Mobile Augmented Reality

in Manufacturing

Trak Lord, US Marketing & Communications

info@metaio.com

www.metaio.com

Phone (EMEA): +49-89-5480-198-0

Phone (US): +1-415-814-3376

http://www.youtube.com/user/metaioAR

http://www.flickr.com/photos/metaio/

http://augmentedblog.wordpress.com/

@twitt_AR

http://www.facebook.com/metaio

http://twitter.com/#!/twitt_AR feedback encouraged

@traklord

@metaioUS

#gtc

Who is Metaio?

• Leading Augmented Reality Software

& Solutions Provider

• Extensive Patent & IP Portfolio

• Decade of AR

• AR SDK with 30k Developers

• Over 300 AR apps powered by Metaio

• 500+ B2B customers (IKEA, Lego,

Audi, Mitsubishi Electric)

• Munich HQ + San Francisco Office

• Only AR Company to offer solutions,

middleware, hardware IP & content

http://metaio.com/company

What is mobile Augmented Reality?

www.youtube.com/watch?v=-24ySXEMq1U

AR is a Horizontal Technology

Marketing Art

Education

Publishing

Training

Gaming

Advertising

Branding Engineering

Manufacturing

there are more than

1,000,000,000 AR-enabled

objects in the world today

Augmented Reality is already everywhere

• 43 pieces of augmented or activated content

• most downloaded branded

app of 2012

• User spends average 8 minutes in app

• More than 5 Million downloads

• 30% are new users

• 35% more scans on weekends

• 211 Million catalogues distributed

Augmented Reality use cases

Augmented Reality use cases

http://www.youtube.com/watch?v=MK8QERoVTxQ

Augmented Reality use cases

http://www.youtube.com/watch?v=__XFLscwbgM

Augmented Reality use cases

• Internal Enterprise Mobile program

• 500 Contractors registered

• Increases productivity

• Eliminates marketing / sales Redundancies

• Projected $30 Million sales increase

• Reduces printing costs by millions

Augmented Reality use cases

http://youtu.be/iz4ykMn3UR4

Augmented Reality use cases

Augmented Reality use cases

http://www.youtube.com/watch?v=TDTWOlbWBXI

Augmented Reality use cases

• A1 & A3 compatible

• Combines AR with Image recognition

• Simple & direct user experience

• Nominated for Best Mobile Automotive Solution

by the GSMA for the 2013 Mobile World Congress

• Potentially reduces printing costs by millions

Augmented Reality use cases

http://www.youtube.com/watch?v=tqK9HlzX79I

Augmented Reality use cases

http://www.youtube.com/watch?v=REy4oDCeNms&list=PLBBEFE9017075AA18

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

Augmented Reality use cases

by 2014 augmented reality

will be on every smartphone

augmented reality will become the

primary interface

for experiencing the digital

Introducing the AREngine

http://www.youtube.com/watch?v=6br7NreTwD4

Join us at this year’s InsideAR

metaio.com/insideAR

http://www.youtube.com/watch?v=SvU1pDANDkU

The Augmented Tegra

Experience Graeme Finlayson, SVP Business Development

Wednesday, March 20

11:30 – 11:55

Marriott Ballroom 3

Thank You

Trak Lord, US Marketing & Communications

augmentedblog.wordpress.com

trak.lord@metaio.com

@traklord