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Believe The Hype: Mobile Advertising Is Here AdMonsters Leadership Forum, April 15, 2010 Presented by Marc Theermann
Believe The Hype: Mobile Advertising Is HereAdMonsters Leadership Forum, April 15, 2010Presented by Marc Theermann
Radio 38 years
TV 13 years
Internet 4 years
iPhone 3 years
1
Years It Took To Reach 50 Million Users
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The Smart Phone Audience Today
30+ million US smart phone users
50% use mobile web more frequently than they read print
40% use mobile web more often than it on the desktop
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US iPhone Audience Profile
Affluent
$76K
26% Higher ThanNational Average
Young
31Years Old
Live on Coasts
43%
2x National Average
In NY or CA
% of Smart Phone Users Who Click on Ads
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Interpublic Study
%
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Money in the Ecosystem
Ad Network Inventory
Premium Direct Sold
65%
25%
10% Remnant CPCRemnant CPMUnsold
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The Industry Stack
OnlineAd Nets
Mobile Web API
Android SDK
Blackberry SDK
iPhone/iPadSDK
MobileAd Server
&Campaign Manager
MobileAd Nets
DemandSide
Platforms
Agencies
YieldOptimizer
Real TimeBidding
3rd Party Data Enhancement
Rich Media Tools
AndroidSDK
Publisher
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The Players
Android SDK
Rich Media
ClientAd Server
Optimizer
Demand
3rd Party Data
RTB
Publisher
1. Barriers to Mobile Commerce Disintegrating– Full Keyboards, Mobile Paypal, App Stores
2. Credible Audience Data is Becoming a Reality– Smartphones are finally getting cookies– New generation of companies focusing on analytics,
audience, and 3rd party data
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4 Reasons Why Big Mobile Budgets Are Coming
3. Agencies Can Finally Buy At Scale– Yield Optimizers and Exchanges aggregating mobile
inventory, connecting publishers to buyers
4. Mobile Ads Are Getting Engaging– GUI revolution in the last 18 months– Consumers now surfing mobile web– Rich media banner coming online
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4 Reasons Why Big Mobile Budgets Are Coming
Get Ready
Mobile advertising is about to arrive in a big way
There is enough audience data to target consumers
There are enough consumers to make it worth the effort
Now is the time to invest in technology solutions that make it easy and possible to attract demand
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One Stop Access to All Demand Sources– Connections to all mobile ad networks, online ad networks & DSPs
Mobile Ad Serving– DART and Ringleader support– Self-service interface for campaign management
Mobile Rich Media Support
SDK for iPhone, iPad, Android, Blackberry
Consolidated Reporting & Collections
3rd Party Data Integration
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The Complete Mobile Monetization Solution
AdMeld provides publishers a complete, customizable mobile monetization solution that works across the entire ecosystem.
Reach out with any questions:Marc Theermann, VP Mobile+ 1 617 [email protected]
