMART 453 FORFOUR
BBDO GROUP GERMANY Berlin
GERMANY BBDO GROUP GERMANY Berlin
ANORAK Berlin Bronze Lion
2 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 57 of 158
A11/065 02300 SHOULDERS OF GIANTS
NISSAN NORTH AMERICA
NISSAN TITAN TBWA\CHIAT\DAY Los Angeles
USA TBWA\CHIAT\DAY Los Angeles
SMUGGLER Los Angeles, CA / ROCK PAPER SCISSORS Santa Monica / A52 Santa Monica
Silver Lion
A11/070 02755 OPENING DOORS
VOLKSWAGEN DO BRASIL
HANDS-FREE OPEN TRUNK
ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
PARANOID BR São Paulo
Bronze Lion
A11/096 01975 CO-WORKER DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico City
Bronze Lion Campaign
A11/097 01976 SON'S FRIEND DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico City
Bronze Lion Campaign
A11/099 01517 COMMANDER AUDI OF AMERICA R8 VENABLES BELL & PARTNERS San Francisco
USA MJZ Los Angeles / FINAL CUT Los Angeles / THE MILL Los Angeles
Bronze Lion
A12 (Retail & e-Commerce)
A12/005 00594 CLIFF LETGO LETGO APP CP+B Miami USA CP+B Miami BISCUIT FILMWORKS Los Angeles
Bronze Lion
A12/008 00325 THE MAN ON THE MOON
JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
SOMESUCH London Silver Lion
A12/115 02337 SPARE THE ACT- LAPTOP
DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
AMVBBDO London O POSITIVE New York Silver Lion
A12/116 02339 SPARE THE ACT- NESPRESSO
DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
AMVBBDO London O POSITIVE New York Silver Lion Campaign
A12/117 02341 SPARE THE ACT- COOKER
DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
AMVBBDO London O POSITIVE New York Silver Lion Campaign
A12/119 02333 SPARE THE ACT- CHROMECAST
DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
AMVBBDO London O POSITIVE New York Silver Lion Campaign
A12/131 00329 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
BLINK PRODUCTIONS London / CAIN & ABEL London / THE MILL London
Grand Prix
3 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 58 of 158
A15 (Entertainment & Leisure)
A15/003 00022 ART MUSEUM KONSTRUKTIV «SECOND CHANCE»
ART MUSEUM KONSTRUKTIV, ZÜRICH
ART MUSEUM KONSTRUKTIV IN ZÜRICH IS THE ONLY INSTITUTION IN SWITZERLAND DEDICATED TO THE EXPLORATION OF CONCRETE ART. CONCRETE ART IS AN ART MOVEMENT WITH A STRONG EMPHASIS ON ABSTRACTION, BASED ON THE USE OF SQUARES, RECTANGLES AND CIRCLES.
RUF LANZ Zürich SWITZERLAND RUF LANZ Zürich STORIES Zurich Bronze Lion
A15/056 02697 SUPER BOWL BABIES CHOIR
NATIONAL FOOTBALL LEAGUE
SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica
Bronze Lion
A15/064 02068 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO
CHRISTMAS LOTTERY
LEO BURNETT Madrid SPAIN LEO BURNETT Madrid PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm
Gold Lion
A16 (Media & Publications)
A16/048 02290 CLOSET AGEA IECO J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINACINE Buenos Aires
Bronze Lion
A17 (Financial Products & Services)
A17/011 00326 TINY DANCER JOHN LEWIS INSURANCE
PREMIER HOME INSURANCE
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
BLINK PRODUCTIONS London
Gold Lion
A17/050 02345 THE SWIM KLARNA FINANCIAL PRODUCTS & SERVICES
DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign
4 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 59 of 158
A17/051 02346 THE FISH KLARNA FINANCIAL PRODUCTS & SERVICES
DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign
A17/073 02624 LIFT HSBC COMMERCIAL BANKING
GREY LONDON UNITED KINGDOM
GREY LONDON INDEPENDENT London / THE MILL London / 750MPH London
Bronze Lion
A17/077 01310 CHECK GEICO GEICO AUTO INSURANCE
HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond
HUNGRY MAN Los Angeles
Silver Lion Campaign
A17/078 01311 REUNION GEICO GEICO AUTO INSURANCE
HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond
HUNGRY MAN Los Angeles
Silver Lion Campaign
A17/079 01312 FISHERMAN GEICO GEICO AUTO INSURANCE
HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond
HUNGRY MAN Los Angeles
Silver Lion Campaign
A17/080 01313 DIRECTIONS GEICO GEICO AUTO INSURANCE
HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond
HUNGRY MAN Los Angeles
Silver Lion Campaign
A17/091 02121 WHISPER GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY New York
HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York
Silver Lion Campaign
A17/092 02125 SPY GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY New York
HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York
Silver Lion Campaign
A17/093 02129 COUNTDOWN GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY New York
HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York
Silver Lion Campaign
A19 (Commercial Public Services)
A19/027 01105 DENG ADUT UNIVERSITY OF WESTERN SYDNEY
EDUCATION FINCH Sydney AUSTRALIA VCD + WE.COLLECTIVE Sydney
FINCH Sydney Silver Lion
A20 (Corporate Image & Sponsorship)
A20/025 02362 STRONG PROCTER & GAMBLE
HOUSEHOLD PRODUCTS
WIEDEN+KENNEDY Portland
USA WIEDEN+KENNEDY Portland
RATTLING STICK Santa Monica
Bronze Lion
A20/052 02504 GENDER VIOLENCE
HEINEKEN MEXICO TECATE BEER NOMADES Mexico City MEXICO NOMADES Mexico City CENTRAL FILMS Mexico City
Silver Lion
5 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 60 of 158
A21 (Public Health & Safety)
A21/011 00440 SHOCKWAVE (ONDE DE CHOC)
DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES
FRENCH ROAD SAFETY
LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Clichy
Bronze Lion Campaign
A21/012 00441 LOSS OF CONTROL (PERTE DE CONTRÔLE)
DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES
FRENCH ROAD SAFETY
LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Clichy
Bronze Lion Campaign
A22 (Public Sector & Awareness Messages)
A22/039 01651 DEVICES UNITED COMMUNITIES OF SAN ANTONIO
CYBERBULLYING AWARENESS
SHOOTERS FILMS San Antonio
USA SHOOTERS FILMS San Antonio
SHOOTERS FILMS San Antonio
Bronze Lion
A23 (Charities & Appeals)
A23/018 02418 #THEMANWHODIEDTHEMOST
AGENCE DE LA BIOMÉDECINE
ORGAN DONATION DDB PARIS FRANCE DDB PARIS WANDA PRODUCTIONS Saint-Denis La Plaine Cedex / THE Paris
Bronze Lion
A23/019 02419 #MAKEACHILDCRY
DOCTORS OF THE WORLD
DOCTORS OF THE WORLD
DDB PARIS FRANCE DDB PARIS MAGALI FILMS Paris / STUDIO 5 Paris
Bronze Lion
B01 (Food & Drinks )
B01/019 00179 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
AGOSTO BUENOS AIRES / CHE REVOLUTION POST Buenos Aires
Bronze Lion
B01/037 00385 MENTORS PERFETTI VAN MELLE
MENTOS BBH London UNITED KINGDOM
BBH London THE MILL London Bronze Lion
B02 (Fast Moving Consumer Goods )
B02/017 01818 ACT OF LOVE SAGAMI RUBBER INDUSTRIES CO.
SAGAMI ORIGINAL PROJECTOR Tokyo JAPAN PROJECTOR Tokyo / ROCK'N ROLL JAPAN Tokyo
ROCK'N ROLL JAPAN Tokyo / STINK London
Bronze Lion
B02/028 02510 BLOOD SCA LIBRESSE/ BODY FORM
AMVBBDO London UNITED KINGDOM
AMVBBDO London STINK London Gold Lion
6 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 61 of 158
B03 (Durable Consumer Goods)
B03/001 00144 THE BOYS 'IMPACT'
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
GUILTY CONTENT Melbourne
Silver Lion
B03/060 02653 UNDER ARMOUR USA WOMENS GYMNASTICS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York
Bronze Lion
B03/061 02654 UNDER ARMOUR PHELPS
UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York
Gold Lion
B04 (Cars & Automotive Products & Services)
B04/004 01377 THE REVERSED TRAILER
HARALD A. MØLLER/ VOLKSWAGEN NORWAY
VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY TRY Oslo BACON OSL Oslo Bronze Lion
B05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
B05/043 02335 SPARE THE ACT- LAPTOP
DIXONS CARPHONE CURRYS PC WORLD
AMVBBDO London UNITED KINGDOM
AMVBBDO London O POSITIVE New York Silver Lion
B08 (Financial Products & Services)
B08/050 02122 LAKE GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY Richmond
FURLINED New York / CUT+RUN New York / MPC New York
Silver Lion Campaign
B08/051 02126 HIKE GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY Richmond
FURLINED New York / CUT+RUN New York / MPC New York
Silver Lion Campaign
B08/052 02130 FOREST GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY Richmond
FURLINED New York / CUT+RUN New York / MPC New York
Gold Lion
B08/053 02134 GOING UP GEICO INSURANCE THE MARTIN AGENCY Richmond
USA THE MARTIN AGENCY Richmond
FURLINED New York / CUT+RUN New York / MPC New York
Silver Lion Campaign
B09 (Business Products & Services)
B09/042 02750 ENDLESS POSSIBILITIES
GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
VETOR ZERO São Paulo
Bronze Lion
7 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 62 of 158
B12 (Public Health & Safety)
B12/017 02667 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires Gold Lion
B13 (Public Sector & Awareness Messages)
B13/007 00021 DEARDADDY CARE NORWAY DOMESTIC VIOLENCE AWARENESS
SCHJAERVEN REKLAMEBYRÅ Oslo
NORWAY SCHJAERVEN REKLAMEBYRÅ Oslo
TANGRYSTAN Oslo Silver Lion
B13/034 01837 THE UNACCEPTABLE ACCEPTANCE LETTERS
THE HUNTING GROUND
THE HUNTING GROUND
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA GOODBY SILVERSTEIN & PARTNERS San Francisco
PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco
Bronze Lion Campaign
B13/035 01838 MS. ROBERT'S UNACCEPTABLE ACCEPTANCE LETTER
THE HUNTING GROUND
THE HUNTING GROUND
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA GOODBY SILVERSTEIN & PARTNERS San Francisco
PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco
Bronze Lion Campaign
B13/046 02263 WAVES OF GRACE
THE UNITED NATIONS
THE UNITED NATIONS
VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles
VRSE.WORKS Los Angeles
Bronze Lion
B14 (Charities & Appeals)
B14/003 00364 WAITING LINES RE-BORN TO BE ALIVE
ORGAN DONATION DUVAL GUILLAUME Antwerp
BELGIUM DUVAL GUILLAUME Antwerp
GERONIMO Antwerp / ASP FILM PROUCTIONS Hofstade
Bronze Lion
B14/055 02820 HOW TO GET PERFECT RED LIPS
MAKE LOVE NOT SCARS
ACID ATTACK OGILVY & MATHER MUMBAI
INDIA OGILVY & MATHER MUMBAI
OGILVY & MATHER MUMBAI
Gold Lion Campaign
B14/056 02821 HOW TO APPLY EYELINER
MAKE LOVE NOT SCARS
ACID ATTACK OGILVY & MATHER MUMBAI
INDIA OGILVY & MATHER MUMBAI
OGILVY & MATHER MUMBAI
Gold Lion Campaign
C01 (Viral Film)
C01/010 00097 LOOK WHO'S DRIVING
VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg
NEW LAND Stockholm Gold Lion
8 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 63 of 158
C01/051 00248 HIGH SCHOOL GIRL?
SHISEIDO CO., SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)
WATTS OF TOKYO JAPAN WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo
WATTS OF TOKYO Gold Lion
E03 (Non-Fiction Series )
E03/017 01530 UNFAIRY TALES SERIES
UNICEF HUMANITARIAN AID
180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank
Bronze Lion
E04 (Short Fiction Film (under 10 minutes) )
E04/028 02321 DADS #SHARETHELOAD (60 SECS)
PROCTER & GAMBLE INDIA
ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Mumbai
Bronze Lion
E06 (Fiction Film Series)
E06/007 01794 THE TOUGH SELL
VOLKSWAGEN AUSTRALIA
GOLF DDB Sydney AUSTRALIA DDB Sydney ROBBER'S DOG Sydney / THE EDITORS Sydney
Bronze Lion
E07 (Music Video)
E07/015 00404 OK GO — UPSIDE DOWN & INSIDE OUT
S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd
RUSSIA TUTKOVBUDKOV Volgograd
BOB INDUSTRIES Santa Monica / PROFILM Moscow
Silver Lion
E07/026 01273 WIDE OPEN VIRGIN EMI RECORDS
THE CHEMICAL BROTHERS
OUTSIDER London UNITED KINGDOM
OUTSIDER London OUTSIDER London Bronze Lion
F01 (Use of TV/Cinema Film )
F01/012 02694 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE
SENSIBLE GUN LAWS
GREY NEW YORK USA GREY NEW YORK SUPPLY & DEMAND New York / UPPERCUT New York
Bronze Lion
9 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 64 of 158
F01/020 01332 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / THE MILL New York / EXILE Santa Monica
Gold Lion
F02 (Use of Online Film)
F02/018 02099 SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH FCB ZÜRICH Bronze Lion
F02/029 01324 DON'T LOOK AWAY
USHER INTERACTIVE MUSIC VIDEO
AKQA São Paulo BRAZIL AKQA São Paulo Bronze Lion
Total Entries: 87
10 of 10
Winners (Film Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 65 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Glass Lions)
A01/011 00059 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON Glass Lion
A01/040 00122 MARRIAGE MARKET TAKEOVER
SK-II SKINCARE FORSMAN & BODENFORS Gothenburg
SWEDEN Glass Lion
A01/103 00192 BEAUTY TIPS BY RESHMA
MAKE LOVE NOT SCARS
ACID ATTACK OGILVY & MATHER MUMBAI
INDIA Glass Lion
A01/112 00138 DADS#SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA
ARIEL MATIC BBDO INDIA Mumbai INDIA Glass Lion
A01/128 00197 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
Glass Lion
A01/148 00153 6 PACK BAND HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA Grand Prix
Total Entries: 6
1 of 1
Winners (Glass Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 66 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize Medium
A01 (OTC Oral Medicines)
A01/1007 01274 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA Bronze Lion Film: Cinema, TV and Digital
Film Content
A01/12001
01163 EXCEDRIN - THE MIGRAINE EXPERIENCE
GSK CONSUMER HEALTHCARE
EXCEDRIN MIGRAINE
DDB REMEDY London UNITED KINGDOM
Bronze Lion Use of Technology
A01/28005
01961 DOCUSOL MAKE A NAPPY HAPPY
TYPHARM DOCUSOL PEDIATRIC SOLUTION
McCANN HEALTH London UNITED KINGDOM
Silver Lion Branded Content: Digital
A01/35006
00964 WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER?
PROCTER & GAMBLE
PEPTO-BISMOL PUBLICIS NORTH AMERICA New York
USA Silver Lion Digital: Social
A01/9001 01371 THE MIGRAINE EXPERIENCE PRESENTED BY EXCEDRIN
GSK CONSUMER HEALTHCARE
EXCEDRIN MIGRAINE
WEBER SHANDWICK New York
USA Bronze Lion PR
A02 (OTC Applications)
A02/35002
01855 DON'T JUDGE. KISS.
UNILEVER CLOSEUP TOOTHPASTE
F.BIZ São Paulo BRAZIL Silver Lion Digital: Social
A04 (Nutraceuticals)
A04/8003 01381 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Gold Lion Direct and Promo & Activation
A05 (Other Products)
A05/13005
02031 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion Integrated Campaign
A05/8003 01945 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Bronze Lion Direct and Promo & Activation
1 of 5
Winners (Health and Wellness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 67 of 158
A05/8015 02030 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion Direct and Promo & Activation
B01 (Education & Awareness)
B01/1020 01412 PREMONITION CRUZ ROJA ARGENTINA
FIRST AID COURSES
DHÉLET Y&R LATAM Buenos Aires
ARGENTINA Silver Lion Film: Cinema, TV and Digital
Film Content
B01/12012
01165 EXCEDRIN - THE MIGRAINE EXPERIENCE
GSK CONSUMER HEALTHCARE
EXCEDRIN MIGRAINE
DDB REMEDY London UNITED KINGDOM
Silver Lion Use of Technology
B01/12013
01923 REWORD HEADSPACE REWORD WEB APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion Use of Technology
B01/14005
00270 THINKING OF… ( • )( • )
LIFETIME LATIN AMERICA
BREAST CANCER AWARENESS
TOTUMA COMMUNICATIONS & DESIGN Bay Harbor Islands
USA Bronze Lion Film Craft: Production
Design / Art Direction
B01/15003
01091 PARKINSON'S NSW- THE LUCKY ONES
PARKINSON'S NSW PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney
AUSTRALIA Bronze Lion Film Craft: Direction
B01/15004
20033 LEARN IT YOUNG
SCOUTS SOUTH AFRICA
SCOUTS SA VELOCITY FILMS Johannesburg
SOUTH AFRICA Bronze Lion Film Craft: Direction
B01/24009
01467 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign
Print & Poster Craft: Illustration
B01/24010
01469 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign
Print & Poster Craft: Illustration
B01/24011
01473 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign
Print & Poster Craft: Illustration
B01/24012
01475 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign
Print & Poster Craft: Illustration
B01/24013
01477 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign
Print & Poster Craft: Illustration
B01/28020
30566 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion Branded Content: Digital
B01/3015 00331 AUCTIONEER TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Radio
B01/32001
01921 REWORD HEADSPACE REWORD WEB APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion Digital Craft: User Experience
(UX)
B01/43015
01057 DARRYL CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)
CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)
FCB CAPE TOWN SOUTH AFRICA Silver Lion Campaign
Digital: Online Video
2 of 5
Winners (Health and Wellness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 68 of 158
B01/43016
01058 JABU CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)
CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)
FCB CAPE TOWN SOUTH AFRICA Silver Lion Campaign
Digital: Online Video
B01/43024
01730 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion Digital: Online Video
B01/43040
31538 KEEP FARTS FUNNY
MEREDITH’S MIRACLES COLON CANCER FOUNDATION
COLON CANCER AWARENESS / HEALTH INSURANCE
FCB CHICAGO USA Bronze Lion Digital: Online Video
B01/8003 00022 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS
FCB NEW ZEALAND Auckland
NEW ZEALAND Silver Lion Direct and Promo & Activation
B01/8032 01482 YOU'RE ACCEPTED
MINUS 18 LGBT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA Bronze Lion Direct and Promo & Activation
B01/8074 01073 DIPPER CONDOMS
TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R Mumbai
INDIA Bronze Lion Direct and Promo & Activation
B02 (Clinics, Hospitals, Retail & Facilities)
B02/11001
00550 HOW IS YOUR BODY PERFORMING
BUPA HEALTH TEST WCRS London UNITED KINGDOM
Bronze Lion Mobile
B02/12001
00219 DREAM ADVENTURES
EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Use of Technology
B02/30001
00218 DREAM ADVENTURES
EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Branded Content: Live
Experience
B02/8003 00487 SURGEON TRYOUTS
KURASHIKI CENTRAL HOSPITAL
RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion Direct and Promo & Activation
B02/9002 00488 SURGEON TRYOUTS
KURASHIKI CENTRAL HOSPITAL
RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Silver Lion PR
B03 (Insurance)
B03/1003 00192 DELIVERY UNITEDHEALTHCARE
HEALTH INSURANCE/CLAIM APP
LEO BURNETT CHICAGO USA Bronze Lion Film: Cinema, TV and Digital
Film Content
B03/13001
00441 WAYS IN CAMPAIGN
UNITEDHEALTHCARE
UNITEDHEALTHCARE BRAND
LEO BURNETT CHICAGO USA Gold Lion Integrated Campaign
3 of 5
Winners (Health and Wellness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 69 of 158
B04 (Fundraising & Advocacy)
B04/13003
00774 PROJECT LITERACY
PEARSON PROJECT LITERACY
FCB INFERNO London UNITED KINGDOM
Grand Prix Integrated Campaign
B04/28006
02006 LUIS' DREAM DORMIMUNDO / APEC
MATTRESS / THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO
OGILVY & MATHER Mexico City
MEXICO Bronze Lion Film: Cinema, TV and Digital
Film Content
B04/35001
00276 MISSING TYPE NHS BLOOD AND TRANSPLANT
NATIONAL BLOOD WEEK
ENGINE London UNITED KINGDOM
Gold Lion Digital: Social
B04/43001
00775 PROJECT LITERACY
PEARSON PROJECT LITERACY
FCB INFERNO London UNITED KINGDOM
Gold Lion Digital: Online Video
B04/43007
01740 HOW DO YOU SEE ME
COORDOWN COORDOWN SAATCHI & SAATCHI New York
USA Bronze Lion Digital: Online Video
B04/9010 01752 LADYBALLS OVARIAN CANCER CANADA
PUBLIC AWARENESS - OVARIAN CANCER
GREY CANADA Toronto CANADA Silver Lion PR
B04/9025 01587 THIS BIKE HAS MS
MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR
B05 (Other)
B05/8005 21912 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Silver Lion Mobile
C01 (Animal Health)
C01/8013
00709 #LEYDEMIERDA (#SHITLAW)
TERRITORIO DE ZAGUATES
ANIMAL SHELTER GARNIER BBDO COMUNIDAD San José
COSTA RICA Silver Lion Direct and Promo & Activation
D01 (Corporate Image & Communication)
D01/1004
01670 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Film: Cinema, TV and Digital
Film Content
D01/17001
01672 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Film Craft: Use of Music /
Sound Design
D01/28005
00341 GE PODCAST THEATRE PRESENTS THE MESSAGE
GE GE BBDO New York USA Bronze Lion Branded Content: Digital
D01/28009
01533 COLOR FOR THE COLORBLIND
VALSPAR / ENCHROMA
PAINT FCB CHICAGO USA Gold Lion Branded Content: Digital
4 of 5
Winners (Health and Wellness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 70 of 158
D01/9021
01541 COLOR FOR THE COLORBLIND
VALSPAR / ENCHROMA
PAINT FCB CHICAGO USA Silver Lion PR
Total Entries: 52
5 of 5
Winners (Health and Wellness Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 71 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Innovative Technology )
A01/037 00061 JUKEDECK | ARTIFICIALLY-INTELLIGENT MUSIC COMPOSER
JUKEDECK JUKEDECK London UNITED KINGDOM
Innovation Lion
A01/078 00193 PREPEX NON-SURGICAL MALE CIRCUMCISION DEVICE FOR HIV PREVENTION
CIRC MEDTECH Hod Hasharon
ISRAEL Innovation Lion
A01/079 00160 THE MILL 'BLACKBIRD'
BLACKBIRD THE MILL London UNITED KINGDOM
Innovation Lion
A01/097 00309 GOOGLE DEEPMIND ALPHAGO
GOOGLE DEEPMIND
ALPHAGO GOOGLE DEEPMIND London
UNITED KINGDOM
Grand Prix
A01/104 00385 DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION
DOT. THE FIRST BRAILLE SMARTWATCH.
SERVICEPLAN Munich GERMANY Innovation Lion
A02 (Creative Innovation )
A02/010 00284 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Innovation Lion
A02/094 00332 LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER SAATCHI & SAATCHI Sydney
AUSTRALIA Innovation Lion
A02/120 00232 EDIBLE SIX PACK RINGS
SALTWATER BREWERY
SALTWATER BREWERY
WE BELIEVERS New York USA Innovation Lion
A02/232 00349 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Innovation Lion
Total Entries: 9
1 of 1
Winners (Innovation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 72 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Integrated Campaign)
A01/005 00007 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
A01/010 00014 THE MAN ON THE MOON
JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM
Bronze Lion
A01/021 00050 BILD - ONLY BILD DARES TO DO THAT
BILD NEWS VCCP Berlin GERMANY Bronze Lion
A01/026 00023 HOME FOR CHRISTMAS
EDEKA ZENTRALE & CO. KG
EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion
A01/033 00069 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Gold Lion
A01/048 00091 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA Grand Prix
A01/061 00226 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Bronze Lion
A01/063 00102 THE FIRST EVER PINTEREST YARD SALE
SHERWIN WILLIAMS
KRYLON DEUTSCH New York USA Silver Lion
A01/089 00146 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
Bronze Lion
A01/117 00209 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion
A01/128 00168 THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA Silver Lion
A01/131 00283 ENDLESS POSSIBILITIES
GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Bronze Lion
A01/249 00229 500 YEARS OF STORIES
TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
Bronze Lion
Total Entries: 13
1 of 1
Winners (Integrated Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 73 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food & Drinks )
A01/008 02108 WHERE IS MY OTORONGO?
BACKUS SABMILLER
SAN JUAN BEER FCB MAYO Lima PERU Bronze Lion
A01/020 01655 CHAMPIONS' BOSS
HEINEKEN UEFA CHAMPIONS LEAGUE
LEO BURNETT Madrid SPAIN Bronze Lion
A01/034 02371 FRONT PAGE PACK
CIA CACIQUE DE CAFÉ SOLUVEL
CAFÉ PELÉ LEW'LARA\TBWA São Paulo
BRAZIL Bronze Lion
A01/055 00351 BREAKVERTISING BY ROYCO
CONTINENTAL FOODS BELGIUM
ROYCO INSTANT SOUP
THESE DAYS Antwerp BELGIUM Silver Lion
A02 (Fast Moving Consumer Goods )
A02/022 02667 100% KOSHER HEAD & SHOULDERS
PROCTER & GAMBLE
HEAD & SHOULDERS
MEDIACOM ISRAEL Tel Aviv
ISRAEL Gold Lion
A02/027 02840 BREAKING NEWS
HENKEL LOCTITE SUPER BONDER
OGILVY GUATEMALA GUATEMALA Silver Lion
A03 (Durable Consumer Goods)
A03/020 01275 UNCRUSHABLE M.J. BALE M.J. BALE 100% MERINO WOOL SUIT
TBWA\SYDNEY AUSTRALIA Silver Lion
A04 (Cars & Automotive Products & Services)
A04/042 01453 BUSINESS BOOSTER
RENAULT ITALIA AUTOMOTIVE OMD Milan ITALY Bronze Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A05/014 02251 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion
A05/036 02365 IKEA - BIG BROTHER UNBOXING
IKEA IKEA HOME FURNISHINGS AND APPLIANCES
McCANN TEL AVIV ISRAEL Bronze Lion
A05/073 01612 SHARING THE GIFT OF READING AT CHRISTMAS
SAINSBURY'S SAINSBURY'S PHD London UNITED KINGDOM
Silver Lion
1 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 74 of 158
A05/085 02849 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI
TARGET RETAIL DEUTSCH LA USA Bronze Lion
A06 (Travel, Transport & Leisure)
A06/012 02253 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Silver Lion
A06/021 01241 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Bronze Lion
A06/023 01068 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
A06/049 02887 HOLIDAYS ON DEMAND
TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
A07 (Media & Publications)
A07/030 01262 STARDUST FOR BOWIE
STUDIO BRUSSEL STARDUST FOR BOWIE
DDB BRUSSELS BELGIUM Silver Lion
A07/035 01293 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED KINGDOM
Silver Lion
A08 (Financial Products & Services)
A08/021 00565 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion
A08/022 00566 SMART GIRLS — EQUAL FUTURE
ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion
A10 (Commercial Public Services)
A10/019 01940 38 YEARS LATER TRIPLE S TRIPLE S ADVANTAGE
J. WALTER THOMPSON PUERTO RICO San Juan
PUERTO RICO Bronze Lion
2 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 75 of 158
A11 (Corporate Image)
A11/037 02007 NO BORDERS AIRBNB AIRBNB STARCOM MEDIAVEST GROUP Chicago
USA Silver Lion
A12 (Public Health & Safety)
A12/012 01498 CANCER UNCENSORED
GOLLO GOLLO McCANN SAN JOSE COSTA RICA Bronze Lion
A12/018 01403 LIFE SAVING STICKERS
AUSTRALIAN ROAD SAFETY FOUNDATION
AUSTRALIAN ROAD SAFETY FOUNDATION
GPY&R Brisbane AUSTRALIA Gold Lion
A12/019 02783 SNAPCHAT FROM THE CLOSET
OOGACHAGA LGBT COUNSELLING / NON-PROFIT
OGILVY & MATHER SINGAPORE
SINGAPORE Silver Lion
A12/025 01680 DIPPER CONDOMS
TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R Mumbai
INDIA Silver Lion
A12/046 02339 SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY
HAVAS WORLDWIDE SHANGHAI
CHINA Gold Lion
A13 (Public Sector & Awareness Messages)
A13/006 01163 THE SECOND SCOREBOARD
TELETICA, INAMU, FEDEFUTBOL
DOMESTIC VIOLENCE
J. WALTER THOMPSON COSTA RICA San José
COSTA RICA Gold Lion
A13/025 00804 END THE SILENCE
LA SIRENA LA SIRENA PAGÉS BBDO Santo Domingo
DOMINICAN REPUBLIC
Gold Lion
A13/031 01768 SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
NPO FCB ZÜRICH SWITZERLAND Silver Lion
A13/037 02578 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
3 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 76 of 158
A14 (Charities & Appeals)
A14/007 02122 AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND Silver Lion
A14/016 02130 I CAN TEACH YOU TOO
DUBAI CARES CHARITY ORGANISATION
J. WALTER THOMPSON DUBAI
UNITED ARAB EMIRATES
Bronze Lion
B01 (Use of Screens)
B01/006 00588 THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN
JUNG von MATT/LIMMAT Zürich
SWITZERLAND Silver Lion
B01/023 01982 SAVING HANDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA Bronze Lion
B01/035 01290 ANIMAL DETECTING BILLBOARDS
BMW AUSTRIA BMW NIGHT VISION SYSTEM
DEMNER, MERLICEK & BERGMANN Vienna
AUSTRIA Silver Lion
B01/062 02590 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE
SENSIBLE GUN LAWS
GREY NEW YORK USA Bronze Lion
B02 (Use of Audio Platforms)
B02/005 00111 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
B02/030 02409 SONGS OF VIOLENCE
ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Gold Lion
B03 (Use of Print)
B03/016 00680 SHOWROOM HOME DELIVERY
AUDI JAPAN KK AUDI A3 DENTSU INC Tokyo JAPAN Bronze Lion
B03/023 02308 CHAMPIONS HIJACK
GO SPORT GO SPORT TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze Lion
B03/051 02004 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Silver Lion
B04 (Use of Outdoor)
B04/027 02490 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Bronze Lion
B04/031 02249 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion
4 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 77 of 158
B05 (Use of Ambient Media: Small Scale)
B05/013 00387 LEGOLAND DOLLARS
LEGOLAND FLORIDA RESORT
ENTERTAINMENT/TRAVEL & LEISURE
VML New York USA Silver Lion
B05/066 01404 LIFE SAVING STICKERS
AUSTRALIAN ROAD SAFETY FOUNDATION
AUSTRALIAN ROAD SAFETY FOUNDATION
GPY&R Brisbane AUSTRALIA Bronze Lion
B05/080 02123 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Silver Lion
B05/093 02718 PAY WITH BLOOD
UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS
EVENTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Bronze Lion
B05/155 02717 BITTERSWEET PIES
PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Bronze Lion
B05/157 00749 HUNTED CHANNEL 4 ENTERTAINMENT OMD UK London UNITED KINGDOM
Bronze Lion
B06 (Use of Ambient Media: Large Scale)
B06/063 02558 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT
DAVID Miami USA Bronze Lion
B06/065 01861 TRIBECA FILM FESTIVAL REACTOR
TRIBECA FILM FESTIVAL
FILM FESTIVAL J. WALTER THOMPSON New York
USA Silver Lion
B06/068 02562 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I
GREY NEW YORK USA Bronze Lion
B06/069 02609 HIGHWAY ROBBERY
VOLVO CAR USA 2016 VOLVO XC90 T8
GREY NEW YORK USA Bronze Lion
B06/080 02387 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Silver Lion
B06/084 02838 BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA OGILVY & MATHER Bangkok
THAILAND Gold Lion
B07 (Use of Events )
B07/014 02255 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Gold Lion
B07/050 00806 END THE SILENCE
LA SIRENA LA SIRENA PAGÉS BBDO Santo Domingo
DOMINICAN REPUBLIC
Silver Lion
5 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 78 of 158
B07/101 01673 THE DILEMMA HEINEKEN BEER STARCOM MEDIAVEST GROUP Milan
ITALY Gold Lion
B08 (Use of Stunts )
B08/007 00151 WAITING LINES RE-BORN TO BE ALIVE
ORGAN DONATION DUVAL GUILLAUME Antwerp
BELGIUM Bronze Lion
B08/052 01070 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
B08/064 00716 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON Bronze Lion
B08/068 00921 TESTIMONIES FUNDACIÓN HUÉSPED
INSTITUTIONAL FUNDRAISING
WUNDERMAN BUENOS AIRES
ARGENTINA Bronze Lion
B08/080 00466 SKITTLES HOLIDAY PAWN SHOP
WRIGLEY CANADA SKITTLES MEDIACOM Toronto CANADA Bronze Lion
B08/115 02414 THIS BIKE HAS MS
MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion
B08/128 02591 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE
SENSIBLE GUN LAWS
GREY NEW YORK USA Silver Lion
B08/142 02839 BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA OGILVY & MATHER Bangkok
THAILAND Silver Lion
B08/155 02051 BREWTROLEUM DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND Gold Lion
B08/178 02560 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Bronze Lion
C01 (Use of Digital Platforms)
C01/004 00501 WESTPAC CHOPPER APPEAL
WESTPAC CHOPPER APPEAL MONTH
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Bronze Lion
C01/009 02124 AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND Silver Lion
C01/016 00758 DON'T LOOK AWAY
USHER INTERACTIVE MUSIC VIDEO
AKQA São Paulo BRAZIL Bronze Lion
6 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 79 of 158
C02 (Use of Mobile )
C02/035 01815 HCD RINK BINGO HOCKEY CLUB DAVOS
HCD MERCHANDISE
FCB ZÜRICH SWITZERLAND Silver Lion
C02/038 01242 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Bronze Lion
C02/043 01247 CELEBRITY TANTRUM
SAMSUNG AUSTRALIAN=
SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion
C02/102 01608 LO KAR LO BAAT HINDUSTAN UNILEVER
ACTIVE WHEEL DETERGENT
PHD INDIA Mumbai INDIA Bronze Lion
C03 (Use of Social Platforms)
C03/016 01931 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Bronze Lion
C03/057 02352 YOU'RE ACCEPTED
MINUS 18 LGBT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA Bronze Lion
C03/117 01480 TWITTER REFUGEES
PASSOP AWARENESS MESSAGE
VML Cape Town SOUTH AFRICA Silver Lion
C03/158 02579 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
C03/200 02540 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Bronze Lion
C04 (Use of New Technology )
C04/039 01709 INTEL WINTER X GAMES 2016
INTEL INTEL CURIE TECHNOLOGY
OMD New York USA Bronze Lion
C04/057 00815 GRAB A SEAT, IT'S PIMM'S O'CLOCK
DIAGEO PIMM'S CARAT London UNITED KINGDOM
Silver Lion
D01 (Use of Data)
D01/007 01766 FASHION INTELLIGENCE INDEX
HANG LUNG PROPERTIES
FASHION WALK McCANN & SPENCER Hong Kong
HONG KONG Bronze Lion
7 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 80 of 158
D01/032 02411 SONGS OF VIOLENCE
ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Bronze Lion
D01/035 00189 THE HOUSE OF CLICKS
HEMNET COMMERCIAL RESIDENCE
PRIME Stockholm SWEDEN Silver Lion
E01 (Use of Brand or Product Integration into a Programme or Platform)
E01/013 01166 THE SECOND SCOREBOARD
TELETICA, INAMU, FEDEFUTBOL
DOMESTIC VIOLENCE
J. WALTER THOMPSON COSTA RICA San José
COSTA RICA Gold Lion
E01/031 02370 IKEA - BIG BROTHER UNBOXING
IKEA IKEA HOME FURNISHINGS AND APPLIANCES
McCANN TEL AVIV ISRAEL Bronze Lion
E01/079 02572 #DONATEFORPRISCILA
CLUBE SANGUE BOM
INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo
BRAZIL Bronze Lion
E02 (Use of Co-Creation & User Generated Content )
E02/069 01933 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion
E03 (Use of Branded Content created for Digital or Social Media)
E03/008 02525 THE MINDCHANGER WORKOUT
RIO 2016 PARALYMPIC GAMES
OGILVY BRASIL São Paulo BRAZIL Bronze Lion
E03/130 00145 DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION
ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH
EXIT DEUTSCHLAND
GRABARZ & PARTNER Hamburg
GERMANY Bronze Lion
F01 (Use of Integrated Media)
F01/003 00229 HOUSE OF LITTLE MOMENTS
UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI Silver Lion
F01/050 02833 CAPTAIN OBVIOUS RUNS FOR PRESIDENT
HOTELS.COM TRAVEL CP+B Boulder USA Bronze Lion
F01/069 01294 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED KINGDOM
Silver Lion
F01/098 02346 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Grand Prix
8 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 81 of 158
F01/126 10124 A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS.
JOHN LEWIS JOHN LEWIS MANNING GOTTLIEB OMD London
UNITED KINGDOM
Bronze Lion
Total Entries: 97
9 of 9
Winners (Media Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 82 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Activation by Location)
A01/001 00096 JOHNSONVILLE SAUSAGE NONNAS
JOHNSONVILLE SAUSAGE DROGA5 New York USA Bronze Lion
A01/015 00422 PIGEON AIR PATROL
PLUME LABS PIGEON AIR PATROL
DIGITASLBi London UNITED KINGDOM
Bronze Lion
A01/018 00571 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Gold Lion
A01/040 01004 THE TRAFFIC GAAYE
VIDEOCON VIDEOCON MOBILES
Y&R Dubai UNITED ARAB EMIRATES
Silver Lion
A02 (Activation by Proximity)
A02/015 00754 SAMSUNG BLIND CAP
SAMSUNG ESPAÑA GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL
CHEIL SPAIN Madrid SPAIN Gold Lion
A03 (Augmented Mobile Experience)
A03/008 00865 AYRTON SENNA: THE HEART OF BRAZIL
INSTITUTO AYRTON SENNA
INSTITUTO AYRTON SENNA
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Silver Lion
A04 (Virtual Reality Experience)
A04/003 00105 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Silver Lion
A05 (Networked / Connected Mobile Technology)
A05/003 00277 #SEECOLORS SAMSUNG SAMSUNG #SEECOLORS
LEO BURNETT BUDAPEST HUNGARY Bronze Lion
A05/006 00457 LIGHTSABER ESCAPE: A CHROME EXPERIMENT
GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM
GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion
1 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 83 of 158
A06 (Connected Devices)
A06/030 01121 AMATEUR REPLAY
ALLIANZ INSURANCE OGILVY & MATHER SINGAPORE
SINGAPORE Silver Lion
A06/040 01179 PINLIST TOK&STOK FURNITURE STORE
DDB BRASIL São Paulo BRAZIL Bronze Lion
A07 (Wearable Technology)
A07/004 00560 BABOLAT POP JEAN-MARC ZIMMERMANN
BABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY
OGILVYONE Paris FRANCE Silver Lion
A07/012 00717 HELPMET THAI HEALTH PROMOTION FOUNDATION
THAIHEALTH ROAD SAFETY PROJECT
BBDO BANGKOK THAILAND Bronze Lion
A07/016 01096 COMMITMENT RINGS
UNILEVER CORNETTO LOLA MULLENLOWE Madrid
SPAIN Bronze Lion
A08 (Data / Insight)
A08/003 00054 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
A09 (Innovative Technology )
A09/020 00828 TRY ON A SIX SAMSUNG SAMSUNG GALAXY S6
R/GA New York USA Bronze Lion
B01 (Websites as Part of a Campaign)
B01/001 00230 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Bronze Lion
B01/003 00114 SHOP WITH THE FORCE
STANCE STANCE STAR WARS SOCKS
ZAMBEZI Venice USA Gold Lion
C01 (Utilities)
C01/002 00055 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
C01/029 01064 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY SERVICE
OGILVYONE LONDON UNITED KINGDOM
Bronze Lion
2 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 84 of 158
C01/049 01073 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion
C01/051 00743 RE:SHAKESPEARE
SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY
THE RE:SHAKESPEARE APP
CHEIL UK London UNITED KINGDOM
Bronze Lion
C02 (Apps as Part of a Campaign)
C02/014 00934 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Bronze Lion
C02/021 00721 CHANGE 4 LIFE - SUGAR SWAPS
PUBLIC HEALTH ENGLAND
PROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APP
M&C SAATCHI London UNITED KINGDOM
Bronze Lion
C02/027 00225 NYT VR GOOGLE, GE, MINI, NEW YORK TIMES
THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI
T BRAND STUDIO New York
USA Grand Prix
C02/028 00631 SIZZL OSCAR MAYER OSCAR MAYER BACON
360i New York USA Silver Lion
D01 (Corporate / Commercial)
D01/002 00584 CELEBRITY TANTRUM
SAMSUNG AUSTRALIAN=
SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
D01/004 00972 SONGS OF VIOLENCE
ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Bronze Lion
D01/012 01190 KIDSBOOK COLLECTION
ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion
D02 (Accessibility, Charity & Non-profit)
D02/005 00973 SONGS OF VIOLENCE
ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Silver Lion
E01 (App Games)
E01/009 01116 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Bronze Lion
3 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 85 of 158
E04 (Connected Experience Games)
E04/002 00463 #RACEYOURHEARTOUT
ACURA AUTOMOTIVE IGNITION A RAZORFISH COMPANY San Francisco
USA Silver Lion
F01 (Content for User Engagement)
F01/029 00572 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Silver Lion
F01/032 00324 A VALENTINE FROM ADIDAS
ADIDAS PURE BOOST X HILL+KNOWLTON STRATEGIES London
UNITED KINGDOM
Bronze Lion
F01/052 01038 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
F01/086 01155 TACO EMOJI ENGINE
TACO BELL TACO EMOJI LAUNCH
DEUTSCH LA USA Silver Lion
F02 (Response / Real-time Activity )
F02/029 00594 UNCRUSHABLE M.J. BALE M.J. BALE 100% MERINO WOOL SUIT
TBWA\SYDNEY AUSTRALIA Silver Lion
F02/031 00846 #LIVEINTHEMOVIES
AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles
USA Silver Lion
F02/049 12421 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Bronze Lion
F03 (Co-Creation & User Generated Content )
F03/010 00574 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Silver Lion
F03/011 00867 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Silver Lion
4 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 86 of 158
F04 (Targeted Communication)
F04/010 00575 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Silver Lion
F05 (Social Gaming & Competitions)
F05/007 01117 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Bronze Lion
F06 (Social Trends)
F06/005 00243 GIGA SELFIE TOURISM AUSTRALIA
SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
F06/006 00106 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Silver Lion
F06/013 00829 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion
F06/046 01000 #NETFLIXSWAP NETFLIX NETFLIX DAREWIN ENTERTAINMENT AGENCY Paris
FRANCE Bronze Lion
F07 (Influencer / Talent )
F07/014 01039 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Bronze Lion
F09 (Social Purpose)
F09/008 00619 HASHTAGS FOR LIFE.
PERUVIAN RED CROSS
VOLUNTARY BLOOD DONORS
McCANN LIMA PERU Gold Lion
F09/015 00869 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL Bronze Lion
F09/026 00974 SONGS OF VIOLENCE
ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Silver Lion
5 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 87 of 158
F09/027 01026 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Silver Lion
F09/029 01040 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Silver Lion
F09/067 01030 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
G01 (Integrated Campaign)
G01/001 00232 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Silver Lion
G01/006 00737 RATE MY ROOF ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO MELBOURNE
AUSTRALIA Bronze Lion
G01/010 00936 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Gold Lion
G01/018 00633 SIZZL OSCAR MAYER OSCAR MAYER BACON
360i New York USA Bronze Lion
G02 (Cross-device Campaign)
G02/005 00763 HCD RINK BINGO HOCKEY CLUB DAVOS
HCD MERCHANDISE
FCB ZÜRICH SWITZERLAND Silver Lion
G03 (Messaging Campaign)
G03/006 00108 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Silver Lion
G03/015 01027 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Gold Lion
G03/036 12641 SNAP KING BURGER KING ARGENTINA
GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion
Total Entries: 62
6 of 6
Winners (Mobile Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 88 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Prize
A02 (Drinks )
A02/007 01246 "BREAKDANCE" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A02/008 01249 "PARKOUR" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A02/009 01252 "SKATEBOARD" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A02/029 01257 BANNER ACCOLADE HARDYS WINE McCANN Birmingham UNITED KINGDOM
McCANN Birmingham Bronze Lion
A02/071 00392 POOL LOUNGER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign
A02/072 00395 SUNBED EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign
A02/073 00398 DIVER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign
A02/074 00401 PALM TREE EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign
A03 (Household Goods)
A03/036 01762 TOYS S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago
Bronze Lion Campaign
A03/037 01744 TOOLS S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago
Bronze Lion Campaign
A03/038 01752 CEREAL S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago
Bronze Lion Campaign
A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
A04/050 03146 PENCIL JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
A04/051 03153 MONEY JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
A04/052 03159 KEYS JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
1 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 89 of 158
A06 (Clothing, Footwear & Accessories)
A06/019 04918 SAMBA SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A06/020 04934 FUTEBOL SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A06/021 04942 BOSSA NOVA SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A06/023 04947 PIER SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A08 (Cars & Automotive Products & Services)
A08/047 04600 BUCKETBAG VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF
GERMANY DDB GROUP DÜSSELDORF
Bronze Lion Campaign
A08/048 04594 TOTE VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF
GERMANY DDB GROUP DÜSSELDORF
Bronze Lion Campaign
A08/049 04597 CLUTCH VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF
GERMANY DDB GROUP DÜSSELDORF
Bronze Lion Campaign
A08/091 03435 VOLVO "AIRBAG" CYCLIST
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
A08/092 03437 VOLVO "AIRBAG" PEDESTRIAN
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
A08/093 03439 VOLVO "AIRBAG" RUNNER
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
A09 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A09/039 00143 READ BETTER STORIES - CURRY
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Bronze Lion Campaign
A09/040 00144 READ BETTER STORIES - BOOTS
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Bronze Lion Campaign
A09/041 00145 READ BETTER STORIES - GYM
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Bronze Lion Campaign
A09/056 04809 BED IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A09/057 04812 LAMP IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A09/058 04815 NIGHTSTAND IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A09/059 04818 TABLE IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
2 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 90 of 158
A09/060 04821 BOOKCASE IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A09/069 05262 BIG MAC BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Bronze Lion Campaign
A09/070 05263 WHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Bronze Lion Campaign
A09/071 05264 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Bronze Lion Campaign
A09/082 04034 PEACE DOVE BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Silver Lion Campaign
A09/083 04035 PEACE FINGERS BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Silver Lion Campaign
A09/084 04036 OLIVE BRANCH BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Silver Lion Campaign
A10 (Travel & Transport)
A10/038 04251 AIRBNB ANIMALS | PIG
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Gold Lion Campaign
A10/039 04254 AIRBNB ANIMALS | ARMADILLO
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Gold Lion Campaign
A10/040 04257 AIRBNB ANIMALS | SPIDER
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Gold Lion Campaign
A10/041 04260 AIRBNB ANIMALS | OCTOPUS
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Gold Lion Campaign
A10/042 04263 ANIMALS | PENGUIN
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Gold Lion Campaign
3 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 91 of 158
A11 (Entertainment & Leisure)
A11/045 04524 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
A11/046 04527 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
A12 (Media & Publications)
A12/057 03707 ANATOMY L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign
A12/058 03712 MAP L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign
A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)
A17/107 03212 WALLS JORGE CASTAÑEDA
#IMPROUDTOBEMEXICAN
WING New York USA WING New York Gold Lion Campaign
A17/108 03214 PROBLEMS JORGE CASTAÑEDA
#IMPROUDTOBEMEXICAN
WING New York USA WING New York Gold Lion Campaign
A17/109 03216 PEOPLE JORGE CASTAÑEDA
#IMPROUDTOBEMEXICAN
WING New York USA WING New York Gold Lion Campaign
A17/165 03413 BEN NGHE RIVER
UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
A17/166 03415 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
A17/167 03417 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
A17/174 03341 SKYLINE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
A17/175 03351 ICEBERG ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
A17/176 03359 DUNES ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
A17/177 03342 WHITE FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
4 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 92 of 158
A17/178 03350 GREY FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
A17/179 03358 BLACK FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
A17/182 03967 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign
A17/183 03976 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign
A17/184 03985 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign
A17/185 03994 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign
A17/186 04003 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign
B01 (Food)
B01/020 03250 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B01/021 03256 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B01/022 03262 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B01/063 02569 UNCONDITIONAL KISSES
HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign
B01/064 02568 FIRST KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign
B01/065 02567 LOVING KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign
B01/066 02566 FOREVER KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign
B02 (Drinks )
B02/040 03845 MAN DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
B02/041 03846 LADY DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
B02/042 03847 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
5 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 93 of 158
B03 (Household Goods)
B03/019 01642 MAN CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
Bronze Lion Campaign
B03/020 01644 COUPLE CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
Bronze Lion Campaign
B07 (Home Appliances, Furnishings, Consumer Electronics & Technology)
B07/069 02849 BED IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Silver Lion Campaign
B07/070 02851 SOFA IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Silver Lion Campaign
B07/071 02853 GRILL IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Silver Lion Campaign
B08 (Cars & Automotive Products & Services)
B08/051 02316 TECHNICALLY HAIRSTYLE
VOLKSWAGEN SOUTH AFRICA
VOLKSWAGEN GENUINE PARTS
OGILVY & MATHER CAPE TOWN
SOUTH AFRICA OGILVY & MATHER CAPE TOWN
Bronze Lion Campaign
B08/054 02321 TECHNICALLY DOG
VOLKSWAGEN SOUTH AFRICA
VOLKSWAGEN GENUINE PARTS
OGILVY & MATHER CAPE TOWN
SOUTH AFRICA OGILVY & MATHER CAPE TOWN
Bronze Lion Campaign
B08/055 02322 TECHNICALLY SUPERHEROES
VOLKSWAGEN SOUTH AFRICA
VOLKSWAGEN GENUINE PARTS
OGILVY & MATHER CAPE TOWN
SOUTH AFRICA OGILVY & MATHER CAPE TOWN
Bronze Lion Campaign
B08/058 04740 ASS GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
B08/059 04755 ARMPIT GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
B08/060 04769 BELLY GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
B08/133 03436 VOLVO "AIRBAG" CYCLIST
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
B08/134 03438 VOLVO "AIRBAG" PEDESTRIAN
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
6 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 94 of 158
B08/135 03440 VOLVO "AIRBAG" RUNNER
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion Campaign
B09 (Retail, e-Commerce, Restaurants & Fast Food Chains)
B09/011 01104 LOVING THE NIGHT 1
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
B09/012 01105 LOVING THE NIGHT 2
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
B09/013 01106 LOVING THE NIGHT 3
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
B09/038 04810 BED IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion
B09/091 05065 WHOPPER SIGN - I WANT YOU
BURGER KING FAST FOOD RESTAURANT
DAVID Miami USA DAVID Miami Bronze Lion Campaign
B09/093 05067 WHOPPER SIGN - KING'S FONT
BURGER KING FAST FOOD RESTAURANT
DAVID Miami USA DAVID Miami Bronze Lion Campaign
B09/104 04660 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT
DAVID Miami USA DAVID Miami Bronze Lion Campaign
B10 (Travel & Transport)
B10/036 04252 AIRBNB ANIMALS | PIG
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Silver Lion Campaign
B10/037 04258 AIRBNB ANIMALS | SPIDER
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Silver Lion Campaign
B10/038 04264 ANIMALS | PENGUIN
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Silver Lion Campaign
B10/039 04255 AIRBNB ANIMALS | ARMADILLO
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Silver Lion Campaign
B10/040 04261 AIRBNB ANIMALS | OCTOPUS
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Silver Lion Campaign
B11 (Entertainment & Leisure)
B11/083 04536 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
7 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 95 of 158
B11/084 04528 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
B11/085 04532 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
B11/087 04512 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
B12 (Media & Publications)
B12/026 03201 GULLIVER PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B12/027 03206 SCARLET PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B12/028 03211 GATSBY PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B12/083 04471 SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
B12/090 05407 WATCHMAKER ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion Campaign
B12/091 05413 SHOEMAKER ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion Campaign
B13 (Financial Products & Services)
B13/009 04876 GERMANY/NETHERLANDS
VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
B13/010 04886 JAMAICA/SCOTLAND
VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
B13/011 04894 SWEDEN/SWITZERLAND
VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
B14 (Business Products & Services)
B14/022 04877 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
B14/023 04887 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
8 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 96 of 158
B14/024 04895 FRANCIS GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
B14/037 04413 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago
CHILE OGILVY & MATHER CHILE Santiago
Bronze Lion Campaign
B14/038 04414 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago
CHILE OGILVY & MATHER CHILE Santiago
Bronze Lion Campaign
B16 (Corporate Image & Sponsorship)
B16/044 02250 3 UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Bronze Lion
B16/052 04179 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
B16/053 04195 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
B16/054 04210 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)
B17/041 00961 PINA COLADA AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/042 00962 BELGIAN BEER AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/043 00963 TEQUILA AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/044 00964 ROSÉ AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/045 00965 DIRTY MARTINI AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/046 00966 IRISH BEER AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/047 00967 VODKA AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
B17/048 00968 RED WINE AUTOMOBILE ASSOCIATION OF SINGAPORE
PUBLIC SERVICE ANNOUNCEMENT
J. WALTER THOMPSON SINGAPORE
SINGAPORE J. WALTER THOMPSON SINGAPORE
Bronze Lion Campaign
9 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 97 of 158
B17/067 00192 PORTRAITS THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
B17/068 00183 THINKING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
B17/069 00188 SMILING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
B17/256 02718 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
B17/257 02732 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
C01 (Static Digital Billboards / Posters)
C01/047 02247 FREE THE KIDS 1
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Bronze Lion Campaign
C01/048 02249 FREE THE KIDS 2
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Bronze Lion Campaign
C01/049 02251 FREE THE KIDS 3
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Bronze Lion Campaign
C01/061 05337 MC CODE MC DONALD'S DICOUNT COUPONS
DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion
C01/069 04474 FUCK MY LIFE ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion Campaign
C01/070 04477 MAKE IT STOP ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion Campaign
C01/071 04480 HELP ME GOD ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion Campaign
C01/072 04482 END THIS HELL ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion Campaign
C01/073 04484 SAVE ME NOW ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM
McCANN LONDON Bronze Lion Campaign
C03 (Interactive & Dynamic Billboards / Posters)
C03/008 01270 THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN
JUNG von MATT/LIMMAT Zürich
SWITZERLAND JUNG von MATT/LIMMAT Zürich
Bronze Lion
10 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 98 of 158
C04 (Ambient Use of Digital Technology)
C04/011 02294 PHOTO COACH CANON CANON LENSES 360i New York USA 360i New York Bronze Lion
C05 (Ambient Experiential & Immersive Digital)
C05/001 00729 DREAM ADVENTURES
EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica Bronze Lion
C05/040 04662 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA McCANN NEW YORK Silver Lion
C05/045 02296 ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Gold Lion
C05/056 04464 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Gold Lion
D01 (Non-Standard Indoor Advertising)
D01/032 01835 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
Gold Lion
D01/060 03063 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris Gold Lion
D02 (Small Scale Special Solutions)
D02/050 01687 #LEYDEMIERDA (#SHITLAW)
TERRITORIO DE ZAGUATES
ANIMAL SHELTER GARNIER BBDO COMUNIDAD San José
COSTA RICA GARNIER BBDO COMUNIDAD San José
Bronze Lion
D02/061 02690 ABSORBPLATE THAI HEALTH PROMOTION FOUNDATION
THAIHEALTH BBDO BANGKOK THAILAND BBDO BANGKOK Bronze Lion
D02/062 03652 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
Bronze Lion
D02/114 03742 UPSIDE DOWN CAN
ORANGINA ORANGINA BETC Paris FRANCE BETC Paris Silver Lion
D02/124 03936 ONE-DROP BOTTLE
HENKEL PRIL TBWA\RAAD Dubai UNITED ARAB EMIRATES
TBWA\RAAD Dubai Bronze Lion
11 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 99 of 158
D03 (Special Build)
D03/001 00254 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
Gold Lion
D03/014 01538 THE REVERSED TRAILER
HARALD A. MØLLER/ VOLKSWAGEN NORWAY
VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY TRY Oslo Silver Lion
D03/021 00515 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
Silver Lion
D03/108 04031 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Silver Lion
D04 (Live Advertising and Events)
D04/015 01264 #SMARTEFFECT MERCEDES-BENZ PORTUGAL
SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon
Bronze Lion
D04/075 02977 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
J. WALTER THOMPSON AMSTERDAM
Gold Lion
D04/079 03408 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Bronze Lion
D04/095 00232 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
Gold Lion
D04/097 04796 CHILDREN´S ELECTIONS
SAVE THE CHILDREN
AWARENESS CAMPAIGN
McCANN Madrid SPAIN McCANN Madrid Bronze Lion
D04/126 04465 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Gold Lion
D04/130 04665 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I
GREY NEW YORK USA GREY NEW YORK Bronze Lion
D04/131 04696 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE
SENSIBLE GUN LAWS
GREY NEW YORK USA GREY NEW YORK Bronze Lion
D04/136 03771 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS Gold Lion
D05 (Interactive Outdoor Experiences)
D05/084 02297 ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Silver Lion
D05/092 01769 OPEN ROAD PROJECT
TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion
12 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 100 of 158
D05/099 02164 AUDI CITY LIGHTS
AUDI IMPORT AUDI A4 DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion
D06 (Transit)
D06/027 03494 THE INVISIBLE POLICE
ALCALDÍA EL HATILLO
POLICÍA EL HATILLO
J. WALTER THOMPSON CARACAS
VENEZUELA J. WALTER THOMPSON CARACAS
Bronze Lion
E01 (Use of Adapted Billboards / Posters)
E01/014 00623 THE KING OF DRIVE-THRUS
McDONALD'S FAST FOOD RESTAURANT
TBWA\PARIS FRANCE TBWA\PARIS Silver Lion
E01/036 01440 THE FULL STORY
HET PAROOL NEWSPAPER J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
J. WALTER THOMPSON AMSTERDAM
Bronze Lion
E01/071 03235 MERCADO FOR RENT
EDITORIAL COYUNTURA
MERCADO MAGAZINE
J. WALTER THOMPSON ARGENTINA Buenos Aires
ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
Bronze Lion
E01/091 04466 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
E02 (Use of Ambient Outdoor )
E02/002 00255 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
Gold Lion
E02/020 00516 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
Bronze Lion
E02/088 04169 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Bronze Lion
E02/109 04825 FLIGHTS EL CRONISTA COMERCIAL
EL CRONISTA COMERCIAL
GREY ARGENTINA Buenos Aires
ARGENTINA GREY ARGENTINA Buenos Aires
Bronze Lion
E02/123 02244 SBERBANK STREETS
SBERBANK P2P MONEY TRANSFERS VIA TEXT MESSAGES AND APP
GOOD Moscow RUSSIA GOOD Moscow Silver Lion
E02/137 03863 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion
E02/141 04469 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
13 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 101 of 158
E02/144 04666 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I
GREY NEW YORK USA GREY NEW YORK Bronze Lion
E02/150 04664 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA McCANN NEW YORK Silver Lion
E02/161 04957 MIRRORS OF RACISM
NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo Bronze Lion
E03 (Use of Digital Outdoor)
E03/003 00373 THERAFLU THERMOSCANNER
GLAXOSMITHKLINE CONSUMER HEALTHCARE
THERAFLU SAATCHI & SAATCHI POLAND Warsaw
POLAND SAATCHI & SAATCHI POLAND Warsaw / SAATCHI & SAATCHI SWITZERLAND Geneva / INTERACTIVE SOLUTIONS Warsaw
Bronze Lion
E03/006 00264 WHAT´S WRONG WITH YOUR PHONE?
TELE2 BUSINESS TELECOMMUNICATION
FORSMAN & BODENFORS Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg
Bronze Lion
E03/047 02906 THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS CLEMENGER BBDO MELBOURNE
AUSTRALIA CLEMENGER BBDO MELBOURNE
Silver Lion
F01 (Copywriting)
F01/013 04033 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Silver Lion
F01/032 02854 GRILL IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Gold Lion Campaign
F01/033 02850 BED IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Gold Lion Campaign
F01/035 02852 SOFA IKEA AUSTRIA DELIVERY SERVICE
DDB GROUP GERMANY Berlin
GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF
Gold Lion Campaign
F01/068 00147 READ BETTER STORIES - BOOTS
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Bronze Lion Campaign
F01/069 00146 READ BETTER STORIES - GYM
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Bronze Lion Campaign
14 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 102 of 158
F01/092 04851 14 YEARS MARS PET PEDIGREE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion
F01/096 04530 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F01/097 04534 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F01/098 04519 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F01/110 04520 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02 (Art Direction)
F02/038 00198 COUNTLESS COLORS
PACIFIC PAINT PHILIPPINES
BOYSEN PAINT TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City
Bronze Lion
F02/061 00193 PORTRAITS THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
F02/062 00185 THINKING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
F02/063 00189 SMILING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Gold Lion Campaign
F02/091 04371 MORAN THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM
CHI & PARTNERS London
Silver Lion Campaign
F02/093 04377 HILL THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM
CHI & PARTNERS London
Silver Lion Campaign
F02/095 04383 BROOKES THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM
CHI & PARTNERS London
Silver Lion Campaign
F02/096 04386 LAMB THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM
CHI & PARTNERS London
Silver Lion Campaign
F02/173 00631 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
D&AD AWARDS 2015 EXHIBITION IN JAPAN
DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign
F02/174 00635 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
D&AD AWARDS 2015 EXHIBITION IN JAPAN
DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign
15 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 103 of 158
F02/175 00639 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
D&AD AWARDS 2015 EXHIBITION IN JAPAN
DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign
F02/190 02725 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
F02/191 02737 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
F02/192 02751 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
F02/244 04430 SUNGLASSES THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Y&R DUBAI Bronze Lion Campaign
F02/245 04433 BAG THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Y&R DUBAI Bronze Lion Campaign
F02/246 04436 RING THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Y&R DUBAI Bronze Lion Campaign
F02/247 04439 MAKE UP THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Y&R DUBAI Bronze Lion Campaign
F02/248 04442 SHOES THE CARTEL SPRING SUMMER 2016
Y&R DUBAI UNITED ARAB EMIRATES
Y&R DUBAI Bronze Lion Campaign
F02/273 04878 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
F02/275 04913 SAMBA SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/276 04940 PIER SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/277 04943 FUTEBOL SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/278 04946 PIN UP SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/279 04948 ARARA SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/317 04531 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02/318 04539 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02/319 04525 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02/320 04523 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02/333 03345 WHITE FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
16 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 104 of 158
F02/334 03354 GREY FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
F02/335 03361 BLACK FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
F02/358 00378 MUSTARD UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
F02/359 00381 CRANBERRY SAUCE
UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
F02/360 00385 APPLE SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
F02/361 00389 BREAD SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
F02/374 04522 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion Campaign
F02/380 04888 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
F02/381 04929 BONDINHO SÃO PAULO ALPARGATAS
HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion Campaign
F02/431 04182 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
F02/432 04198 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
F02/433 04213 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign
F03 (Illustration)
F03/194 03514 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
F03/195 03538 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
F03/196 03560 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
F03/197 03577 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
F03/219 02217 HUMILIATION AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
OGILVY GERMANY Frankfurt
GERMANY OGILVY GERMANY Frankfurt
Gold Lion Campaign
F03/220 02200 TORTURE AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
OGILVY GERMANY Frankfurt
GERMANY OGILVY GERMANY Frankfurt
Gold Lion Campaign
F03/221 02206 ISOLATION AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
OGILVY GERMANY Frankfurt
GERMANY OGILVY GERMANY Frankfurt
Gold Lion Campaign
17 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 105 of 158
F03/222 02214 VOICELESSNESS
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
OGILVY GERMANY Frankfurt
GERMANY OGILVY GERMANY Frankfurt
Gold Lion Campaign
F03/252 04262 AIRBNB ANIMALS | OCTOPUS
AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK
USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON
Bronze Lion
F03/273 03363 DUNES ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion
F03/274 03347 WHITE FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
F03/275 03355 GREY FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
F03/276 03362 BLACK FACE ALCOHOLICS ANONYMOUS
ALCOHOLICS ANONYMOUS
J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
Bronze Lion Campaign
F03/289 03965 BEREAVEMENT THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/290 03974 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/291 03983 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/292 03991 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/293 04000 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/294 04010 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign
F03/321 04852 ART NEVER FORGETS
ESCOLA PANAMERICANA DE ARTE E DESIGN
ESCOLA PANAMERICANA DE ARTE E DESIGN
ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Bronze Lion
F04 (Photography)
F04/020 01248 "BREAKDANCE" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
F04/021 01254 "SKATEBOARD" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
F04/089 02730 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
F04/090 02743 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
18 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 106 of 158
F04/091 02757 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
F04/096 05017 THINKING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Silver Lion Campaign
F04/097 05018 SMILING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Silver Lion Campaign
F04/156 03412 DONG NAI RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
F04/157 03414 BEN NGHE RIVER
UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
F04/158 03416 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
F04/159 03418 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign
F04/179 01251 "PARKOUR" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
F05 (Digital Poster Craft)
F05/028 02979 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
J. WALTER THOMPSON AMSTERDAM
Gold Lion
G01 (Integrated Campaign led by Outdoor)
G01/035 03305 THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ
THE GOOD NOTE J. WALTER THOMPSON BEIRUT
LEBANON J. WALTER THOMPSON BEIRUT
Silver Lion
G01/043 00234 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
Bronze Lion
G01/047 30015 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
Grand Prix
G01/063 04467 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
McCANN LONDON Silver Lion
G01/066 02002 COLOR BARS APPLE APPLE TV TBWA\MEDIA ARTS LAB Los Angeles
USA TBWA\MEDIA ARTS LAB Los Angeles
Silver Lion
Total Entries: 282
19 of 19
Winners (Outdoor Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 107 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize Medium
A02 (Pharma, Vaccines & Biotech - Branded Communication)
A02/12005
20214 TOUCHING DIABETES PATIENTS' LIVES
ASTRAZENECA AZ DIABETES PORTFOLIO
OGILVY COMMONHEALTH UK London
UNITED KINGDOM
Silver Lion Use of Technology
A02/16001
20036 BAD BARISTA TEVA UK DUORESP® SPIROMAX®
DJM PAN UNLIMITED Richmond
UNITED KINGDOM
Silver Lion Film Craft: Script
A02/19003
20035 BAD BARISTA TEVA UK DUORESP® SPIROMAX®
DJM PAN UNLIMITED Richmond
UNITED KINGDOM
Bronze Lion Film Craft: Cinematography
A02/22002
20301 SLUMS (HOUSING COLONIES) FOR WORMS
GLAXOSMITHKLINE (GSK)
ZENTEL MEDULLA COMMUNICATIONS Mumbai
INDIA Bronze Lion Print & Poster Craft: Art Direction
A02/31001
20233 XIFAXAN HE SALIX PHARMACEUTICALS
XIFAXAN 550MG CDM NEW YORK USA Silver Lion Digital Craft: Interface &
Navigation (UI)
A02/42003
20290 SLUMS (HOUSING COLONIES) FOR WORMS
GLAXOSMITHKLINE (GSK)
ZENTEL MEDULLA COMMUNICATIONS Mumbai
INDIA Silver Lion Standard Print
A03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)
A03/16001
20012 SLAM POETRY - DANIEL
NOVARTIS XOLAIR PUBLICIS LIFE BRANDS RESOLUTE London
UNITED KINGDOM
Silver Lion Film Craft: Script
A03/24002
20097 "DONNA" INSMED NTM DISEASE AWARENESS
AREA 23 AN FCB HEALTH COMPANY New York
USA Bronze Lion Campaign
Print & Poster Craft: Illustration
A03/24003
20104 “MARILYNN” INSMED NTM DISEASE AWARENESS
AREA 23 AN FCB HEALTH COMPANY New York
USA Bronze Lion Campaign
Print & Poster Craft: Illustration
A03/24004
20110 "SUZANNE" INSMED NTM DISEASE AWARENESS
AREA 23 AN FCB HEALTH COMPANY New York
USA Bronze Lion Campaign
Print & Poster Craft: Illustration
A03/38001
20270 PEE AGAINST THE LUTS WRONG DIAGNOSIS
ASTELLAS FARMA BRASIL
PRODUCT LINE FOR UROLOGY
TRIUNFO SUDLER BRASIL Campinas
BRAZIL Bronze Lion Ambient Outdoor
A05 (Veterinary)
A05/24001
20247 STILL ROCKIN' ON
BOEHRINGER INGLEHEIM
METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney
AUSTRALIA Bronze Lion Print & Poster Craft: Illustration
1 of 5
Winners (Pharma Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 108 of 158
A06 (Education & Awareness)
A06/12003
20375 TON-TON VOICE SUMO
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA
REHABILITATION SERVICE
DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology
A06/12006
20362 TOPOGRAPHICAL MODEL OF MS: 3D DISEASE SIMULATION APP
A PRO-BONO COLLABORATION WITH STEPHEN C. KRIEGER, MD, ASSOCIATE PROFESSOR OF NEU
DISEASE EDUCATION
HARRISON & STAR New York
USA Bronze Lion Use of Technology
A06/13001
20500 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)
PALLIATIVE CARE (END-OF-LIFE CARE)
MEDULLA COMMUNICATIONS Mumbai
INDIA Gold Lion Integrated Campaign
A06/16002
20016 SLAM POETRY - DANIEL
NOVARTIS XOLAIR PUBLICIS LIFE BRANDS RESOLUTE London
UNITED KINGDOM
Bronze Lion Film Craft: Script
A06/35001
20501 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)
PALLIATIVE CARE (END-OF-LIFE CARE)
MEDULLA COMMUNICATIONS Mumbai
INDIA Silver Lion Digital: Social
A06/43001
20504 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)
PALLIATIVE CARE (END-OF-LIFE CARE)
MEDULLA COMMUNICATIONS Mumbai
INDIA Gold Lion Digital: Online Video
A07 (Business to Business)
A07/1001 20548 HEALTHCARE AT HOME
HEALTHCARE AT HOME
HEALTHCARE AT HOME
LANGLAND Windsor UNITED KINGDOM
Silver Lion Film: Cinema, TV and Digital
Film Content
A07/13002
20589 HEALTHCARE AT HOME
HEALTHCARE AT HOME
HEALTHCARE AT HOME
LANGLAND Windsor UNITED KINGDOM
Silver Lion Integrated Campaign
A07/15001
20550 HEALTHCARE AT HOME
HEALTHCARE AT HOME
HEALTHCARE AT HOME
LANGLAND Windsor UNITED KINGDOM
Bronze Lion Film Craft: Direction
B02 (Pharma, Vaccines & Biotech - Branded Communication)
B02/22009
20604 GAUCHER: VOLCANO
SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM
Bronze Lion Campaign
Print & Poster Craft: Art Direction
B02/22010
20605 GAUCHER: WASP
SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM
Bronze Lion Campaign
Print & Poster Craft: Art Direction
2 of 5
Winners (Pharma Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 109 of 158
B02/22011
20606 GAUCHER: DRAGON
SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM
Bronze Lion Campaign
Print & Poster Craft: Art Direction
B02/24001
20261 STUDENT PFIZER CORPORATION HONGKONG
XALATAN McCANN HEALTH Hong Kong
HONG KONG Gold Lion Campaign
Print & Poster Craft: Illustration
B02/24002
20264 PAINTER PFIZER CORPORATION HONGKONG
XALATAN McCANN HEALTH Hong Kong
HONG KONG Gold Lion Campaign
Print & Poster Craft: Illustration
B02/24003
20265 GAMEBOY PFIZER CORPORATION HONGKONG
XALATAN McCANN HEALTH Hong Kong
HONG KONG Gold Lion Campaign
Print & Poster Craft: Illustration
B02/24005
11687 WASP SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM
Bronze Lion Print & Poster Craft: Illustration
B03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)
B03/30001
20292 ADHD SYMPTOM STAMPS
JOHNSON & JOHNSON
CONCERTA MEDULLA COMMUNICATIONS Mumbai
INDIA Bronze Lion Branded Content: Live
Experience
B03/38001
20554 ANTI-RIVAL VACCINE
BANDSPORTS CORPORATE IMAGE
OGILVY BRASIL São Paulo BRAZIL Silver Lion Ambient Outdoor
B03/43001
20026 THE CODE WORD
BAYER CANESTEN J. WALTER THOMPSON HONG KONG
HONG KONG Silver Lion Digital: Online Video
B03/8001 20025 THE CODE WORD
BAYER CANESTEN J. WALTER THOMPSON HONG KONG
HONG KONG Bronze Lion Direct and Promo & Activation
B03/8002 20293 ADHD SYMPTOM STAMPS
JOHNSON & JOHNSON
CONCERTA MEDULLA COMMUNICATIONS Mumbai
INDIA Bronze Lion Direct and Promo & Activation
B04 (Devices & Diagnostics)
B04/1001 20526 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Grand Prix Film: Cinema, TV and Digital
Film Content
B04/15001
20527 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Silver Lion Film Craft: Direction
B04/17001
20528 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Silver Lion Film Craft: Use of Music /
Sound Design
B04/9001 20522 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Silver Lion PR
3 of 5
Winners (Pharma Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 110 of 158
B05 (Veterinary)
B05/13001
20246 STILL GOING STRONG
BOEHRINGER INGLEHEIM
METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney
AUSTRALIA Bronze Lion Integrated Campaign
B05/24001
20248 STILL ROCKIN' ON
BOEHRINGER INGLEHEIM
METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney
AUSTRALIA Bronze Lion Print & Poster Craft: Illustration
B06 (Education & Awareness)
B06/1005 20032 MOTHER'S LIPSTICK
CHUGAI PHARMACEUTICAL CO.
DISORDER EDUCATION ACTIVITY
DENTSU YOUNG & RUBICAM Tokyo
JAPAN Bronze Lion Film: Cinema, TV and Digital
Film Content
B06/12004
20452 EYESCARE WEEK OF SIGHT HEALTH CARE FAMOUS BRUSSELS BELGIUM Bronze Lion Use of Technology
B06/13003
20258 JJ-MAN A. MENARINI HONG KONG
PRILIGY McCANN HEALTH Hong Kong
HONG KONG Bronze Lion Integrated Campaign
B06/38002
20567 REMEDIES FOR THE SOUL
SEOUL FOUNDATION FOR ARTS AND CULTURE
SEOUL FOUNDATION FOR ARTS AND CULTURE
HS AD Seoul SOUTH KOREA Silver Lion Ambient Outdoor
B06/8001 20181 CONNECT PEN & NOTEBOOK
OTSUKA PHARMACEUTICAL CO.
EDUCATION OF CRANIAL NERVE DISEASE
TOPPAN PRINTING Tokyo JAPAN Bronze Lion Direct and Promo & Activation
B06/8002 20182 THE NAZAR INITIATIVE
ASTER HEALTHCARE
HEALTHCARE THE CLASSIC PARTNERSHIP ADVERTISING Dubai
UNITED ARAB EMIRATES
Silver Lion Direct and Promo & Activation
B06/9005 20568 REMEDIES FOR THE SOUL
SEOUL FOUNDATION FOR ARTS AND CULTURE
SEOUL FOUNDATION FOR ARTS AND CULTURE
HS AD Seoul SOUTH KOREA Bronze Lion PR
B07 (Corporate Image & Communication)
B07/28003
20523 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Bronze Lion Branded Content: Digital
B07/8002 20467 FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok
THAILAND Bronze Lion Direct and Promo & Activation
B07/9002 20524 BREATHLESS CHOIR
PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON
UNITED KINGDOM
Silver Lion PR
4 of 5
Winners (Pharma Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 111 of 158
C01 (Patient to HCP Communications)
C01/12001
20440 PARKINSOUNDS TEVA NEUROSCIENCE
INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Silver Lion Use of Technology
C02 (Branded Utilities)
C02/11005
11789 THE COLOR ALPHABET
COLORADD - McCANN Madrid SPAIN Silver Lion Mobile
C02/12004
20376 REFUNBILITATION CLINIC
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA
REHABILITATION SERVICE
DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology
C02/8004
20516 THIS BIKE HAS MS
MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Bronze Lion Direct and Promo & Activation
C02/9003
20517 THIS BIKE HAS MS
MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR
C03 (HCP Devices & Diagnostics)
C03/12002
20581 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Silver Lion Use of Technology
C03/12004
20441 PARKINSOUNDS TEVA NEUROSCIENCE
INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Gold Lion Use of Technology
C03/8001
11891 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Silver Lion Direct and Promo & Activation
C03/8002
20198 THE NAZAR INITIATIVE
ASTER HEALTHCARE
HEALTHCARE THE CLASSIC PARTNERSHIP ADVERTISING Dubai
UNITED ARAB EMIRATES
Gold Lion Direct and Promo & Activation
Total Entries: 58
5 of 5
Winners (Pharma Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 112 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Agency Prize
A01 (Savoury Foods)
A01/014 02554 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
A01/015 02570 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
A01/016 02584 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
A01/017 02598 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Silver Lion Campaign
A01/025 02460 PUG CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
A01/026 02468 LABRADOR CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
A01/027 02464 MUTT CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
A02 (Sweet Foods & Snacks)
A02/012 00220 "MOBY-DICK" WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
A02/013 00223 "SHERLOCK HOLMES"
WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
A02/014 00226 "LITTLE RED RIDING HOOD"
WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
A02/022 02803 HUNGER TRAP 1 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES
IMPACT BBDO Dubai Bronze Lion Campaign
A02/023 02804 HUNGER TRAP 2 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES
IMPACT BBDO Dubai Bronze Lion Campaign
A02/024 02805 HUNGER TRAP 3 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES
IMPACT BBDO Dubai Bronze Lion Campaign
A02/040 03264 SKATE PARK FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
A02/041 03266 PINBALL FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
A02/042 03268 ROLLER COASTER
FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
A02/084 02399 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
A02/085 02402 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
1 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 113 of 158
A02/086 02405 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
A03 (Alcoholic Drinks)
A03/009 00949 DIMA BCS BERGEDORFER BRAUGESELLSCHAFT MBH
BERGEDORFER BIER
JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg
Silver Lion Campaign
A03/010 00950 JANNIS BCS BERGEDORFER BRAUGESELLSCHAFT MBH
BERGEDORFER BIER
JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg
Silver Lion Campaign
A03/011 00951 RENKE BCS BERGEDORFER BRAUGESELLSCHAFT MBH
BERGEDORFER BIER
JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg
Silver Lion Campaign
A03/026 03656 FISHING HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
A03/027 03677 SOCCER HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
A03/028 03697 PAINTBALL HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
A04 (Non-Alcoholic Drinks)
A04/005 00961 "BREAKDANCE" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A04/006 00964 "PARKOUR" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A04/007 00967 "SKATEBOARD" PEPSICO DEUTSCHLAND
PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Bronze Lion Campaign
A04/036 02819 MAN DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
A04/037 02820 LADY DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
A04/038 02821 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 COFFEE
MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign
A04/046 03658 MANSION CAFÉ CARIBE CORP. CAFÉ CARIBE
PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
A04/047 03679 CHURCH CAFÉ CARIBE CORP. CAFÉ CARIBE
PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
2 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 114 of 158
A04/048 03700 RESTAURANT CAFÉ CARIBE CORP. CAFÉ CARIBE
PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign
A06 (Toiletries)
A06/014 02330 PENCIL JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
A06/015 02339 MONEY JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
A06/016 02348 KEYS JOHNSON & JOHNSON
LISTERINE COOL MINT
J. WALTER THOMPSON London
UNITED KINGDOM
J. WALTER THOMPSON London
Bronze Lion Campaign
A07 (Healthcare & Pharmacy)
A07/116 03845 WOOD JOHNSON'S BAND AID DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion Campaign
A07/117 03856 JEANS JOHNSON'S BAND AID DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion Campaign
A08 (Household Cleaning Products)
A08/051 01648 FREE THE KIDS 1
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Silver Lion Campaign
A08/052 01650 FREE THE KIDS 2
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Silver Lion Campaign
A08/053 01652 FREE THE KIDS 3
UNILEVER PERSIL / OMO MULLENLOWE GROUP London
UNITED KINGDOM
MULLENLOWE GROUP London
Silver Lion Campaign
A12 (Home Appliances & Furnishings)
A12/136 03796 DAYBED LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign
A12/137 03798 PUMKIN LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign
A12/138 03901 MODERN SINCE : ANDY
LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign
A12/139 03902 MODERN SINCE : ELYSÉE
LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign
3 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 115 of 158
A13 (Consumer Electronics & Technology)
A13/001 00139 BRUCE IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS
OGILVY & MATHER JAPAN Tokyo
JAPAN OGILVY & MATHER JAPAN Tokyo
Silver Lion Campaign
A13/002 00141 CLOONEY IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS
OGILVY & MATHER JAPAN Tokyo
JAPAN OGILVY & MATHER JAPAN Tokyo
Silver Lion Campaign
A13/003 00143 TILDA IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS
OGILVY & MATHER JAPAN Tokyo
JAPAN OGILVY & MATHER JAPAN Tokyo
Silver Lion Campaign
A13/028 01013 COLORFUL LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Silver Lion Campaign
A13/029 01016 FUTURE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Silver Lion Campaign
A13/030 01019 BLACK&WHITE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Silver Lion Campaign
A14 (Cars )
A14/065 01866 ROBBERY MERCEDES-BENZ ESPAÑA,
SMART, CAR CONTRAPUNTO BBDO Madrid
SPAIN CONTRAPUNTO BBDO Madrid
Bronze Lion Campaign
A14/066 01869 FIRE MERCEDES-BENZ ESPAÑA,
SMART, CAR CONTRAPUNTO BBDO Madrid
SPAIN CONTRAPUNTO BBDO Madrid
Bronze Lion Campaign
A14/067 01871 EMERGENCY MERCEDES-BENZ ESPAÑA,
SMART, CAR CONTRAPUNTO BBDO Madrid
SPAIN CONTRAPUNTO BBDO Madrid
Bronze Lion Campaign
A14/102 02500 AIRBAG CYCLIST VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Bronze Lion Campaign
A14/103 02501 AIRBAG PEDESTRIAN
VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Bronze Lion Campaign
A14/104 02502 AIRBAG RUNNER VOLVO MÉXICO PEDESTRIAN AIRBAG
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Bronze Lion Campaign
A14/148 03892 ROAD MITSUBISHI MOTORS
L200 AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion
A15 (Other Vehicles, Automotive Products & Services)
A15/023 01713 TECHNICALLY DANCING
VOLKSWAGEN SOUTH AFRICA
VOLKSWAGEN GENUINE PARTS
OGILVY & MATHER CAPE TOWN
SOUTH AFRICA OGILVY & MATHER CAPE TOWN
Bronze Lion
A15/047 03348 DEER GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
A15/048 03365 WARTHOG GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
4 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 116 of 158
A15/049 03380 PEDESTRIAN GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign
A15/072 00753 PAINTER FIAT PROFESSIONAL
FIAT DUCATO LEO BURNETT FRANKFURT
GERMANY LEO BURNETT FRANKFURT
Silver Lion Campaign
A15/073 00758 LANDSCAPER FIAT PROFESSIONAL
FIAT DUCATO LEO BURNETT FRANKFURT
GERMANY LEO BURNETT FRANKFURT
Silver Lion Campaign
A15/074 00762 MARKET MAN FIAT PROFESSIONAL
FIAT DUCATO LEO BURNETT FRANKFURT
GERMANY LEO BURNETT FRANKFURT
Silver Lion Campaign
A16 (Retail & e-Commerce)
A16/049 03349 VALENTINE'S DAY
INTERFLORA FLOWER DELIVERY NETWORK
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign
A16/050 03366 VACATION INTERFLORA FLOWER DELIVERY NETWORK
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign
A16/051 03381 SEARCH HISTORY
INTERFLORA FLOWER DELIVERY NETWORK
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign
A16/054 03396 BRIDESMAID INTERFLORA FLOWER DELIVERY NETWORK
TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign
A16/068 03415 BED IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A16/069 03417 LAMP IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A16/070 03419 NIGHTSTAND IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A16/071 03421 TABLE IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Gold Lion Campaign
A17 (Restaurants & Fast Food Chains)
A17/018 00887 LOVING THE NIGHT 1
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Bronze Lion Campaign
A17/019 00890 LOVING THE NIGHT 2
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Bronze Lion Campaign
A17/020 00893 LOVING THE NIGHT 3
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Bronze Lion Campaign
5 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 117 of 158
A17/045 02914 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland
Grand Prix
A18 (Travel & Transport)
A18/032 03108 DOG CITY OF BUENOS AIRES
PUBLIC BIKE SYSTEM OF BUENOS AIRES
THE COMMUNITY Miami USA THE COMMUNITY Miami
Silver Lion Campaign
A18/033 03109 COFFEE CITY OF BUENOS AIRES
PUBLIC BIKE SYSTEM OF BUENOS AIRES
THE COMMUNITY Miami USA THE COMMUNITY Miami
Silver Lion Campaign
A18/059 00264 STAFF CITY LODGE HOTEL GROUP
ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A18/060 00266 FAMILY CITY LODGE HOTEL GROUP
ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A18/061 00268 TEAM CITY LODGE HOTEL GROUP
ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A18/062 02025 BABE VS MOM FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A18/063 02027 DUDE VS PENSIONER
FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A18/064 02029 MAKE-UP VS MEDS
FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG
Silver Lion Campaign
A19 (Entertainment & Leisure)
A19/060 03255 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
A19/061 03258 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
A19/062 03261 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
A19/063 03243 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Silver Lion
6 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 118 of 158
A19/064 03242 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion
A20 (Media & Publications)
A20/029 01832 MERKEL JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
A20/030 01839 OBAMA JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
A20/031 01844 POPE JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
A20/032 01847 PUTIN JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
A20/148 02378 GULLIVER PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
A20/149 02381 SCARLET PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
A20/150 02384 GATSBY PENGUIN COMPANHIA DAS LETRAS
BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign
A20/158 03448 DILMA EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires
ARGENTINA GREY ARGENTINA Buenos Aires
Silver Lion Campaign
A20/159 03451 TRUMP EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires
ARGENTINA GREY ARGENTINA Buenos Aires
Silver Lion Campaign
A20/160 03454 HILLARY EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires
ARGENTINA GREY ARGENTINA Buenos Aires
Silver Lion Campaign
A21 (Financial Products & Services)
A21/032 03501 GERMANY/NETHERLANDS
VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A21/034 03521 SWEDEN/SWITZERLAND
VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
A22 (Business Products & Services)
A22/043 03502 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
A22/044 03515 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
7 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 119 of 158
A22/045 03522 FRANCIS GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
A22/046 03523 DALAI GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Gold Lion Campaign
A22/051 03145 SALAD GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago
CHILE OGILVY & MATHER CHILE Santiago
Silver Lion Campaign
A22/052 03146 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago
CHILE OGILVY & MATHER CHILE Santiago
Silver Lion Campaign
A22/053 03147 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago
CHILE OGILVY & MATHER CHILE Santiago
Silver Lion Campaign
A24 (Corporate Image & Sponsorship)
A24/059 00298 NATURAL DISASTER
HARVEY NICHOLS BIRMINGHAM RECRUITMENT
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
A24/060 00302 DIVORCE HARVEY NICHOLS BIRMINGHAM RECRUITMENT
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
A24/061 00306 PRISON HARVEY NICHOLS BIRMINGHAM RECRUITMENT
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
A24/062 00309 TURN ON HARVEY NICHOLS BIRMINGHAM RECRUITMENT
ADAM&EVEDDB London UNITED KINGDOM
ADAM&EVEDDB London
Bronze Lion Campaign
A24/076 02053 POVERTY FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
A24/077 02061 FORESTS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
A24/078 02065 ANIMALS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
A25 (Public Health & Safety, Public Sector & Awareness Messages)
A25/034 01850 I AM AMERICAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign
A25/035 01853 I AM BRITISH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign
A25/036 01856 I AM FRENCH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign
A25/037 01859 I AM GERMAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign
A25/038 01862 I AM SOUTH AFRICAN
PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign
A25/061 01287 PROTEST APARTHEID MUSEUM
BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
Bronze Lion Campaign
8 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 120 of 158
A25/062 01289 POLICE APARTHEID MUSEUM
BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
Bronze Lion Campaign
A25/063 01291 MASSACRE APARTHEID MUSEUM
BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
Bronze Lion Campaign
A25/064 01293 MOB APARTHEID MUSEUM
BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg
Bronze Lion Campaign
A25/077 02998 FLOAT ABS-CBN FOUNDATION
ABS-CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City
Bronze Lion Campaign
A25/078 03000 BOAT ABS-CBN FOUNDATION
ABS-CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City
Bronze Lion Campaign
A25/097 00168 PORTRAITS - GAZING
THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Bronze Lion Campaign
A25/098 00156 THINKING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Bronze Lion Campaign
A25/099 00161 SMILING THAI HEALTH PROMOTION FOUNDATION
PUBLIC SERVICE SAATCHI & SAATCHI Singapore
SINGAPORE SAATCHI & SAATCHI Singapore
Bronze Lion Campaign
A25/238 01724 EIERKOCHERIN FRAUENZENTRALE ZÜRICH
AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
Bronze Lion Campaign
A25/239 01728 FERNSEHERIN FRAUENZENTRALE ZÜRICH
AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
Bronze Lion Campaign
A25/240 01732 MIXERIN FRAUENZENTRALE ZÜRICH
AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
Bronze Lion Campaign
A25/241 01734 STAUBSAUGERIN
FRAUENZENTRALE ZÜRICH
AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
Bronze Lion Campaign
A25/250 02036 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
A25/251 02045 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
A25/252 02054 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
9 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 121 of 158
A26 (Charities & Appeals)
A26/046 01870 HUNGARY INTERNATIONAL AMNESTY
NGO CONTRAPUNTO BBDO Madrid
SPAIN CONTRAPUNTO BBDO Madrid
Bronze Lion Campaign
A26/047 01873 EU INTERNATIONAL AMNESTY
NGO CONTRAPUNTO BBDO Madrid
SPAIN CONTRAPUNTO BBDO Madrid
Bronze Lion Campaign
A26/178 01376 PRISIONER HOSPITAL SÃO PAULO - BANCO DE OLHOS
INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
A26/179 01377 EBOLA HOSPITAL SÃO PAULO - BANCO DE OLHOS
INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign
B01 (Use of Print & Publishing: Offline)
B01/027 02504 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
Silver Lion
B01/029 03370 OPEL INTELLILUX
GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion
B01/034 00134 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Gold Lion
C01 (Original Print & Publishing: Content including Special or Limited Edition)
C01/029 01569 SIMPLIFIED STORIES
ALZHEIMER LIGA VLAANDEREN
BOOKS FOR ALZHEIMER PATIENTS
DDB BRUSSELS BELGIUM DDB BRUSSELS Silver Lion
C01/051 00135 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS
FCB NEW ZEALAND Auckland
NEW ZEALAND FCB NEW ZEALAND Auckland
Silver Lion
C01/061 03649 POLITIBOOKS EL CIUDADANO CORPORATE PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion
C02 (Original Print & Publishing: Covers including Special or Limited Edition)
C02/001 00668 BILD WITHOUT IMAGES
BILD BILD NEWSPAPER VCCP Berlin GERMANY VCCP Berlin Bronze Lion
10 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 122 of 158
C02/011 00370 MEIN KAMPF – AGAINST RACISM
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
MEIN KAMPF – AGAINST RACISM
OGILVY GERMANY Frankfurt
GERMANY OGILVY GERMANY Frankfurt
Silver Lion
D01 (Copywriting)
D01/047 01014 COLORFUL LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Gold Lion Campaign
D01/048 01017 FUTURE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Gold Lion Campaign
D01/049 01020 BLACK&WHITE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Gold Lion Campaign
D01/094 03256 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
D01/095 03259 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
D01/096 03262 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion Campaign
D01/097 03246 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion
D01/098 03245 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM
GREY LONDON Bronze Lion
D02 (Art Direction)
D02/030 00222 "MOBY-DICK" WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
D02/031 00225 "SHERLOCK HOLMES"
WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
D02/032 00228 "LITTLE RED RIDING HOOD"
WRIGLEY WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Dusseldorf
GERMANY BBDO GROUP GERMANY Dusseldorf
Silver Lion Campaign
D02/036 00888 LOVING THE NIGHT 1
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D02/037 00891 LOVING THE NIGHT 2
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D02/038 00894 LOVING THE NIGHT 3
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D02/103 01015 COLORFUL LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Bronze Lion Campaign
11 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 123 of 158
D02/104 01018 FUTURE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Bronze Lion Campaign
D02/105 01021 BLACK&WHITE LEICA GALLERY SÃO PAULO
LEICA M-MONOCHROM
F/NAZCA SAATCHI & SAATCHI São Paulo
BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
Bronze Lion Campaign
D02/190 01768 NUJOOM QATAR ISLAMIC BANK
PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha
QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai
Bronze Lion Campaign
D02/191 01773 MAATAHA QATAR ISLAMIC BANK
PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha
QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai
Bronze Lion Campaign
D02/192 01777 SHAMS QATAR ISLAMIC BANK
PUBLIC SAFETY AWARENESS
MEMAC OGILVY & MATHER Doha
QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai
Bronze Lion Campaign
D02/304 03503 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
D02/305 03516 POPE GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
Silver Lion Campaign
D02/355 03416 BED IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Silver Lion Campaign
D02/356 03418 LAMP IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Silver Lion Campaign
D02/357 03420 NIGHTSTAND IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Silver Lion Campaign
D02/358 03422 TABLE IKEA - SAUDI ARABIA
IKEA SPECIAL OFFERS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MEMAC OGILVY Dubai Silver Lion Campaign
D02/421 02010 SQUID UNILEVER (SUNLIGHT)
SUNLIGHT DISH WASHING DETERGENT
MULLENLOWE SINGAPORE
SINGAPORE MULLENLOWE SINGAPORE
Bronze Lion Campaign
D02/422 02011 PIG UNILEVER (SUNLIGHT)
SUNLIGHT DISH WASHING DETERGENT
MULLENLOWE SINGAPORE
SINGAPORE MULLENLOWE SINGAPORE
Bronze Lion Campaign
D02/423 02012 DUCK UNILEVER (SUNLIGHT)
SUNLIGHT DISH WASHING DETERGENT
MULLENLOWE SINGAPORE
SINGAPORE MULLENLOWE SINGAPORE
Bronze Lion Campaign
D02/424 02037 CANCER FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
D02/425 02047 OCEANS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
D02/426 02055 POVERTY FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
D02/427 02062 FORESTS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
D02/428 02066 ANIMALS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Silver Lion Campaign
12 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 124 of 158
D02/432 02069 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
D02/433 02070 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
D02/434 02071 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC
Y&R PRAGUE Bronze Lion Campaign
D03 (Illustration)
D03/090 01831 KIM JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
D03/091 01837 MERKEL JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
D03/092 01842 OBAMA JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
D03/093 01846 POPE JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
D03/094 01849 PUTIN JORNAL I BI - WEEKEND SUPPLEMENT
Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign
D03/138 02563 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Bronze Lion Campaign
D03/139 02581 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Bronze Lion Campaign
D03/140 02593 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Bronze Lion Campaign
D03/141 02605 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS
Bronze Lion Campaign
D03/180 03265 SKATE PARK FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
D03/181 03267 PINBALL FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
D03/182 03269 ROLLER COASTER
FERRERO ROCHER, ARGENTINA
TIC TAC LA COMUNIDAD Buenos Aires
ARGENTINA LA COMUNIDAD Buenos Aires
Silver Lion Campaign
D03/200 03112 DOG CITY OF BUENOS AIRES
PUBLIC BIKE SYSTEM OF BUENOS AIRES
THE COMMUNITY Miami USA THE COMMUNITY Miami
Silver Lion Campaign
D03/201 03114 COFFEE CITY OF BUENOS AIRES
PUBLIC BIKE SYSTEM OF BUENOS AIRES
THE COMMUNITY Miami USA THE COMMUNITY Miami
Silver Lion Campaign
D03/202 03116 MUSIC CITY OF BUENOS AIRES
PUBLIC BIKE SYSTEM OF BUENOS AIRES
THE COMMUNITY Miami USA THE COMMUNITY Miami
Silver Lion Campaign
13 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 125 of 158
D05 (Photography)
D05/005 00142 CLOONEY IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS
OGILVY & MATHER JAPAN Tokyo
JAPAN OGILVY & MATHER JAPAN Tokyo
Silver Lion
D05/031 00889 LOVING THE NIGHT 1
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D05/032 00892 LOVING THE NIGHT 2
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D05/033 00895 LOVING THE NIGHT 3
McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
Silver Lion Campaign
D05/146 02700 NIGHT KILLS DAY - FISHERWOMAN
SLEEP APNOEA INDIA
NEUROLOGY SLEEP CENTRE - SLEEP CLINIC
J. WALTER THOMPSON INDIA New Delhi
INDIA J. WALTER THOMPSON INDIA New Delhi
Bronze Lion Campaign
D05/147 02701 NIGHT KILLS DAY - MECHANIC
SLEEP APNOEA INDIA
NEUROLOGY SLEEP CENTRE - SLEEP CLINIC
J. WALTER THOMPSON INDIA New Delhi
INDIA J. WALTER THOMPSON INDIA New Delhi
Bronze Lion Campaign
D05/148 02702 NIGHT KILLS DAY - MILKMAN
SLEEP APNOEA INDIA
NEUROLOGY SLEEP CENTRE - SLEEP CLINIC
J. WALTER THOMPSON INDIA New Delhi
INDIA J. WALTER THOMPSON INDIA New Delhi
Bronze Lion Campaign
D05/178 03672 MOHMMAD AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign
D05/179 03691 SAYID AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign
D05/180 03712 AHMED AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign
D05/198 02649 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign
D05/199 02654 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign
D05/200 02660 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign
Total Entries: 215
14 of 14
Winners (Print & Publishing Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 126 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Electronics, Entertainment & Consumer Technology)
A01/008 00187 HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD
DOPPLER LABS HERE ACTIVE LISTENING™
DOPPLER LABS San Francisco
USA Product Design Lion
A02 (Communication)
A02/004 00553 DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION
DOT. THE FIRST BRAILLE SMARTWATCH.
SERVICEPLAN Munich GERMANY Product Design Lion
A05 (Lifestyle, Fashion, Leisure, Sports & Outdoor )
A05/022 00554 SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS
ÖTZTAL TOURISMUS
SERVICEPLAN Munich GERMANY Product Design Lion
A05/023 00258 THE SKIN COLLECTION
BJÖRN BORG UNDERWEAR GARBERGS Stockholm SWEDEN Product Design Lion
A06 (Infant Products, Toys & Educational Products )
A06/002 00063 NAMELESS PAINTS
KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Product Design Lion
A06/004 00019 CUBETTO PRIMO TOYS CUBETTO PRIMO TOYS London UNITED KINGDOM
Product Design Lion
B01 (Brand Communication)
B01/031 00176 COLOPLAST DESIGN DNA
COLOPLAST DESIGN DNA BOOK, SENSURA MIO OSTOMY BAG, SPEEDICATH COMPACT SET, SPEEDICATH COMPACT EVE
NATIVE DESIGN London UNITED KINGDOM
Product Design Lion
1 of 2
Winners (Product Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 127 of 158
B02 (Innovation)
B02/009 00223 JACQUARD GOOGLE JACQUARD WEARABLE FABRIC
GOOGLE CREATIVE LAB London
UNITED KINGDOM
Grand Prix
B02/038 00560 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Product Design Lion
B03 (Solution)
B03/018 00525 ECO-COOLER GRAMEEN INTEL SOCIAL BUSINESS
ZERO ELECTRICITY AIR COOLER
GREY BANGLADESH Dhaka
BANGLADESH Product Design Lion
C02 (Bespoke Items & Designed Objects)
C02/046 00058 THE ASTON MARTIN DB10
ASTON MARTIN PRODUCT DESIGN PRISM London UNITED KINGDOM
Product Design Lion
Total Entries: 11
2 of 2
Winners (Product Design Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 128 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food & Drinks )
A01/001 00070 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
A01/016 00061 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA Silver Lion
A01/028 02501 UPSIDE DOWN CAN
ORANGINA ORANGINA BETC Paris FRANCE Bronze Lion
A01/071 03119 FINDING LIGHT IN THE DARK
COCA-COLA MIDDLE EAST
COCA-COLA MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze Lion
A01/109 01634 EDIBLE SIX PACK RINGS
SALTWATER BREWERY
SALTWATER BREWERY
WE BELIEVERS New York USA Bronze Lion
A01/111 02571 NOT COMING SOON
REMY MARTIN LOUIS XIII FRED & FARID New York USA Bronze Lion
A02 (Fast Moving Consumer Goods )
A02/009 02697 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES
McCANN NEW YORK USA Silver Lion
A02/027 03023 #DADDO PANTENE PANTENE HAIR CARE
GREY NEW YORK USA Silver Lion
A02/053 03024 GO ASK DAD PROCTER & GAMBLE
GILLETTE RAZORS GREY NEW YORK USA Bronze Lion
A03 (Durable Consumer Goods)
A03/027 02741 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Gold Lion
A04 (Cars & Automotive Products & Services)
A04/013 01042 THE REVERSED TRAILER
HARALD A. MØLLER/ VOLKSWAGEN NORWAY
VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY Gold Lion
A04/021 01537 THE NAKED UTE VOLKSWAGEN AUSTRALIA
AMAROK DDB Sydney AUSTRALIA Silver Lion
A04/032 00674 INTELLIGENT PARKIG CHAIR
NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
1 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 129 of 158
A04/041 02793 LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER SAATCHI & SAATCHI Sydney
AUSTRALIA Gold Lion
A04/056 02583 MISSION TO THE MOON
AUDI AUDI THJNK Hamburg GERMANY Bronze Lion
A04/059 02521 BAJAJ V BAJAJ BAJAJ AUTOMOBILES
LEO BURNETT INDIA Mumbai
INDIA Bronze Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A05/008 00140 THE ORGANIC EFFECT
COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg
SWEDEN Bronze Lion
A05/010 00647 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Grand Prix
A05/044 02902 CARREFOUR BABY NIGHT
CARREFOUR BABIES' PRODUCTS
SAATCHI & SAATCHI Milan ITALY Bronze Lion
A05/052 02942 DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder USA Silver Lion
A06 (Travel, Transport & Leisure)
A06/012 02600 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Silver Lion
A06/027 01335 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
A06/045 03025 SUPER BOWL BABIES CHOIR
NATIONAL FOOTBALL LEAGUE
SUPER BOWL 50 GREY NEW YORK USA Silver Lion
A07 (Media & Publications)
A07/009 02908 ANTI-RIVAL VACCINE
BANDSPORTS CORPORATE IMAGE
OGILVY BRASIL São Paulo BRAZIL Silver Lion
A07/010 03080 HATTRICK BEIN SPORTS CHAMPIONS LEAGUE CHANNEL
TAPSA | Y&R Madrid SPAIN Silver Lion
A08 (Financial Products & Services)
A08/003 00087 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN Gold Lion
A08/029 02099 FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY Richmond
USA Bronze Lion
2 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 130 of 158
A10 (Commercial Public Services)
A10/007 01211 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES
NORTON BY SYMANTEC
NORTON GREY SAN FRANCISCO USA Bronze Lion
A10/015 03269 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Silver Lion
A10/021 02861 WORDS TO WATCH
EASY WAY LANGUAGE CENTER
INSTITUTIONAL LDC São Paulo BRAZIL Bronze Lion
A11 (Corporate Image)
A11/016 02981 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Gold Lion
A11/046 03364 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Bronze Lion
A12 (Public Health & Safety)
A12/041 02945 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
A12/053 03226 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Silver Lion
A13 (Public Sector & Awareness Messages)
A13/083 03301 REWORD HEADSPACE REWORD WEB APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion
A14 (Charities & Appeals)
A14/057 02412 CHOCÓ TO DANCE
JPGC FOUNDATION SCHOLARSHIPS FUND
MULLENLOWE SSP3 Bogotá D.C.
COLOMBIA Bronze Lion
3 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 131 of 158
A14/137 03322 BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA OGILVY & MATHER Bangkok
THAILAND Bronze Lion
B01 (Guerrilla Marketing & Stunts)
B01/021 00062 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA Silver Lion
B01/053 00784 #SMARTEFFECT MERCEDES-BENZ PORTUGAL
SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion
B01/092 02601 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion
B01/113 02744 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Gold Lion
B01/174 02166 SILVERADO "CAGES"
CHEVROLET CHEVROLET SILVERADO- AUTOMOTIVE
COMMONWEALTH//McCANN Detroit
USA Bronze Lion
B01/184 02689 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion
B01/215 02161 TRIBECA FILM FESTIVAL REACTOR
TRIBECA FILM FESTIVAL
FILM FESTIVAL J. WALTER THOMPSON New York
USA Bronze Lion
B02 (Live Shows / Concerts / Festivals)
B02/005 02300 GRAMMYCAM THE GRAMMYS THE 58TH GRAMMY AWARDS
TBWA\CHIAT\DAY Los Angeles
USA Silver Lion
B02/025 02363 DACIA FAMILY PROJECT
RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY Bronze Lion
B03 (Use of Exhibitions / Installations)
B03/002 00202 UNFORGOTTEN SOLDIERS
SKY TELEVISION NEW ZEALAND
HISTORY CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Bronze Lion
B03/029 01336 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
B03/030 02982 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Gold Lion
4 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 132 of 158
B04 (Use of Ambient Media: Small Scale)
B04/049 02396 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
GREY MÈXICO Mexico City MEXICO Bronze Lion
B04/058 01493 THE SAB SPIKE DETECTOR COASTER
SOUTH AFRICAN BREWERIES
DRINK RESPONSIBLY INITIATIVE
GEOMETRY GLOBAL JOHANNESBURG
SOUTH AFRICA Bronze Lion
B05 (Use of Ambient Media: Large Scale)
B05/006 00239 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion
B05/037 02589 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion
B05/045 02746 THE BABY STROLLER TEST-RIDE BY CONTOURS
CONTOURS STROLLERS
BABY STROLLERS FCB CHICAGO USA Silver Lion
B05/068 03055 HIGHWAY ROBBERY
VOLVO CAR USA 2016 VOLVO XC90 T8
GREY NEW YORK USA Silver Lion
B06 (Use of Customer in-Store Experience)
B06/046 02154 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion
B06/048 02978 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT
DAVID Miami USA Bronze Lion
B06/096 00759 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion
B07 (Use of Competitions & Promotional Games )
B07/014 00778 MOST OPEN TEST DRIVE
DAIMLER AG, SMART
SMART FORTWO CABRIO 453
BBDO GROUP GERMANY Berlin
GERMANY Bronze Lion
B08 (Use of Broadcast)
B08/010 00996 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion
B08/021 00339 VIRGIN AMERICA BLAH AIRLINES
VIRGIN AMERICA TRAVEL & TRANSPORT
ELEVEN San Francisco USA Bronze Lion
B08/059 03202 GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Bronze Lion
5 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 133 of 158
B08/076 03443 HOLIDAYS ON DEMAND
TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
B09 (Use of Print or Standard Outdoor )
B09/015 02871 SURVIVAL BILLBOARD
MICROSOFT XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM
Gold Lion
B09/046 02314 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Bronze Lion
C01 (Use of Digital Platforms)
C01/003 00130 ACR STREET VIEW TEST
ACR (THE AUTOMOBILE CLUB OF ROMANIA)
DRIVING SCHOOL PUBLICIS ROMANIA Bucharest
ROMANIA Silver Lion
C01/060 02862 WORDS TO WATCH
EASY WAY LANGUAGE CENTER
INSTITUTIONAL LDC São Paulo BRAZIL Silver Lion
C01/101 02045 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City
MEXICO Bronze Lion
C02 (Use of Mobile )
C02/074 03271 SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM
SAATCHI & SAATCHI London
UNITED KINGDOM
Gold Lion
C02/128 03071 ISEA APP MIGRANT OFFSHORE AID STATION (MOAS)
ISEA APP GREY GROUP Singapore SINGAPORE Bronze Lion
C02/151 02546 CELEBRITY TANTRUM
SAMSUNG AUSTRALIAN=
SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion
C03 (Use of Social Platforms)
C03/082 01337 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
C03/098 02318 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Silver Lion
6 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 134 of 158
C03/183 03002 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Silver Lion
C03/190 02949 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
C03/213 01366 #SQUARESHAKES
SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & PARTNERS San Francisco
USA Bronze Lion
C04 (Co-Creation & User Generated Content )
C04/010 00332 MTV VMA GREEN-SCREENS
MTV 2015 MTV VIDEO MUSIC AWARDS
MTV New York USA Silver Lion
C04/015 02025 THE LAZIEST COMPETITION EVER
CARLTON UNITED BREWERIES
LAZY YAK PALE ALE
CLEMENGER BBDO MELBOURNE
AUSTRALIA Bronze Lion
C04/081 03388 MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO Mexico City
MEXICO Silver Lion
C04/090 02690 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion
C04/094 02242 STRAIGHT OUTTA
BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion
C04/097 02950 SNAP KING BURGER KING ARGENTINA
GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion
C05 (Response / Real-time Activity)
C05/014 00998 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA Gold Lion
C05/019 01541 #COMEONIN THE SYDNEY OPERA HOUSE
THE SYDNEY OPERA HOUSE
DDB Sydney AUSTRALIA Bronze Lion
C05/043 02050 SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
NPO FCB ZÜRICH SWITZERLAND Bronze Lion
C05/048 01562 STARDUST FOR BOWIE
STUDIO BRUSSEL STARDUST FOR BOWIE
DDB BRUSSELS BELGIUM Bronze Lion
C05/064 02001 #WHOISTHEKING
BURGER KING FRANCE
FOOD BUZZMAN Paris FRANCE Gold Lion
7 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 135 of 158
C05/070 01439 HELP KENYA NOT KANYE
CROWDRISE FUNDRAISING FOR KENYAN CHARITIES
ALMA DDB Miami USA Bronze Lion
C05/082 01425 WIN A BREAST RECONSTRUCTION
BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion
C05/083 02934 CURRY MVP ACTIVATION
UNDER ARMOUR BASKETBALL DROGA5 New York USA Bronze Lion
C06 (Use of New Technology)
C06/019 02983 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Silver Lion
C06/034 02795 LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER SAATCHI & SAATCHI Sydney
AUSTRALIA Silver Lion
C06/049 02851 REAL VIEWS RENAULT RENAULT MÉGANE
PUBLICIS BRUSSELS BELGIUM Bronze Lion
C06/078 03227 BRAINBAND SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA Gold Lion
D01 (Launch / Re-launch )
D01/001 00078 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
D01/016 00999 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion
D01/020 00159 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM
Bronze Lion
D02 (Sponsorship & Partnership)
D02/027 02373 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion
D02/036 02111 THE NEXT REMBRANDT
ING ING J. WALTER THOMPSON AMSTERDAM
THE NETHERLANDS
Silver Lion
E01 (Integrated Campaign led by Promo & Activation)
E01/003 00079 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion
E01/009 00649 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Gold Lion
8 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 136 of 158
E01/108 02692 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion
E01/109 01176 SAMSUNG "ANTIDIARY"
SAMSUNG ELECTRONICS AMERICA
GALAXY S6 72ANDSUNNY New York USA Bronze Lion
E02 (Low Budget Campaign)
E02/115 03207 BITTERSWEET PIES
PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Bronze Lion
E02/118 02556 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion
E02/125 03003 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON GERMANY
BREAST CANCER AWARENESS
DDB GROUP GERMANY Berlin
GERMANY Silver Lion
E02/137 02205 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA
MINISTRY OF NATIONAL EDUCATION
McCANN COLOMBIA Bogotá
COLOMBIA Bronze Lion
Total Entries: 107
9 of 9
Winners (Promo & Activation Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 137 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food & Drinks )
A01/004 00415 PURITY TEST VALVIS HOLDING AQUA CARPATICA COHNANDJANSEN J. WALTER THOMPSON Bucharest
ROMANIA Gold Lion
A01/046 00383 10 MINUTES NOODLE
NISSIN FOOD PRODUCTS CO.
DONBEI DENTSU INC Tokyo JAPAN Bronze Lion
A01/056 02171 EDIBLE SIX PACK RINGS
SALTWATER BREWERY
SALTWATER BREWERY
WE BELIEVERS New York USA Silver Lion
A02 (Fast Moving Consumer Goods )
A02/007 01794 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES
McCANN NEW YORK USA Bronze Lion
A03 (Durable Consumer Goods)
A03/026 02133 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Silver Lion
A04 (Healthcare & Wellbeing)
A04/011 01040 ANTI-BACTERIAL RED PACKET
UNILEVER CHINA LIFEBUOY BBH CHINA Shanghai CHINA Bronze Lion
A04/013 01807 NIVEA DOLL BDF NIVEA BRASIL SUNBLOCK FCB BRASIL São Paulo BRAZIL Gold Lion
A05 (Luxury Goods & Services)
A05/004 00353 SLIDE AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS CHI & PARTNERS London UNITED KINGDOM
Bronze Lion
A07 (Retail, e-Commerce, Restaurants & Fast Food Chains)
A07/005 00119 THE ORGANIC EFFECT
COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg
SWEDEN Grand Prix
A07/010 00159 HOME FOR CHRISTMAS
EDEKA ZENTRALE & CO. KG
EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion
1 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 138 of 158
A07/022 01882 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT
NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS
McCANN ERICKSON PRAGUE
CZECH REPUBLIC
Gold Lion
A07/028 02035 BITTERSWEET PIES
PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Bronze Lion
A08 (Travel, Transport & Leisure)
A08/015 00944 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
A08/017 01729 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Silver Lion
A09 (Media & Publications)
A09/015 01754 #DININGFORBRUSSELS
MEDIAFIN DE TIJD / L'ECHO NEWSPAPER
FAMOUS BRUSSELS BELGIUM Bronze Lion
A09/019 01081 STARDUST FOR BOWIE
STUDIO BRUSSEL STARDUST FOR BOWIE
DDB BRUSSELS BELGIUM Gold Lion
A09/044 00774 NETFLIX HELPS PARENTS CELEBRATE NEW YEAR’S EVE ON-DEMAND
NETFLIX NETFLIX NEW YEAR'S EVE COUNTDOWNS
ZENO GROUP Chicago USA Bronze Lion
A10 (Financial Products & Services)
A10/004 00166 DON'T DRINK AND DIVE
TRYGG-HANSA WATER SAFETY PRIME Stockholm SWEDEN Silver Lion
A10/006 00450 POCKET MONEY — EQUAL FUTURE
ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion
A12 (Commercial Public Services)
A12/015 01417 PLANT LAMP UNIVERSITY OF ENGINEERING AND TECHNOLOGY
ADMISSION 2016 FCB MAYO Lima PERU Bronze Lion
2 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 139 of 158
A12/019 01584 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
GREY MÈXICO Mexico City MEXICO Gold Lion
A13 (Public Sector)
A13/029 00964 PREDIABETES AD COUNCIL DIABETES PREVENTION
OGILVY & MATHER New York
USA Bronze Lion
A13/030 01447 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA
MINISTRY OF NATIONAL EDUCATION
McCANN COLOMBIA Bogotá
COLOMBIA Gold Lion
A13/035 02094 REWORD HEADSPACE REWORD WEB APPLICATON
LEO BURNETT MELBOURNE
AUSTRALIA Bronze Lion
A14 (Charity & not for Profit)
A14/006 00150 WAITING LINES RE-BORN TO BE ALIVE
ORGAN DONATION DUVAL GUILLAUME Antwerp
BELGIUM Gold Lion
A14/022 00943 CHANGE PLEASE
CHANGE PLEASE AND THE BIG ISSUE
CHANGE PLEASE FCB INFERNO London UNITED KINGDOM
Silver Lion
A14/048 02009 #JOINTHEHERD WILDAID WILDLIFE CONSERVATION
GREY LONDON UNITED KINGDOM
Silver Lion
A14/148 01915 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Gold Lion
B02 (Public Affairs & Lobbying)
B02/018 02116 GAY TURTLE AMNESTY INTERNATIONAL TURKEY
NON-GOVERNMENTAL ORGANISATION
TBWA\ISTANBUL TURKEY Silver Lion
B02/039 00815 DIGGERS AGAINST INJUSTICE
EL FARO ELFARO.NET DIGITAL NEWSPAPER
PUBLICIDAD COMERCIAL MULLENLOWE Antiguo Cuscatlán
EL SALVADOR Bronze Lion
B02/040 01088 I'M NOT ASKING TO BE A FIREFIGHTER
FOUNDATION INTEGRATION
RECRUITMENT SERVICE FOR PEOPLE WITH DISABILITIES
WALK Warsaw POLAND Bronze Lion
3 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 140 of 158
B03 (Crisis Communications & Issue Management)
B03/004 01692 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion
B03/018 01193 THE BEST MILK CANNOT BE BOUGHT
ALMARAI CORPORATE COMMUNICATION
LEO BURNETT Riyadh SAUDI ARABIA Bronze Lion
B04 (Business Citizenship / Corporate Responsibility)
B04/008 00451 POCKET MONEY — EQUAL FUTURE
ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion
B04/015 01348 MARRIAGE MARKET TAKEOVER
SK-II SKINCARE FORSMAN & BODENFORS Gothenburg
SWEDEN Gold Lion
B04/034 02134 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Silver Lion
B04/050 02141 STRIKING LESSONS
BRISA HIGHWAY COMPANY
INSTITUTIONAL LEO BURNETT LISBOA PORTUGAL Silver Lion
B04/073 01500 PUP SYNDROME PEDIGREE SOCIAL AWARENESS MESSAGE
BBDO RUSSIA GROUP Moscow
RUSSIA Silver Lion
B05 (Business Citizenship / Environmental )
B05/002 00122 THE ORGANIC EFFECT
COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg
SWEDEN Gold Lion
B05/008 01841 VULTURES WARN
USAID PERU USAID PERU FCB MAYO Lima PERU Bronze Lion
B05/028 02172 EDIBLE SIX PACK RINGS
SALTWATER BREWERY
SALTWATER BREWERY
WE BELIEVERS New York USA Gold Lion
B06 (Internal Communications & Employee Engagement )
B06/014 01311 ALMIRALL ALMIRALL PHARMA SHACKLETON Madrid SPAIN Silver Lion
4 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 141 of 158
B07 (Media Relations)
B07/031 01186 SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.
RHINO RESCUE PROJECT
WILDLIFE CONSERVATION
OGILVY & MATHER VIETNAM Ho Chi Minh City
VIETNAM Bronze Lion
B07/053 00852 REI #OPTOUTSIDE
REI #OPTOUTSIDE EDELMAN Seattle USA Bronze Lion
B08 (Events & Stunts )
B08/017 00740 THE REVERSED TRAILER
HARALD A. MØLLER/ VOLKSWAGEN NORWAY
VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY Silver Lion
B08/038 00945 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Silver Lion
B08/063 01564 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Gold Lion
B08/082 00627 SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP
O ESCRITORIO Estoril PORTUGAL Silver Lion
B09 (Live Shows / Concerts / Festivals)
B09/019 00628 SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP
O ESCRITORIO Estoril PORTUGAL Gold Lion
B09/025 02039 PAY WITH BLOOD
UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS
EVENTS McCANN WORLDGROUP ROMANIA Bucharest
ROMANIA Silver Lion
B10 (Celebrity Endorsement)
B10/024 01141 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION
NATALIA PONCE DE LEON FOUNDATION
J. WALTER THOMPSON COLOMBIA Bogotá
COLOMBIA Gold Lion
5 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 142 of 158
B11 (Sponsorship & Partnership)
B11/015 01565 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion
B11/026 02136 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK J. WALTER THOMPSON BANGKOK
THAILAND Bronze Lion
B11/057 01588 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA
CHILDREN EDUCATION
GREY MÈXICO Mexico City MEXICO Gold Lion
B12 (Launch / Re-launch )
B12/025 00681 100% REAL VIRTUAL REALITY
NATAKHTARI BREWERY (EFES GEORGIA)
OLD IRISH LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA
Bronze Lion
B13 (Brand Voice & Strategic Storytelling)
B13/020 01095 IT'S IN YOU DAVID JONES RETAIL/FASHION TBWA\SYDNEY AUSTRALIA Silver Lion
B13/022 01731 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Gold Lion
B14 (Content-led Engagement & Marketing)
B14/002 00124 THE ORGANIC EFFECT
COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg
SWEDEN Silver Lion
B14/006 00537 KEYS OF HOPE DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL
WORLDWIDE HELP FOR PEOPLE ON THE RUN
BBDO GROUP GERMANY Dusseldorf
GERMANY Bronze Lion
B14/025 01902 THE MINDCHANGER WORKOUT
RIO 2016 PARALYMPIC GAMES
OGILVY BRASIL São Paulo BRAZIL Bronze Lion
B14/036 01303 EVERY DAY A PLAY
KATONA JOZSEF THEATER
KATONA JOZSEF THEATER
Y&R BUDAPEST HUNGARY Silver Lion
C01 (Use of Web Platforms & Apps)
C01/008 00169 THE HOUSE OF CLICKS
HEMNET COMMERCIAL RESIDENCE
PRIME Stockholm SWEDEN Bronze Lion
C01/016 00873 OPEN ROAD PROJECT
TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion
6 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 143 of 158
C01/045 01653 THE END OF SOCIETY SIMULATOR
UBISOFT UBISOFT BETC Paris FRANCE Silver Lion
C02 (Social Community Building / Management)
C02/018 01958 LADYBALLS OVARIAN CANCER CANADA
PUBLIC AWARENESS - OVARIAN CANCER
GREY CANADA Toronto CANADA Bronze Lion
C02/019 02011 #JOINTHEHERD WILDAID WILDLIFE CONSERVATION
GREY LONDON UNITED KINGDOM
Silver Lion
C04 (Influencer Communication & Social Amplification)
C04/028 01142 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION
NATALIA PONCE DE LEON FOUNDATION
J. WALTER THOMPSON COLOMBIA Bogotá
COLOMBIA Silver Lion
C05 (Response / Real-time Activity)
C05/002 00220 #ALLTREESAREBEAUTIFUL
REESE'S REESE'S PEANUT BUTTER CUPS
ARNOLD WORLDWIDE New York
USA Silver Lion
C05/010 01027 THE SECOND SCOREBOARD
TELETICA, INAMU, FEDEFUTBOL
DOMESTIC VIOLENCE
J. WALTER THOMPSON COSTA RICA San José
COSTA RICA Bronze Lion
C05/017 01165 BERNIE SPEED TEST
ARCUB FOR BUCHAREST2021
BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE
PUBLICIS ROMANIA Bucharest
ROMANIA Silver Lion
C05/023 01014 WIN A BREAST RECONSTRUCTION
BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion
C05/041 01356 #WHOISTHEKING
BURGER KING FRANCE
FOOD BUZZMAN Paris FRANCE Bronze Lion
C06 (Co-Creation & User Generated Content )
C06/050 01790 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion
7 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 144 of 158
C07 (Innovative Use of Social Media )
C07/050 01920 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA Silver Lion
C08 (Use of New Technology)
C08/013 01942 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA Bronze Lion
D01 (Research, Data Analytics & Insight Generation)
D01/004 00171 THE HOUSE OF CLICKS
HEMNET COMMERCIAL RESIDENCE
PRIME Stockholm SWEDEN Gold Lion
D01/016 02049 MIRRORS OF RACISM
NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Bronze Lion
D02 (PR Excellence in Effectiveness)
D02/004 01520 NO BORDERS AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles
USA Silver Lion
E02 (Territory Marketing & Communication)
E02/009 01695 MA PLACE EST DANS LA SALLE
PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Bronze Lion
E02/019 01600 CHOCÓ TO DANCE
JPGC FOUNDATION SCHOLARSHIPS FUND
MULLENLOWE SSP3 Bogotá D.C.
COLOMBIA Bronze Lion
E02/035 01450 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA
MINISTRY OF NATIONAL EDUCATION
McCANN COLOMBIA Bogotá
COLOMBIA Bronze Lion
G01 (Integrated Campaign led by PR)
G01/028 01143 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION
NATALIA PONCE DE LEON FOUNDATION
J. WALTER THOMPSON COLOMBIA Bogotá
COLOMBIA Silver Lion
G01/055 00661 #OPTOUTSIDE REI #OPTOUTSIDE VENABLES BELL & PARTNERS San Francisco
USA Silver Lion
8 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 145 of 158
G02 (Costs / Creative Performance PR Campaign)
G02/015 00947 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA Gold Lion
Total Entries: 84
9 of 9
Winners (PR Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 146 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Food)
A01/005 00122 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg
SOUTH AFRICA Bronze Lion Campaign
A01/006 00124 GENIE WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg
SOUTH AFRICA Bronze Lion Campaign
A01/013 00212 CHRISTMAS BREAK
NESTLÉ KITKAT J. WALTER THOMPSON London
UNITED KINGDOM
Bronze Lion
A02 (Drinks)
A02/019 00988 ADIOS AMIGO HEINEKEN DOS EQUIS HAVAS WORLDWIDE NEW YORK
USA Silver Lion
A03 (Cosmetics & Toiletries)
A03/001 00613 CLOSE SHAVE WITH A TRAIN
PHILIPS SERIES 5000 SHAVER
OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Bronze Lion Campaign
A03/002 00623 CLOSE SHAVE WITH A CHAINSAW
PHILIPS SERIES 5000 SHAVER
OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Bronze Lion Campaign
A04 (Healthcare & Pharmacy)
A04/020 00230 VALDA - DAYCARE
VALDA TEST TANK Montreal CANADA Bronze Lion
A04/030 01086 SWEET DREAMS JOHNSON & JOHNSON MIDDLE EAST
JOHNSON’S BABY BEDTIME LOTION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze Lion
A05 (Household Goods)
A05/001 00102 ROAD TRIP EQUATION
TIGER BRANDS PEACEFUL SLEEP ROOM SPRAY
TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
A05/003 00110 SLEEP OVER EQUATION
TIGER BRANDS PEACEFUL SLEEP ROOM SPRAY
TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
A05/016 01347 MOM AT 40 PROCTER & GAMBLE
MAGISTRAL GREY ARGENTINA Buenos Aires
ARGENTINA Silver Lion Campaign
1 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 147 of 158
A05/017 01349 LAST ONE TO GET MARRIED
PROCTER & GAMBLE
MAGISTRAL GREY ARGENTINA Buenos Aires
ARGENTINA Silver Lion Campaign
A06 (Miscellaneous)
A06/026 01150 ROUNDED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign
A06/027 01151 ROLLED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign
A08 (Home Appliances, Furnishings, Consumer Electronics & Technology)
A08/002 00571 THE BEARD PRIMUS PRIMUS EQUIPMENT
ÅKESTAM HOLST Stockholm
SWEDEN Bronze Lion
A08/029 00493 THE BIRDS RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign
A08/030 00495 THE RIVER RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign
A08/044 01404 NOKIA TRUECALLER TRUECALLER CONTRACT ADVERTISING Gurgaon
INDIA Bronze Lion
A09 (Cars & Automotive Products & Services)
A09/001 00136 THINKING SIDEWAYS
VOLKSWAGEN VOLKSWAGEN AREA VIEW
GRABARZ & PARTNER Hamburg
GERMANY Bronze Lion Campaign
A09/002 00141 THINKING SIDEWAYS
VOLKSWAGEN VOLKSWAGEN AREA VIEW
GRABARZ & PARTNER Hamburg
GERMANY Bronze Lion Campaign
A09/003 00146 THINKING SIDEWAYS
VOLKSWAGEN VOLKSWAGEN AREA VIEW
GRABARZ & PARTNER Hamburg
GERMANY Bronze Lion Campaign
A09/048 01246 AUTODIAGNOSIS GENERAL MOTORS OPEL MOVANO TAPSA | Y&R Madrid SPAIN Silver Lion
A09/068 00423 MARK BMW MOTORRAD HELMETS RADIO FCB CAPE TOWN SOUTH AFRICA Bronze Lion
A10 (Retail & e-Commerce)
A10/004 00029 READ BETTER STORIES RADIO - BOOTS
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND Silver Lion Campaign
A10/005 00030 READ BETTER STORIES RADIO - GYM
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND Silver Lion Campaign
2 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 148 of 158
A10/006 00031 READ BETTER STORIES RADIO - CURRY
PAPER PLUS GROUP
PAPER PLUS RETAIL STORE
FCB NEW ZEALAND Auckland
NEW ZEALAND Silver Lion Campaign
A11 (Restaurants & Fast Food Chains)
A11/001 00077 1. THE EVERYMAN MEAL - COLOURED WEIGHTS
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Grand Prix Campaign
A11/002 00078 2. THE EVERYMAN MEAL - CLAW THING
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Grand Prix Campaign
A11/003 00079 3. THE EVERYMAN MEAL - CHERRY LIP BALM
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Grand Prix Campaign
A12 (Travel & Transport)
A12/026 00535 MAN THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS
LAW & KENNETH SAATCHI & SAATCHI Mumbai
INDIA Silver Lion Campaign
A12/027 00536 WOMAN THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS
LAW & KENNETH SAATCHI & SAATCHI Mumbai
INDIA Silver Lion Campaign
A13 (Entertainment & Leisure)
A13/014 00384 GAME OF THRONES "SHAME"
SKY TELEVISION NEW ZEALAND
SOHO POP-UP CHANNEL
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND Silver Lion
A13/015 01252 BUKAKE UNIVERSIDAD DE MÁLAGA
FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA
TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign
A13/016 01270 TINDER UNIVERSIDAD DE MÁLAGA
FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA
TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign
3 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 149 of 158
A13/017 01285 DONALD TRUMP UNIVERSIDAD DE MÁLAGA
FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA
TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign
A14 (Media & Publications)
A14/034 01253 JOHN LENNON MARISKAL ROCK RADIO
MARISKAL ROCK RADIO
TAPSA | Y&R Madrid SPAIN Bronze Lion
A14/051 01364 FOOTBALL MEMORIES FM
LIBERO FOOTBALL MAGAZINE
LOLA MULLENLOWE Madrid
SPAIN Silver Lion
A14/057 01416 TRUTH DETECTOR
89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion
A17 (Commercial Public Services)
A17/010 00615 1. YOU SHOULD HAVE CALLED - EMAIL
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
A17/011 00625 2. YOU SHOULD HAVE CALLED - MEME
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
A17/012 00635 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
A17/017 00508 'FEMME-A-POOLOZA'
THE TORONTO SPEAKERS ACADEMY
PRESENTATION AND COMMUNICATION COACHING
J. WALTER THOMPSON CANADA Toronto
CANADA Bronze Lion Campaign
A17/018 00509 'GIVE HIM EVERYTHING'
THE TORONTO SPEAKERS ACADEMY
PRESENTATION AND COMMUNICATION COACHING
J. WALTER THOMPSON CANADA Toronto
CANADA Bronze Lion Campaign
A17/022 01397 CANELO BRITANICO ENGLISH INSTITUTE
ENGLISH LESSONS
Y&R Lima PERU Silver Lion Campaign
A17/023 01393 RAMIRES BRITANICO ENGLISH INSTITUTE
ENGLISH LESSONS
Y&R Lima PERU Silver Lion Campaign
4 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 150 of 158
A18 (Corporate Image & Sponsorship)
A18/006 01209 TONGUE UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
A18/007 01211 BREATHING UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
A18/008 01213 BLINKING UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
A19 (Public Health & Safety)
A19/026 00285 TOBACCO DOWNS
TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion
B01 (Use of Radio as a Medium)
B01/049 01417 TRUTH DETECTOR
89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion
B01/057 01430 SCHOOL ZONE RADIO
SUZUKI SAFE DRIVING AFRICA São Paulo BRAZIL Silver Lion
B01/066 00689 THE SOUND OF GLORY
FORD AUTOMOTIVE OGILVY MADRID SPAIN Bronze Lion
B02 (Use of Audio Technology)
B02/010 01062 SOUNDS OF THE CITY
THALYS TRAIN NETWORK
THALYS HIGH-SPEED RAIL TRAVEL
ROSAPARK Paris FRANCE Silver Lion
B02/018 01391 DON'T LOOK AWAY
USHER INTERACTIVE MUSIC VIDEO
AKQA São Paulo BRAZIL Bronze Lion
B03 (Use of Branded Content / Programming )
B03/028 01365 FOOTBALL MEMORIES FM
LIBERO FOOTBALL MAGAZINE
LOLA MULLENLOWE Madrid
SPAIN Gold Lion
C01 (Use of Music)
C01/026 00848 IGUGU SENZO CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign
C01/027 00397 IGUGU KHANYI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign
5 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 151 of 158
C01/028 00400 IGUGU THEMBI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign
C02 (Sound Design)
C02/064 00738 DATE NIGHT HENKEL PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
Silver Lion Campaign
C02/065 00742 SUNDAY STROLL HENKEL PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
Silver Lion Campaign
C02/066 00746 BARKING PUPPY HENKEL PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
Silver Lion Campaign
C03 (Script)
C03/062 00617 1. YOU SHOULD HAVE CALLED - EMAIL
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C03/063 00627 2. YOU SHOULD HAVE CALLED - MEME
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C03/064 00637 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C03/073 00357 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg
SOUTH AFRICA Bronze Lion
C03/127 01210 TONGUE UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
C03/128 01212 BREATHING UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
C03/129 01214 BLINKING UNILEVER DOVE OGILVY & MATHER LONDON
UNITED KINGDOM
Gold Lion Campaign
C03/130 00616 1. THE EVERYMAN MEAL - COLOURED WEIGHTS
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
C03/131 00626 2. THE EVERYMAN MEAL - CLAW THING
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
6 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 152 of 158
C03/132 00636 3. THE EVERYMAN MEAL - CHERRY LIP BALM
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
C03/172 00288 TOBACCO DOWNS
TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign
C03/173 00295 AUCTIONEER TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign
C03/174 00287 BIG BANG THE CLOROX COMPANY
CLOROX BLEACH ALMA DDB Miami USA Silver Lion
C03/175 00296 GRAVITY THE CLOROX COMPANY
CLOROX BLEACH ALMA DDB Miami USA Bronze Lion
C03/206 00859 SKIING TRIP FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C03/207 00866 SPIRITUAL FESTIVAL
FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C03/208 00871 SPRING BREAK FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG
SOUTH AFRICA Silver Lion Campaign
C04 (Casting & Performance)
C04/019 00622 CLOSE SHAVE WITH A TRAIN
PHILIPS SERIES 5000 SHAVER
OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Bronze Lion Campaign
C04/020 00632 CLOSE SHAVE WITH A CHAINSAW
PHILIPS SERIES 5000 SHAVER
OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Bronze Lion Campaign
C04/021 00642 CLOSE SHAVE WITH A CHINESE TRIAD
PHILIPS SERIES 5000 SHAVER
OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Bronze Lion Campaign
C04/024 00641 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK
VODACOM VODACOM OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Silver Lion
C04/026 00314 CHICKEN RISOTTO
GOJEK GOMART LEO BURNETT INDONESIA Jakarta
INDONESIA Bronze Lion
C04/047 00620 1. THE EVERYMAN MEAL - COLOURED WEIGHTS
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
C04/048 00630 2. THE EVERYMAN MEAL - CLAW THING
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
7 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 153 of 158
C04/049 00640 3. THE EVERYMAN MEAL - CHERRY LIP BALM
KFC KFC OGILVY & MATHER JOHANNESBURG
SOUTH AFRICA Gold Lion Campaign
C04/072 01215 NEVER TOO OLD THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS
LAW & KENNETH SAATCHI & SAATCHI Mumbai
INDIA Silver Lion
C04/073 00289 TOBACCO DOWNS
TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign
C04/074 00297 AUCTIONEER TOBACCO FREE FLORIDA
ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign
C04/090 00539 THE MAN BUN UNILEVER (CLEAR SHAMPOO)
CLEAR SHAMPOO MULLENLOWE SINGAPORE
SINGAPORE Bronze Lion Campaign
C04/091 00542 THE COMB OVER
UNILEVER (CLEAR SHAMPOO)
CLEAR SHAMPOO MULLENLOWE SINGAPORE
SINGAPORE Bronze Lion Campaign
Total Entries: 91
8 of 8
Winners (Radio Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 154 of 158
Cat. No Entry No
Title Client Product Entrant Company Country
A01 (Titanium)
A01/005 00005 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
A01/009 00004 THE FAIREST NIGHT OF ALL
AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
A01/019 00025 DREAMS OF DALÍ
THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco
USA
A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA
A01/031 00066 HOUSE OF CARDS - FU 2016
NETFLIX HOUSE OF CARDS BBH NEW YORK USA
A01/036 00160 AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
A01/044 00142 ZERO MINUTES OF FAME
THE BRADY CAMPAIGN
THE BRADY CAMPAIGN
OGILVY & MATHER Chicago
USA
A01/057 00073 THE FIRST EVER PINTEREST YARD SALE
SHERWIN WILLIAMS
KRYLON DEUTSCH New York USA
A01/058 00072 THE ART HEIST FOR GOOD
WATERISLIFE CHARITY DEUTSCH New York USA
A01/059 00155 DONATE THE BARS
ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo
BRAZIL
A01/061 00095 VAN GOGH BNB ART INSTITUTE OF CHICAGO
VAN GOGH "BEDROOMS" EXHIBIT
LEO BURNETT CHICAGO USA
A01/063 00049 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco
USA
A01/064 00211 THE FIELD TRIP TO MARS
LOCKHEED MARTIN GENERATION BEYOND
McCANN NEW YORK USA
A01/126 00013 SLOW DOWN GPS
IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg
SWEDEN
A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
A01/177 00207 MANBOOBS MACMA BREAST CANCER AWARENESS
DAVID Buenos Aires ARGENTINA
A01/184 00250 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA
A01/185 00064 DON'T LOOK AWAY
USHER INTERACTIVE MUSIC VIDEO
AKQA São Paulo BRAZIL
1 of 2
Shortlist (Titanium Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 155 of 158
A01/190 00199 500 YEARS OF STORIES
TATE BP DISPLAYS AT TATE BRITAIN
GREY LONDON UNITED KINGDOM
A01/206 00172 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN
A01/246 00218 THE 2 LITRE TOWEL
AUSTRALIAN WEAVING
2 LITRE TOWEL M&C SAATCHI MELBOURNE
AUSTRALIA
A01/247 00062 LINKNYC THE CITY OF NEW YORK
LINKNYC INTERSECTION New York USA
Total Entries: 22
2 of 2
Shortlist (Titanium Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 156 of 158
Cat. No Entry No
Title Client Product Entrant Company Country Prize
A01 (Titanium)
A01/005 00005 BREWTROLEUM HEINEKEN NEW ZEALAND
DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Titanium Lion
A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco
USA Grand Prix
A01/057 00073 THE FIRST EVER PINTEREST YARD SALE
SHERWIN WILLIAMS
KRYLON DEUTSCH New York USA Titanium Lion
A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Titanium Lion
A01/206 00172 THE SWEDISH NUMBER
SWEDISH TOURIST ASSOCIATION
TOURISM INGO Stockholm SWEDEN Titanium Lion
Total Entries: 5
1 of 1
Winners (Titanium Lions)
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 157 of 158
Press Releases from Cannes Lions about winners:http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1
Total submissions across all categories: 43,101
Creative Data Lions 715Creative Effectiveness Lions 109
Cyber Lions 2,886 Design Lions 2,857
Digital Craft Lions 1,150Direct Lions 3,097
Entertainment Lions 1,843Entertainment Lions for Music 637
Film Lions 2,801Film Craft Lions 2,315
Glass: The Lion for Change 155Health & Wellness Lions 2,024
Innovation Lions 381
Integrated Lions 279Media Lions 2,986Mobile Lions 1,259
Outdoor Lions 5,365Pharma Lions 583
PR Lions 2,224Print & Publishing Lions 3,775
Product Design Lions 538Promo & Activation Lions 3,458
Radio Lions 1,410Titanium Lions 254
LIONInnovation: Creative Innovation
GOLD LIONCreative Data: Data Visualization
GOLD LIONCyber: Live Digital
GOLD LIONDesign: Digital Installations & Events
GOLD LIONPromo & Activation: Corporate Image
GOLD LIONPromo & Activation: Use of Exhibitions & Installations
SILVER LIONOutdoor: Ambient Experiential & Immersive Digital
SILVER LIONOutdoor: Use of Ambient Outdoor
SILVER LIONPromo & Activation: Use of New Technology
SILVER LIONCyber: Spatial Tech
SILVER LIONDirect: Use of New Technology
SILVER LIONDirect: Experience Design
SILVER LIONEntertainment: Innovation in Brand Experience
SILVER LIONDesign: Live Events
BRONZE LIONDigital Craft: Virtual Reality
BRONZE LIONDigital Craft: Innovative Use of Technology
BRONZE LIONDigital Craft: Technological Achievement in Digital Craft
BRONZE LIONMedia: Use of Stunts
BRONZE LIONPR: Use of New Technology
SHORTLIST TITANIUM
FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA
1 INNOVATION5 GOLD8 SILVER
5 BRONZE