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Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman Göbel Billing Manager
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Page 1: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Mobile Billing Systems

Developing a Next Generation

Billing System for Hutchison 3G Austria

Martin Baumgartner Billing ArchitectRoman Göbel Billing Manager

27th – 30th Sep 2004Budapest, Hungary

Page 2: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Building a 3G TolerantBilling Environment

Understanding the challenges of billingfor true 3G content and services

Key requirements for a 3G Billing System

Assessing how 2G operators face significant challenges

around migrating from legacy billing systems primarily

designed to rate and charge voice services

Page 3: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

The Company

Page 4: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

H3G Austria is a 100% subsidiary of Hutchison Whampoa Ltd.

• Hutchison Whampoa Limited (HWL) – revenue 2003: HK$ 145.609 Mio. (~ € 15.277 Mio.) – over 170,000 employees in 39 countries – is among the largest companies listed on the main board

of the Hong Kong Stock Exchange.

• Hutchison 3G Austria – offers 3G services under the brand name "3" – acquired one of six licences and frequencies for the Austrian UMTS

network in November 2000 – Launched 3G Services in May 2003– 95% UMTS Market Share in Austria

Retail & Manifacturing

Property &Hotels

Ports & related Services

Energy &Infrastructure

Telecommunications

Internet

2G

3G

Page 5: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Facts & Figures Press Conference 18. August 2004• Currently 10 H3G companies worldwide

• 3International: over 3,2 Mio. Kunden

• In just 3 month the customer base was doubled compared to the previous 15 month

• 3Austria: over 83.100 Kunden

• In the last 5 month the customer base has triple compared to the previous 10 month

• 60 EUR ARPU in Austria

Page 6: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

The 3G Billing Challenge

Page 7: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

UMTS is enabling

3G Services

Page 8: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

3G - a new Media: Billing Objectives

3G Services Combines Telecommunication, Internet and Media (Radio, TV, Print).

Revenue Share with Content Partners

Online Charging for Cost Control & Fraud Management

Offer Standardized Billing Processes and Functionality for all Subscribers

Competing in a Highly Penetrated Market Requires Flexible Offerings

Page 9: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Offered Products•Download (Event based)

– Videos like Weather, News, Sports, Playboy ...

•Info Services (Event based)– Location Services, News, Phonebook. ...

•Products (Event – e.g.: 30 day license)– Gaming

•Messaging (Event based)– e-mail, Alerts, MMS, SMS, Chat, UMS

•Voice & Video Telephony (Time based)– Voice, Video

•Internet (Volume based)– Internet Access

Page 10: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

The Door to Mobile Multi Media.

Page 11: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

The Billing Challenge

Event Based

Time Based

Volume Based

Pre-Priced

Circuit Switched

Voice CallVideo Call(Fax/Data Call)

Voice CallVideo Call(Fax/Data Call)

TAP Processing

Packet Switched

Zone Based IP Charging

Messaging

SMSMMSEmail

MMSEmail

content Content Downloads/Pages

Content Streaming

Content Streaming

All Content Categories

Page 12: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Building up entirely new Systems & Processes for 3G

Page 13: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Objective

Converged Billing to align Billing Processes

Focus the Billing System on Billing Functionalities

Quick Time to Market – Flexibility!

Integrated Third Party Settlement

Page 14: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Understanding the 2G Migration challenge

Page 15: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

„Classical“ 2G Environment seen from a Charging Point View

Mediation

Billing System

Pre Paid Post Paid

IN PrePaidService

Network

Hot BillingApplication

Real-timecharging domainBatch processing

domain

Page 16: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Advantages/Disadvantages

+ Prooven Architecture+ Generally covers 2G Requirements

- No Pre/PostPaid Convergence- High Integration Costs (IN + Billing System)

- No Real Time Charging- Fraud – No Real Time Cost Control

Page 17: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Our Understanding

of a Convergent

Billing Environment

Page 18: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Network Overview

CommerceEngine

ConvergentBilling

TIBCO RV TIBCO AE

Circuit-switchedVoiceVideoFaxData

Packet-switchedInternet

MessagingSMSMMS

UMS (Email)

Content & Appl.Pages

DownloadsStreaming

InternationalRoaming

Mediation

Real-time chargingdomain

Batch processingdomain

Page 19: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Billing – OverviewAustrian Billing Solution

Products & Services

Rating & Charging

General LedgerSupport

Accounts Receivable

Customer AccountModel

Billing & Invoicing

Commerce Engine

GL Code Accruals

Packages Products Discounts Free Unit

Mediation Rating Roaming Tax

Payments Allocations

Account Info Credit Limits

Billing Process Invoice Layout Invoice Delivery

Real-time credit reservations Pre- and Post-Paid Convergence

Page 20: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Billing – Balance Management

•Balance Management is not a single functional area•Functionality is provided by:

•Commerce Engine•Interface with network elements for real-time service authorization•Reserves account credit while an event is in progress

•Rating & Charging•Calculates event charges

•Customer Account Model•Manages account spend control balances (credit limits)•Dispatches spending alerts

Page 21: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

BSS Billing – Commerce Engine

Page 22: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

BSS Billing – Commerce Engine

Page 23: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

BSS Billing – Commerce Engine

Page 24: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Billing – Credit Limits

•Every Account has it‘s own credit limit

and shadow credit limit•Credit limit used to approve event in real-time•When a limit is breached billing sends a notification to external systems•Credit limits consider full account balance

•Invoices•Payments/ Credits•Adjustments

Page 25: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Enabling 3G Services with a

2G Environment?…

Page 26: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

2G Migration Challenge

Enable Flexible Charging & BillingCharging of Expanded Product Portfolio

Converged Billing to Minimize Costs Shorten T2M with a Converged Billing

Online Charging to Enable Cost Control & Assurance of your Revenue

Migrating to a New Billing Architecture Versus Extending an Existing Environment?

Page 27: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Are YOU ready - now to

launch with …

G

Page 28: Mobile Billing Systems Developing a Next Generation Billing System for Hutchison 3G Austria Martin Baumgartner Billing Architect Roman GöbelBilling Manager.

Thank You


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