Date post: | 19-May-2015 |
Category: |
Marketing |
Upload: | friday-explorer |
View: | 185 times |
Download: | 2 times |
Mobile Analytics
Rise in Device Owners
Growth of Mobile Phone User Base - 2012
What is Mobile Analytics?
Mobile Analytics = Mobile Web + Mobile Apps
Mobile Web Analytics
• Studies the behavior of mobile website visitors just like traditional web analytics.
• Refers to the use of data collected as visitors access a website from a mobile phone.
• Helps us determine which aspects of the website work best for the mobile traffic.
• Helps us understand which mobile campaigns work best for the business.
• Discover which parts of the app people are using.
• Which parts of the app drive valuable conversions.
• If people actually use the app.
• Detect the mobile device from which the app is used.
Mobile App Analytics
Growth in Browser and App Users
Available Data for Mobile Web Analytics
• Page views• Visits• Visitors• Countries• Information related to Mobile Devices
(Screen Resolution, Mobile Operator, etc.)
Mobile Web Analytics
Mobile Web Analytics
Mobile Devices Data
Mobile Web AnalyticsMobile Device Branding
Mobile Web Analytics
Operating System
Mobile Web Analytics
Mobile Input Selector
Mobile Web Analytics
Screen Resolution
• Screen Views instead of Page Views.• Can measure more than what appears on the screen.• Unique Users identified via User Ids instead of Cookies.• Shorter Session Timeout.• Offline Interactions.• Users Spread across different versions.
Available Data for Mobile App Analytics
How is Mobile & Web Analytics Similar?
• Engagement
• Event Tracking
• Conversions
• Campaign Tracking
How Mobile Analytics is Different from Web
Analytics• Data Connection Speeds
• Reporting
• GPS Location of Visitors
• Screen Size Resolution
Other Mobile Analytics Tools
Omniture
• Visitors Identification
• Mobile device reporting
• Mobile-specific collection enhancement
Amethon
• All Standard web metrics
• Filters out PC browser that accidentally Access your mobile site.
• Handset capability analysis including brand, Model and screen resolution.
Bango
• Unique user ID for all your visitors delivers 8x greater accuracy
• Independently measures all mobile advertising and marketing
• Accurate date in real time for the fastest reaction
Thank You