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Booth #414

It’s time to move mobile search out of the Stone Age

ADAM RIFFSVP, DIGITAL STRATEGYMEDIAWHIZ@AdamRiff

MOBILE and the NEW ERA OF SEARCH MARKETING

WWW.MEDIAWHIZ.COM

Booth #414

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Booth #414

Integrated digital media agencyCombine performance marketing, technology and digital-media expertiseHelp brands acquire customers more profitably

ACCOLADES#11 U.S. Search Marketing Agency — Ad Age, 2012#11 U.S. SEO Agency — TopSEOs.com#21 U.S. Digital, Marketing Agency — Ad Age, 2012#73 U.S. Marketing Agency — Ad Age, 2012

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Booth #414

TEXT LINK ADSIncrease your organic search traffic with our link-building options.

AFFILIATEGenerate targeted, high-quality leads with MediaWhiz’s affiliate network, MonetizeIt.

DISPLAYOur top-ranked ad network ensures scale and efficiency for brands by serving more than 2 billion impressions per month.

EMAILMediaWhiz Email Marketing continually analyzes and optimizes brands’ campaigns to deliver ROI.

DATA ACQUISITIONOur data acquisition services power a customized CRM program that helps brands acquire customers more profitably and build customer value.

SOCIAL MEDIAWe help brands foster profitable consumer engagement via measureable social media marketing campaigns.

SERVICES4

SEARCHSearch success is no longer based solely on keywords. We offer PPC, SEO, SEM, ORM and link-building services.

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Booth #414

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Booth #414

OUT OF THE STONE AGEMobile has altered everything. Why does mobile search seem like it’s out of the Stone Age?

MediaWhiz’s “Mobile SEO Best Practices” insight paper guides brands through new reality of mobile search.

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BE A SEARCH PSYCHOLOGIST

Different devices = different keywords

Mobile devices require shorter-tail keywords

Impact of Google Autocompete

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THINK SOCIAL-FIRST, MOBILE-SECOND

Embed social features across mobile

Integrate social; don’t “add on”

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SIZE MATTERS

Smaller screen requires effective and flexible creative

Vertical menus make mobile browsing easier for consumers

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DEVELOP TO SCALE; DON’T SCALE TO FIT

Scaled-down sites don’t work

Develop site specific to mobile search and use

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LINK LOCATION MATTERS

Each mobile page needs link to desktop homepage

Location matters: Place desktop link in clearly marked area of mobile site

LOCATION, LOCATION, LOCATION

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Booth #414

DOWNLOAD MEDIAWHIZ’S WHITE PAPER:

“MOBILE SEO BEST PRACTICES”

www.MediaWhiz.com

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Booth #414

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Booth #414

ADAM RIFFSVP, DIGITAL STRATEGYMEDIAWHIZ@AdamRiffariff@mediawhiz.com

MediaWhiz

Address: 77 Water St., Floor 12

Phone: 888.866.9449

Email: ariff@mediawhiz.com

facebook.com/MediaWhizHoldingsLLC

@MediaWhizLLC

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Booth #414

Visit www.MediaWhiz.com for more information and updates

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