Date post: | 13-May-2015 |
Category: |
Business |
Upload: | affiliate-summit |
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Mobile Media Buying
Scott BainMobile Marketing ManagerNeverblue
Mobile Media Buying – Paid Traffic
• What’s out there?• How to make the most• How to monetize• Tips n tricks
Where to Buy - Search
Where to Buy - Display
Where to Buy - Other
Optimizing Your Traffic
• Track• Make relationships (AKA spend money)• Analytics
Creative
• Mobile Specific• Ads to target consumers
Creative – Short Form
Creative – Click to Call
Creative – E-mail Bridging
Creative – Other
• SMS• Phone Me• Applications•Etc.
Mobile Media Buying – Paid Traffic
• Lots of traffic out there• Track and analyse everything• Test, test, test
Mobile Media Buying
Scott BainMobile Marketing ManagerEmail = [email protected] = neverbluescottTwitter - scottbain