Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | merlien-institute |
View: | 285 times |
Download: | 2 times |
Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW
9/29/2014
Mobile devices in traditional web panels, what can we do?
Arnaud Wijnant
Marika de Bruijne
MRMW Europe 2014
9/29/2014
5
Mobile web usage
y = 0.0002x - 7.3836 R² = 0.9823
y = 0.0001x - 5.9756 R² = 0.9878
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20% S
hare
of
mob
ile
web
use
of
tota
l w
eb u
se
StatCounter Netherlands LISS panel Linear (StatCounter Netherlands) Linear (LISS panel)
All questionnaires in
multiple versions
9/29/2014
12
Advantage:
- Most optimal user
experience on all
devices
Disadvantages:
- Possible response
effects by design
(experiments couldn’t
find any differences)
- High development costs
- High maintenance costs
- Questionnaire testing
complicated
Smartphone questionnaire
PC/laptop questionnaire
Tablet questionnaire
Alternative:
Amphibious questionnaire
9/29/2014
13
Advantage:
- Most optimal user
experience on all
devices, not too
much effort to
program
Disadvantage:
- Possible
response effects
by design,
limitation to
question types
Smartphone presentation
PC/laptop presentation
Tablet presentation
Questionnair
e d
efinitio
n
Not just a questionnaire
o Panel login environment
- Mobile compatible layout
- For complicated questionnaires:
- Give a warning “Not suitable for mobile…”
- Block access
9/29/2014
16
o Invitations
- SMS
- Social Network
- Messages
- Single sign-on
Conclusion
- It is necessary to anticipate on mobile devices in web panels
- Technical solutions open up many possibilities to create an environment adjusted to a multi device panel
- Costs and panel aim decide which scenario works the best
- simple: mobile first (e.g. youth panel)
- advanced: device optimized questionnaires with a mobile login page and push messages (e.g. formal innovative web panel)
9/29/2014
17
Title Sponsor Gold Sponsors
Silver Sponsors
Premier Sponsor Bag Sponsor Workshop Sponsors
MRMW Berlin Sept. 23-26, 2014 #MRMW
Association & Media Partners
Event App Partner
Networking Reception Partner Exhibitor
MRMW Berlin Sept. 23-26, 2014 #MRMW