Date post: | 15-May-2015 |
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CocoaHeads.fr du 10 avril 2014
Un SDK pur natif pour transcender la bannière…
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle/@appsfire
Devinette: qui a dit ça?
Une évidence…
Bannière: Rémunération Mobile ≠ Desktop!
Bannière: Performance minée par la fraude…
High impactCTR
Engaging, KeepsApp Integrity
Dull, GeneralAnnoyance
⌦ standard banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking⌦ Persistent
⌧ uramaki
⌦ larger iab formats
LEGEND:
APPSFIRE FOCUS ⬈
⬆ formats of tomorrow
⬇ current formats
⌧ non-nativeInterstitials
⬄ Inline
LowCTR
Des formats peu engageants…
Une expérience monolithique…do
wnload
launc
h
task s
witching
resum
e
usag
e 1
usag
e 2
idle tim
e
backg
round
usag
e X
end o
f use
explic
it exit
banners and other dull units banners, etc...
relau
nch
interst. interst.
© Appsfire, the Growth Engine for Apps
other site exitdisconnectirrelevance
Evolution rapide de l’adTech mobile
broad targeting
brand advertising
mobile website advertising
banners & interstitials(GIF/JPG)
non-standard interstitials
(SDK)
native ad formats (SDK)
API/Custom/Dynamic formats
bio data targeting
lookalikes
context awareness
app install advertising
app re-engagement
app re-targeting
past futuretime
efficiency
50% de l’inventaire inaccessible…
Formats publicitaires classiques inappropriés
ou contraires aux exigences d’usage des
applications mobiles (ex. Fotopedia: priorité
absolue au contenu qualitatif)
The growth Engine for Apps Acquire - Engage - Monetize
Appsfire Mobile AdTech
Un format pour chaque “moment”do
wnload
launc
h
task s
witching
resum
e
usag
e 1
usag
e 2
idle tim
e
backg
round
usag
e X
end o
f use
explic
it exit
banners and other dull units banners, etc...
sushi sushi sushi sashimiuramaki uramaki... ...
relau
nch
sashimisashimi
interst. interst.
© Appsfire, the Growth Engine for Apps
High impactCTR
Engaging, KeepsApp Integrity
Dull, GeneralAnnoyance
⌦ standard banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking⌦ Persistent
⌧ uramaki
⌦ larger iab formats
LEGEND:
APPSFIRE FOCUS ⬈
⬆ formats of tomorrow
⬇ current formats
⌧ non-nativeInterstitials
⬄ Inline
LowCTR
Préserver l’intégrité de l’application hôte
Publicité intégrée, “app-centric”
downlo
ad
launc
h use
dowload
© Appsfire, the Growth Engine for Apps
launch
shop
book
view
re-en
gage
app store native launch deep link
re-tar
get
bid
Innover & tuer la bannière #killthebanner
"We've been looking for a long time for an elegant advertising solution that was
matching the design of our app. At Fotopedia we wanted to bring a
seamless ad experience. Appsfire Sashimi native ads provide a really
compelling end to end solution both for publishers and for users. They
considered and nailed every detail of the ad user experience, publisher flexibility
and great ad performance"!
Jean-Marie Hullot CEO Fotopedia
!Former CTO NeXT
Former CTO Apple Apps
A table!
Le “sushi”
Le “uramaki”
Le “sashimi”
Le “sashimi” - le format ultime!
Le “sashimi” - le format ultime!
Le “sashimi” - le format ultime!
The growth Engine for Apps Acquire - Engage - Monetize
Appsfire Mobile AdTech
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle