Date post: | 28-Nov-2014 |
Category: |
Business |
Upload: | imtiaz-quasem |
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Data extract from following Research company
0.00
100,000.00
200,000.00
300,000.00
400,000.00
500,000.00
600,000.00
700,000.00
2011 Units2010 Units
15361774
400600
0200400600800
100012001400160018002000
(in million) (in million)
2010 2011
Worldwide Smartphone market, by operating system,-2011
Operating System
Shipments 2011Market share
2011
Annual growth
(millions) Q411/Q410
Android 237.7 48.80% 244%
iOS 93.1 19.10% 96%
Symbian 80.1 16.40% -29.10%
BlackBerry 51.4 10.50% 5.00%
Bada 13.2 2.70% 183.10%
Windows Phone 6.8 1.40% -43.30%
Others 5.4 1.10% 14.40%
Android49%
iOS19%
Symbian16%
BlackBerry11%
Bada3%
Windows Phone
1%
Others1%
0
200000
400000
600000
800000
1000000
1200000
Android Apple BB Windows Total
Y-2008
Y-2009
Y-2010
Y-2011
Y-2012
0
10
20
30
40
50
60
70
Y-2008 Y-2009 Y-2010 Y-2011 Y-2012 Y-2014
Download (in Billion)
0
10
20
30
40
50
60
Y-2008 Y-2009 Y-2010 Y-2011 Y-2012 Y-2015 Y-2016
Revenue (in Billion)
Major 4 Player (in Billion)
Components Components supplier
Device Ex- HTC,BB,iPhone
ManufacturerEx- Apple, HTC
Operating SystemEx- Apple iOS, Android, Nokia Symbian
OS DeveloperEx- Nokia,Google Apple
Mobile Application Any Software Company orFree lancer
Distribution PlatformEx- Apple, Google, Getjar, T-Mobile
Any Company
User User
Components Components supplier Bangladesh Context
Device Ex- HTC,BB,iPhone
ManufacturerEx- Apple, HTC
Not Possible
Operating SystemEx- Apple iOS, Android, Nokia Symbian
OS DeveloperEx- Nokia,Google Apple
Not Possible – Samsung itself in trouble to stand their “BADA” os.
Mobile Application Any Software Company orFree lancer
Possible – High Investment & require time
Distribution PlatformEx- Apple, Google, Getjar, T-Mobile
Any Company Possible – Good opportunity
User User Distributed platform (web) never limited to Local user
Web Store Type
Samsung Apps Device Manufacturer
LG Smart World Device Manufacturer
Motorola Shop4Apps Device Manufacturer
Dell Mobile App Store Device Manufacturer
Docomo Market Device Manufacturer
Verizon App Store Operator/Carrier App Stores
Vodafone AppSelect Operator/Carrier App Stores
T-Mobile Mall Operator/Carrier App Stores
Maxis 1Store Operator/Carrier App Stores
Apple Store Device Manufacturer –Hardware & OS
Google Play OS Developer
BB Application store Device Manufacturer –Hardware & OS
Nokia Store Device Manufacturer –Hardware & OS
Web Store Type
OpenAppMkt Third party (Cross Platform)
GetJar Third party (Cross Platform)
Handmark Third party (Cross Platform)
Handster Third party (Cross Platform)
Mobango Third party (Cross Platform)
Opera Mobile App Store Third party (Cross Platform)
AppsLib Third party (Android)
SlideMe Third party (Android)
1Mobile Third party (Android)
Camangi * Third party (Android)
Amazon Appstore Third party (Android)
Cydia* Third party (iOS)
PremierAppShop Third party (iOS)
CrackBerry Store Third party (BB)
BBNation Third party (BB)
WEB Store
Type Revenue
CostingCharges to
Developer
Earning from
per user
payment
Apple Store
OS US$ 99
Per year
30% SiteMaintenance
Android- Google
Playstore
OS Free
-Distribution fee
US$25 one time
30% SiteMaintenance
Getjar
Cross
Platform
No 20-30% SiteMaintenance
Mobile Operator
Operator No 20-30% SiteMaintenance
Costing Components
Details Tentative amount Type
Web Site Preparation
Total site Preparation US$ 20-25K(One time)
Costing Components Details Tentative amount Type
AMC Web Site Maintenance Fee
US$ 1-2 K /pm OpEx
Development Tools Tools may need to supply to developers
US$ 1K* /pm OpEx
Marketing – Paper & media
Must need to inform local media
US$ 5K /pm Opex
Marketing - Internet SEO/SMM will start after after local is successful
US$ 2K* /pm Opex
QA Product Quality Check US$ 1K* /pm Opex
Steps
Work Description TimeDays
1 Prepare a Team
Highly skilled team required to implement this projectIf all the below is out sourced then 2-3 person is enough
7
2 Receive & Payment Mechanism
A. Credit Card integration now available Tk3000 per month through SSL
B. Payment through operator (Need to discuss with operator)
C. Paypal & other store integration (For user outside BD)
20*
2 Prepare the Web Store
A. Web Site hosting (not in BD)B. Site Masking (Can be developed by Local company)C. Different of Application development - that will be
used to download applicationD. Integrate all payment mechanism in Web siteE. Developer registration
45*
3 Marketing –DevelopersLocal
A. All the universities (Continuous process)B. Bring all the Free LancerC. Bring all the small companies develop application for
web store (Near about 50+ companies)
Cont.
Steps Work Description TimeDays
4 Marketing –Local Operator
A. Bring all operator in a umbrellaB. Campaign accordingly
Cont.
5 Marketing –International
A. Make sure international payment is ensured
B. Invite all exiting players who upload software to major web store
Cont.
6 Marketing –SEO / SMM
A. Engage third party for SEO/SMM Contd.
Earning Components
Details Pricing Method Amount
Product Earning(Revenue Share)
After 6-8 month - 100 product popular - 1000 per product paid download
Local Product Download100000 (All operator)
BDT 24 Lac
BDT 6 Lac
Advertisement -1 On Site Ad – 20 It Depends on company and duration
For more precaution this amount is take into account which will be around US$20-30 K
Advertisement -2 Through Google Depends on ppc
Advertisement -3 In Product Add (which is free)
Depends on negotiation with company & developer
Hosting Product Hosting charge (local)
Depends on number of Application
Sl Clause Description
1 Revenue share 70-30 for International distribution (US$ 0.99…If more developer/company come we can reduce the rate 80-20 more people/developer will come)
40-60* for Local Distribution (Tk.10 per product/ Per Month fee)
2 Hosting Cost Initially we offer free for 3 months (local) & full free for international product offer .. developers have to pay Tk.10 per local product to keep in store, may be higher for companies
3 Marketing cost Once we are established we can charge some marketing cost
4 Advertisement In App Advertisement, 40-60 or 20-80
Steps Work Description TimeDays
1 Site Notice Notice serve to site 45 days before the closure
2 Stop Receive /payment
A. Stop all receive procedure (New sale)B. Clear all pending payments
15