Why do you need a smartphone app?

Sector presentation by

Foreword• This short presentation aims to highlight

the main digital trends in healthcare, focusing on the importance of mobile applications.

• At the same time we will give you some hints to help you develop the application that best suits your goals.

• Please let us know your thoughts so we can guide you through the whole process towards the perfect solution.

By 2015, at least 500 million smartphone users worldwide will be using health-related apps, says Tighe, who recently spoke at MIT Technology Review’s EmTech conference in Cambridge, Massachusetts.By 2017, the app market is projected to reach $26 billion, according to Research2Guidance, a research and consulting firm that focuses on the global app economy

Source: http://www.technologyreview.com/view/532661/mobile-medical-apps-a-market-on-the-move/

Digital Health Trends

Why smartphone apps shifted from „nice to have” to a „must have”?

Digital Health Trends

belive they should have full access to their medical records online.

86%84

%

of patients conduct a health related research before scheduleing a doctors’ appointment.

in the age bracket 18-34 say, that consultation over a mobile device are the best option for them.82%of the consumers are interested in buying wearable health trackers52%Americans have downloaded a healthcare app for personal use.247M

Source: http://hitconsultant.net/2014/09/16/digital-patient-infographic/ (American survey, 2014 Q4)

Digital Health Trends

Mobile apps now account for 52% of all time spent in digital media.

Smartphone users spent 89% of their mobile media time using mobile apps.The average time people spend on their apps is increased by 21% over the last year.

Digital Health Trends

Source: http://www.go-globe.com/blog/mobile-apps-usage/ (global research, 2015)

Fastest growing mobile app categories by time spent

Music

Health&Fitness

Social Networking

Travel

Sports

Games

News

Entertain-ment

79%

51

%49%28%

16%

22%

15%14%

Market review

More and more medical/pharmaceutical companies realise that an app is inevitable.

Let’s take oncology related apps as an example

source: www.pocket.md

Medical app market

15%

7%4%

11%

4%13%

13%

13%

4%2%

2%4%

4%2%

Oncology realted applications (share in %)

NovartisRocheAstra ZenecaJanssenEli Lilly MerckCelgeneAmgenBayer Bohringer I.GenzymeF. HoffmannChugalGenetech

Medical app marketAll in all, by now, there are several thousand pharma/med related apps in the stores, BUT:

• There is always a better way to build up an app.

• There is always a new need to satisfy.• There is always a new technology to expoit.• There is always a better communication to

generate more downloads than competitors’ apps have.

• …

Most common functions of a medical app

I. Performing patient specific analysis/guidanceHelping Patients to

• diagnose their condition• take preventive actions• self-manage their disease/conditions without providing

specific treatment.• get in touch with experts• find the best cure for their illness (excercises,

treatments)• get access to electronic copies (e-books, audio books)

with generic text search capabilities…

Most common functions

• Urine test kit• Blood test kit• Blood pressure monitor• Smart body Analyser• ECG heart monitor• Mobile breathalyzer• Dermatoscope• Pulse optimizer• Blood Glucose Monitoring System…

II. Connecting devices to the smartmobile

Most common functions

• Provide easy access to information related to patients health conditions or treatments

• Provide patients with simple tools to organize and track their health information.

• Help patients document, show or communicate potential medical conditions to health care providers.

III. Enabling patients or providers to interact with Personal Health record or Electronic Health Record systems

• To look up drug information and interactions, • Find other providers for consults and referrals, and

quickly calculate patient measurements like BMI.• Social network of doctors.

IV. Solutions for doctors

Most common functions

(best practices)A bit of apetizer…

A bit of apetizer…10 Apps Changing Healthcare – Smartphone Innovations in the Industry

Flu Near You uses crowd-sourcing to quickly detect and track flu outbreaks. The community-driven app allows users to share and monitor real-time information about flu outbreaks in their area.BlueStar is a prescription-only healthcare app for patients with type 2 diabetes. The patients input their glucose, diet, and exercise data into the app; BlueStar doctors review the data remotely and send patients regular feedback.

The MDLive healthcare app offers 24-hour virtual access to a doctor. Users can see a doctor online, ask a doctor questions, and schedule appointments all via their smartphone.

The SpotCheck app enables users to send a photo of any mole they are worried about to a team of board-certified dermatologists for free.  A response is received within 24 hours to let the user know if it looks atypical.

A bit of apetizer…10 Apps Changing Healthcare – Smartphone Innovations in the Industry

Like SpotCheck, DoctorMole app helps identify potentially cancerous moles from benign ones.

With MediCast users never have to wait for a doctor’s appointment, or sit in a crowded waiting room again. Top doctors come to your home, office or hotel 24 hours a day, 7 days a week.

The Pager app applies a modern twist to a traditional service, allowing you to find a local doctor for a house call any time, day or night.

The ZocDoc healthcare app allows users to find doctors they love, read real reviews, and book appointments instantly. 

A bit of apetizer…10 Apps Changing Healthcare – Smartphone Innovations in the Industry

With HealthGrade users can find doctors and dentists based on insurance, patient satisfaction, condition, procedure, specialties & more.

PharmaSecure’s psVerify Mobile App allows users to verify that their medicine is real. The app helps patients avoid fraudulent medication purchases by authenticating the medicine at the cost of an SMS.

The pharma sectorSource: http://mobihealthnews.com/wp-content/uploads/2015/07/pharma-app-infographic.jpg

(US+UK+Germany)

What about the pharma sector itself?

What about the pharma sector itself?

Conclusion

We have given you some of the best examples to help you generate ideas.

As you can see, your app should not necessary be linked directly to a certain drug you produce.

It could even be, a less direct, „general”, (but Novartis branded) app, that helps the patient get general info about his/her condition offering prevention, help or treatment. - But drug recommendation or promotion can be a part of an app like these.

HEALTH

Health

Conclusion

The first steps towards having a perfect appPlease answer these questions, so we can

elaborate a proposal for you!

I.What is the aim of the app?

Questions

III.What type of problem should it solve for the target group?IV.Do you need an event app or a publicly available app?

V.If multilingual, which languages?VI.What are the main menu points?*

VII.Do you have a functional specification and/or any wireframes created?*** Wireframe is a structural drowing that shows how the user will experience and interact with the app.

II.Who is your target group?

** If you do not have any in mind, what should be the 3 core features?

VIII.Do you have any visual design done?

Questions

IX.Have you seen any sector specific examples, that you really liked and we should use as an inspiration?X.Do you have an allocated budget (range) for it?

Waiting for the answers, comments to move on.

Gabor Lakatosproject manager+36 20 402 1403

glakatos@arworks.huwww.arworks.com