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Mobile Creativity Enabled Golden Gekko 28 April 2010 Contact info: Michael Eriksson e-mail: [email protected] -...

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  • Slide 1
  • Mobile Creativity Enabled Golden Gekko 28 April 2010 Contact info: Michael Eriksson e-mail: [email protected] - phone: +34 667 519 014
  • Slide 2
  • Mobile Creativity Enabled GG - Who we are, what we do and our value proposition
  • Slide 3
  • Mobile Creativity Enabled GG - Background Background Founded in 2005 and profitable since 2007 10 years of experience from the mobile content business as the founders previously worked in the global content teams at Vodafone Group and Orange. Based in the UK with offices in Cambodia (development), Spain (commercial), Sweden and the U.S. Clear focus on application development since the very beginning making us one of the most efficient and experienced app development teams out there Our first customers
  • Slide 4
  • Mobile Creativity Enabled GG - Achievements Achievements 140+ mobile applications delivered in the last 12 months. Working with media and digital agency partners across Europe and USA Applications developed, optimised and tested on 3000+ devices incl iPhone, Android, Java, Symbian, Windows Mobile, Blackberry, LiMo, Palm Treo, Vodafone Widget and more Executed mobile marketing campaigns across over 30 countries during the past 4 years Reached over 30 million mobile users worldwide in 2009 with campaigns and services 4 wins at the MMA Global Awards. 2 of them as a silent partner.
  • Slide 5
  • Mobile Creativity Enabled GG - Cross Platform support Todays fragmented platform market is a real challeng and often a showstopper for meny brands looking to reach the global mass market. Golden Gekko takes care of the fragmentation and delivers cost efficient high end solutions on all platforms.
  • Slide 6
  • Mobile Creativity Enabled GG - Products & Services Bespoke Services Mobile concept development and strategy support Bespoke/Tailor made mobile applications and mobile websites for 90% of Global Handset Market Feature rich Pioneering technology Covers all platforms iPhone, Android, JIL, Windows Mobile, J2ME and more. Platforms GG Mobile Media Engine Java Framework optimised for over 3000+ devices GG Mobile Media Server Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services Services Tino App Builder Tino App Builder Mobile Data Collection Developer Platform (SDK) Developer Platform (SDK) Mobile Directory Solution Distribution to app stores and online communities Bespoke Services
  • Slide 7
  • Mobile Creativity Enabled GG - Products & Services Packaged Products & Platforms GG Mobile Media Engine platform for rapid cross-platform development for Java, Blackberry, Android, Widget and iPhone development Tino Mobile App Studio self-service platform that creates and publishes applications and widgets via a web interface. Simple to use interface designed to require no technical skills Reduces barrier of entry for publishers and content owners Porting to all devices formats - in development Platforms GG Mobile Media Engine Java Framework optimised for over 3000+ devices GG Mobile Media Server Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services Services Tino App Builder Tino App Builder Mobile Data Collection Developer Platform (SDK) Developer Platform (SDK) Mobile Directory Solution Distribution to app stores and online communities Bespoke Services
  • Slide 8
  • Mobile Creativity Enabled GG - Products & Services Distribution Seeding Platforms GG Mobile Media Engine Java Framework optimised for over 3000+ devices GG Mobile Media Server Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services Services Tino App Builder Tino App Builder Mobile Data Collection Developer Platform (SDK) Developer Platform (SDK) Mobile Directory Solution Distribution to app stores and online communities Bespoke Services
  • Slide 9
  • Mobile Creativity Enabled GG Value Proposition Cross Platform support End-to-end delivery Proven track record and references with Brands and Agencies Ability to support service and campaign based apps Breadth Top 10 apps in all app store categories (utility, product marketing, promotion/novelty, infotainment)
  • Slide 10
  • Mobile Creativity Enabled Key Success Factors Our experience in working closely with agencies, content owners and consumer brands to develop mobile apps means we understand what it takes to enable market success 1.Fun, relevant and/or useful applications deliver great results 2.Quality & Reliability including over 90% handset coverage 3.User experience and design Wow factor 4.Integrated with other channels 5.Distribution strategy (banners, viral, Radio, Outdoor, etc) to reach the target audience Our research on successful mobile services and apps identified 5 key success factors for driving consumer engagement 1.Interactive - Its not just about consumption. Its also about discovery and engagement. 2.Social It should empower the user to share. 3.Sense of Being Connected it works everywhere. 4.Open Dialogue open to feedback from the users to improve, update and personalise the offering. 5.Practical & Safe by providing a POS that is easy and secure to use and visible opt-in.
  • Slide 11
  • Mobile Creativity Enabled GG - Case Studies Successful apps engage and give relevant use for whom its meant for in a given situation.
  • Slide 12
  • Mobile Creativity Enabled Malibu Island Bowling Client Malibu Kahlua (USA) IPhone and java based bowling game to promote Malibus two flavors: coconut and melon Features Malibu branded bowling game User bowls against Malibu bottles instead of pins Modes for one and two players Selection of the ball (coconut or melon) Selection of game background (one of five) RESULT Game launched and available in the USA and Canadian AppStore with over 2.5m downloads
  • Slide 13
  • Mobile Creativity Enabled Universal Pictures Client Universal (UK) IPhone based application to promote the Unborn movie FEATURES Interactive movie poster, with hidden content Possibility to wipe off the steam from the mirror, to reveal hidden, terrifying elements Horror trigger a scary phone call from the evil twin who delivers his message and hangs up Production notes Synopsis Special release movie trailer and additional unique video Movie stills gallery Application launched in English and Spanish version in the UK and Spanish spoken territories AppStore http://tinyurl.com/ape524 http://tinyurl.com/ape524
  • Slide 14
  • Mobile Creativity Enabled European Directories Client European Directories Brand European Directories local brands in 8 countries Challenge Create a mobile platform available to all mobile phones across 8 countries for the local European Directory brands Launched August to December 2009 Solution Deliver directory applications for XHTML, iPhone, Java, Android and Blackberry Distribution across Appstores, SMS, mobile operator partnerships and more Over 200.000 successful downloads of the apps to date and 100.000+ daily active users across iPhone and XHTML
  • Slide 15
  • Mobile Creativity Enabled 15+Vodafone Widgets Client Vodafone Group Challenge Port 15+ of the top iPhone apps to the Vodafone 360 platform Launched August to December 2009 Solution Golden Gekko was responsible for the end-to-end process: Contact iPhone developers and content providers Plan, Redesign and Develop apps for the 360 platform Get the apps approved by Vodafone
  • Slide 16
  • Mobile Creativity Enabled BAA Background 360 widget, 1st in series of multi-platform (Android, iPhone, Java and Blackberry) Heathrow Smart guide service applications Solution My Flight search and status tracking feature within 24hr flight window Access key airport information incl terminal maps & shopping promotions Look up destination weather reports Search for additional info on airlines and their destinations Social interaction with Heathrow through Twitter Extended Mode live feed
  • Slide 17
  • Mobile Creativity Enabled BAA iPhone
  • Slide 18
  • Mobile Creativity Enabled Nokia 5800 Xpressmusic Background Nokia wanted to do something out of the ordinary with the launch of the Nokia N5800 (Nokias first touch screen phone) Challenge Fully graphical mobile website design optimized for higher end phones with a great experience including touch screen navigation Simple landing page with videos, ringtones, music and phone images Solution Over 100k to the mobile website during the campaign with users saying the campaign was innovative and demonstrating the N5800 experience 100.000+ visitors
  • Slide 19
  • Mobile Creativity Enabled Barilla Mobile Cookbook Brand Barilla Client OMD Challenge Brand building for Barilla Budget 30.000 euro over 6 months Launched September 2009 Solution Deliver mobile cookbook for Java and iPhone Distribution across appstores, SMS and Mobile website Not launched yet
  • Slide 20
  • Mobile Creativity Enabled Downloads From your mobile: http://t.goldengekko.com/mob/index.php iPhone applications from iTunes The Unborn: http://tinyurl.com/ape524 The Boat that Rocked: http://tinyurl.com/bsoulo Chrimbell: http://tinyurl.com/6re6wahttp://tinyurl.com/6re6wa Mobile examples from PC: http://p.mobile9.com/goldengekko/gallery/
  • Slide 21
  • Mobile Creativity Enabled Market Insights - The App Success Phenomena An overview of the major change in mob
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