importance of mobile for small business owners. If you are not on mobile you are not in business. Mobile websites, mobile apps, tablet apps. If you are a small business you need to take advantage of these if you want to compete in this economy.
W E L C O M E T O M O B I L E T H E F U T U R E I S H E R E .
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T O D A Y S P R I M E T I M E D E V I C E S A R E S M A R T P H
O N E S A N D T A B L E T S , N O T T V ' S M O B I L E P H O N E F
U T U R E
W H A T I S A S M A R T P H O N E ? A mobile pocket size
computer that provides me communications, information,
entertainment, and much more in real time My pocket personal
assistant
M O B I L E I S J U S T W A R M I N G U P ! Its not hard to
imagine that most cell phones will inevitably make way for
smartphones. That is at least 6-7 times the growth weve already
seen.
M O R E S M A R T P H O N E S B O R N T H A N B A B I E S W O R
L D W I D E Good chance todays babies grow up with their own
personal assistant at their disposal, the smartphone or smart
tablet. 0 450000 900000 1350000 1800000 2250000 SmartPhones
Babies
E M E R G I N G E C O N O M I E S L E A D I N G T H E W A Y W I
T H M O B I L E U S A G E Indias mobile internet usage surpasses
desktop Most economies are set to follow suit
C O N S U M E R S G L U E D T O T H E I R S M A R T P H O N E S
Smartphone owners are simply in love with their phones
T H E W A Y O F D O I N G B U S I N E S S Consumers are not the
only ones who personalize their smartphone to fit their lifestyles,
careers, goals etc. Business owners find that doing business
becomes much easier with the help of smartphones
S M A R T P H O N E S A N D T A B L E T S I M P A C T O N W E B
D E S I G N Technology 2.0 plain and simple They changed technology
from stationary to mobile capabilities Time for web design to
follow suit Website have to now be responsive and tailor-suited for
an audience on the go
W E B D E S I G N S H I F T Websites used to be built mostly
for information purposes Too much reading on the go isnt the
purpose Today websites are built based on what the visitor will
experience Mobile sites now are being built first, then the
experience dictates how a bigger screen (call it tablet or desktop)
will enhance the original mobile experience
H T M L 5 A language that can easily talk to all devices.
Websites and applications are created through computer languages
HTML5 is the language that is the most successfully implemented one
on all devices.
S O M E E X A M P L E S O F W E B S I T E S T H A T D E S P E R
A T E L Y N E E D T O B E B U I L T F O R M O B I L E W I T H T H E
C U S T O M E R S E X P E R I E N C E I N M I N D
M A G N O L I A F A C I L I T I E S . C O M A very simple
website that could have a simple legible mobile version.
E T H I C A L A Z . C O M This a great example of a website
that could be great on mobile. Its not legible, certainly not
mobile focused consumers on the go need simple
E X A M P L E S O F M O B I L E W E B S I T E S T H A T W E R E
B U I L T F O R M O B I L E W I T H T H E C U S T O M E R S E X P E
R I E N C E I N M I N D
O X F O R D D I C T I O N A R I E S . C O M A dictionary on the
go Even has pronunciation
V I S I T L O N D O N . C O M Probably the best mobile website
Ive ever seen.
F U T U R E O F O U R E C O N O M Y No question our children
grow up really fast No question they will be consumers before we
know it No question mobile will be the central part of their lives
No question a business must be mobile on smartphones and tablets if
it seeks to reach the next generation
A D D I T I O N A L R E F E R E N C E S I N N O T E S