Date post: | 06-May-2015 |
Category: |
Business |
Upload: | steve-drake |
View: | 1,176 times |
Download: | 2 times |
Making Dreams Fly®
Now What?
Steve Drake
Mobile. Agile. Hostile.
The Toys & Tools of Leadership & Success
Making Dreams Fly®
The Toys & Tools of
Leadership & Success
Mobile. Agile. Hostile.
Making Dreams Fly®
AZ – Stimulus to Further Effort
• AP – Moon Walk• Great Wall• JFK’s Funeral• Varsity Ice Hockey• Hired & Fired• Starting 3 national
organizations• Own multi-million dollar
business
Making Dreams Fly®
Mobile, Agile, Hostile
Making Dreams Fly®
Life from Hockey Perspective
Mobile … as in unsettled population; versatile; capable of moving or being moved; “mobile apps.” Agile … as in moving quickly, lightly, flexible. The tools of association management are rapidly changing. Hostile... Relentlessly passionate about our clients and the association community.
Making Dreams Fly®
Mobile
TechnologyRapid changeRapid adoption
Making Dreams Fly®
Mobile
Wordperfect was dominate word processing software … with DOS.
Then came Windows.
WP ignored it.
Today, even though it is the best word processing software, it is irrelevant in business today.
The Wordperfect Axiom
Making Dreams Fly®
Bullhorns are overrated The goal shouldn't be to have a lot of people to yell at. The goal probably should be to have a lot of people who choose to listen. Don't need a bullhorn for that.
Mobile
Making Dreams Fly®
Engaging Where They Are
• Flash mobs• Meetups• Twestivals
http://www.casefoundation.org/blog/twestival-0
• Unconferences• Skype conferences• Webisodes• Webinars
Agile
Making Dreams Fly®
Agile
Membership Questions: In age of free, what will dues look like?How does “decoupling” impact dues
structures?
Content Management Questions: In Google age, how do associations move
from “Members Only” to “Freemium” concepts while growing membership?
Making Dreams Fly®
Hostile
Relentlessly passionate about our clients and the association community:
Pursuing passionate clientsWhat are our “3 o’clock parade”
questions: Why is the conference fee so expensive? Why are we having two meetings a year? What do we get for our fees to you? Others?
What else should we be asking?
Making Dreams Fly®
The Toys & Tools of
Leadership & Success
Making Dreams Fly®
Toys & Tools
• Practice• The Big Lie• What?
Making Dreams Fly®
• Balance• Ego
Toys & Tools
Making Dreams Fly®
• Workhorse or Showhorse
• Good leaders are good followers
Toys & Tools
Making Dreams Fly®
• Clamp on• Old friends• Network
Toys & Tools
Making Dreams Fly®
• Bouncing back• Not what or who you
know, it’s ….
Toys & Tools
Making Dreams Fly®
• Smooth out rough edges
• Negative• Positive• Trust
Toys & Tools
Making Dreams Fly®
• Speed• React, adjust• Canadian geese
Toys & Tools
Making Dreams Fly®
• Think globally• Rule of 9• Social media
Toys & Tools
Making Dreams Fly®
• Shine a light• Winning teams• Reinforce
Toys & Tools
Making Dreams Fly®
• Mosquitos• Goals• Measure• Celebrate
Toys & Tools
Making Dreams Fly®
• Calm on the surface• Shedding
Toys & Tools
Making Dreams Fly®
• Focus• Stick to goals• Gotta be known for
something
Toys & Tools
Making Dreams Fly®
• Have purpose• Have agenda• Be on time• Start on time• End on time
Toys & Tools
Making Dreams Fly®
• Tell the temperature• Set the temperature• Choice is yours
Toys & Tools
Making Dreams Fly®
Making Dreams Fly®
Association World Turned
years
Making Dreams Fly®
Making Dreams Fly®
“If you adhere to business practices from just 5 years ago, the world has already passed you by and lapped you a few times.”
– Mike Michalowicz
Making Dreams Fly®
“The most radical choice association leaders can make today is perpetuating the status quo as a strategy for long-term success.”
Making Dreams Fly®
“Thrivability is about letting go of what our organizations have always done and designing the ‘next practices’ that will enable new value creation.
“In the 21st century, it is the innovators that will thrive and associations need to be among them.”
Making Dreams Fly®
Social Media
Delivery tool & much more
Making Dreams Fly®
Association World Turned
years
Making Dreams Fly®
FacebookUsers in U.S.
million
Making Dreams Fly®
Growth from 1/1/08 through 11/1/09
Making Dreams Fly®
Average dailyon Facebook
hours
Making Dreams Fly®
Facebook Surpasses Google
Making Dreams Fly®
Mobile Mania
Making Dreams Fly®
Making Dreams Fly®
Cell Phone Users
billion
Computer Usersbillion
Making Dreams Fly®
The average woman in Sub Saharan Africa touches her hair 37 times a day. But she checks her cell phone 82 times a day.
Making Dreams Fly®
farmer
Making Dreams Fly®
People have joined FourSquare(in the last 10 days!)
,000
Making Dreams Fly®
ContentManageme
nt
Making Dreams Fly®
Reporting/Editing Capacity Lost in U.S. newspapers
billion
Making Dreams Fly®
Blog Sites(2007)
million
Making Dreams Fly®
Old = Editors & PublishersNew = Consumers are
producers
Making Dreams Fly®
Old = Join if you want informationNew = “Google it!”
Making Dreams Fly®
Web sites about kittens get more hits than those of
most major corporations!
Making Dreams Fly®
Management=
Engagement
Making Dreams Fly®
What does “engaged” mean when referring to members?
Engagement = the new mantra for leading associations.
Not how many total members … but, how many “engaged” members. Remember the 1,000 True Friends strategy?
Making Dreams Fly®
Engaging Where They Are
• Flash mobs• Meetups• Twestivals
http://www.casefoundation.org/blog/twestival-0
• Unconferences• Skype conferences• Webisodes• Webinars
Making Dreams Fly®
Making Dreams Fly®
Cautions
Making Dreams Fly®
“If I’d asked the consumer what theywanted, they’d have asked for a faster horse.”
Henry Ford
Making Dreams Fly®
Introduce complexity slowly!
Making Dreams Fly®
Making Dreams Fly®
Association World Turned
years
Making Dreams Fly®