Journey of Mobile Apps - 2013Smartphones and Mobile Applications

Mobile Users of 2013

56%

91% of all people

on earth have a mobile phone

of People own a smart phone

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80% of mobile time is spent in apps.

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50% of mobile phone users, use mobile as their primary Internet source

4

50% of mobile phone users, use mobile as their primary Internet source

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• 80% of time on mobile is spent inside apps• 1.2 Billion People Accessing the web through their Mobile in 2013

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Time spent behind activities on mobile devices

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18%

32%

18%

8%

8%

2% 6%

2%

6%

Browse on WebGameFacebookEntertainmentUtilityRead NewsSocial MediaProductivityOther

Time Spent Behind Activities on Mobile Devices

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Applications available on App store

• 80,0000 Apple App Sore

• 700,000 Google play store

• 125,000 Windows

• 70,000 Amazon

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Apple App Store

56%

23%

9%

4%

8%

Apps are free on Apple App StoreApps price up to $1Apps price up to $1 - $2Apps price up to $2 - $3Apps price up to $3+

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Google Play Store

72%

6%

12%

4%6%

Apps are free on Google Play StoreApps price up to $1Apps price up to $1 - $2Apps price up to $2 - $3Apps price up to $3+

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Traffic Source

32%

28%

17%

13%

10%

App Users from Asia PacificApp Users from EuropeApp Users from North AmericaApp Users from Middle East & AfricaApp Users from Latin America

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