Date post: | 16-Apr-2017 |
Category: |
Mobile |
Upload: | szabolcs-budahazy |
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What kind of Mobile Apps should Malls introduce to their audience?
prepared by Arworks: www.arworks.com
IntroductionMobile and tablet applications are entering our life several ways in the past few years. Among others, B2C companies are using apps for promotional and communicational purposes taking advantage of their effectiveness.• users became open to the messages of the brand• intimate and trustworthy relationships develop between the brand and
the user• brand loyalty increases in the customers… because mobile is the most personal platform to reach a greater
audience.
Mall App Functions
1. Before entering the Mall ideas
•“Come in” Message •Sales Notification•Best Choice•QR Easy Parking
2. Map related ideas
• Shopper Route• Interactive Map• Must Visit• Find My Shopper Friend• Shop Selector• Evacuation Guide
3. Ideas to boost sales
• Promotion Just For You• Christmas Shopping List• Family Rating• Frequent Shopper
Program• Daily Offer• Recommendation• My Time To Shop• Food Court Surfer
We can develop an app with one or several of the functions in it.
Please, check the descriptions of each function on the following slides.
1. Before entering the Mall.
These functions to be used at home, before arriving to the Mall.
"Come in” Message
Message from the Mall.When the user drives nearby the Mall, s/he will receive a message from the app.„Come in, and find the best offers in our Mall.”
ArmaniCome in now andbuy, with
15% discount!
Come in
Sales Notification
A day before sales.A registered user will receive a push notification about the special offers in the Mall, one day earlier before they become public.
Sales DayTomorrow you will get 15% discount with the Mall app,
open it for more information.
Open
Best Choice
Choose the shops at home easily.
Shops are visible in the app, the users can choose from them at home through a Tinder like interface.When the user arrives in the Mall, the app will show him where the chosen shops are.
Sound Design
1st Floor
Hi-Fi Sound Equipment, Loudspeakers, etc
QR Easy Parking
Find the car in the car park easily.
Every parking place has a QR code. When the user scans it, it will show his/her parking place on an interactive parking map.When the users finished shopping, the app helps them to find the shortest way to the car.
Parking QR Scanner
Hold your phone on the QR code to detect the
parking place.
2. Map related ideas
The core of the following functions is the map of the Mall
Shopper Route
Go and shop as fast as you can.
The user can create his own shopping routes and define shopping times for each store he wishes to visit. When he arrives to one of these shops, the app starts a countdown.
VR Interactive Map
Map with 360° panoramic photos.
The user can zoom in and zoom out on an interactive map. The map uses vectorgraphics, so the user can zoom endlessly like in Google Maps. The map can also be implemented in a VR viewer.There are dedicated points on the map, so if the user taps on one, the 360° panoramic photos are automatically shown.
Must Visit
Find the shops that you want to visit.
When the user arrives in the Mall, he receives shopping routes via the app and he can follow these routes to save time.Some route examples: the best home accessories, snow sports, creativity and hobby, gift for my wife…
Find My Shopper Friend
Let’s shop together!
The user can see if his/her Facebook friends are shopping nearby in the Mall.
Shopper Friend
Tom is shopping near
to you!Do you want to
meet him?
Meet
Shop Selector
What are you looking for?
Every shop listed in the app has to fill a form about their product types, categories or brands. We integrate this information into the app: when the users search for a keyword, they will find the related shops.
Tag Heuer
1st Floor
Brand superstore.
Select
Shop Selector
Evacuation Guide
Shortest route to the exit.
When the user is in the Mall and has the app on his phone, a notification alerts him if an evacuation for any reason taking place.The app will show the shortest route out of the Mall.
Evacuation Guide
3. Ideas to boost sales
These ideas deliver sales offers directly into the users hand.
Promotion Just For You
Direct offers in the smartphone.
When the user walks into the Mall with a selected interest list in the application, he receives special offers via the app.It works with iBeacon technology: Every 20th person who walks by the shop will receive a discount coupon for that shop.
DiorYou have 5:00 minutes to buy, with 15% discount in the shop!Open
Gift Shopping List
Shared shopping lists.
Shopping lists can be created and then shared with friends and family. They can put a tick next to an item so everyone can see the shopping progress.
Shopping List
Barbie
Smart Watch
Flower
Ring
Calendar Gift Share
Family Rating
Shops by ages.Find the best shops in the mall according to the customer ages, desired activities and interests.The user can select the age of his/her children, then the app will show the best shops.
Family Rating
Gender
Birth (Year) 1990
Interests
Perfumes
Fashion
Sweets
Electronics
Gastro
Jewelry
Watches
Frequent Shopper Program
Discounts at your fingertips.
Every purchase means points for the user. After each purchase the user scans an iBeacon/QR code/personal code that is given to him by the cashier. After collecting certain amount of points, the user gets a discount.
Frequent Shopper
Scan the QR from the bill, to get discount!
Daily Offer
App will show you the daily best priced
product.When the user arrives in the Mall, the app shows him the daily offers available. The user can like or dislike the shown offers, like in Tinder. If the user likes an offer, he receives a coupon from that shop.
Daily Offer
Recommendation
The QR code will help to choose.
Scan any product (or barcode) to get recommendations "people who bought this item also bought that...". The app can also display relevant product information or detailed user reviews if available.
Recommendation
Anna: My best skinny jeans ever, it
suits me perfect.
My Time To Shop
Book private shopping time.
Registered shops can offer private shopping experiences. The user can book his private time with the app.
Tag Heuer
Book private shopping time
Booking
Food Court Surfer
Eat and rate to earn a prize.
The user can select and rate all the restaurants in the Mall.The user, who tried and rated all the restaurants, can win a special gift from the Mall.
Alibaba Pizza
Ground FloorItalian Restaurant
Eat one Pizza and get one for free!
Rate
Concepts
1. Before entering the Mall ideas
•“Come in” Message •Sales Notification•Best Choice•QR Easy Parking
2. Map related ideas
• Shopper Route• Interactive Map• Must Visit• Find My Shopper Friend• Shop Selector• Evacuation Guide
3. Ideas to boost sales
• Promotion Just For You• Christmas Shopping List• Family Rating• Frequent Shopper
Program• Daily Offer• Recommendation• My Time To Shop• Food Court Surfer
This material is a quick overview only. The core ideas can be explored deeply, extended with social network, linked to an existing campaign, or to a reward mechanism etc - also any number of the
functions can be integrated into one app.
Please, contact us for a free demonstration or if you want us to deeper elaborate any of the ideas.