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The informaon shared in this report comes from the advanced analycs and business intelligence engine available within the ScanLife Mobile Engagement Plaorm and Scanner App. If you would like access to your QR Code campaign intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more. DEMOGRAPHICS TABLET SCANNING App Download TOP INDUSTRIES TOP CONTENT Product Info Social Retail SALE Food & Beverage Wireless POWERED BY SCANBUY Print Toy Latest News Video TOTAL SCANS Q1 2009 - Q2 2013 u n d e r 1 8 1 8 - 2 4 4 5 - 5 4 5 5 + 2 5 - 3 4 3 5 - 4 4 6% 13% 23% 25% 18% Age F e m a l e M a l e Gender 64% 36% Q2 2012 Q2 2013 FROM A YEAR AGO 1300 % GROWTH USERS SCAN OVER 3 x PER MONTH ON AVERAGE FROM A YEAR AGO 22% GROWTH Generated from ScanLife app which allows people to "like" their favorite content. MOST LIKED QR CODES Survey Rewards Product Info Coupon Video MOBILE BARCODE TREND REPORT from | Q2 2013 POWERED BY SCANBUY 0 3 MM 6 MM 9 MM 12 MM 15 MM 18 MM 2012 2013 2011 2010 2009 21 MM 24 MM Q2 2013 OVER IN CONSECUTIVE MONTHS THIS QUARTER 4 MILLION NEW USERS People that scanned for the first me. MOST SCANNED QR CODE CAMPAIGNS • Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Music Lovers • Social Influencers APPLE iOS USER INTERESTS: ANDROID USER INTERESTS: • Value Shoppers • Catalogue Shoppers • Casual & Social Gamers • Social Influencers • Entertainment Enthusiasts OS 3% 60% 37% O t h e r A p p l e i O S A n d r o i d TOP 5 COUNTRIES SCANNING United States Spain France Brazil S. Korea People that scanned at least once in Q2 2013. USER STATISTICS NEARLY 6 MILLION ACTIVE USERS Why would four million new users jump on the QR Code bandwagon in one quarter alone? Because mobile engagement markeng is relevant, entertaining, and instantaneous. QR Codes appear just when consumers need them– as they gaze into store windows, pick up new products, or shop in bouques and supermarkets. Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who’s scanning, what aracts them, and why these connecons are revoluonizing the way people interact. QR Codes are a common sight in the worldwide market—with scanning acvity connuing to grow, especially among value shoppers. In fact, stascs show that users scan over three mes per month on average— that’s up 22 percent from this me last year. And tablet scanning increased a whopping 1300 percent in the same me period. To get the latest insights on QR Codes and the people who interact with them, just check out the charts and Infographics in our quarterly trend report. As always, be sure to let us know if you’d like to discover new ways to connect with consumers using the ScanLife Mobile Engagement Plaorm. GENDER BY AGE 55+ 81% 29% 45-54 66% 34% 35-44 67% 33% 25-34 62% 38% 18-24 60% 40% under 18 53% 47% FEMALE scanning tends to towards younger age groups SKEW HIGHER 15%
