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Mobile Commerce

By:Fahad JalilMuhammad Ra

 Adnan SaeedSultan Haider

 Arsalan AhmedSheikh Aqeel Ah

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Mobile Commerce2

M-Commerce is the buying and selling of goods and service

 wireless handheld devices

M-commerce may also requires digital payment systems.

Mobile commerce has moved away from SMS systems intomoile applications

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eBAY in M-Commerce

!n 2"12# eBay did !" illion in mobile retail volume

its mobile $ayment system %&ay&al' made around !# illion inmobile $ayments volume

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Mobile commerce in &a(istan)

Bree*e A$$ +tandard chartered.

,ouch &,C a$$.

electric and ,elenor.

/ara* +ho$$ing.

Manchester 0nited.asy ,ai.

Many more.

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/ara* sho$$ing3

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asy ,ai4

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M-Commerce growth5

 About !$ illion in annual revenues  by selling music% videotones% apps# movies and location ased services etc.

M Commerce is the fastest form of e commerce# estimated to illion in ()&*

M+commerce mar(et is $ , e+commerce-s mar(et in &a%/awn.com'

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M+.ommerce Services and Applications availale

Mobile tic(eting

Content $urchase and delivery 

!nformation services

Mobile ban(ing

Mobile Browsing Auctions

Mobile &urchase

Mobile mar(eting and advertising

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ocation based +ervices1"

nowing the location of the user allows for9

&0 1ocal discount offers

(0 2racking and monitoring of $eo$le

.Many restaurants use Apps to attract customers for $ro

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Ban(ing and :inancial +ervices11

Customers can manage their ank accounts from mob

+ervices li(e9

1. chec( account balance

2.  trans3er 3unds

.  paying ills).  Mini statements

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Mobile Money ,ransfer12

22; of &a(istanis own ban( accounts

4)5 &a(istanis have access to mobile $hones.

asy&aisa# Mobicash# 0Bomni etc. offer easy 3und tra

ase for rural customers.

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M-Commerce +ituation in &a(istan1

Currently there are $ players in the market

More than *(%))) retail agents

(0& million M 6allets have been registered

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Mobile mar(eting and Advertising1)

 Advertising via a mobile $hone

$ected to grow over !40( illion by 2"1)

!ncludes

SMS Advertising  Ads on mobile versions of $ortals % Yahoo#

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Mobile retailing13

Mobile retailing allows for

$roduct $romos Search

>rder

payment on the consumer?s mobile $hone

"; retailers have m-commerce wesites0

=etailers also have s$eciali*ed apps for M- commerce sal

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&ayment Modes in &a(istan14

Mobile @allet>ver theCounter %>,C'

Mobile &oint of+ales %M&>+'

eCo%

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Management information +ystem and Mobile commerce>

15

• < increased com$etition• Mobile a$$ ,rend•  Avoid ard Cash

• /ecision• valuated alternatives• ired ,eam

• ,ransaction $rocess and&ayment mechanism

•

Customi*ed mar(eting

 Android # !>+# windowsa$$lication>,C# M&>+# :C

,ransaction andmar(eting through A$$s

• C!

• M• C

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:ew more eam$les18

Mobilin( ,.v

0fone 0-mallMy-@arid

:ood &anda

&a(wheels

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M-Commerce and Advantages

MobilityDusers carry cell $hones or other mobile devices

Broad reachD$eo$le can be reached at any time 0biquityDeasier information access in real-time ConvenienceDdevices that store data and have !nternet# intran

connections

!nstant connectivityDeasy and quic( connection to !nternet# inother mobile devices# databases

&ersonali*ationD$re$aration of information for individual con

ocali*ation of $roducts and servicesD(nowing where the useany given time and match service to them

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imitations2"

+mall +creen si*eimited +torageEmemoryEC&0

Ca$acity 

+ecurity !ssues

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 Analytical :rame wor( ofM-Commerce

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M-Commerce Falue Chain

5 lin(s where Falue can be added

 At the bottom is trans$ort ,he second lin( consists of basic enabling services# such as

hosting# data bac(u$# and systems integration.

the third lin( of the value chain. Many wireless services wisome form of $ayment

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,he fourth lin( is $resentation services# &roviders convert t

of !nternet-based a$$lications# which are formatted in a sta(nown as ,M # into a standard such as @M.

&ersonali*ation su$$ort is the fifth lin( of the chain. >ne of  value $ro$ositions of m-commerce is its ability to $ersonali*a$$lications for individual users.

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0ser a$$lications are the sith lin( of the value chain.

 At the highest $oint in the chain are the content aggregators

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M-Commerce >$$ortunity 

!nteractions among businesses# su$$ly chain $artners# cons

smart a$$liances create M-commerce o$$ortunities.

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 Appliance+to+appliance

 Appliance+to+usiness Appliance+to+consumer

Business+to+appliance

Business+to+usiness

 Business+to+consumer

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Conclusion