Mobile Disruption & the Power of Multimedia Feedback - Confirmit

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

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MRMW Chicago May 27-30, 2014 #MRMW

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Copyright © 2014 Confirmit. All Rights Reserved


Mobile Disruption

& the Power of

Multimedia Feedback

Jason Jacobs, Mobile Solutions Engineer

Mobile is the channel to use

when feedback really counts

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Selfie or Not?

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Selfie or Not?

4


Selfie or Not?

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Agenda

VALUE OF IMAGES & GPS

SAMPLE PROGRAM USING IMAGES & GPS

01

02

03

MOBILE INSIGHTS

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01MOBILE INSIGHTS

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Mobile Insights

6.92 billion

What we’re willing to give up to keep our smartphones• Willing to exchange for internet usage on smartphone

Beer Chocolate Superbowl

Tickets

High

Heels

Cable

TV

43% 36% 34% 26% 20%

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Mobile Insights

327.6 Million

U.S.>90%

6.9 Billion

Smartphones in

World

1.5 Billion

>20%Of the world’s

Population now has

a smartphone

Mobile Phone Owners – All Device Types

Smartphone Owners

181.4 Million

http://www.go-gulf.com/blog/smartphone/

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Mobile Insights

Cell Phones fill St. Peter’s Square to Capture History

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Mobile Insights

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

2011 2012

Smartphone Use in Web Surveys

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

2009 2010

Firms Offering Mobile Research

6.7%

13.1%

6%

18%

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Mobile as a Feedback Channel

Attitude and state

of mindDirection or Goal

Location TimeIdentity and

Preferences

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02VALUE OF IMAGES AND GPS

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Using Multimedia

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Samsung Oscar Selfie

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In Store Selfie: Ted Baker

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Online Presence Selfie

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• Drive Excitement & engagement to

their brand

• Traffic into stores

• See a growth in sales

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Online Presence Selfie: Warby Parker

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Online Presence Selfie: Warby Parker

Value for Customers• Receive feedback from friends and from Warby

Parker experts

Value for Warby Parker • Receive feedback and increase social media

presence

• Campaign helped boost online sales by 200%

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03SAMPLE PROGRAM USING IMAGES & GPS

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Okabashi Photo Contest

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Three Stages to a Successful Program

DEFINE LISTEN ACT

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Define

Objectives

• Financial - Increase in sales

• Financial - Reduction of content creation costs

• Customer Experience - Increase of third party

endorsement of Okabashi products

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Listen

Mobile Web SurveySurvey App Company App

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Listening to Respondents On Location

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Act – Results That You Can Use!

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Act – Visual Analysis of Insights

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Okabashi Results

• Customer Experience - 150 photos uploaded to

main website

• Financial - 40% increase in incremental

conversions

• Financial - 15% increase in revenue

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Mobile Really Counts!

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Creating a Respondent Profile

RESPONDENT

Videos

Gender

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Jason Jacobs, Mobile Solutions Engineer

[email protected]

Thank You

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Title Sponsor Gold Sponsors

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Workshop Sponsors

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Networking Reception

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May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Date post:	07-May-2015
Category:	Marketing
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Mobile Disruption & the Power of Multimedia Feedback - Confirmit

Marketing