Mobile Brain Bank

Links Global Potential

@ the 5th annual Front End of Innovation Europe, Berlin, March 2, 2011

Petra Söderling,

Founder and Chairman

Mobile is quickly becoming #1

way people use information

and services.

Mobile professionals are freed

from traditional corporations.

Mobile Brain Bank joins these

individuals for creating new.

We are

• A global network of mobile minds

• A group of entrepreneurs unleashed

• A talent pool

• A think tank

• A recruitment opportunity

• A channel for sharing

Constantly evolving!

Who we are

How we work

• Independent & non-profit

• ER Clinics

• TalentBank

• BrainStorm

• ThinkTank

Constantly evolving!

How we work

+1500 “members”

+5000 individuals in reach

20 events in 18 months

~70 startups pitched their case

~10 startups in ER clinic

9 major hubs

What difference do we make

1. New startups are born

2. Tech startups find complementing skills

3. Existing startups grow to hire

4. Existing startups grow international

Constantly evolving!

What difference do we make

“The New Economy

needs a fresh

approach to

developing

technology and doing

business.”

1970s 1980s,

1990s2000

• 5 different engine-drive train combinations

• 80% chose front-mounted V8 with

automatic transmission and rear wheel drive

•Chevrolet Impala sold 1,5 million units

Out of the Old Economy

1970s 1980s,

1990s2000

• 40 different engine-drive train combinations

• 25% chose front-mounted V8 with

automatic transmission and rear wheel drive

Out of the Old Economy

1970s 1980s,

1990s2000s

• 600 different kinds of vehicles

• Over 30 brand names

• Most popular type sold 400,000 units

Out of the Old Economy

• 1970 US car manufactuers offered 5 engine-drivetrain

combinations => 80% chose front-mounted V8 with

automatic transmission and rear wheel drive (Chevrolet

Impala sold 1,5M units)

• Over next 25 years engine-drivetrain combinations went up

to over 40 => 25% chose front-mounted V8 with automatic

transmission and rear wheel drive

• By 2000 US consumers were able to choose from 600

different kinds of vehicles, carrying over 30 brand names,

and largest selling car (Ford Taurus, Honda Accord, Toyota

Camry) only sold 400,000 units

Out of the old Economy

Out of the Old Economy

Complexity Fragmentation Confusion

Simplify

• Compress manufacturing processes

• Modularize product design

• Mixed-model assembly systems

• JIT with suppliers and customers

Out of the Old Economy

Mass

Customization

• But hey... Now everyone’s doing the same thing, so we

need to

Speed up• Introduce CAD, CAE, Robotic Assembly etc.

Out of the Old Economy

Out of the Old Economy

Out of the Old Economy

• OK... But now everyone’s fast so we need to focus on

Quality• Enter TQM, DFM, QFD, QPD, CIM

Out of the Old Economy

Out of the Old Economy

Out of the Old Economy

The New

World

Economy.

Asia Pacific - Red

Europe/Middle East/Central Asia/Africa - Green

North America - Blue

Latin American and Caribbean - Yellow

RFC1918 IP Addresses, “private internets” - Cyan

Unknown - White

• Globalization• Changes in Soviet Union, East Europe, China

• Advances in ICT

• Outsourcing to new types of partnerships, India, Africa

• Information Technology• Information sensitive operations

• Front loaded cost structure • Costs in developing new product and associated

production and delivery system

• Cost of incremental units is minimal

The New World Economy

• Network Economies > Scale Economies

The New World Economy

• Speed to market accelerate low cost, network effect, and

cost of customer switching to competitor

The New World Economy

Environment

The New World Economy

Community

Network

Ecosystem

Partner

Co-

opetitor

Collaborator

Friend

Society

The New World Economy

The New World Economy

The New World Economy

txtEagle

JamiiX

Powerkiss

Suntrica

Augmented planet

1 Million $100 Business Startup

Skimm.tv

eyeSight

Cellictica

MixORG

Founder2be

Grow VC

Why should I work for free?

Why should I work for free?

Why should I work for free?

The ride of my life

We are looking for

new people.

We are looking for

new startups.

We are looking for

new ideas.

Thank you!

All copyrights and trademarks in the presentation are the property of their respective owners. Sources Google and Bing.