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M-Commerce
Prepared by:
Nayan Khanpara (09bce021)
Guided by:
Prof. Jitendra Bhatiya
OUTLINE
M-Commerce Overview M-Commerce Framework M-Commerce Applications Mobile Payment Mobile Banking Security in M-Commerce Limitations Some M-Commerce Trends 2011 References
Mobile Commerce is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistant (PDA), a smart phone.
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."
M-commerce Overview
It will allow developers and providers to strategize and effectively implement mobile commerce applications.
M-commerce Framework
Applications Examples
Mobile financial applications (MFA)
Banking, brokerage service, mobile micro- payments
Mobile advertising Sending user specific and location sensitive advertisements to users
Product location and shopping (PLS)
Locating/ordering certainitems from a mobile device
Mobile inventory management (MIM)
Location tracking of goods,boxes, troops, and people
Proactive service management (PSM)
Transmission of informationrelated to aging (automobile)
Wireless business re-engineering (WBR)
Improvement of business services
Mobile auction, entertainment and other services
Services for a customers tobuy or sell certain items
Mobile Music/Music-on demand Downloading and playingmusic using a mobile device
Classes of m-commerce applications
Early content and applications have all been geared around information delivery but as time moves on the accent will be
on revenue generation.
M- commerce
Entertainment• Music• Games• Graphics• Video
Communications• Short Messaging• Multimedia
Messaging• Unified Messaging• e-mail• Chatrooms• Video - conferencingTransactions
• Banking• Broking• Shopping• Auctions• Betting• Booking &
reservations• Mobile wallet• Mobile purse
Information• News• City guides• Directory Services• Maps• Traffic and weather• Corporate information• Market data
Mobile Payment Most basic and effective idea for m-commerce is
mobile payment. Mobile payment or known also as Mobile wallet is an alternative payment method. Instead of paying with cash, cheque or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods.
There are four primary models for mobile payments
Premium SMS based transactional payments
Direct Mobile Billing
Mobile web payments (WAP)
Contactless NFC (Near Field Communication)
Premium SMS based transactional paymentsThe consumer sends a payment request via an SMS text message or an USSD to a short
code and a premium charge is applied to their phone bill or their online wallet. The merchant
involved is informed of the payment success and can then release the paid for goods.
Direct Mobile BillingThe consumer uses the mobile billing option during checkout at an e-commerce site—such as an
online gaming site—to make a payment. After two-factor authentication involving a PIN and One-
Time-Password, the consumer's mobile account is charged for the purchase.
Mobile web payments (WAP)The consumer uses web pages displayed or additional applications downloaded and installed on
the mobile phone to make a payment. It uses WAP (Wireless Application Protocol) as underlying
technology and thus inherits all the advantages and disadvantages of WAP.
Contactless NFC (Near Field Communication)Near Field Communication (NFC) is used mostly in paying for purchases made in physical stores
or transportation services. A consumer using a special mobile phone equipped with a smartcard
waves his/her phone near a reader module. Most transactions do not require authentication, but
some require authentication using PIN, before transaction is completed. The payment could be
deducted from pre-paid account or charged to mobile or bank account directly.
Payment via Internet Payment Provider
WAP GW/Proxy
SSL tunnel
MeP
GSM Security
SMS-C
User
Browsing (negotiation)
Merchant
Mobile Wallet
CC/Bank
IPP
PAYMENT VIA INTEGRATED PAYMENT SERVER
WAP GW/Proxy
ISO8583 BasedCP
Mobile CommerceServer
GSM Security
SMS-C
User
Browsing (negotiation)
CC/Bank
Merchant
Mobile Wallet
Voice PrePaid
VPP IF
SSL tunnel
Mobile payment service provider model
Operator-Centric Model
The mobile operator acts independently to deploy mobile payment service. The operator could provide an independent mobile wallet from the user mobile account(airtime). A large deployment of the Operator-Centric Model is severely challenged by the lack of connection to existing payment networks.
Bank-Centric Model
A bank deploys mobile payment applications or devices to customers and ensures merchants have the required point-of-sale (POS) acceptance capability. Mobile network operator are used as a simple carrier, they bring their experience to provide Quality of service (QOS) assurance. Collaboration Model
This model involves collaboration among banks, mobile operators and a trusted third party.
Peer-to-Peer Model
The mobile payment service provider acts independently from financial institutions and mobile network operators to provide mobile payment.
Some on-line payment service providers
Amazon Payments, Inc. is a wholly owned by Amazon.com that provides a means to process transactions online. Launched in 2006, Amazon Payments uses the consumer base of Amazon.com.
Checkout by Amazon CBA can manage several aspects of the transaction including
order processing, promotional discounts, shipping rates, sales tax calculation and
up-selling. Depending upon the needs of the merchant. Amazon Simple Pay ASP differs from CBA in that ASP does not handle additional
capabilities associated with order processing such as promotions, tax & shipping, and so on.
Amazon PayPhraseIt allows customers to check out by typing their PayPhrase
and their PIN without having to enter any shipping or credit card information.
Businesses done by Amazon.com
PayPal operates in 190 markets, and it manages more than 232 million accounts, more than 100 million of them active. PayPal allows customers to send, receive, and hold funds in 24 currencies worldwide. The PayPal Buyer Protection Policy states that the
customer may file a buyer complaint within 45 days if they did not receive an item or if the item they purchased was significantly not as described. If the buyer used a credit card, they might get a refund via chargeback from their credit-card company
Mobile BankingMobile banking is a term used for performing balance checks, account
transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA).Models of branchless banking can be classified into three broad categories:
Bank Focused ModelIt emerges when a traditional bank uses non-traditional low-cost delivery
channels to provide banking services to its existing customers. Ex.ATMs
Bank-Led ModelIt offers a distinct alternative to conventional branch-based banking in that customer conducts financial transactions at a whole range of retail agents (or through mobile phone) instead of at bank branches or through bank employees.
Nonbank-Led Model It is where a bank has a limited role in the day-to-day account
management.
Account Information Mini-statements and checking of account history Mutual funds Insurance policy management Pension plan management Status on cheque, stop payment on cheque Ordering cheque books Balance checking in the account Recent transactions Blocking of (lost, stolen) cards
Payments, Deposits, Withdrawals, and Transfers Domestic and international fund transfers Micro-payment handling Mobile recharging Commercial payment processing
Mobile Banking Services
Bill payment processing Peer to Peer payments Withdrawal at banking agent Deposit at banking agent
Investments Portfolio management services Real-time stock quotes Personalized alerts and notifications on security prices
Support Check (cheque) book and card requests• ATM Location
Content Services General information such as weather updates, news Loyalty-related offers Location-based services
The Security issues for M-commerce security is to protect information assets in case of
accidental or unauthorized disclosure, modification and destruction of information, which will make information unreliable, or hard to handle.
. The security problems faced by CMEC(Collaborative Mobile E-Commerce) are mainly reflected in the following aspects:
The confidentiality of business information
Confidentiality refers to the protection of collaborative enterprise business information from being stolen, visited and other attacks.
The integrity of business information
Integrity means the ensuring that the collaborative business information has not been tampered with, inserted, rearranged, duplicated, or delayed, and it also includes the avoiding of counterfeit information.
The identification of business informationIdentification is to confirm the visitor’s identity or the
source of news to prevent imitation acts. The security of wireless network transmission
Due to the openness of wireless channel and the complexity of wireless environment, the security of wireless network is questionable.
Security Model Of Collaborative M-commerce
Collaborative database layerCollaborative database layer is mainly used to support the access, sharing, inquiry of data among the whole collaborative enterprise cluster. Therefore, the databases of collaborative enterprise cluster try to keep the same structure, and the database inquiry language used must also be efficient.
Application system layerIts main functions include collaborative enterprise management, collaborative product design, online trade platform, collaborative enterprise information sharing, product data management, client relationship management, computer-aided technology.
Security wireless network interface
This interface is to provide secure wireless technology for mobile users through the security guarantees provided by wireless middleware technology, and interact with the application layer at the same time.
Application layerTogether with the user interface layer, they provide the information of the web visited for each enterprise to support the collaborative business processes, including browsing information, searching and customization.
Limitations of M-commerce Usability Problem
small size of mobile devices (screens, keyboards, etc) limited storage capacity of devices hard to browse sites
WAP Limitations Speed Cost Accessibility
Cellular radio frequecies = cancer? No conclusive evidence yet could allow for myriad of lawsuits mobile devices may interfere with sensitive medical devices such as
pacemakers
Technical Limitations lack of a standardized security protocol insufficient bandwidth 3G liscenses transmission and power consumption limitations poor reception in tunnels and certain buildings multipath interference, weather, and terrain problems and distance-limited
connections
Networks Bandwidth Interoperability Cell Range
Roaming
Limitations(Conti..)
Mobile Commerce Trends 2011 Bargain Hunting
Bargain hunting has become extremely popular that allow users to scan product bar codes and discover it’s various prices at different retailers. Shoppers are melding the two worlds of online/mobile shopping with actual physical shopping to make sure they get the best prices.
Mobile Ticketing
Movie lovers can instantly purchase movie tickets from inside the app. users can receive show time reminders. Consumers can additionally break down content and search by films near them, soon-to-be-released movies and by box office winners.
Marketing
Myhabit.com is making fashion deals accessible for shoppers via an iPhone application. The app gives users fashion deals based on their location.
users can view the week’s
calendar of deals and sign up for sale reminders on specific brands.Myhabit.com includes women’s, men’s and children’s apparel.
In particular to the Myhabit app, videos show all sides of clothing and detailed photography tries to recreate the in-store shopping experience for consumers.
References
http://www.mobilecommercedaily.com/category/payments http://en.wikipedia.org/wiki/Mobile_Payments#Notes http://jiad.org/article111 https://payments.amazon.com/sdui/sdui/helpTab https://www.paypal.com/in/cgi-bin/helpweb?cmd=_help http://www.peterindia.net/M-CommerceOverview.html http://www.ieee.org/ Zhang Yunyong, Zhang Zhijiang. Principle & Application of
Middleware Technology. Tsinghua University Publishing House. 2004
Zhaoyu Liu, Dichao Peng. A Security-Supportive Middleware Architecture for Perva- sive Computing [C]. Dependable, Automatic and Secure Computing 2nd IEEE sym- posium Sept. 29 2006-Oct. 1 2006 Page(s):137-144
Q ??
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