Mobile and Video.Beyond “Hmmm, That Sounds Cool…”

Mobile is NOT just Marketing Strategy

Mobile is a Part of Something Bigger

What’s a Digital Presence?

It’s All Your Touchpoints

And How You Engage with Customers Through Them

It’s Your Story.

Or, do it better. Show Your Story.

So What’s The Big Deal About Mobile?

Consumer Behavior is Changing

It’s a “Multi-Screen” World

“The Multi-Screen World.” Google. 2012.

It Used to be About “From Point A to Point B”

Now it’s From “Point A to Point B, C, D, and E”

Mobile is the New Way to SHOW Your Story

So Mobile Has to be Part of Your Digital DNA

Because Your Story has to be Consistent

But It Has to be Unique for the Device

When Mobile and Video Collide

Are People Actually Watching Online Video?

Cisco’s fifth annual Visual Networking Index Forecast predicts online video will account for two-thirds of all consumer traffic by 2015.

Are They Doing It On Mobile?

Video + Mobile is a Natural Friendship

“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”

Internet Retailer, 2012

“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”

Retail Touchpoints Channel Innovation Awards, 2012

“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”

Bytemobile Mobile Analytics Report, 2012

But A Potential Recipe for Disaster

Video

Mobile

Keys to a Successful Union

Mobile-Auto-magic-ation

Mobile Automagication (n)—1. The automation of the delivery of videos to any mobile device using powerful technologies that converts the video into the right format

But the More You Focus on It…

What’s the Recipe for Mobile + Video?

Management Publication Syndication Social Engagement Conversion

When You Bake it Right…

“Five percent of consumers who get to the configuration stage and view one of these videos makes a purchase, tripling the conversion rate from before we implemented.”

Lewis Broadnax, Executive Director, Web Sales & Marketing, Lenovo.

It Drives Home Your Story

Could You?

Would You?

Should You?

Thank You!jt@llnw.com