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Mobile and textbooks - Exprima media - Mobile Portland

Date post: 18-Jan-2015
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How mobile technology is being viewed by textbook publishers.Presented by Corey Pressman from Exprima Media at Mobile Portland August 2010
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Page 1: Mobile and textbooks - Exprima media - Mobile Portland

exprima media

Page 2: Mobile and textbooks - Exprima media - Mobile Portland
Page 3: Mobile and textbooks - Exprima media - Mobile Portland
Page 4: Mobile and textbooks - Exprima media - Mobile Portland
Page 5: Mobile and textbooks - Exprima media - Mobile Portland

“Course Critical”Access:

Page 6: Mobile and textbooks - Exprima media - Mobile Portland

“Course Groovy”Access:

Page 7: Mobile and textbooks - Exprima media - Mobile Portland

0

50.0000

100.0000

150.0000

200.0000

2008 2009 2010 2011 2012 2013 2014 2015

Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader

Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)

2012: Tablets outnumber eReaders

Access: 59M tablets by 2015

Page 8: Mobile and textbooks - Exprima media - Mobile Portland

Access:

0

50.0000

100.0000

150.0000

200.0000

2008 2009 2010 2011 2012 2013 2014 2015

Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader

Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)

59M tablets by 20152014: Tablets outnumber netbooks

Page 9: Mobile and textbooks - Exprima media - Mobile Portland

Content: Curated & Pro

Page 10: Mobile and textbooks - Exprima media - Mobile Portland

Content: Pedagogical Design

Page 11: Mobile and textbooks - Exprima media - Mobile Portland

IxD:User Centered Design

Page 12: Mobile and textbooks - Exprima media - Mobile Portland

IxD:User Centered Design


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