Page 2
Image:
More than a novelty
Page 3
ConvenienceYour phone: always by your side
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Existing consumer behaviourWe expect a lot from our phones
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InteractionYou can look and touch
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User engagement in their time, on their termsUsers actively looking for information
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A world of possibilities Endless opportunities for mobile engagement in pharma
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Mobiles are instant
Page 9
Mobiles are instantJust like that
Page 12
But for pharma…?
Of course!
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APP DEV PROCESS
Divider for draft purposes, not for presentation
Page 21
• Vision• Communication• Organisation
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• Strong interactive background
• Understands potential of mobile
• Creative flair
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• Vital• Advise• Troubleshoot
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• Strong mobile• Good relationship with
Designer• Experienced interactive• Problem solver
Page 27
App Development: The Long and Winding Road
Page 35
Survey the landscape
Page 37
Consider your platforms
Page 40
Image: All listed ppl crammed in room (can just see them through doorway, as if jammed in stockroom). Man outside
shouting ‘No-one leaves till you think of something’
Page 41
[title] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after
testing might go back to design)
Page 42
[title] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after
testing might go back to design)
Page 43
[title] Development process
Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after
testing might go back to design)
Page 44
[title] Development process
Page 45
[title] Development process
Page 46
[title] Development process
Page 47
LAUNCHING AN APP
Divider for draft purposes, not for presentation
Page 48
If you build it, they will come.
Page 49
If you build it, they will come.might
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If you build it, they will come.might
1 in 5 free appsdownloaded less than 100 times
Page 52
Print
Web ads
Microsite
Online networks
PPC
Seeding
Social Media
eMarketing
Page 54
• Start early• Know the market• Robust solution• Space = key• Avoid ‘constructed’ views• Test, test, and test again• Communication
Page 55
LEGAL STUFF
Divider for draft purposes, not for presentation
Page 57
To finish?
Need to think of closing slide.