Date: Sept 2014 1.0

Mobile Apps @ the library

Context – The broader picture

• Late to market

• Next phase of evolution

• Evolution is ongoing

Crowded & competitive space

• Home screen

• Ave of 22 apps

• Business Use & core apps•

• Storage

P–2

• Storage

• Content shift to video & image over text

• Light apps that generate massive storage payloads

Context – The broader picture

• Late to market

• Next phase of evolution

• Evolution is ongoing

General Guidelines

• Clear target audience

• Unique to the device

• Personal experience

• Ongoing value

P–3

Mobile Apps

Street History – Hoddles Grid

P–4

• 300 CBD locations• CMS- driven• List view when not in city

Mobile Apps

Street History – Hoddles GridAerial Views

Streetscapes

P–5

Location-based challenges

Dynamic What’s On

Initial Results

• Strong launch day editorial coverage

- 3AW, ABC Online, SBS, Crickey, Daily Mail (Aust)

• 4,700 downloads within the first 2 weeks

P–6

• Significant increase in mobile traffic to SLV websi te

• 4-5% increase in photo catalogue searches